Avenue Two Travel
- Company typePrivate
- Founded1989
- HeadquartersVillanova, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Avenue Two Travel firmographics
Firmographics- Name
- Avenue Two Travel
- Legal name
- Park Avenue Travel, Inc.
- Website
- https://avenuetwotravel.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Avenue Two Travel industry classification
Industry- Product category
- Luxury Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
- akta.pro secondary industry
- Cruise Retail Travel Agencies (THAKABAF)
Keywords
Where Avenue Two Travel is headquartered
LocationHeadquarters
- HQ city
- Villanova
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avenue Two Travel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Planning Service Fees: Advisors charge fees for customized travel planning based on complexity and length of trip. Initial exploratory conversation is complimentary. Fees are clearly outlined prior to travel planning commencement and are non-refundable. Additional ticketing fees and hourly fees apply.
- Supplier Commissions: Company acts as sales agent for airlines, hotels, car rental companies, tour operators, cruise lines, and other service providers. Commissions earned through booking volume with preferred partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized travel planning services with advisor consultation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Avenue Two Travel product offering
Product offeringCore offering
Avenue Two Travel is a luxury travel agency that designs and books bespoke international and domestic journeys through a network of 100+ specialized advisors. Services span custom hotel, cruise, and experience itineraries delivered to high-net-worth individual travelers, families, and couples, with a separate corporate/groups division for meetings, incentives, and business travel. The agency operates as a sales agent earning commissions from preferred partners (Relais & Chateaux, Four Seasons, Marriott, Rosewood, Regent, Silversea, etc.) and also charges professional service fees for itinerary planning.
Product overview
Avenue Two Travel operates as a luxury travel agency offering personalized travel planning services through a network of expert advisors. The core offering consists of bespoke itinerary design combining hotel bookings through preferred partner programs (including major luxury chains like Relais & Chateaux, Rocco Forte, Four Seasons, Marriott, Rosewood, and others), cruise planning services with partner lines such as Regent, Oceania, Seabourn, Viking, and Silversea, and curated experiences. The company extends its services to corporate and business travel through a dedicated division, and maintains a hosting program for travel advisors joining their network. Additional services include travel insurance advisory. All offerings are delivered through human advisors rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Travel Planning Services Personalized luxury travel planning and itinerary design delivered by expert travel advisors who curate custom journeys including hotels, cruises, experiences, and destination arrangements based on client preferences. Matched to advisors by destination preferences and travel style.
- Corporate and Business Travel Services Corporate travel planning services for business clients including meetings, incentive trips, conferences, and group travel, delivered through a dedicated corporate division website and dedicated resources.
- Hotel Booking Services Luxury hotel bookings through preferred partner programs with Relais & Chateaux, Rocco Forte, Four Seasons, Marriott STARS/Luminous, Rosewood Elite, Dorchester Diamond Club, Small Luxury Hotels of the World, Belmond Bellini Club, Jumeirah Passport to Luxury, Langham Couture, Accor Preferred, and The Set Collection, offering exclusive amenities such as upgrades, daily breakfast, hotel credits, and early check-in/late check-out.
- Cruise Planning Services Cruise planning services covering ocean cruises, river cruises, expedition cruises, and yacht charters through partner lines including Regent Seven Seas, Oceania, Seabourn, Viking, Silversea, and Explora Journeys.
- Travel Advisor Hosting Program Hosting program for new and existing travel advisors to join the Avenue Two network, providing access to preferred partner benefits, the Virtuoso network, and back-office support so advisors can operate under the Avenue Two umbrella.
- Travel Insurance Advisory Advisory service that connects clients with travel insurance partners to help protect trip investments against unexpected events such as cancellations, medical issues, or travel disruptions.
Companies that use Avenue Two Travel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Avenue Two Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avenue Two Travel partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- VirtuosocoreVirtuoso is a global travel agency network. As a Virtuoso member agency, Avenue Two Travel has access to exclusive travel experiences, preferred partner benefits, and networking with top travel advisors worldwide. Members can access 1,370+ rated hotels across 81 countries and 360 five-star hotels.
- Forbes Travel GuidecoreForbes Travel Guide is the world's only independent rating system for luxury hotels, spas, and restaurants. Avenue Two Travel is the first travel agency endorsed by Forbes Travel Guide, providing advisors direct connection to General Managers at Star-Rated hotels globally.
- Relais & ChateauxmajorCollection of nearly 500 independent hotels and restaurants in over 60 countries. Preferred partner program provides exclusive benefits including complimentary breakfast per person per day and VIP status.
- Rocco Forte HotelsmajorRocco Forte Knights preferred partner program. Benefits include complimentary breakfast for two daily, hotel credits (GBP 75/EUR 85/USD 100 for rooms, GBP 150/EUR 170/USD 200 on suites), priority upgrades, and 20% off spa services.
- Jumeirah HotelsmajorJumeirah Passport to Luxury preferred partner program. Benefits include upgrade upon arrival, $100 Food and Beverage or Spa Credit, early check-in and 4PM late check-out.
- Langham Hotels & ResortsmajorCouture by Langham invitation-only preferred partner program. Benefits include breakfast for two daily, food and beverage or spa credit per stay, upgrade at check-in, early check-in and late check-out.
- Accor HotelsmajorAccor Preferred program. Benefits include daily complimentary breakfast for two, $100 USD credit for property spending, VIP welcome, early check-in and late check-out, and upgrade at check-in.
- Dorchester CollectionmajorDiamond Club preferred partner program. Access to valuable upgrades and benefits at Dorchester Collection hotels including The Dorchester (London), Hotel Plaza Athenee (Paris), The Beverly Hills Hotel, and others.
