Name

Valhalla Bakery

Legal name

Valhalla Bakery

Website

https://valhallabakery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Vegan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Food Stores (5400), Bakery Products (2050)

akta.pro primary industry

Vegan/Allergen-Free Dessert Shops (THAFAGAL)

akta.pro secondary industries

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Vegan bakery products
• Custom wedding cakes
• Dairy-free desserts
• Egg-free baked goods
• Specialty cake shop

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail bakery products: In-store and online sales of vegan-friendly baked goods including custom wedding cakes, custom cakes, cupcakes, cookies, bars, pies, cake jars, and doughnuts branded as Valkyrie Doughnuts. Products are egg-free, dairy-free, and vegan-friendly.
2. Gift cards: E-gift cards sold in denominations of $10, $20, $30, $50, and $100 for use on the website or at physical store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Valhalla Bakery is a specialty vegan bakery that produces and sells egg-free, dairy-free, and vegan-friendly baked goods, including custom wedding cakes, custom cakes, cupcakes, cookies, bars, pies, cake jars, and doughnuts (under the Valkyrie Doughnuts sub-brand). It operates two physical retail locations in Florida (Orlando and St Petersburg) and an e-commerce storefront on Shopify, with delivery via UberEats and ChowNow.

Product overview

Valhalla Bakery is a premier vegan bakery featuring Valkyrie Doughnuts as a sub-brand, offering a portfolio of egg-free, dairy-free, and vegan-friendly desserts. The core product lineup includes Custom Cakes, Custom Cupcakes, Cookies, Bars, Pies, Cake Jars Shipped, and seasonal offerings like Father's Day Specials, alongside the Taste Me Bar Box curated selection. The company operates two physical locations in Orlando and St Petersburg, Florida, with a unified e-commerce platform on Shopify supporting website-exclusive gift cards, while each store also offers location-specific gift cards via Square. Pickup and delivery is facilitated through Uber Eats and ChowNow integrations. Wedding cakes are offered as a specialized custom order service.

Differentiator

Problem solved

Functional benefit

Brands

• Valkyrie Doughnuts: A sub-brand of Valhalla Bakery featuring specialty doughnuts alongside the main bakery offerings.

Products and services

• Custom Cakes Bespoke wedding and celebration cakes made to order with buttercream frosting in various styles; fondant is not offered. Targeted at couples, families, and event planners in the Florida market.
• Custom Cupcakes Custom-decorated cupcakes available for special orders, sold through the bakery's Shopify storefront.
• Cookies Custom cookies available for order, part of the Valkyrie Doughnuts branded product line, sold via the Shopify website.
• Bars Assorted bar desserts including brookies available for custom orders under the Valkyrie Doughnuts brand.
• Pies Fresh vegan, egg-free, and dairy-free pies available for custom orders via the Shopify storefront.
• Cake Jars Shipped Individually packaged cake jars available for shipping to customers, extending the bakery's reach beyond its Florida storefronts.
• Taste Me Bar Box Curated selection box of assorted bars priced at $25.00 USD, sold through the Shopify website.
• Father's Day Specials Limited-time dessert specials available for Father's Day holiday orders, sold through the Shopify storefront.
• Website Gift Cards E-gift cards available in denominations of $10, $20, $30, $50, and $100 for use exclusively on the Valhalla Bakery website; not redeemable at physical stores or apps.
• Orlando Store Gift Cards E-gift cards exclusively for use at the Orlando location at 5565 Old Cheney Hwy, Orlando, FL 32807; sold through Square.
• St Petersburg Store Gift Cards E-gift cards exclusively for use at the St Petersburg location at 2444 Central Ave, St Petersburg, FL 33712; sold through Square.
• Custom Wedding Cakes Bespoke vegan, egg-free, and dairy-free wedding cakes made to order in buttercream; orders initiated via a dedicated Google Form inquiry linked from the website.
• Valkyrie Doughnuts Sub-brand under Valhalla Bakery featuring specialty doughnut products alongside the main bakery offerings, sold at both physical locations and online.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BabyCakes NYC: Vegan, gluten-free, and allergen-friendly bakery that pioneered the dairy- and egg-free bakery category. Closest direct peer on product philosophy (vegan/allergen-friendly) and custom cake offerings.
• Cinnaholic: Vegan cinnamon roll and bakery franchise with ~80+ locations. Comparable as a plant-based bakery concept that has scaled beyond a single local operator, illustrating the franchise/licensing pathway Valhalla could pursue.
• Lagusta's Luscious: Vegan chocolatier and bakery producing cakes and confections free of dairy, eggs, and refined sugar. Comparable on strict ingredient-quality positioning and use of premium non-refined sweeteners.
• Erin McKenna's Bakery: NYC-based vegan and allergy-friendly bakery (formerly Babycakes) known for egg-free, dairy-free, gluten-free baked goods. Direct comparable as a multi-location vegan bakery serving customers with dietary restrictions.
• Vegan Treats: Bethlehem, PA-based vegan bakery producing cakes, cookies, and cheesecakes shipped nationwide. Peer on product type (vegan baked goods) and on shipping SKUs comparable to Valhalla's Cake Jars Shipped.

Broad incumbents

• Sweetgreen: Large plant-forward restaurant chain. Not a bakery peer, but a comparable plant-based, mission-driven operator that has scaled a regional concept into a national brand using a similar direct-to-consumer + multi-location playbook.
• Magnolia Bakery: Iconic multi-location American bakery known for cupcakes, custom cakes, and gift cards. Comparable on the retail bakery + custom celebration cake + gift card operating model, though not vegan-specialized.
• Sprinkles Cupcakes: National cupcake and custom cake chain. Not vegan-focused, but comparable on custom cakes, custom cupcakes, and the multi-location retail bakery model, and a potential source of competitive vegan-line expansion.
• Georgetown Cupcake: Multi-location cupcake and custom cake bakery with strong wedding/event custom cake business. Direct comparable on the custom wedding cake retail-bakery model, and useful benchmark for scaling cupcake/celebration cake operations.

Others

• Whole Foods Market: Not a direct competitor, but a major retail channel and category-shaping presence for vegan, allergen-friendly, and premium baked goods — and a potential wholesale/distribution partner for Valhalla's shippable SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/valhallabakery
• Xx.com/valhallabakery
• Facebookfacebook.com/ValhallaBakery
• LinkedInlinkedin.com/company/valhalla-bakery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valhalla Bakery