Virtalis
- Company typePrivate
- Founded1994
- HeadquartersSale, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Virtalis firmographics
Firmographics- Name
- Virtalis
- Legal name
- Virtalis Ltd.
- Website
- https://virtalis.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Virtalis is headquartered
LocationHeadquarters
- HQ city
- Sale
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Virtalis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: Virtalis generates revenue primarily through software licensing of Visionary Render, Virtalis Reach, and GeoVisionary. The company offers subscription-based licensing models as evidenced by release notes mentioning 'Subscription licences grant access to any version within a fixed period' and 'Maintenance licences grant version updates for a fixed period.'
- Hardware Systems: Sale and deployment of hardware systems including ActiveWall, ActiveCube, ActiveMove, and Veterinary Simulators for immersive visualization environments.
- Professional Services and Implementation: Full-service visualization solutions including consulting, implementation, and customization services tailored to specific industry needs, working hand-in-hand with global partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Virtalis product offering
Product offeringCore offering
Virtalis develops and sells proprietary industrial-scale immersive visualization software (Visionary Render, Virtalis Reach, GeoVisionary) together with branded immersive hardware systems (ActiveWall, ActiveMove, ActiveCube, Veterinary Simulators). These offerings ingest large, complex CAD, BIM, PLM and geospatial datasets and turn them into collaborative VR scenes used by industrial enterprises for design reviews, training, layout planning, operations, sales engagement, and digital twin use cases.
Product overview
Virtalis is an industrial immersive visualisation and VR company offering a portfolio of proprietary software products and hardware systems. The core software stack includes Visionary Render (flagship platform for data ingestion and immersive scene creation), Virtalis Reach (web-based collaborative viewer on WebXR), and GeoVisionary (specialised geoscience software). These are supported by hardware systems: ActiveWall (large power wall), ActiveMove (portable system), ActiveCube (CAVE-style environment), and Veterinary Simulators. The company provides seven tailored solutions: Design Reviews, Training, Layout Planning, Operations & Maintenance, Sales & Engagement, Education & Research, and Contextual Digital Twin. Content management and collaboration is enabled through Virtalis Hub platform.
Differentiator
Problem solved
Functional benefit
Brands
- Visionary Render: Primary immersive visualisation software platform for industrial applications
- Virtalis Reach
- GeoVisionary
- ActiveWall
- ActiveMove
- ActiveCube
- Virtalis Hub
Products and services
- Visionary Render Flagship proprietary immersive visualization software platform that ingests large, complex, structured and unstructured CAD, BIM, PLM and geospatial datasets from any source, location and format and renders them as collaborative real-time 3D scenes for industrial enterprises. Includes a Lua API and C API (VR Exchange) for plugin authoring and scripting, motion-tracked manikin control, ambient occlusion for VR/stereo rendering, and importers for Solidworks, Revit and ACIS.
- Virtalis Reach Web-based collaborative visualization platform built on the WebXR standard that lets users view, review, comment on and version 3D visualisations through standard web browsers and XR headsets including Microsoft HoloLens 2. Supports Azure Active Directory group-based access control via Keycloak and is targeted at collaborative design reviews across remote and on-site teams.
- GeoVisionary Specialized visualization software for geoscience research and geospatial data analysis, integrated with ActiveWall systems to support university and survey users such as the University of Exeter (Deep Digital Cornwall initiative) and the British Geological Survey.
- ActiveWall Large-scale immersive VR power wall hardware system providing high-resolution stereoscopic visualization for collaborative design reviews and analysis across industrial applications, including the first LED immersive VR power wall in academia at Regent College London and the University of Exeter's Deep Digital Cornwall programme.
- ActiveMove Portable immersive visualization hardware system that enables users to experience and interact with 3D visualisations in a flexible, mobile deployment configuration suitable for industrial and educational environments.
- ActiveCube CAVE-style immersive visualization hardware environment using projections on walls and ceiling to create a full-surround virtual reality experience for collaborative design review and engineering analysis; deployed by Rolls-Royce for collaborative visualization.
- Veterinary Simulators Specialized haptic-based veterinary training simulators including the Haptic Cow, enabling veterinary students to practice procedures without the need for live animals; adopted by the University of Wroclaw.
- Virtalis Hub Cloud-based collaboration and content management platform for publishing, sharing and streaming visualization content to web and XR viewers, supporting multiple concurrent users in collaborative sessions and providing customer and partner access through hub.virtalis.com.
- Professional Services and Implementation Full-service visualization solutions including consulting, implementation and customization services tailored to specific industrial needs, delivered hand-in-hand with Virtalis' global partner network to design, integrate and deploy bespoke visualization environments for enterprise customers.
Quantifiable outcome
- Millions in savings achieved for Rolls-Royce with virtual design reviews avoiding physical rework
- +3 more outcomes
Companies that use Virtalis
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles2 records
Virtalis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
Virtalis partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- SiemenscoreStrategic technology partnership for Siemens Teamcenter PLM integration. Virtalis developed a publishing tool for Siemens Teamcenter that automates publishing of visualization updates based on existing Teamcenter paradigms such as workflows, revision rules and PLMXML export, enabling high-degree control over how different visualizations are published to different projects.
- MicrosoftcoreVirtalis Reach is built on WebXR standard and validated Microsoft HoloLens 2 as a 'see-through' viewer. WebXR enables integration with Microsoft mixed reality ecosystem. Azure Active Directory groups compatibility integrated through Keycloak for user administration.
- HTC Vive (VIVE)coreManikin Control feature supports VIVE body trackers for ergonomic assessments. OpenXR layer provides compatibility with VIVE trackers for immersive VR experiences.
- PICOsecondaryPICO 4 headset support added for immersive mode. PICO motion trackers supported in OpenXR layer, with manikin control integration in progress.
- MetasecondaryOpenXR controller visuals added for Meta headsets. Support for Meta Quest devices in VR experiences with collaboration features.
- Meta / OculussecondaryMeta Quest and Oculus integration for PC VR experiences. Requires specific Oculus app version (v50) for WebXR mode with Chrome browser.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Virtalis competitors and assessment
Company assessmentBroad incumbents
- Autodesk:
- NVIDIA: NVIDIA's Omniverse platform targets industrial digital-twin and collaborative 3D visualization for enterprise customers in manufacturing, automotive, and engineering. Both Virtalis and NVIDIA compete to become the visualization layer for industrial CAD/BIM data, though NVIDIA benefits from GPU hardware economics and a vastly larger R&D budget.
- Unity Technologies: Unity's real-time 3D platform powers interactive visualization, digital twin, and industrial simulation experiences. Unity competes with Virtalis's Visionary Render by offering a broader horizontal platform with extensive developer ecosystem and lower per-seat pricing for visualization workflows.
- Epic Games (Unreal Engine): Unreal Engine is a leading real-time 3D creation tool used for industrial visualization, automotive design review, and architectural walkthroughs. Like Virtalis, Unreal is deployed for high-fidelity real-time rendering of CAD/BIM data for enterprise stakeholders, often through systems integrators.
Direct peers
- Varjo: Varjo builds high-fidelity XR headsets and software targeted at industrial training, simulation, and design review for enterprises and defence organizations. Both Virtalis and Varjo serve mission-critical industrial customers with premium VR/XR visualization solutions and compete for overlapping budget allocations.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtalis social profiles
Digital presenceVirtalis compliance and trust
Trust signalCompliance3 records
Virtalis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtalis leadership team
Management profileNumber of profiles
Profiles1 record
Virtalis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtalis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtalis
What does Virtalis do?
Virtalis develops and sells proprietary industrial-scale immersive visualization software (Visionary Render, Virtalis Reach, GeoVisionary) together with branded immersive hardware systems (ActiveWall, ActiveMove, ActiveCube, Veterinary Simulators). These offerings ingest large, complex CAD, BIM, PLM and geospatial datasets and turn them into collaborative VR scenes used by industrial enterprises for design reviews, training, layout planning, operations, sales engagement, and digital twin use cases.
Is Virtalis a public or private company?
Virtalis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtalis founded?
Virtalis was founded in 1994. It employs 51 to 100 people.
Where is Virtalis based?
Virtalis is headquartered in Sale, United Kingdom, in the Europe region.
How does Virtalis make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are hardware Systems and professional Services and Implementation.
Who are Virtalis's main competitors?
Broad incumbents on record are Autodesk, NVIDIA, Unity Technologies and Epic Games (Unreal Engine). Varjo is listed as a direct peer.
Does Virtalis have an API?
Yes. Virtalis provides a Lua API and C API for Visionary Render, enabling developers to create plugins, scripts, and custom workflows. The Lua API supports extensive functionality including node manipulation, scene management, settings, observers, metanode creation, and more. The C API includes VR Exchange functions for importing/exporting data through installed plugins. The API is documented at docs.virtalis.com with programming guides for Lua and C. Developer documentation is at docs.virtalis.com/visionary-render-programming.