Association of Natural Hair Care Professionals

What Association of Natural Hair Care Professionals does

ANHC PRO (Association of Natural Hair Care Professionals) is a membership-based professional association founded in 2010 and based in Atlanta, GA. It targets natural hair care professionals — independent stylists, cosmetologists, barbers, salon owners, beauty brand founders, indie product developers, cosmetology students, and non-beauty businesses supporting the beauty industry — with a stated positioning as the largest organization dedicated to haircare professionals serving people with naturally curly or tightly coiled hair.

Its core product surface is a tiered membership (Professional $75/year, Business $150/year, Partnership $200/14 months, Student, Indie Beauty) plus a one-month free trial, bundled with a digital PRO Hub member portal containing forums, a grants-and-funding forum, a member directory, member discounts, and a webinar library. The association operates a community-led GTM model with member masterminds, specialty clubs, Club LIVE expert sessions, Beauty Business Webinars, and the ANHC Exceed annual conference, supported by organic social, blog content, email, and a network of 11 trusted partners.

The revenue model combines recurring membership subscriptions with a Wix-based website design service (Starter $350, Pro $850, Executive $1,500) and ad hoc paid professional services including Product Production Consultation ($90/hr), CEO Strategy Sessions ($100), Recruiting, and Beauty Business Operations Planning. Core technology is the Wix platform with Wix Bookings, Wix Stores, CRM, email marketing, SEO, and lead capture tooling — third-party SaaS rather than proprietary AI. Operations are managed by Truesdale and Associates LLC, with Elaine Truesdale identified as founder of both the association and the management firm.

Name

Association of Natural Hair Care Professionals

Legal name

Association of Natural Hair Care Professionals

Website

https://anhcpro.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ANHC PRO is a membership-based professional association serving natural hair care professionals with tiered subscriptions, a Wix-based website design service, expert-led webinars and Club LIVE sessions, and an 11-partner ecosystem, all managed by Truesdale and Associates LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees at three tiers (Business $150/yr, Professional $75/yr, Partnership $200/14 months) plus a free one-month trial. Provides recurring subscription revenue from beauty professionals and businesses seeking networking, education, and business resources.
2. Professional Services: One-time fee services including Product Production Consultation ($90/hr), CEO Strategy Session ($100/session), Recruiting (custom quote), Planning & Operations (custom quote), and website design packages (Starter $350, Pro $850, Executive $1,500). These professional services complement membership and serve as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

ANHC PRO is a membership-based professional association for the natural haircare industry, offering tiered memberships (Professional, Business, Partnership, Student, Indie Beauty) that provide networking, education, member discounts, and a digital PRO Hub portal. It also sells beauty-industry-focused website design packages (Starter, Pro, Executive) built on the Wix platform, and professional services including product production consulting, CEO strategy sessions, recruiting, and beauty business operations planning.

Product overview

ANHC PRO operates as a membership-based organization offering a tiered portfolio of products and services for the haircare industry. Its core offerings center on professional membership tiers (Professional, Business, Executive, Indie Beauty, and Student), website design and development services (offered at three levels: Starter at $350, Pro at $850, and Executive at $1,500), and professional services including product production consultation ($90), 1-on-1 CEO Strategy Sessions ($100), recruiting, and beauty business operations planning. The organization also provides a digital PRO Hub member portal offering community forums, grants and funding resources, member discounts, a member directory, and a webinar library. Club LIVE sessions provide exclusive expert-led discussions. Website design services are built on the Wix platform and include SEO optimization, responsive design, lead generation, CRM tools, online booking, and e-commerce capabilities through Wix Bookings and Wix Stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Services Wix-based website design and development for hair care industry professionals (independent stylists, salons, distributors, retailers, manufacturers, influencers), offered at three tiers: Starter ($350, basic home page with booking links and Instagram integration), Pro ($850, online booking, e-commerce, up to 15 pages with SEO and lead generation), and Executive ($1,500, up to 25 pages with full functionality). Includes CRM tools, lead capture, email marketing, online booking, and e-commerce.
• Professional Membership Annual membership at $75/year for independent or future beauty professionals seeking job opportunities, new clients, or professional networking. Includes salon directory feature, online forums, Instagram features, online and in-person events, and job placement assistance.
• Business Membership Annual membership at $150/year for beauty business owners looking to promote their brand, grow their team, reach more customers, or stay ahead of industry trends. Includes IG Live features, specialty clubs, industry data access, unlimited job posting, resume bank access, business growth resources, and networking tools and events.
• Partnership Program Annual program at $200 (valid for 14 months) for non-beauty businesses supporting the beauty industry. Provides webinars and events features, networking events, and support initiatives to gain visibility among beauty professionals and business owners.
• Student Membership Membership tier for students pursuing careers in hair care, providing access to ANHC PRO resources, networking, and professional development opportunities.
• Indie Beauty Membership Membership tier for indie beauty entrepreneurs and product developers, providing access to specialized resources, manufacturing guidance, and community support for launching and scaling independent beauty brands.
• Product Production Consultation One-hour online consultation at $90/hr covering ingredients, equipment, processes, quality control, and safety for cosmetic product development. Serves handcrafters through full-scale manufacturers in the beauty industry.
• CEO Strategy Session Personalized one-on-one strategy session at $100 per session for beauty business professionals seeking strategic guidance for their companies.
• Beauty Industry Recruiting Recruiting service (custom quote) to match beauty businesses with professionals for trade shows, sales teams, media productions, teaching, demoing, product testing, and other beauty industry roles.
• Beauty Business Operations Planning Project management and operations service for small and midsize beauty businesses, including salons, cosmetic product developers, consumer goods brands, and tech startups. Builds operational systems supporting profit margins, workflow, and data collection.
• Free Discovery Meeting Free 45-minute online consultation to discuss business needs and goals, providing information and resources about how ANHC PRO memberships and services can help the prospective member.
• Member Resources (PRO Hub) Digital member portal providing access to community leaders, forums, grants and funding opportunities, member discounts, member directory, and webinar library for ANHC PRO members.

