Modern Salon

What Modern Salon does

Modern Salon & Spa is a privately held, family-owned salon and day spa founded in 1989 by Arsalan and Arezo Hafezi, headquartered in Charlotte, North Carolina, and operating three retail locations (Phillips Place in Charlotte, Birkdale Village in Huntersville, and Waverly in Charlotte) plus a corporate office. The company delivers a comprehensive suite of licensed professional services covering haircuts and blowdry (priced $30-$410 by stylist tier), color services using the proprietary HeadMapping operational system, hair extensions (Platinum Seamless, BELLAMI), keratin and smoothing treatments, HydraFacial treatments using patented vortex technology, custom facials with Eminence products, massage therapy (30-120 minutes), nail services, makeup, body treatments, and waxing. Beyond services, Modern Salon retails professional hair care product lines Organethic Pure Care and Evo Hair, with Eminence Organic Skin Care sold in-spa.

The underlying technology stack is operationally focused: a tiered stylist hierarchy (Mantra Stylist through Artistic Creative Director) underpins pricing and service delivery, the HeadMapping system enforces color consistency and pricing integrity, and Phorest (a third-party SaaS platform) handles online booking, deposits (50% required for new guests), gift card e-commerce, and loyalty/referral program management. The Modern Loyalty Treat Card accrues points (1 per dollar) redeemable for spa gift cards, and a referral program issues $20 credits to both referrer and referred friend.

The revenue model is straightforward service-and-retail: one-time payment at point of service (categorized as one-time license in the data) plus retail product sales of professional take-home product lines. Customer acquisition combines local SEO-driven blog content, community events and fashion partnerships, referral incentives, a new-guest $25-off offer, and email/loyalty communications targeting individual consumers across men, women, teens, and bridal segments in the Charlotte metro market.

Name

Modern Salon

Legal name

Modern Salon

Website

https://modernsalonandspa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Modern Salon & Spa is a privately held, family-owned salon and day spa operating three retail locations in the Charlotte and Huntersville, North Carolina market, delivering haircuts, color, HydraFacials, facials, massage, nails, makeup, and body treatments to individual consumers while retailing Organethic Pure Care and Evo hair product lines.

Ownership category

akta.pro rank

Product category

Beauty Salon and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

Keywords

• Professional salon services
• Hair color services
• Spa facial treatments
• Massage therapy services
• Bridal beauty services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Salon & Spa Services: One-time service fees for hair, skincare, massage, nail, and makeup services. Services priced by stylist/therapist level (Mantra, Junior, Senior, Senior Director, Artistic Creative Director) and service type. No subscription model; payment at point of service.
2. Retail Product Sales: Sale of professional hair care products (Organethic Pure Care, Evo Hair) and skincare products (Eminence Organic Skin Care) at salon locations. Revenue from take-home products recommended by service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Modern Salon & Spa is a multi-location full-service salon and day spa offering hair (cut, color, extensions, treatments), skincare (facials, HydraFacials, dermaplaning), massage, nail, makeup, and body treatment services delivered by licensed professionals across three Charlotte and Huntersville, NC locations. The company also retails professional hair care product lines (Organethic Pure Care, Evo Hair) in-salon and offers gift cards and a loyalty program.

Product overview

Modern Salon & Spa is a multi-location salon and day spa offering a comprehensive range of hair and skin care services. The service portfolio includes haircut and blowdry, hair treatments (keratin, texturizing, smoothing), hair extensions (tape-in and clip-in), and color services using Organethic Pure Care, Evo, and Color Space product lines. Spa services encompass HydraFacials, custom facials (Eminence), hair removal (waxing/threading), massage therapy, nail services, makeup application, and body treatments. The company retails two professional hair care product lines: Organethic Pure Care (featuring Silk Aloe, Beauty Argan, Inca, Wellness, and Color sub-lines) and Evo Hair Products (including Hydrate, Repair, Volume, Curl, Smooth, and Style families). Customer engagement programs include a Modern Loyalty Treat Card points program and new guest promotional offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut & Blowdry Professional haircut and blowdry styling services for both women and men, offered at multiple stylist tiers from Mantra Stylist to Artistic Creative Director including maintenance and transformation haircuts.
• Hair Treatments Professional hair treatment services including keratin smoothing, texturizing perms, and specialized growth treatments for various hair lengths and conditions.
• Hair Extensions Hair extension services including Platinum Seamless tape-in extensions, clip-in extensions, BELLAMI premium extensions, and wig services using 100% Remy human hair.
• Color Services Hair coloring services using Organethic Pure Care, Evo, and Color Space product lines, including vivid color, all-over lightening, full and partial highlights, delivered under the proprietary HeadMapping color system.
• HydraFacials HydraFacial treatments using patented vortex technology for exfoliation, cleansing, painless extractions, and hydration, offered at Platinum, Deluxe, and Signature levels.
• Facials Custom facial services using Eminence products including Express, Back Detox, Teen, Oncology, Men's Facial, Detoxifying Blueberry Peel Facial, and Dermaplaning.
• Hair Removal Temporary hair removal services through waxing and threading for face and body areas including lip, chin, brow, full face, underarm, bikini, and legs.
• Massage Massage therapy services at various durations (30-120 minutes), plus Smooth and Soothe body exfoliation, Salt Glow exfoliation, and Cupping Therapy add-on.
• Nails Nail services including Modern Essential and Luxe Manicure and Pedicure, Modern Man services, Gel Manicure, Dazzle Dry services, and polish changes.
• Makeup Makeup application services including Full Makeover, Bridal Makeup, Eyes & Lips, plus lash services such as Individual Lashes, Strip Lashes, Lash Lift, and Lash and Brow Tint.
• Body Treatments Body treatment services for skin rejuvenation and relaxation.
• Organethic Pure Care Professional hair care product line retailed in-salon with multiple sub-lines including Silk Aloe, Beauty Argan, Inca Restructuring Treatment, Wellness Treatment, and Organic Pure Care Color, featuring natural and organic ingredients with essential oils and plant extracts.
• Evo Hair Products Australian professional hair care brand retailed in-salon with color-coded product families (Hydrate, Repair, Volume, Curl, Smooth, Style), plus Fabuloso color boosting treatment, Fab Pro color maintenance system, and Staino professional color palette.

