Reduce Everyday
Reduce Everyday is a privately held, US-based direct-to-consumer brand selling reusable vacuum-insulated drinkware (tumblers, water bottles, travel mugs, kids drinkware, and barware) through its Shopify storefront, targeting health-conscious consumers, parents, and home entertainers with a CleanHub-verified sustainability message.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reduce Everyday does
Reduce Everyday (DBA Reduce®) is a privately held, direct-to-consumer e-commerce brand that designs and sells reusable drinkware, including vacuum-insulated 18/8 stainless steel tumblers, glass-lined tumblers (Aspen with thermo-shock borosilicate glass), travel mugs (Hot1, Perk), water bottles (Hydrate Pro, Aura), kids drinkware (Coldee, Gogos, Foodee), and barware (Saltini, Drink Cooler, Salteeny). The company operates a pure-play Shopify storefront with no retail, wholesale, or marketplace distribution, targeting US-based health-conscious consumers, coffee commuters, parents of young children, and entertaining/cocktail use cases. Product differentiation rests on proprietary design features such as the Soft Sit silicone base, Grow-with-Me Lid, 360 Salt & Sip Lid, Adjustable Sip Speed Lid, and a Sip-for-Life Guarantee, alongside a sustainability partnership with CleanHub that recovers 125,000 lbs of ocean-bound plastic annually.
The business model is one-time purchase direct e-commerce with unit pricing ($9.99-$84.99) and a $50 free-shipping threshold. Go-to-market is organic and earned-media-led: a social presence across Facebook, Instagram, TikTok, Pinterest, and YouTube, augmented by features in TODAY, Southern Living, FOX 5, Southern Lady, Style Blueprint, OK Magazine, and Tamron Hall, plus a product quiz and email capture for mid-funnel conversion. No management team, headcount, funding rounds, or revenue figures are publicly disclosed; the company appears independently operated with no parent or institutional investor named. Customer segments are organized horizontally across use cases rather than vertically by industry.
Reduce Everyday firmographics
Firmographics- Name
- Reduce Everyday
- Website
- https://reduceeveryday.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reduce Everyday is a privately held, US-based direct-to-consumer brand selling reusable vacuum-insulated drinkware (tumblers, water bottles, travel mugs, kids drinkware, and barware) through its Shopify storefront, targeting health-conscious consumers, parents, and home entertainers with a CleanHub-verified sustainability message.
- Ownership category
- akta.pro rank
Reduce Everyday industry classification
Industry- Product category
- Consumer Drinkware
- akta.pro primary industry
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)
- akta.pro secondary industry
- Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)
Keywords
Where Reduce Everyday is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Reduce Everyday business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of reusable drinkware including tumblers, water bottles, travel mugs, and accessories. One-time purchase model with individual products and multipacks available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual drinkware products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Reduce Everyday product offering
Product offeringCore offering
Reduce Everyday designs and sells reusable insulated drinkware, including tumblers, water bottles, travel mugs, kids drinkware, and barware. Products are sold directly to consumers through the company's Shopify website under the Reduce® brand, with replacement parts and accessories available. The brand is positioned around sustainability via a CleanHub partnership that recovers ocean-bound plastic for every product purchased.
Product overview
Reduce Everyday is a consumer drinkware brand offering water bottles, tumblers, and coffee mugs. The product portfolio centers on insulated stainless steel and glass drinkware across multiple use cases: tumblers (Saltini, Aspen, Coldee, Halo, Cold1, Chiller, Chiller Go) in various sizes; travel mugs (Hot1, Perk); water bottles (Hydrate Pro, Aura); kids drinkware (Gogos, Coldee, Chiller, Chiller Go, Foodee); and barware (Saltini, Drink Cooler, Salteeny). The company also offers replacement accessories (lids, straws, gaskets) and party packs for entertaining. Products feature vacuum insulation, spill-proof designs, cupholder compatibility, and a sustainability partnership with CleanHub to recover ocean-bound plastic waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Saltini Tumbler (16 oz) Vacuum insulated 18/8 stainless steel tumbler with a 360-degree salt-and-sip lid and inner measurement markings, designed for cocktails and margaritas. Keeps drinks cold for 10 hours. Targeted at consumers seeking outdoor entertaining and barware drinkware at $27.99.