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Truesdale and Associates, LLCcoreImplementation/ SI/ Consulting PartnerTruesdale and Associates, LLC manages ANHC PRO's operations and specializes in operations, management, recruiting, and digital services for salons, personal care brands, beauty product manufacturers, and retailers. They also provide website design services to ANHC PRO members.
• Your Super AdminminorImplementation/ SI/ Consulting PartnerYour Super Admin provides comprehensive administrative support services, leveraging experience working with senior-level executives and Fortune 500 companies to help beauty clients achieve success.
• Black Women PhotographersminorGTM or Marketing PartnerBlack Women Photographers is a home for Black women photographers to receive recognition and get hired, providing a resource database distributed to brands, photo editors, directors, curators, and art buyers. Supports ANHC PRO members with professional photography services.
• Male Cosmetologist Association, Inc.minorStrategic or Co-development PartnerMCA enriches licensed professional male cosmetologists and barber stylists through brotherhood, education, and inspiration, aiming to be the association of choice representing licensed professional male cosmetologists.
• Beauty SuperStarsminorStrategic or Co-development PartnerBeauty SuperStars, founded by Miki Wright, is a premier consulting company with over three decades of leadership in the Beauty Industry, offering one-on-one consultations and training to help beauty businesses grow.
• Haven Research CenterminorStrategic or Co-development PartnerHaven Research Center expedites growth and reduces risk for companies developing, manufacturing, and distributing cosmetics and personal care products, providing consulting, education, and training in Product Development, GMPs, Equipment Sourcing, Quality Control, and Quality Assurance.
• Sentinel MediaminorGTM or Marketing PartnerSentinel Media is a full-service video production company producing exceptional video content for digital and TV platforms, with additional services in production for hair care industry organizations including McBride Laboratories, ANHC PRO, and Stylist Excel.
• Beauty Lifestyle NetworkminorGTM or Marketing PartnerBeauty Lifestyle Network (BLN) is a streaming beauty network for women of color creating shows that educate and celebrate beauty, with a focus on health-conscious product lines for hair, skin, and body, featuring live shopping on ShopBLN TV.
• Monster BrandminorGTM or Marketing PartnerMonster Brand is a manufacturer and distributor of professional hair products effective on all hair types, offering a Build-A-Brand program allowing individuals to build their own line of professional hair care products.
• The IPLAW101 FirmminorImplementation/ SI/ Consulting PartnerThe IPLAW101 Firm is a boutique law firm focusing on intellectual property and business law matters, representing clients from startup through IPO and beyond with cost-effective legal solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Professional Beauty Association (PBA): PBA is a broad North American trade association serving licensed beauty professionals, including hair, nails, and skincare. It is comparable to ANHC PRO as the most established peer offering membership, education, events, and advocacy — but serves all beauty professionals rather than specializing in the natural/curly hair niche.
• Intercoiffure America/Canada: Intercoiffure is an international association of high-end salon owners and hairdressers. It is comparable to ANHC PRO as a membership organization providing networking, education, and events for haircare professionals, but operates at the premium/general salon segment rather than the natural-hair niche.
• Behind the Chair: Behind the Chair is a media, education, and event platform serving hairstylists. It is comparable to ANHC PRO as a community and content hub for hair professionals with membership-style education and event monetization, though it spans all hair types and is more media-led.
• American Association of Cosmetology Schools (AACS): AACS is the national association for cosmetology schools and beauty education institutions. It is comparable to ANHC PRO as a membership-based association supporting the beauty professional pipeline, with a stronger focus on the education segment where ANHC PRO has its Student membership tier.
• CEW (Cosmetic Executive Women): CEW is a membership organization for beauty industry executives and leaders offering networking, events, and recognition programs. It is comparable to ANHC PRO as a beauty industry professional association, though it targets executives and corporate leaders rather than working stylists and salon owners.
• Milady (MiladyPro): Milady/MiladyPro is a leading provider of cosmetology education, training, and certification for licensed beauty professionals. It is comparable to ANHC PRO in its education and certification-led support of beauty professionals, though it is a content/training provider rather than a membership association.
• Modern Salon Media: Modern Salon is a leading media brand and community for salon owners and stylists, including education and event properties. It is comparable to ANHC PRO as a community and education resource for hair professionals, with overlapping audiences, though it operates as a media brand rather than a membership association.

Emerging players

• Indie Beauty Expo (IBE): IBE is an event-driven platform supporting independent beauty brands, including the Indie Beauty Network. It is comparable to ANHC PRO in its indie-brand support mission (overlapping with ANHC's Indie Beauty Membership) and community-led model, though it skews toward brand founders rather than licensed professionals.
• Beauty Independent: Beauty Independent is a media, education, and resource hub for indie beauty entrepreneurs. It is comparable to ANHC PRO in serving beauty entrepreneurs with education, community, and business-building resources — though it is media-led rather than a formal membership association.
• American Barber Association: The American Barber Association is a membership organization serving barbers and barbering professionals. It is comparable to ANHC PRO as a category-specific beauty professional association with membership, events, and education, but serves barbers rather than natural/curly hair specialists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/anhcpro
• YouTubeyoutube.com/channel/UCusygv7uE6DNk2hviGx2Yag
• Facebookfacebook.com/ANHCPRO
• LinkedInlinkedin.com/company/anhcpro
• Instagraminstagram.com/anhcpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Natural Hair Care Professionals