Octopia

What Octopia does

Octopia is a French-headquartered marketplace-as-a-service provider that enables retailers and brands to launch, operate, and scale online marketplaces without building the underlying technology from scratch. The company was founded in 2021, leveraging more than 20 years of marketplace operational expertise from Cdiscount, and operates from offices in Paris, London, and Madrid with a 251-500 employee base. Its core offering is an end-to-end SaaS platform comprising marketplace creation tools, outsourced fulfillment, dropshipping, retail media monetization (Octopia Ads), multi-marketplace seller access (Octopia Community), and merchant recruitment, supported by REST, SOAP, and Operator APIs plus native connectors for Adobe, Magento, Salesforce, and Beez'up.

The platform's technical foundation rests on a comprehensive API layer covering products, offers, orders, discussions, sellers, finance, tracking, and delivery, with 160+ REST API partner connections. A central differentiator is access to a pre-vetted community of 10,000+ international sellers and more than 100 million product references, enabling operator clients to onboard catalogs via one-click activation rather than building seller networks organically. The Octopia Catalog, Seller Portal, and Fulfillment Portal extend this asset to long-tail merchants, while 150+ technology, implementation, consulting, and channel partners (including Capgemini, Avalara, AVASK, and BeezUP) broaden distribution and integration reach.

Octopia monetizes through a hybrid model combining enterprise SaaS platform licensing, transaction-based marketplace commissions, managed fulfillment services, professional services and consulting, and retail media advertising. Customers span enterprise retailers and marketplace operators across France and Europe, including Casino, CDON, Rakuten, Kingfisher, Cdiscount, Joom, Castorama, Worten, Fruugo, and Kiabi. Distribution combines direct enterprise field sales, inside sales for mid-market, a self-serve seller portal for SMBs, and a partner channel for global reach, with pricing structured as custom quote-based multi-year contracts rather than published tiers.

Name

Octopia

Legal name

Octopia

Website

https://octopia.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Octopia is a French marketplace-as-a-service provider, spun out of Cdiscount in 2021, that helps European retailers and brands launch and operate online marketplaces via SaaS tooling, fulfillment services, retail media, and access to a network of 10,000+ sellers.

Ownership category

akta.pro rank

Product category

Marketplace Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120), Advertising Material Distribution Services (541870)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Marketplace APIs & API Monetization Platforms (BPAMAOAM)

Keywords

• Marketplace SaaS platform
• Marketplace technology solutions
• Ecommerce fulfillment services
• Retail media advertising
• Dropshipping platform

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: Octopia provides SaaS solutions for marketplace operations. The platform licensing likely follows a subscription or commission-based model where marketplace operators pay for access to the technology stack, APIs, seller network, and operational tools.
2. Marketplace Commissions: As a marketplace ecosystem provider, Octopia likely generates revenue through commissions on transactions processed through marketplaces built on their platform, aligning their success with client outcomes.
3. Fulfillment Services: Outsourced logistics services including storage, picking, packaging, and shipping. This represents an additional revenue stream from marketplace operators seeking to outsource their fulfillment operations.
4. Professional Services & Consulting: Implementation support, seller relations management, and business consulting services provided by Octopia's Customer Success teams to help clients maximize their marketplace performance.
5. Octopia Ads / Retail Media: Monetization solutions for marketplace operators to offer sponsored product placements and advertising options to sellers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Octopia provides a SaaS marketplace ecosystem that enables retailers and operators to create, launch, and scale online marketplaces. Its offering combines a full marketplace technology stack (REST, SOAP, and Operator APIs with native connectors), access to a community of 10,000+ international sellers for rapid catalog development, outsourced fulfillment services, dropshipping infrastructure, and retail media (Octopia Ads) for monetization.

