discprofiles

What discprofiles does

discprofiles (discprofiles.eu) is the European-facing commercial brand of IPB Partners and operates as a Diamond-level Authorized Partner for Everything DiSC, a Wiley-owned behavioral assessment product. The company sells the full Everything DiSC suite (Workplace, Catalyst, Management, Sales, Agile EQ, Work of Leaders, Productive Conflict), the related Five Behaviors team development solution, and practitioner certification programs. The underlying technology — adaptive testing with Likert-scale validation, a 12-style circumplex model, global norming across ~15 languages, and the EPIC administrative platform — is owned and developed by Wiley; discprofiles functions as a distribution, localization, certification, and customer support layer over that stack. The company is based in the Netherlands and serves customers across Europe and select APAC markets.

The business model is a mix of one-time license fees and recurring credit-based consumption. Direct buyers purchase either a 249 EUR Starter Pack (entry-level admin account plus a single assessment) or a 3,380 EUR Premium Pack (full practitioner certification, facilitation kit, and ongoing access to discounted profile pricing). Enterprise customers receive tailored quotes; EPIC credits never expire and there are no annual renewal fees, creating a long-tail recurring revenue stream. The go-to-market is sales-led and consultative, with free demos, free consultations, and a global network of certified practitioners acting as indirect facilitators. Customers span large enterprises (Henkel, 3M, Samsung, Roche, Schneider Electric, Girteka Logistics, Tesonet, Magnetic Group), independent consultants/coaches, and HR/L&D leaders.

The company was founded in 2024 and operates with 1-10 employees, reflecting an early-stage distribution entity rather than a product-development company. The strategic posture is to capture share in the European Everything DiSC market by leveraging the highest-tier partnership, multi-language localization, content marketing (blog, DiSC Knowledge Hub), and a growing certified-practitioner network. All product IP, research pedigree, and platform technology sit upstream with Wiley, making the partnership the single most material factor in discprofiles' commercial viability.

Name

discprofiles

Legal name

discprofiles.eu (via IPB Partners)

Website

https://discprofiles.eu

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

discprofiles is a Netherlands-based Diamond-level Authorized Partner for Wiley's Everything DiSC, distributing behavioral assessments, the Five Behaviors team development solution, and practitioner certification programs to enterprises, consultants, and HR/L&D leaders across Europe and select global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. DiSC Assessment Licenses and Credits: The core revenue stream comes from selling access to Everything DiSC assessments via credit-based purchasing through the EPIC platform. Organizations and consultants purchase credits that are redeemed for individual learner profiles and reports. Credits never expire, allowing flexible purchasing. Pricing varies by profile type, language, and volume.
2. Everything DiSC Certification Program: The DiSC Premium Pack at 3,380 EUR includes Everything DiSC Certification, which grants the knowledge, skills, and license to be a certified practitioner. Certification provides access to discounted profiles, professional development credentials, and ongoing practitioner support.
3. Facilitation Kits and Training Materials: The DiSC Premium Pack bundles four ready-made DiSC training programs with all materials: Catalyst, Workplace, Management, and Agile EQ. Facilitator kits include fully scripted content, customizable training materials, videos, and activities. Additional supplemental reports (Comparison, Team View, Group Culture, Facilitators Report) generate incremental revenue.
4. DiSC Starter Pack (Admin Account Setup): The Starter Pack priced at 249 EUR provides an Online DiSC Admin Account (EPIC), one Everything DiSC assessment, access to the DiSC Knowledge Hub, and continual free support from discprofiles.eu. This is a lower-entry product for consultants wanting to use DiSC independently.
5. Corporate Training Agreements and Services: Through extensive network of certified DiSC users globally, discprofiles.eu connects organizations with facilitators of DiSC trainings in their region. They process personal data of client representatives and participants for signing and performing training agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

discprofiles.eu is a Diamond-level Authorized Partner for Everything DiSC (a Wiley brand) and sells DiSC behavioral assessments, Everything DiSC and Five Behaviors certification programs, and facilitator kits to organizations, HR/L&D teams, consultants, and coaches across Europe. The company packages credits and assessments through the EPIC administrative platform and connects clients with certified facilitators for team training deployments. Revenue is generated through credit-based assessment licensing, certification enrollment, facilitation kit sales, and corporate training facilitation.

