Optimation
- Company typePrivate
- Founded1992
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
Optimation firmographics
Firmographics- Name
- Optimation
- Legal name
- Optimation New Zealand Limited
- Website
- https://optimation.co.nz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Optimation industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where Optimation is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Optimation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Digital Transformation & AI Consulting: Optimation provides end-to-end digital transformation services spanning discovery, design, build, and run. Revenue is generated through consultancy engagements, structured workshops (Discovery Accelerator), and project-based delivery work. Engagements typically start with discovery and move into longer-term build/delivery contracts with government and financial services clients.
- Managed Services / Application Support: Ongoing application support and service delivery post go-live. Revenue is recurring in nature, generated through SLA-based support contracts that include application management, incident management, maintenance, and service continuity.
- Optimation Connect Product (SaaS/Permissions): Optimation Connect, their proprietary parole board and community corrections platform, is offered as a product to government agencies. Revenue model is a combination of licensing and implementation/integration professional services. They have a 5-year deal with Queensland Corrective Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Engagement-based pricing - initial conversation through to full delivery |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Optimation product offering
Product offeringCore offering
Optimation is a New Zealand technology consultancy that delivers end-to-end digital transformation services spanning discover, build, and run for regulated industries. They design and build bespoke software on the OutSystems low-code platform, deploy proprietary products such as Optimation Connect (a community corrections and parole board platform), MedSys (medical practitioner registration), and the Structured Communication Platform, and provide ITIL-aligned managed services and ongoing application support.
Product overview
Optimation is a New Zealand technology consultancy offering a portfolio of software products and professional services. The core product is Optimation Connect, a multi-channel platform (web, mobile, kiosk) for supervising individuals in the community, with specialized variants including Connect for Parole Boards for justice sector clients. Supporting products include MedSys and myMCNZ for medical registration management, and the Structured Communication Platform (SCP) for secure stakeholder communication. Services include the Discovery Accelerator Workshop (one-day strategic planning workshop), and broader digital transformation, application development, and managed services practices.
Differentiator
Problem solved
Functional benefit
Brands
- Optimation Connect: Advanced platform for parole boards and community corrections operations, built on the OutSystems low-code framework, featuring case management, document management, meeting rostering, and reporting capabilities.
- Structured Communication Platform (SCP)
- Connect for Parole Boards
Products and services
- Optimation Connect A multi-channel (web, mobile, kiosk) platform for supervising individuals in the community, offering case management, document management, meeting rostering, role-based security, and AI-driven analytics. Built on the OutSystems low-code framework. Sold to government agencies.
- Optimation Connect for Parole Boards Specialized variant of Optimation Connect designed to optimize parole board and community corrections operations. Includes case & matter management, parole application processing, document management, parole board meeting rostering, officer dashboards, role-based security with OWASP compliance, and custom reporting with AI-driven analytics.
- MedSys Bespoke workflow-driven system for the Medical Council of New Zealand managing doctor registration and ongoing certification. Includes a central registration database, workflow engine, and full integration with electronic document and records management systems. Supports 15+ years of ongoing support.
- Structured Communication Platform (SCP) A structured and auditable communication platform using a mobile app and centralized management console. Provides two-way communication, case management, welfare checking, document sharing, secure messaging, and GPS-based contact recording. Originally created for Justice Sector use.
- Discovery Accelerator Workshop A one-day structured workshop using a four-phased framework (Alignment, Current State, Future State, Pathway) facilitated by expert practitioners. Delivers strategic clarity, an actionable 3-12 month delivery roadmap, and leadership alignment.
- AI and Digital Transformation Services End-to-end professional services for AI and digital transformation spanning discovery, design, build, and run, with a focus on outcome-led delivery and AI adoption governance for organisations in regulated industries.
- ITIL-aligned Application Support / Managed Services Ongoing application support and service delivery post go-live via SLA-based support contracts. Includes application management, incident management, maintenance, recovery plans, 24-hour service continuity, information security management, failure analysis, and change management.
