Decor Aid
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Decor Aid firmographics
Firmographics- Name
- Decor Aid
- Legal name
- Decor Aid
- Website
- https://decoraid.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Decor Aid industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Decor Aid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Decor Aid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Interior Design Services: Full-service interior design consulting and project management for residential clients, including home staging, renovations, and complete room redesigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Decor Aid product offering
Product offeringCore offering
Decor Aid is an interior design firm that delivers full-service residential interior design consulting and project management through an in-house team of trained designers. The company serves individual homeowners and luxury condo/apartment owners across major U.S. metropolitan areas, providing services spanning complete home renovations, room-by-room redesigns, home staging, new construction consultation, and small-space optimization. It also operates as a two-sided marketplace connecting interior designers and general contractors with clients.
Product overview
Decor Aid operates as an interior design content platform and service provider, offering blog-based design advice, style guides, and interior design services through a network of professional interior designers. The company provides editorial content covering design styles, furniture recommendations, room-by-room guides, and home staging tips, alongside connecting clients with interior design professionals for residential projects. The platform functions primarily as an informational resource rather than a discrete software product or modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Residential Interior Design
Companies that use Decor Aid
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Decor Aid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Decor Aid partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Decor Aid competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Luxury home furnishings brand with integrated Interior Design service offering through RH Galleries and in-house designers. Overlaps with Decor Aid on luxury residential design but operates a much broader retail and gallery business.
- West Elm (Williams-Sonoma): Williams-Sonoma-owned home furnishings retailer with in-store and online interior design services staffed by in-house designers. Competes for the same affluent homeowner segment but anchored to retail catalog.
- Pottery Barn (Williams-Sonoma): Williams-Sonoma home furnishings brand offering free design services with in-house designers for residential projects. Comparable homeowner target and service-plus-product offering, at broader scale.
- Anthropologie Home: Lifestyle retailer with a curated home category and design services catering to affluent, design-conscious consumers. Overlaps with Decor Aid's style-driven, content-led aesthetic for upper-middle to luxury homeowners.
Emerging players
- Planner 5D: AI- and 3D-powered interior design platform enabling homeowners to create floor plans and visualizations themselves. Adjacent emerging competitor targeting DIY-leaning Decor Aid first-time-decorator segment with a tech-led approach.
Direct peers
- Modsy: Online interior design service that pairs clients with designers for room redesigns, with both 3D renderings and e-commerce furniture sourcing. Direct competitor to Decor Aid's online interior design and e-commerce coupling model.
- Laurel & Wolf: Online interior design platform offering e-design packages with multiple designer concepts per project. Direct competitor in the online interior design marketplace space.
- Havenly: Online interior design marketplace connecting consumers with professional designers for room-by-room and full-home design packages. Closest functional peer to Decor Aid in the online designer-client marketplace category.
- Decorilla: Online interior design marketplace that matches clients with multiple designer concepts before selection. Directly comparable two-sided marketplace model serving residential design consumers.
- Homepolish: Interior design marketplace historically pairing clients with vetted designers for residential projects, with strong urban/HNW positioning. Same customer profile and marketplace model as Decor Aid.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Decor Aid social profiles
Digital presenceDecor Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decor Aid leadership team
Management profileNumber of profiles
Profiles2 records
Decor Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decor Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decor Aid
What does Decor Aid do?
Decor Aid is an interior design firm that delivers full-service residential interior design consulting and project management through an in-house team of trained designers. The company serves individual homeowners and luxury condo/apartment owners across major U.S. metropolitan areas, providing services spanning complete home renovations, room-by-room redesigns, home staging, new construction consultation, and small-space optimization. It also operates as a two-sided marketplace connecting interior designers and general contractors with clients.
Is Decor Aid a public or private company?
Decor Aid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decor Aid founded?
Decor Aid was founded in 2014. It employs 11 to 50 people.
Where is Decor Aid based?
Decor Aid is headquartered in New York, United States, in the North America region.
How does Decor Aid make money?
One revenue line is on record: interior Design Services.
Who are Decor Aid's main competitors?
Broad incumbents on record are Restoration Hardware (RH), West Elm (Williams-Sonoma), Pottery Barn (Williams-Sonoma) and Anthropologie Home. Planner 5D is listed as an emerging player. Direct peers are Modsy, Laurel & Wolf, Havenly, Decorilla and Homepolish.
Does Decor Aid have an API?
No public API is recorded for Decor Aid.
What industry is Decor Aid in?
Decor Aid's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 541410 and its SIC code is 7340.