Cinnaholic
Cinnaholic is a privately held franchise operator of 85+ plant-based gourmet cinnamon roll bakeries across the U.S. and Canada, selling fully customizable cinnamon rolls and complementary bakery items through franchise storefronts, catering, and third-party delivery.
- Company typePrivate
- Founded2010
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cinnaholic does
Cinnaholic is a privately held specialty bakery franchise company operating under CINNAHOLIC FRANCHISING LLC, headquartered in Atlanta, Georgia at 1567 Mount Vernon Road, Suite 112. The company originated with a single bakery opened in Berkeley, California in July 2010 by founder Kaleen Barbera, and converted to a franchise model in 2014 following its appearance on ABC's Shark Tank (Season 5, Episode 28), at which point the founders declined Robert Herjavec's offer in favor of a storefront expansion strategy. Its core product is fully customizable, 100% plant-based gourmet cinnamon rolls, supported by a broader bakery line including baby buns, brownies, cookies, edible cookie dough, cookie cakes, and Cinnacakes, with over 20 frosting flavors and 25+ topping options.
The business operates a franchise distribution model with 85+ locations across the United States and Canada, supported by 51–100 corporate employees, and is expanding with 10 new locations planned in 2026 and 20 in active development. Cinnaholic's operational technology stack is built on Square—covering Square Register, Square Stand, Square Loyalty, and Square Marketing—standardized across all locations after a March 2026 re-engagement with Square following a one-year trial with a competing provider. Customer-facing channels include the corporate website, online ordering via TryPerdiem, third-party delivery partnerships with DoorDash, GrubHub, and UberEats, and catering sales supported by ezCater.
Cinnaholic generates revenue through three primary streams: retail bakery sales at franchise locations (transaction-based), corporate and event catering (transaction-based), and franchise fees and royalties from its 85+ franchisees (licensing/royalty-based). Its customer base is primarily individual consumers seeking plant-based, customizable dessert options, with secondary exposure to corporate and event catering occasions. Pricing is not publicly disclosed and varies by location, and the company holds the registered CINNAHOLIC® trademark with no public listing, institutional investor, or parent company disclosed.
Cinnaholic firmographics
Firmographics- Name
- Cinnaholic
- Legal name
- CINNAHOLIC FRANCHISING LLC
- Website
- https://cinnaholic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cinnaholic is a privately held franchise operator of 85+ plant-based gourmet cinnamon roll bakeries across the U.S. and Canada, selling fully customizable cinnamon rolls and complementary bakery items through franchise storefronts, catering, and third-party delivery.
- Ownership category
- akta.pro rank
Cinnaholic industry classification
Industry- Product category
- Specialty Bakery & Desserts
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Cake Shops & Custom Celebration Cakes (THAFAFAC)
Keywords
Where Cinnaholic is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cinnaholic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Direct sales of cinnamon rolls, brownies, cookies, baby buns, cookie dough, and beverages at franchise locations. Customers can customize orders with various frostings and toppings.
- Catering Services: Corporate catering, event catering for weddings, showers, parties, and social gatherings. Orders include assorted cinnamon rolls by the dozen, baby buns, cookie cakes, and custom dessert bars.
- Franchise Fees: Revenue from franchise owners who pay to operate Cinnaholic locations. The company has over 85 franchise locations across the US and Canada with expansion plans.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cinnaholic product offering
Product offeringCore offering
Cinnaholic operates a franchise of gourmet cinnamon roll bakeries selling 100% plant-based, scratch-made, fully customizable cinnamon rolls with over 20 frosting flavors and a variety of fresh toppings. The company also offers brownies, cookies, baby buns, edible cookie dough, cookie cakes, and cinnacakes, along with catering services for corporate and private events.
Product overview
Cinnaholic operates as a plant-based gourmet cinnamon roll bakery franchise concept. The core product offering centers on customizable cinnamon rolls (signature varieties and build-your-own), supplemented by additional bakery items including brownies, cookies, edible cookie dough, cookie cakes, and baby buns. The company operates on a franchise model with 85+ locations across the US and Canada, offering catering services for events. Products are fully customizable with over 20 frosting flavors and 25+ topping options. The business integrates Square POS and payment systems for operations and partners with third-party delivery platforms for delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Gourmet Cinnamon Rolls
- Baby Buns Bite-sized mini cinnamon rolls with one frosting of choice, a smaller portion option for sampling flavors or a lighter treat.
- Brownies Made-from-scratch fudgy brownies that are 100% plant-based, available as an alternative to cinnamon rolls.
- Cookies Soft and chewy cookies available in chocolate chip and Cinnadoodle (cinnamon snickerdoodle style) varieties, 100% plant-based.
- Edible Cookie Dough Raw edible cookie dough in chocolate chip and Cinnadoodle flavors, served in 8 oz and 16 oz containers or by the scoop with frosting and toppings.
- Cookie Cakes 10-inch cookie cakes in chocolate chip or Cinnadoodle varieties, customizable with choice of frosting and up to three toppings, available single or double stacked.