Quantifiable outcome
- New Zealand's first digital life insurance advice tool (Pinnacle Life)
- +5 more outcomes
Companies that use Optimation
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Optimation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Optimation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OutSystemscoreOutSystems is Optimation's primary technology partner for low-code application development. Optimation uses the OutSystems low-code/no-code platform to rapidly build and deploy bespoke enterprise applications. This partnership enables Optimation to deliver solutions 5-10x faster than traditional development, with built-in technical debt management, architecture quality checks, and future-proof design. Optimation is an OutSystems partner with demonstrated delivery across government and financial services sectors.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Optimation competitors and assessment
Company assessmentDirect peers
- Datacom: Datacom is the largest locally-owned IT services company in Australasia with deep NZ government and enterprise relationships. It competes head-to-head with Optimation for government digital transformation and managed services work, and similarly offers custom development plus product.
- Quanton: Quanton is a New Zealand low-code and enterprise application specialist and OutSystems partner. It competes directly with Optimation on low-code delivery for NZ enterprises and is the closest comparable on OutSystems platform expertise.
- Theta (formerly CCL): Theta is a NZ-owned technology consultancy offering custom software, data, and managed services to enterprise and government clients. It competes for the same NZ regulated-industry transformation engagements as Optimation.
- FTS Group (now Slingshot): FTS Group acquired Optimation's former Australian subsidiary Mentum Systems in 2021 and competes in NZ/Australia managed services and digital transformation. It is a directly comparable mid-market IT services peer.
- OneHQ: OneHQ is a NZ-based technology consultancy delivering custom software, managed services, and digital transformation to enterprise clients. It is a directly comparable mid-market peer competing for similar NZ enterprise and government work.
Broad incumbents
- Accenture New Zealand: Accenture is a global consulting and technology services giant with a significant NZ practice serving government and financial services. It competes for large-scale digital transformation engagements and dwarfs Optimation on scale and geographic reach.
- Deloitte New Zealand: Deloitte's NZ practice delivers digital transformation, consulting, and managed services to government and regulated industries. It is a broader incumbent that competes for advisory-led transformation work in the same client segments as Optimation.
- Fujitsu New Zealand: Fujitsu NZ provides application services, digital transformation, and managed services to government and enterprise clients. It is a broader incumbent competing for application modernisation and support work in NZ regulated sectors.
- Capgemini New Zealand: Capgemini NZ delivers consulting, digital transformation, and managed services. It is a broad incumbent in the same regulated-industry digital transformation space as Optimation but at significantly larger scale.
- Slingshot (formerly Gen-i / Spark Digital): Slingshot (formerly part of Spark NZ) is a large NZ technology services provider delivering digital, cloud, and managed services. It competes for government and enterprise managed services contracts at a scale beyond Optimation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Optimation social profiles
Digital presenceOptimation compliance and trust
Trust signalCompliance1 record
Optimation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimation leadership team
Management profileNumber of profiles
Profiles11 records
Optimation subsidiaries and ownership
Company hierarchySubsidiaries2 records
Optimation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimation
What does Optimation do?
Optimation is a New Zealand technology consultancy that delivers end-to-end digital transformation services spanning discover, build, and run for regulated industries. They design and build bespoke software on the OutSystems low-code platform, deploy proprietary products such as Optimation Connect (a community corrections and parole board platform), MedSys (medical practitioner registration), and the Structured Communication Platform, and provide ITIL-aligned managed services and ongoing application support.
Is Optimation a public or private company?
Optimation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimation founded?
Optimation was founded in 1992. It employs 101 to 250 people.
Where is Optimation based?
Optimation is headquartered in Wellington, New Zealand, in the Oceania region.
How does Optimation make money?
Three revenue lines are on record. Professional Services - Digital Transformation & AI Consulting is the primary driver. The others are managed Services / Application Support and optimation Connect Product (SaaS/Permissions).
Who are Optimation's main competitors?
Direct peers on record are Datacom, Quanton, Theta (formerly CCL), FTS Group (now Slingshot) and OneHQ. Broad incumbents are Accenture New Zealand, Deloitte New Zealand, Fujitsu New Zealand, Capgemini New Zealand and Slingshot (formerly Gen-i / Spark Digital).
Does Optimation have an API?
No public API is recorded for Optimation.
What industry is Optimation in?
Optimation's product category is Digital Transformation Consulting. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEALAI, IT Incident, Problem & Change Management Platforms. Its NAICS code is 541512 and its SIC code is 7372.