Auspicious Group

What Auspicious Group does

Auspicious Group is a London-headquartered, majority female-owned creative services conglomerate founded in October 2024 by Rachel Pendered, Barnaby Cook and Mark Killick. It operates five wholly-owned subsidiaries spanning the full creative-services stack: Auspicious Global (corporate communications, PR, crisis and reputation management), Blue Chalk Media (US non-fiction and documentary production), Studio Yes (UK brand and commercial film), DBLX (digital learning, custom platform development and strategic consulting), and Nowadays (Cannes Grand Prix-winning film production). Together the group offers enterprise clients integrated film production, branded content, internal communications, digital learning solutions, custom platform builds, and design thinking consulting, delivered through senior-led direct sales targeting blue-chip accounts in financial services, energy, consumer goods and non-profits.

The group's technology layer centres on DBLX's Content Studio platform, which bridges communications and learning by letting teams build on-brand campaigns, learning programmes and microsites without IT or designer dependencies. AI features layered on top include Content Intelligence (assisted content creation), Smart Development with human oversight, and Strategic Enhancement for analytics-driven insights; the group has also articulated an agentic AI / digital-twin concept for AI-to-AI collaboration. Underlying production remains human-led creative work across the film, communications and learning disciplines.

Auspicious generates revenue primarily through professional services and project-based engagements, with disclosed pricing tiers for smaller items (Premium Logo Design from $5,000, Website Design from $8,000) under multi-year contracts. GTM is senior-led enterprise field sales with no self-serve or marketplace channels, supported by a five-office footprint in London, New York, Portland, Manchester and Zurich. Combined revenue was approaching £10m across the five businesses as of September 2025, with a stated target of $20m within 12-24 months.

Name

Auspicious Group

Legal name

The Auspicious

Website

https://thisisauspicious.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Auspicious Group is a London-based, majority female-owned creative services conglomerate of five agencies delivering film production, communications, digital learning, custom platforms and consulting to blue-chip enterprises across the UK, US and Europe.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative production services
• Digital learning design
• Communications and pr
• Brand consultancy services
• Film and video content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services (Film Production): Corporate film production, branded content, documentary and commercial production through subsidiaries Studio Yes, Blue Chalk Media, and Nowadays
2. Digital Learning & Transformation: Digital custom content, platform development, and strategic consulting through DBLX for learning, culture change, leadership development, and internal communications
3. Communications & PR: Communications strategy, media relations, crisis management, and reputation management services through Auspicious Global
4. Consulting Services: Strategic consulting including digital transformation, platform selection, skills frameworks, and AI readiness through DBLX

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Auspicious Group is a creative services conglomerate that delivers film and video production, digital learning content design, communications and PR, and brand/business consulting through five operating businesses (Auspicious Global, Blue Chalk Media, Studio Yes, DBLX, and Nowadays). Its offerings are intended for enterprise and organizational clients seeking integrated creative, communications, learning, and consulting support across multiple geographies.

Product overview

Auspicious Group is a majority female-owned creative services conglomerate comprising five distinct agencies and platforms: Auspicious Global (corporate communications and film), Blue Chalk Media (US documentary production), Studio Yes (UK commercial production), DBLX (digital transformation, custom learning platforms, and Content Studio), and Nowadays (award-winning film production). The portfolio spans film and documentary production, branded content, strategic communications, digital learning solutions, custom platform development, and consulting services. The businesses operate both independently and in integrated delivery with shared strategic capabilities across creative, digital, and communications disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Auspicious Global: Corporate film and communications agency providing strategic communications, digital learning, social, crisis and reputation management services.
• Blue Chalk Media
• Studio Yes
• DBLX
• Nowadays

Products and services

• Auspicious Global Operating business within the Auspicious Group conglomerate delivering group-level creative and consultancy services to enterprise clients.
• Blue Chalk Media Operating business within the Auspicious Group conglomerate providing film and video production services to organizational clients.
• Studio Yes Operating business within the Auspicious Group conglomerate providing creative services to organizational clients.
• DBLX Operating business within the Auspicious Group conglomerate providing digital learning content design and development for organizational clients.
• Nowadays Operating business within the Auspicious Group conglomerate providing communications and public relations services to organizational clients.

Quantifiable outcome

• Ranked 7th in EVCOM's UK Top 50 Awards after just six months of operation
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Gendered IntelligenceminorStrategic or Co-development PartnerTrans-led charity that collaborated with Nowadays on the 'Waiting List' film project. The film was later gifted to Gendered Intelligence to support their advocacy work for better access to gender-affirming healthcare.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Media Zoo Group: Co-founded by Auspicious Co-CEO Rachel Pendered and Chair Mark Killick, Media Zoo Group was a Sunday Times Fast Track 100 creative/content agency and the same business later sold a stake to private equity. It is the most directly comparable predecessor business and effectively the template for Auspicious's offering.
• Casual Films: Former company of Auspicious Co-CEO Barnaby Cook; built from a London office into a global branded-film production agency with US and Australian offices and 100+ craft awards before exit. Direct peer in corporate/branded film production and the model for integrated delivery to blue-chip brands.
• Radley Yeldar: Independent creative and consultancy agency serving blue-chip corporates on brand storytelling, internal communications, digital and learning content; directly comparable to Auspicious's combined communications + DBLX + film offering to FTSE 100 clients.

Broad incumbents

• Hogarth Worldwide: WPP-owned global content and production network specializing in advertising, branded content, translation and production at scale; competes with Auspicious's Auspicious Global, Blue Chalk Media, Studio Yes and Nowadays units for the same enterprise film/branded-content briefs.
• Imagination Group: Global independent creative agency focused on brand experience, film, content and events for major brands; comparable to Auspicious's integrated film-plus-strategy-communications model with longer track record and global scale.
• Mother Design: Independent creative agency (sister to Mother London) producing brand work for major global brands including branded content and films; overlaps with Auspicious's Auspicious Global and Studio Yes on enterprise brand storytelling.
• WPP plc: Largest global advertising and communications holding company; competes with Auspicious across creative, PR, content production and digital/learning via Hogarth, Ogilvy, VMLY&R and Burson, and represents the natural exit or acquirer for an integrated buy-and-build creative group at Auspicious's scale.
• Publicis Groupe: Global advertising, communications and learning/experience holding company (Publicis Sapient, Digitas, Leo Burnett) competing with Auspicious on integrated communications, content, digital transformation and learning mandates; relevant as both competitor and potential strategic acquirer.

Emerging players

• WithFeeling: B Corp creative agency specializing in emotional brand storytelling, branded documentary and purpose-driven film for blue-chip clients; overlaps with Nowadays, Studio Yes and Blue Chalk Media on corporate/branded documentary production.
• Reactive / The Brilliant Basics: Digital experience and custom platform agency (formerly part of WPP/Brilliant Basics/Reaction) building bespoke enterprise digital platforms and employee experiences; directly comparable to DBLX's custom platform and Content Studio offer within the same L&D / enterprise buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auspicious-group
• Instagraminstagram.com/this_is_auspicious?igsh=eHY4cmJoaGZ1eTli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auspicious Group