Internet Marketing

What Internet Marketing does

REQ is a full-service B2B digital marketing agency that integrates public relations, brand strategy, creative, content marketing, social media management, SEO, online reputation management, and paid media services. Its client base is concentrated in enterprise and growth-stage technology organizations, with named engagements spanning government technology (Carahsoft), cybersecurity (Axonius), financial technology (Built Technologies), legal/electronic materials management (Wolters Kluwer ELM Solutions), enterprise technology (Appian), and professional services (Deloitte). The firm operates from its Washington, DC headquarters at 1701 Rhode Island Ave NW and is privately held, with no disclosed institutional funding rounds beyond a $0 round recorded in 2008.

The agency's underlying technology stack combines modern digital marketing tooling with AI-assisted content capabilities, most notably through its proprietary REQ Narrative Studio, which pairs human-driven storytelling methodology with AI tools for content creation and narrative development. Revenue is generated through project-based engagements and ongoing retainer relationships, with quote-based pricing on multi-year contracts; pricing is not publicly disclosed. The go-to-market motion is consultative enterprise field sales, supported by thought leadership content, case study demonstrations, and awards-based positioning. Cross-sector fluency in federal/government technology, fintech, enterprise SaaS, and cybersecurity is a defining operational trait.

REQ employs 11-50 staff and operates with a horizontal segmentation approach targeting both enterprise organizations and high-growth startups. Distribution is exclusively direct enterprise sales, with services delivered remotely and on client sites. The agency has accumulated industry recognition including a 2024 Gold Stevie Award for Thought Leadership Campaign of the Year on behalf of Wolters Kluwer ELM Solutions, and runs educational programming such as its "AI Unleashed" webinar series to maintain category authority in B2B marketing.

Name

Internet Marketing

Legal name

REQ

Website

https://internetmarketinginc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

REQ is a full-service B2B digital marketing agency offering integrated PR, brand strategy, content, creative, SEO, social media, ORM, and paid media services to enterprise and growth-stage technology clients across government tech, cybersecurity, fintech, and enterprise SaaS verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Digital marketing agency
• Public relations services
• Brand strategy consulting
• Search engine optimization
• Content marketing services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue from integrated PR and digital marketing campaigns including public relations, brand strategy, creative services, content marketing, social media management, SEO, online reputation management, and paid media services. Revenue is generated through project-based engagements and ongoing retainer relationships with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

REQ is a full-service digital marketing agency that delivers integrated public relations and digital marketing campaigns—including PR, brand strategy, creative, content, social media management, SEO, online reputation management, and paid media—to enterprise and mid-market organizations. The agency combines storytelling, technology, creativity, and digital strategy to help clients shape perception, strengthen visibility, and drive measurable business impact across digital channels. Its newer REQ Narrative Studio offering adds an AI-assisted methodology for brand storytelling and content strategy.

Product overview

REQ is a full-service digital marketing agency offering an integrated portfolio of nine distinct service offerings. The core services include Public Relations, Brand Strategy, Creative, Content, Social Media, SEO, Online Reputation Management, and Paid Media. These services are delivered as a unified agency offering combining storytelling, technology, creativity, and digital strategy to help brands shape perception and drive measurable impact. The REQ Narrative Studio represents a newer, AI-assisted approach to brand storytelling and content strategy that enhances the core service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Builds credibility and gets brands featured in relevant media outlets through strategic media relationships and earned coverage.
• Brand Strategy Defines brand voice, positioning, and identity to help organizations stand out in their market.
• Creative Balances imagination with performance accountability to deliver visually compelling creative work for clients.
• Content Controls client narratives through strategic content creation and distribution.
• Social Media Engages audiences and grows communities through strategic social media management.
• Search Engine Optimization (SEO) Improves search visibility and attracts consistent organic traffic to client websites.
• Online Reputation Management (ORM) Protects and strengthens brands by managing reviews, mentions, and online perception.
• Paid Media Reaches target audiences faster with targeted advertising that drives measurable results.
• REQ Narrative Studio A branded approach to brand storytelling and content strategy that combines AI-assisted tools with strategic narrative development to control narratives across channels.

Quantifiable outcome

• 25% CTR for brand campaigns and 17% impression share for non-brand campaigns
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CarahsoftcoreStrategic or Co-development PartnerCarahsoft is a government technology distributor and IT solutions provider. REQ partnered with Carahsoft to serve federal government clients, helping build government technology brand presence and market visibility. The case study showcases transformative work in the government sector.
• DeloitteminorOthersDeloitte logo appears in the 'Meet the brands partnering with REQ' section, indicating a client or agency relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walker Sands: B2B-focused PR and digital marketing agency serving technology and professional services clients with integrated PR, content, and demand-gen capabilities — directly comparable to REQ in scope and customer profile.
• PAN Communications: Mid-sized integrated PR and marketing agency specializing in technology and B2B clients with services spanning PR, content, social, and digital — a close functional analog to REQ's full-service model.
• Highwire PR: Technology-focused PR agency providing media relations, content, and integrated communications for B2B tech brands, directly comparable to REQ's enterprise technology client base.
• Inkhouse: Integrated PR and content marketing agency serving technology, healthcare, and consumer brands — overlaps with REQ on enterprise tech and mid-market client segments.
• 5W Public Relations: Mid-sized full-service PR and digital marketing agency serving consumer and B2B technology brands with integrated communications offerings similar to REQ's service mix.

Regional players

• RH Strategic: Washington, DC-based PR and public affairs agency with deep federal and technology expertise; comparable to REQ's federal/government tech positioning and DC HQ.
• Merritt Group: Washington, DC-headquartered PR and marketing agency focused on technology, cybersecurity, and government clients — strong functional and geographic overlap with REQ.

Broad incumbents

• Edelman: Global communications and PR holding-company incumbent offering integrated PR, digital, creative, and paid media at scale — represents the larger competitor set REQ competes against on enterprise RFPs.
• Weber Shandwick: Global PR and integrated communications network owned by IPG, offering the breadth of services REQ provides but at multi-region, multinational scale.
• LEWIS Global Communications: Global communications agency with strong technology and B2B practice areas, offering PR, digital, and content services — a comparable integrated model at greater geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/req
• Xx.com/iMarketingINC
• Facebookfacebook.com/InternetMarketingInc
• LinkedInlinkedin.com/company/internet-marketing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internet Marketing