Product overview

discprofiles is a Diamond-level Authorized Partner for Everything DiSC, offering a comprehensive portfolio of behavioral assessment tools. The core Everything DiSC suite includes eight distinct profiles addressing different workplace applications: Workplace (general communication), Catalyst (digital learning platform), Management, Sales, Agile EQ (emotional intelligence), Work of Leaders, and Productive Conflict. The portfolio also includes The Five Behaviors team development solution based on Patrick Lencioni's model. Certification programs train practitioners to facilitate DiSC and Five Behaviors, while the EPIC administrative platform enables independent management of assessments and reports. The DiSC Knowledge Hub provides supplementary resources including posters, eBooks, sample reports, and training materials. Everything DiSC is developed by Wiley and is noted as the original DiSC assessment, with adaptive testing technology and availability in multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Everything DiSC Workplace

Quantifiable outcome

• 97% global satisfaction rating among Everything DiSC users
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• Wiley (formerly Inscape Publishing)coreChannel Partner/ Reseller/ DistributorDiSCprofiles.eu is a Diamond-level Authorized Partner — the highest tier — for Everything DiSC, a Wiley brand. Wiley develops and publishes Everything DiSC assessments, the EPIC administrative platform, and the Catalyst learning platform. DiSCprofiles.eu is licensed to resell, distribute, and facilitate Everything DiSC assessments, certification programs, and training materials across Europe and globally. Wiley provides the assessment technology, platform infrastructure (EPIC, Catalyst), research validity data, facilitator resources, and marketing support. DiSCprofiles.eu provides local sales, certification, training facilitation, and customer support in their markets.
• IPB PartnerscoreOthersDiSCprofiles.eu is a brand owned and operated by IPB Partners. IPB Partners is the parent company that holds the Authorized Partner relationship with Wiley and operates the discprofiles.eu business. IPB Partners develops and supplies world-leading HR solutions for personal and organisational development and boosting organisational efficiency and performance.
• Patrick Lencioni / The Table GroupsecondaryStrategic or Co-development PartnerThe Five Behaviors team development solution is based on Patrick Lencioni's model of teamwork and published by Wiley. DiSCprofiles.eu is authorized to certify practitioners and distribute The Five Behaviors assessments. The Five Behaviors model (Trust, Conflict, Commitment, Accountability, Results) complements Everything DiSC for comprehensive organizational development.
• Global Certified DiSC Facilitator NetworksecondaryChannel Partner/ Reseller/ DistributorThrough an extensive network of certified DiSC users globally, discprofiles.eu connects clients with regional facilitators of DiSC trainings. Certified practitioners complete the Everything DiSC Certification program, gaining the knowledge, skills, and license to facilitate DiSC trainings independently.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a top-tier global provider of leadership development programs, coaching, and assessment-based interventions. Its offerings overlap with Everything DiSC Management and Work of Leaders for enterprise leadership training, though CCL is a broader consulting and education provider.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessments, leadership development, and executive search. Its assessment suite overlaps with Everything DiSC for enterprise leadership and team effectiveness programs, but Korn Ferry operates at much greater scale and breadth.
• SHL: SHL is a global leader in talent assessment and psychometric solutions for hiring and development. Its behavioral and personality assessment portfolio competes with Everything DiSC for enterprise HR spend, particularly for selection and leadership development use cases.
• Gallup (CliftonStrengths): Gallup is a global analytics and consulting firm whose CliftonStrengths assessment competes for the same HR/L&D budget as Everything DiSC. Both are sold to enterprises for talent development, but Gallup operates at a much broader scale with proprietary research and consulting practices.

Emerging players

• TalentSmartEQ: TalentSmartEQ focuses on emotional intelligence assessments and training, overlapping with Everything DiSC Agile EQ and management products. Both target leadership development and corporate training buyers seeking behavioral self-awareness tools.

Direct peers

• Everything DiSC Authorized Partners (PPA International): PPA International is another Diamond-level Authorized Partner for Everything DiSC, distributing the same Wiley products and certification programs in different geographies. They are direct channel competitors to discprofiles for European enterprise DiSC deployments.
• Thomas International: Thomas International is a UK-based provider of behavioral assessments including its own DISC-based platform. As a European-headquartered DISC competitor, it is a directly comparable channel competitor to discprofiles in enterprise talent assessment.
• Hogan Assessments: Hogan Assessments is a leading personality assessment provider focused on workplace behavioral measurement, leadership selection, and development. Both companies compete for the same HR/L&D and executive coaching budget with personality-based instruments used for talent decisions.
• The Myers-Briggs Company (CPP): CPP publishes the Myers-Briggs Type Indicator, one of the most widely used personality assessments in the world. It competes directly with Everything DiSC for organizational development, team-building, and leadership programs across enterprises globally.

Others

• Wiley (Everything DiSC): Wiley is the parent owner and developer of the Everything DiSC suite, EPIC platform, and Catalyst. While discprofiles is a licensee rather than a competitor, Wiley's direct sales force and other Diamond-level Authorized Partners represent the broader competitive context in which discprofiles operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/discprofiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discprofiles