VTrips
VTrips is a Jacksonville, Florida-based vacation rental management company that consolidates regional U.S. short-term rental operators through acquisitions, managing over 5,000 properties across 10+ states under a multi-brand model backed by Hudson Hill Capital.
- Company typePrivate
- Founded2018
- HeadquartersPonte Vedra Beach, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What VTrips does
VTrips is a Florida-based, private vacation rental management company that operates an acquisition-led platform consolidating regional short-term rental operators across the United States. Founded in 2018 and headquartered in Jacksonville, Florida, the company provides end-to-end property management services to vacation rental homeowners — including guest reservations, marketing, pricing, housekeeping coordination, and maintenance — across a portfolio of more than 5,000 managed units spanning 10+ states (Florida, Texas, Alabama, South Carolina, Tennessee, Georgia, New Mexico, Maryland, North Carolina, and Hawaii). The company serves two primary customer segments: vacation rental property owners seeking delegated professional management, and travelers booking short-term stays through its direct booking channels.
VTrips pursues a roll-up strategy backed by a significant minority equity investment from Hudson Hill Capital in August 2021, with the sponsor committing over $250 million for additional acquisitions and technology development. In early 2022 the company executed three acquisitions: Taylor-Made Deep Creek Vacation Rentals (Maryland, January 2022) and Ryson Vacation Rentals (Texas, January 2022) together added 701 properties and 263 employees; Southern Vacation Rentals (April 2022) added 1,120 properties and 123 employees. Acquired brands are retained under their original identities with founder involvement preserved, operating through regional sub-brand websites alongside the central vtrips.com platform.
The business model is managed-services revenue: VTrips earns management fees on bookings generated through its own direct-to-consumer channels (vtrips.com and regional sub-brand sites) and partner channels. Pricing details are not publicly disclosed. Distribution is primarily direct-to-consumer via owned websites supplemented by social media presence on Facebook, Instagram, and LinkedIn. Leadership includes CEO Steven Milo. The company has not disclosed a mobile app, public API, AI/ML capabilities, or external certifications in the available source material.
VTrips firmographics
Firmographics- Name
- VTrips
- Legal name
- VTrips
- Website
- https://vtrips.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- VTrips is a Jacksonville, Florida-based vacation rental management company that consolidates regional U.S. short-term rental operators through acquisitions, managing over 5,000 properties across 10+ states under a multi-brand model backed by Hudson Hill Capital.
- Ownership category
- akta.pro rank
VTrips industry classification
Industry- Product category
- Vacation Rental Management Services
- NAICS
- General Rental Centers (53231)
- SIC
- Operators Of Nonresidential Buildings (6512), Hotels & Motels (7011)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)
Keywords
Where VTrips is headquartered
LocationHeadquarters
- HQ city
- Ponte Vedra Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VTrips business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vacation Rental Management Services: VTrips generates revenue by managing vacation rental properties for property owners. The company handles end-to-end operations including guest reservations, property maintenance, and listings across its platform and partner channels.
Distribution channels2 records
Marketing channels2 records
VTrips product offering
Product offeringCore offering
VTrips provides full-service vacation rental management for property owners, handling guest reservations, marketing, pricing optimization, housekeeping, and property maintenance for more than 5,000 vacation homes, condos, cabins, and villas across 10+ U.S. states. Travelers book these managed properties directly through VTrips' central website and regional sub-brand websites spanning beach, mountain, and lakefront destinations.
Product overview
VTrips is a vacation rental management company operating a platform that manages over 5,000 vacation rentals across multiple U.S. states including Florida, Alabama, Texas, Tennessee, New Mexico, Hawaii, South Carolina, Maryland, Georgia, and North Carolina. The company operates as a unified platform providing property management, booking, and reservation services. VTrips has expanded through acquisitions including Southern Vacation Rentals, Taylor-Made Deep Creek Vacation Rentals, and Ryson Vacation Rentals, maintaining each acquired brand's identity while integrating them into the broader VTrips network.