Product overview

Octopia is a full marketplace ecosystem providing a SaaS platform with multiple integrated modules. The core offering includes Create a Marketplace for operators to launch their own marketplace, Octopia Fulfillment for outsourced logistics, Dropshipping for sellers to access 25,000+ products without inventory, Octopia Ads for retail media monetization, and Octopia Community/Multi-Marketplace Selling for cross-marketplace expansion. Supporting products include the Octopia Catalog providing access to 14,000+ sellers and 100M+ product references, the Seller Portal for seller management, and the Fulfillment Portal for logistics operations. The platform also offers REST and SOAP APIs with 160+ partner connections and customized connectors for Adobe, Magento, Salesforce, and Beez'up.

Differentiator

Problem solved

Functional benefit

Products and services

• Create a Marketplace

Quantifiable outcome

• Casino's food marketplace achieved 25,000+ products at launch with a target of 500,000+ SKUs, aiming to become France's leading food e-commerce site.
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• CDONflagshipStrategic or Co-development PartnerCDON is a major Nordic marketplace operating within the Octopia ecosystem. The partnership enables CDON to leverage Octopia's technology and seller network, resulting in 120 million annual visitors and significant GMV growth.
• RakutencoreStrategic or Co-development PartnerRakuten, a global e-commerce marketplace, is part of the Octopia marketplace ecosystem, enabling cross-marketplace selling opportunities.
• KingfishercoreStrategic or Co-development PartnerKingfisher, the European DIY and home improvement retailer, operates marketplaces within the Octopia ecosystem.
• CdiscountflagshipStrategic or Co-development PartnerCdiscount is the source of Octopia's marketplace expertise—Octopia was born from Cdiscount's 20+ years of marketplace operational experience as France's non-food e-commerce leader.
• FruugocoreStrategic or Co-development PartnerFruugo, an international marketplace, operates within the Octopia ecosystem enabling cross-border marketplace selling.
• CastoramacoreStrategic or Co-development PartnerCastorama, French DIY retailer, operates marketplace channels within the Octopia ecosystem.
• WortencoreStrategic or Co-development PartnerWorten, Portuguese e-commerce marketplace, is part of the Octopia marketplace ecosystem.
• KiabicoreStrategic or Co-development PartnerFrench fashion retailer Kiabi operates marketplace capabilities within the Octopia ecosystem.
• PraxisminorStrategic or Co-development PartnerDutch DIY retailer Praxis operates within the Octopia marketplace ecosystem.
• Maxeda DIY GroupminorStrategic or Co-development PartnerEuropean DIY retail group Maxeda operates marketplace channels under the Octopia ecosystem.
• WowcherminorStrategic or Co-development PartnerUK deals marketplace Wowcher operates within the Octopia ecosystem.
• DIY.comminorStrategic or Co-development PartnerUK home improvement marketplace DIY.com is part of the Octopia marketplace ecosystem.
• CasinoflagshipStrategic or Co-development PartnerCasino, French grocery retailer, launched their food marketplace using Octopia's technology and seller network. Octopia provided access to 15,000 sellers that could be activated on Casino.fr in a few clicks. The partnership achieved 25,000+ products at launch.
• AnchantocoreTechnology or IntegrationE-commerce solutions provider offering integration with Octopia's marketplace platform through the partner program.
• AtomicSellercoreTechnology or IntegrationE-commerce solution provider with native integration for Cdiscount marketplace connection through Octopia.
• JTL SoftwarecoreTechnology or IntegrationWarehouse management system (WMS) provider with integration into the Octopia partner ecosystem.
• Mabangerp (马帮科技)coreTechnology or IntegrationChinese ERP provider for e-commerce sellers, integrated with Octopia's marketplace platform.
• AvalaracoreTechnology or IntegrationTax compliance solution provider integrated with Octopia for marketplace tax management.
• BeezUPcoreTechnology or IntegrationFeed management and channel integration platform for marketplace sellers.
• CapgeminicoreImplementation/ SI/ Consulting PartnerGlobal consulting firm providing implementation and consulting services for Octopia marketplace solutions.
• AVASKcoreImplementation/ SI/ Consulting PartnerE-commerce compliance and VAT solutions provider helping sellers navigate cross-border marketplace requirements.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFe1UCZDRLuQUJ1S_rO4Uzw
• LinkedInlinkedin.com/company/octopia-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopia