Urban Staging

What Urban Staging does

Urban Staging is a privately-held, Brooklyn-based boutique home staging company operating in New York City. The firm furnishes and styles residential properties — primarily vacant, occupied, and partial stagings — for home sellers and the real estate agents representing them in Manhattan and Brooklyn, using a warehouse-based inventory of furniture and décor at its 70 Degraw Street location. Revenue is generated through quote-based, project-based fees that scale with property size, scope, and duration, supplemented by a flat-fee 60-minute consultation and a post-sale destaging service; sellers can also access these services via pay-at-closing financing through partnerships with Notable, Compass Concierge, and Realvitalize.

The company's service model combines interior design with logistics project management: designers curate layouts, declutter and depersonalize occupied homes, and coordinate with ancillary vendors (cleaners, painters, handymen) from install through destaging. Differentiation rests on the willingness and capability to stage occupied homes — a service most NYC competitors decline — and on documented outcome metrics (53-day average days on market versus 91 days citywide; 52% of 2024 stagings selling over ask; individual case studies showing properties going to contract in days rather than months).

Urban Staging is structured as a New York LLC with a 1–10 employee footprint, sales-led go-to-market driven by website inquiries, phone, broker referrals, and recurring broker's open events. Marketing is content-led (Insights blog, Instagram, email newsletter) with earned-media placements in Homes & Gardens, Apartment Therapy, Livingetc, and The Spruce. No outside funding has been disclosed, and there are no AI, app, or API surfaces; the offering is a labor-, design-, and inventory-driven service business.

Name

Urban Staging

Legal name

Urban Staging, LLC

Website

https://urbanstaging.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Staging is a Brooklyn-based boutique home staging firm that furnishes and styles Manhattan and Brooklyn residential properties for home sellers and real estate agents, offering vacant, occupied, and partial staging from its Degraw Street warehouse under project-based, quote-based pricing.

Ownership category

akta.pro rank

Product category

Home Staging Services

NAICS

Institutional Furniture Manufacturing (337127), Building Finishing Contractors (2383), Commercial and Institutional Building Construction (23622)

SIC

Household Furniture (2510), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Pre-Sale / Pre-Listing (Home Staging) Cleaning (HSAEAFAD)

akta.pro secondary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Home staging services
• Vacant property staging
• Occupied home staging
• Real estate marketing
• Interior property staging

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Staging Services: One-time project-based staging fees for vacant, occupied, and partial staging of NYC apartments and townhouses. Pricing is project-specific based on property size, scope of work, and duration. The company also offers a 60-minute staging consultation for a flat fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Urban Staging is a boutique home staging company serving Manhattan and Brooklyn that curates, installs, and removes furniture and décor for residential properties on the market. The company delivers vacant, occupied, and partial staging along with destaging, consultations, and styling-to-sell services, coordinating all logistics from decluttering through seller closing.

Product overview

Urban Staging is a boutique home staging company operating in NYC (Brooklyn and Manhattan) that offers a comprehensive suite of staging services designed to help properties sell faster and at higher prices. The core offerings include Vacant Staging (full furniture installation for empty properties), Occupied Staging (for sellers still living in their home), and Partial Staging (targeted staging of select rooms). Supporting services include Styling to Sell (using client furniture with professional guidance), Staging Consultation (flat-fee assessment), Destaging (post-sale removal), and Eco-Friendly Staging options. The company differentiates through full-service project management, partnerships with financing programs (Notable, Compass Concierge, Realvitalize) that enable payment at closing, and documented ROI with properties averaging 7.1% over list price.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacant Staging
• Occupied Staging
• Partial Staging
• Styling to Sell
• Staging Consultation Flat-fee 60-minute assessment in which a professional stager evaluates the property, asks questions, and provides detailed suggestions for what to remove, keep, and how to arrange existing items.
• Destaging Post-sale removal service where the team handles all furniture, artwork, lighting, rugs, and accessory removal, restoring the property to its pre-staged condition after closing.
• Eco-Friendly Staging Sustainable staging approach using vintage furniture, thrifted finds, quality-over-quantity sourcing, and natural or reclaimed materials to create environmentally conscious staging designs.

Quantifiable outcome

• 1.3% of list price investment yields 7.1% over list on average (RESA data)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• Compass ConciergeminorGTM or Marketing PartnerUrban Staging is fully set up and approved for Compass Concierge program, enabling Compass agents to offer staging services to their clients through this financing program.
• RealvitalizeminorGTM or Marketing PartnerUrban Staging is fully approved for Realvitalize program, an agent-focused home preparation financing program similar to Compass Concierge.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Interior Define: Interior Define is a DTC custom furniture brand expanding into staging and home services — adjacent to Urban Staging's offerings with overlap in furniture procurement, design taste, and the seller/buyer customer base in urban markets.

Direct peers

• Meridith Baer Home: Meridith Baer Home is one of the largest and most established luxury home staging firms in NYC, offering vacant and occupied staging with a furniture inventory and design team — directly comparable to Urban Staging in geography, customer base, and service offering.
• Showhomes: Showhomes is a national home staging franchise with a model centered on leased furniture and home manager programs for occupied staging — directly competing with Urban Staging's occupied staging and inventory-rental approach, though at a national scale.
• Toca Home Staging: Toca Home Staging is a boutique NYC staging company offering vacant and partial staging services in Manhattan and Brooklyn, targeting similar high-end residential listings and broker clients.
• Stage Free: Stage Free is a NYC-based home staging company offering vacant and occupied staging services to sellers and real estate agents, directly competing with Urban Staging in Manhattan and Brooklyn.
• Décor Aid: Décor Aid is a NYC-based interior design and staging firm serving residential real estate listings, offering staging and design services to sellers, agents, and developers in Manhattan and Brooklyn — a close comparable on customer base and service mix.

Others

• Real Estate Staging Association (RESA): RESA is the industry trade association for home stagers that publishes ROI benchmarks (1.3% investment → 7.1% over list) which Urban Staging cites in its marketing — ecosystem participant that validates the category but also sets competitive standards across all NYC stagers.
• Compass Concierge: Compass Concierge is Compass's in-house staging and pre-listing preparation financing program — Urban Staging is an approved partner, but it represents both a distribution channel and a potential competitive threat if Compass expands its own staging capabilities.

Broad incumbents

• Modani Furniture: Modani is a contemporary furniture retailer with showrooms in NYC and other major markets that also offers rental and staging-adjacent services — overlapping with Urban Staging's furniture inventory model and NYC presence, though primarily a retailer.
• CORT Furniture Rental: CORT is a national furniture rental provider serving residential and corporate clients with staged furniture packages, including home staging and corporate housing — comparable to Urban Staging's rental-based staging model but at much larger scale and broader market scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urbanstaging
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/urbanstagingnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Staging