Differentiator
Problem solved
Functional benefit
Brands
- Southern Vacation Rentals: Vacation rental management company acquired by VTrips in April 2022, operating under its own brand identity
Products and services
- VTrips Vacation Rental Management Platform
Quantifiable outcome
- Over 5,000 vacation rentals managed across multiple U.S. states
Companies that use VTrips
Customer profileSegments2 records
Ideal customer profiles2 records
VTrips technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VTrips partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
VTrips competitors and assessment
Company assessmentBroad incumbents
- Vrbo (Expedia Group): Major vacation rental booking platform operated by Expedia Group. Comparable as a primary distribution channel for VTrips and a competitor for self-managing hosts.
- Sonder: Tech-enabled short-stay accommodation operator offering professionally managed apartment-style rentals. Adjacent business model in alternative accommodations, often competing for similar traveler demand.
- Airbnb: Dominant vacation rental marketplace that VTrips distributes through and competes with for owner relationships. Not a direct property manager, but its scale and host tooling fundamentally shape VTrips' market.
- Marriott Homes & Villas: Marriott's vacation rental program aggregating professionally managed luxury and upscale homes. Comparable end-customer offering and overlap in destination markets, though operated by Marriott at much larger scale.
Direct peers
- Vacasa: Largest U.S. professional vacation rental manager with a similar full-service, multi-destination, technology-enabled property management model. Most directly comparable peer given scale, geographic breadth, and owner-facing services.
- Evolve: National vacation rental management company combining a tech platform with local operations across U.S. destinations. Directly comparable on full-service professional management and owner acquisition model.
- AvantStay: Hospitality-focused short-term rental manager operating a portfolio of high-end homes in destination markets. Comparable in multi-destination professional management and direct-booking focus.
- SkyRun: Vacation rental management franchise with locations across U.S. vacation destinations. Comparable in offering professional short-term rental management services to homeowners in coastal and mountain markets.
- Casago (formerly Vacasa Mexico / SkyRun): Vacation rental property management franchise and direct operator across multiple U.S. destinations. Comparable as a competing professional manager pursuing regional acquisition and franchise growth.
Regional players
- Coastal Vacas: Regional vacation rental manager focused on Gulf Coast markets similar to VTrips' concentration in FL/AL/TX. Comparable in property type and guest profile though operating at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VTrips social profiles
Digital presenceVTrips financial estimates
Financial estimateRevenue estimate
Valuation estimate
VTrips leadership team
Management profileNumber of profiles
Profiles3 records
VTrips subsidiaries and ownership
Company hierarchySubsidiaries3 records
VTrips funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VTrips M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VTrips
What does VTrips do?
VTrips provides full-service vacation rental management for property owners, handling guest reservations, marketing, pricing optimization, housekeeping, and property maintenance for more than 5,000 vacation homes, condos, cabins, and villas across 10+ U.S. states. Travelers book these managed properties directly through VTrips' central website and regional sub-brand websites spanning beach, mountain, and lakefront destinations.
Is VTrips a public or private company?
VTrips is a private company. It is classified as venture growth investor backed and is currently operating.
When was VTrips founded?
VTrips was founded in 2018. It employs 1,001 to 5,000 people.
Where is VTrips based?
VTrips is headquartered in Ponte Vedra Beach, United States, in the North America region.
How does VTrips make money?
One revenue line is on record: vacation Rental Management Services.
Who are VTrips's main competitors?
Broad incumbents on record are Vrbo (Expedia Group), Sonder, Airbnb and Marriott Homes & Villas. Direct peers are Vacasa, Evolve, AvantStay, SkyRun and Casago (formerly Vacasa Mexico / SkyRun). Coastal Vacas is listed as a regional player.
Does VTrips have an API?
No public API is recorded for VTrips.
What industry is VTrips in?
VTrips's product category is Vacation Rental Management Services. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services. Its NAICS code is 53231 and its SIC code is 6512.