- Cinnacakes Cake-sized cinnamon rolls available in small, medium, and large sizes, includes a frosting and up to 5 toppings.
- Catering Services Full-service catering for events including corporate, birthdays, parties, tailgates, weddings, and showers. Entire menu is customizable with options like cinnamon roll bars, assorted rolls by the dozen, baby buns, cookie platters, and custom dessert bars.
Quantifiable outcome
- Loyalty members visit stores 40% more frequently than non-members
Companies that use Cinnaholic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Cinnaholic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Cinnaholic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SquarecoreSquare provides an integrated commerce platform covering point-of-sale (Square Register, Square Stand), customer loyalty (Square Loyalty), and marketing automation (Square Marketing) for managing all 85 franchise locations. Cinnaholic previously used Square for 12 years, switched to a competitor for one year, and has now returned to Square for standardized multi-location operations.
- DoorDashminorThird-party delivery partnership allowing Cinnaholic locations to offer delivery services to customers through the DoorDash platform.
- GrubHubminorThird-party delivery partnership allowing Cinnaholic locations to offer delivery services to customers through the GrubHub platform.
- UberEatsminorThird-party delivery partnership allowing Cinnaholic locations to offer delivery services to customers through the UberEats platform.
- ezCaterminorCatering platform partnership for online catering orders. Corporate and event catering orders can be placed through the ezCater platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Cinnaholic competitors and assessment
Company assessmentDirect peers
- Tiff's Treats: Cookie delivery pioneer with same-day service and franchise growth; overlaps with Cinnaholic on online ordering, third-party delivery partnerships, and event-driven dessert demand.
- Insomnia Cookies: Specialty cookie chain with late-night delivery and in-store retail; competes for the same gifting, late-evening, and dessert occasions that Cinnaholic targets, with a comparable franchise/company mix and digital ordering.
- Crumbl Cookies: Largest specialty cookie franchise in the US with a similar customizable/dessert-focused franchise model, rotating weekly menu, and aggressive unit expansion—directly comparable to Cinnaholic's cookie/cinnamon roll customization and franchise scale.
- Mrs. Fields: Established cookie/baked-goods franchise with mall and storefront presence, sharing Cinnaholic's classic dessert-bakery franchise DNA, mall and outlet distribution, and gift/celebration use cases.
- Nothing Bundt Cakes: High-growth specialty cake franchise with strong catering/event business and tiered flavor customization; provides a directly comparable template for franchise unit economics, event catering mix, and dessert-occasion positioning.
- Great American Cookies: Cookie cake and dessert franchise competing in mall food courts for the same custom celebration cake and cookie occasion that Cinnaholic's cookie cakes and cinnacakes target.
- Smallcakes Cupcakery: Cupcake-focused franchise with similar build-your-own flavor customization, store-in-store counters, and dessert-occasion focus; smaller scale but comparable operating model.
Broad incumbents
- Cinnabon: Global cinnamon roll incumbent with concentrated mall/transport-hub presence; competes head-to-head on the same core product (cinnamon rolls) and represents the dominant scale competitor Cinnaholic must differentiate against.
Emerging players
- Dirty Dough: Rapidly scaling cookie franchise emphasizing value and customizable flavors; represents the emerging cohort of franchised customizable dessert concepts competing for the same consumer occasions as Cinnaholic.
- Nestlé Toll House Café by Chip City: Licensed cookie café brand and an emerging chip-cookie franchise, both overlapping Cinnaholic on premium dessert, franchised retail, and customizable indulgences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cinnaholic social profiles
Digital presenceCinnaholic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinnaholic leadership team
Management profileNumber of profiles
Profiles1 record
Cinnaholic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinnaholic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinnaholic
What does Cinnaholic do?
Cinnaholic operates a franchise of gourmet cinnamon roll bakeries selling 100% plant-based, scratch-made, fully customizable cinnamon rolls with over 20 frosting flavors and a variety of fresh toppings. The company also offers brownies, cookies, baby buns, edible cookie dough, cookie cakes, and cinnacakes, along with catering services for corporate and private events.
Is Cinnaholic a public or private company?
Cinnaholic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cinnaholic founded?
Cinnaholic was founded in 2010. It employs 51 to 100 people.
Where is Cinnaholic based?
Cinnaholic is headquartered in Atlanta, United States, in the North America region.
How does Cinnaholic make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are catering Services and franchise Fees.
Who are Cinnaholic's main competitors?
Direct peers on record are Tiff's Treats, Insomnia Cookies, Crumbl Cookies, Mrs. Fields, Nothing Bundt Cakes, Great American Cookies and Smallcakes Cupcakery. Cinnabon is listed as a broad incumbent. Emerging players are Dirty Dough and Nestlé Toll House Café by Chip City.
Does Cinnaholic have an API?
No public API is recorded for Cinnaholic.
What industry is Cinnaholic in?
Cinnaholic's product category is Specialty Bakery & Desserts. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.