- Aspen 20 oz Glass Tumbler Insulated tumbler with thermo-shock borosilicate glass interior and vacuum insulated stainless steel sleeve, featuring a dual-use lid and extra-wide straw. Keeps drinks cold for 12 hours. Targeted at cold-beverage consumers at $24.99.
- Halo 32 oz Tumbler Stainless steel tumbler with spill-proof straw, crystal clear peek-and-sip lid, and portable handle, designed for cupholder compatibility. Targeted at on-the-go hydration consumers at $27.99.
- Cold1 40 oz Tumbler Stainless steel travel tumbler with handle, spill-proof lid and straw system, cupholder-friendly design, available in 24oz ($22.99) and 40oz ($28.99) sizes. Targeted at all-day cold-hydration consumers.
- Chiller Tumbler Stainless steel tumbler available in 14oz and 40oz sizes, designed for keeping beverages cold at $14.99 for the 14oz size. Targeted at cold-beverage consumers seeking a compact option.
- Chiller Go 14 oz Portable tumbler with leak-proof lid and flip-up straw designed for active lifestyles at $14.99. Targeted at active consumers seeking spill-proof portability.
- Hot1 Travel Mug Stainless steel travel mug with adjustable sip-speed lid, splash-proof design, Soft Sit base, and cupholder-friendly sizing. Single-serve ready. Keeps drinks hot for 8 hours at $24.99. Targeted at commuters and on-the-go coffee consumers.
- Perk 10 oz Travel Mug 10oz compact travel mug with leak-proof lid designed for life on the go at $27.99. Targeted at commuters and remote workers needing a smaller-sized hot-beverage mug.
- Hydrate Pro Water Bottle Stainless steel water bottle available in 14oz and 32oz sizes, designed for hydration on the go at $18.99 for the 14oz size. Targeted at everyday hydration consumers.
- Aura 26 oz Water Bottle 26oz stainless steel water bottle for everyday hydration. Targeted at consumers seeking a mid-sized reusable water bottle.
- Coldee 14 oz Kids Tumbler Kids tumbler with spill-proof silicone straw and grow-with-me lid, designed for small hands with cupholder and booster seat compatibility. Keeps drinks cold for 18 hours at $16.99. Targeted at parents of toddlers and young children.
- Gogos 12 oz Kids Drinkware Spill-proof 12oz portable drinkware with straw set designed for children. BPA-free and dishwasher safe at $21.99. Targeted at parents seeking durable, easy-to-clean kids drinkware.
- Foodee 10 oz Kids Container 10oz kids drinkware container for snacks and beverages. Targeted at parents of young children seeking multi-use kids containers.
- Drink Cooler (14 oz) 4-in-1 flexible-fit drink cooler that works from cans to cocktails without needing an adapter at $19.99. Targeted at consumers seeking versatile barware/cooling solutions.
- Salteeny Bar Tool Miniature 1.5oz bar tool for cocktail preparation. Targeted at consumers seeking cocktail-preparation accessories to complement Saltini use.
- Replacement Parts and Accessories Replacement lids, straws, and gaskets for Reduce drinkware products including Coldee, Hot1, and Cold1, priced $9.99-$12.99. Targeted at existing Reduce customers seeking to extend product lifespan.
Quantifiable outcome
- 125,000 lbs of ocean-bound plastic waste recovered annually through CleanHub partnership
- +1 more outcomes
Companies that use Reduce Everyday
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Reduce Everyday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Reduce Everyday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CleanHubcorePartnership with CleanHub to recover ocean-bound plastic waste. For every product purchased, CleanHub verifies that an equivalent amount of plastic is recovered from coastal areas. Each product page states it helps reduce 125,000 lbs of ocean-bound plastic waste annually.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Reduce Everyday competitors and assessment
Company assessmentDirect peers
- Stanley (PMI Worldwide): Stanley is the dominant reusable tumbler/water bottle brand, best known for the viral Quencher cup. Directly competes with Reduce Everyday across hydration, coffee, and on-the-go drinkware in the same price band and channels.
- YETI: YETI's Rambler line is the premium benchmark in vacuum-insulated drinkware, overlapping directly with Reduce's Cold1, Halo, Hot1, and Aspen lines in functionality, pricing tier, and target consumer.
- Hydro Flask: Hydro Flask pioneered the mass-market vacuum-insulated reusable bottle and competes across hydration, coffee, and kids drinkware segments with comparable stainless-steel construction and lifestyle positioning.
- Owala: Owala targets the same health-conscious hydration consumer with distinctive FreeSip lid technology, directly overlapping Reduce's spill-proof straw tumblers and water bottle categories at similar price points.
- Simple Modern: Simple Modern sells insulated tumblers, water bottles, and kids drinkware with similar customization, lid-system focus, and value pricing — directly mirroring Reduce's catalog breadth and DTC-plus-marketplace strategy.
- BruMate: BruMate is a direct peer in insulated barware and tumblers, with strong social-media-led marketing and similar proprietary lid innovations targeting cocktail and lifestyle use cases like Reduce's Saltini and Drink Cooler.
- S'well: S'well is a direct peer in stylish, sustainability-positioned reusable water bottles and tumblers, overlapping Reduce's everyday hydration and lifestyle gifting categories.
- Takeya: Takeya offers vacuum-insulated bottles, tumblers, and cold-brew makers with comparable feature focus (spout lids, insulation performance) at similar value pricing — a direct product-overlap peer.
Broad incumbents
- Thermos (brand): Thermos is the broad incumbent in vacuum-insulated drinkware with broader mass-market distribution and a wider product portfolio, including kids lines that compete directly with Reduce's Coldee and Gogos.
Emerging players
- CamelBak: CamelBak is known for hydration packs and is expanding into insulated bottles and kids drinkware — an emerging competitor overlapping Reduce's on-the-go and kids segments with strong outdoor/active-lifestyle brand equity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reduce Everyday social profiles
Digital presenceReduce Everyday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reduce Everyday leadership team
Management profileNumber of profiles
Reduce Everyday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reduce Everyday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reduce Everyday
What does Reduce Everyday do?
Reduce Everyday designs and sells reusable insulated drinkware, including tumblers, water bottles, travel mugs, kids drinkware, and barware. Products are sold directly to consumers through the company's Shopify website under the Reduce® brand, with replacement parts and accessories available. The brand is positioned around sustainability via a CleanHub partnership that recovers ocean-bound plastic for every product purchased.
Is Reduce Everyday a public or private company?
Reduce Everyday is a private company. It is classified as unknown and is currently operating.
When was Reduce Everyday founded?
Reduce Everyday was founded in 2006. It employs 11 to 50 people.
Where is Reduce Everyday based?
Reduce Everyday is headquartered in Atlanta, United States, in the North America region.
How does Reduce Everyday make money?
One revenue line is on record: product Sales.
Who are Reduce Everyday's main competitors?
Direct peers on record are Stanley (PMI Worldwide), YETI, Hydro Flask, Owala, Simple Modern, BruMate, S'well and Takeya. Thermos (brand) is listed as a broad incumbent. CamelBak is listed as an emerging player.
Does Reduce Everyday have an API?
No public API is recorded for Reduce Everyday.
What industry is Reduce Everyday in?
Reduce Everyday's product category is Consumer Drinkware. Its primary akta.pro industry code is IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store), with a secondary code of CRAJAOAL, Eco-Friendly Concentrates, Refills & Packaging Systems.