Quantifiable outcome

• Founded in 1989 - 35+ years of continuous operation

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• VestiqueminorGTM or Marketing Partner · 10 May 2024Modern Salon & Spa partnered with Vestique, a Charlotte-based boutique, for a runway show event showcasing Vestique's European Summer Collection at the JW Marriott Aura rooftop. Modern stylists provided hair styling (beachy curls) for models, while Vestique provided fashion styling. Event celebrated local fashion and beauty community collaboration.
• The Beauty Boost CLTminorGTM or Marketing Partner · 9 October 2021Community collaboration for Hocus Pocus: A Spooktacular Event at Heist Barrel & Arts. Modern Salon team shared beauty tips and offered services including Fairy Hair additions at braid bar.
• Pure Barre Birkdale VillageminorGTM or Marketing Partner · 1 October 2021Birkdale Village team participated in Boo-tiful Braid Bar event at Pure Barre. Community outreach to introduce Modern Salon services to Pure Barre clients and staff.
• The Independence FundminorGTM or Marketing Partner · 9 February 2019Nine staff members from Waverly, Phillips Place, Metropolitan and Birkdale Village participated in The Independence Fund's Caregivers Retreat event. Community service and charity involvement demonstrating corporate social responsibility.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Spavia Day Spa: Premium day spa franchise offering massage, facials, body treatments, and skincare. Comparable to Modern Salon's day spa services with similar full-service, premium positioning.
• Hand & Stone Massage and Facial Spa: Multi-location franchise offering massage, facials, and hair removal services. Directly comparable to Modern Salon in its combination of spa services across multiple physical locations and consumer-direct model.
• The Woodhouse Spa: Day spa chain offering massage, facials, body treatments, and nail services in a premium, full-service format. Closely aligned with Modern Salon's salon & spa positioning across multiple physical locations.
• Bluemercury: Premium spa and beauty retail concept combining spa services with curated product sales. Comparable to Modern Salon's combined service-plus-retail model in premium retail locations.
• Drybar: Multi-location chain specializing in blowouts and premium hair services. Comparable to Modern Salon in its multi-location premium hair services model with tiered pricing.
• European Wax Center: Multi-location specialty beauty chain focused on waxing and related services. Comparable franchise-based consumer beauty services model with tiered memberships, similar to Modern Salon's repeat-visit customer base.
• Massage Envy: Largest U.S. franchised provider of massage, skin care, and stretch services. Comparable multi-location day spa model targeting recurring consumer wellness visits, similar to Modern Salon's spa offerings.
• Massage Heights: Franchised wellness retailer offering massage, skin care, and facial services through membership-based recurring visits. Comparable multi-location spa services model targeting consumer retention, similar to Modern Salon's loyalty-driven approach.

Broad incumbents

• Regis Corporation: Public parent of multiple salon brands including Supercuts and SmartStyle. A broad incumbent in the salon services space with a portfolio approach, unlike Modern Salon's single-brand premium positioning.
• Great Clips: Largest U.S. hair salon franchise by unit count. Overlaps with Modern Salon on hair services but operates a mass-market value positioning rather than Modern Salon's premium salon-and-spa model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ModernSalonSpa
• Facebookfacebook.com/modernsalonandspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Salon