- Small Luxury Hotels of the WorldmajorWithIN preferred partner program with over 500 participating hotels in 70+ countries. Benefits include complimentary continental breakfast for two daily, minimum $50 USD credit per room per stay, room upgrade, and early check-in/late check-out.
- Rosewood Hotels & ResortsmajorRosewood Elite preferred partner program. Benefits include daily breakfast for two during stay and room upgrade on arrival based on availability.
- Marriott InternationalmajorSTARS & Luminous programs for Marriott luxury brands. STARS benefits include first priority for room upgrades, daily breakfast for two, $100 hotel credit, VIP status. Luminous benefits include early check-in/late check-out, complimentary upgrade, and $100 hotel credit.
- BelmondmajorBelmond Bellini Club. Benefits include hotel credit ($90/room or $200/suite), train credit, buffet or full breakfast for two daily, complimentary upgrade, and high-speed internet.
- The Set CollectionmajorThe Set by Invitation member. Benefits include daily breakfast for two, $100-$200 hotel credit per stay, upgrade to next room category, early check-in and late check-out, VIP welcome amenity, and automatic VIP status.
- Travel for BetterminorNonprofit partner focused on responsible travel and sustainable tourism practices. Partnership aligns with B Corp Certification and sustainability mission.
- Sustainable WanderlustminorLeading consultants dedicated to promoting responsible business practices in the travel industry. Provide direction and guidance for sustainable travel initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Avenue Two Travel competitors and assessment
Company assessmentRegional players
- Scott Dunn: UK-headquartered luxury tour operator and travel agency with comparable bespoke luxury itineraries and supplier partnerships, primarily serving UK and European HNW travelers. Comparable on product and client profile, with less direct US-market overlap.
Direct peers
- SmartFlyer: Luxury travel advisory firm with a network of advisors and strong brand presence among affluent millennials and Gen-X travelers. Competes for the same HNW leisure clientele with a similar advisor-curated model.
- Brownell Travel: Virtuoso-member luxury travel agency with a comparable advisor-led, fee-based planning model and strong preferred-partner relationships with luxury hotel brands. Closest direct analog in size, model, and positioning.
- Protravel International: Long-established luxury travel agency also operating an advisor-driven model under the Internova Travel Group, with deep Virtuoso membership and similar corporate and leisure luxury offerings. Highly comparable on business model, customer base, and supplier relationships.
- Valerie Wilson Travel: US-based luxury travel agency focused on high-touch, advisor-delivered luxury leisure and corporate travel, with similar Virtuoso credentials and preferred-partner depth. Direct competitor for HNW client relationships.
- Abercrombie & Kent: Luxury tour operator and travel agency creating high-end, curated itineraries globally with deep destination expertise. Comparable in client segment (HNW leisure) and supplier-relationship depth, though more tour-operator-led.
Emerging players
- Fora Travel: Tech-enabled luxury travel advisor platform that recruits independent advisors and offers training, preferred-partner access, and community. Represents the digital-first evolution of the luxury agency model and a potential disruptor to traditional players like Avenue Two.
Broad incumbents
- Internova Travel Group: Large travel services holding company whose subsidiaries (including Protravel) operate luxury and corporate travel divisions. Parent-of-peer and broader industry incumbent that benefits from similar supplier economics.
- American Express Travel: Card-member travel agency with luxury concierge services (Centurion/Platinum) that competes for affluent travelers through both advisor service and benefits stack. Broader financial-services umbrella but overlapping customer base and supplier leverage.
- Travel Leaders Network: One of the largest traditional travel agency networks in the US, offering both luxury and mainstream travel through thousands of agents. Comparable in scale and agency-network structure, but broader and less luxury-specialized than Avenue Two.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Avenue Two Travel social profiles
Digital presenceAvenue Two Travel compliance and trust
Trust signalCompliance3 records
Avenue Two Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avenue Two Travel leadership team
Management profileNumber of profiles
Profiles4 records
Avenue Two Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avenue Two Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avenue Two Travel
What does Avenue Two Travel do?
Avenue Two Travel is a luxury travel agency that designs and books bespoke international and domestic journeys through a network of 100+ specialized advisors. Services span custom hotel, cruise, and experience itineraries delivered to high-net-worth individual travelers, families, and couples, with a separate corporate/groups division for meetings, incentives, and business travel. The agency operates as a sales agent earning commissions from preferred partners (Relais & Chateaux, Four Seasons, Marriott, Rosewood, Regent, Silversea, etc.) and also charges professional service fees for itinerary planning.
Is Avenue Two Travel a public or private company?
Avenue Two Travel is a private company. It is classified as family owned and is currently operating.
When was Avenue Two Travel founded?
Avenue Two Travel was founded in 1989. It employs 101 to 250 people.
Where is Avenue Two Travel based?
Avenue Two Travel is headquartered in Villanova, United States, in the North America region.
How does Avenue Two Travel make money?
Two revenue lines are on record. Travel Planning Service Fees are the primary driver. The others are supplier Commissions.
Who are Avenue Two Travel's main competitors?
Scott Dunn is listed as a regional player. Direct peers are SmartFlyer, Brownell Travel, Protravel International, Valerie Wilson Travel and Abercrombie & Kent. Fora Travel is listed as an emerging player. Broad incumbents are Internova Travel Group, American Express Travel and Travel Leaders Network.
Does Avenue Two Travel have an API?
No public API is recorded for Avenue Two Travel.
What industry is Avenue Two Travel in?
Avenue Two Travel's product category is Luxury Travel Agency Services. Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies, with a secondary code of THAKABAF, Cruise Retail Travel Agencies. Its NAICS code is 561510 and its SIC code is 4700.