Optimation

Name

Optimation

Legal name

Optimation New Zealand Limited

Website

https://optimation.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Digital transformation consulting
• Low-code application development
• Managed application services
• Case management software
• AI implementation services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Transformation & AI Consulting: Optimation provides end-to-end digital transformation services spanning discovery, design, build, and run. Revenue is generated through consultancy engagements, structured workshops (Discovery Accelerator), and project-based delivery work. Engagements typically start with discovery and move into longer-term build/delivery contracts with government and financial services clients.
2. Managed Services / Application Support: Ongoing application support and service delivery post go-live. Revenue is recurring in nature, generated through SLA-based support contracts that include application management, incident management, maintenance, and service continuity.
3. Optimation Connect Product (SaaS/Permissions): Optimation Connect, their proprietary parole board and community corrections platform, is offered as a product to government agencies. Revenue model is a combination of licensing and implementation/integration professional services. They have a 5-year deal with Queensland Corrective Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Optimation is a New Zealand technology consultancy that delivers end-to-end digital transformation services spanning discover, build, and run for regulated industries. They design and build bespoke software on the OutSystems low-code platform, deploy proprietary products such as Optimation Connect (a community corrections and parole board platform), MedSys (medical practitioner registration), and the Structured Communication Platform, and provide ITIL-aligned managed services and ongoing application support.

Product overview

Optimation is a New Zealand technology consultancy offering a portfolio of software products and professional services. The core product is Optimation Connect, a multi-channel platform (web, mobile, kiosk) for supervising individuals in the community, with specialized variants including Connect for Parole Boards for justice sector clients. Supporting products include MedSys and myMCNZ for medical registration management, and the Structured Communication Platform (SCP) for secure stakeholder communication. Services include the Discovery Accelerator Workshop (one-day strategic planning workshop), and broader digital transformation, application development, and managed services practices.

Differentiator

Problem solved

Functional benefit

Brands

• Optimation Connect: Advanced platform for parole boards and community corrections operations, built on the OutSystems low-code framework, featuring case management, document management, meeting rostering, and reporting capabilities.
• Structured Communication Platform (SCP)
• Connect for Parole Boards

Products and services

• Optimation Connect A multi-channel (web, mobile, kiosk) platform for supervising individuals in the community, offering case management, document management, meeting rostering, role-based security, and AI-driven analytics. Built on the OutSystems low-code framework. Sold to government agencies.
• Optimation Connect for Parole Boards Specialized variant of Optimation Connect designed to optimize parole board and community corrections operations. Includes case & matter management, parole application processing, document management, parole board meeting rostering, officer dashboards, role-based security with OWASP compliance, and custom reporting with AI-driven analytics.
• MedSys Bespoke workflow-driven system for the Medical Council of New Zealand managing doctor registration and ongoing certification. Includes a central registration database, workflow engine, and full integration with electronic document and records management systems. Supports 15+ years of ongoing support.
• Structured Communication Platform (SCP) A structured and auditable communication platform using a mobile app and centralized management console. Provides two-way communication, case management, welfare checking, document sharing, secure messaging, and GPS-based contact recording. Originally created for Justice Sector use.
• Discovery Accelerator Workshop A one-day structured workshop using a four-phased framework (Alignment, Current State, Future State, Pathway) facilitated by expert practitioners. Delivers strategic clarity, an actionable 3-12 month delivery roadmap, and leadership alignment.
• AI and Digital Transformation Services End-to-end professional services for AI and digital transformation spanning discovery, design, build, and run, with a focus on outcome-led delivery and AI adoption governance for organisations in regulated industries.
• ITIL-aligned Application Support / Managed Services Ongoing application support and service delivery post go-live via SLA-based support contracts. Includes application management, incident management, maintenance, recovery plans, 24-hour service continuity, information security management, failure analysis, and change management.

Quantifiable outcome

• New Zealand's first digital life insurance advice tool (Pinnacle Life)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• OutSystemscoreTechnology or IntegrationOutSystems is Optimation's primary technology partner for low-code application development. Optimation uses the OutSystems low-code/no-code platform to rapidly build and deploy bespoke enterprise applications. This partnership enables Optimation to deliver solutions 5-10x faster than traditional development, with built-in technical debt management, architecture quality checks, and future-proof design. Optimation is an OutSystems partner with demonstrated delivery across government and financial services sectors.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Datacom: Datacom is the largest locally-owned IT services company in Australasia with deep NZ government and enterprise relationships. It competes head-to-head with Optimation for government digital transformation and managed services work, and similarly offers custom development plus product.
• Quanton: Quanton is a New Zealand low-code and enterprise application specialist and OutSystems partner. It competes directly with Optimation on low-code delivery for NZ enterprises and is the closest comparable on OutSystems platform expertise.
• Theta (formerly CCL): Theta is a NZ-owned technology consultancy offering custom software, data, and managed services to enterprise and government clients. It competes for the same NZ regulated-industry transformation engagements as Optimation.
• FTS Group (now Slingshot): FTS Group acquired Optimation's former Australian subsidiary Mentum Systems in 2021 and competes in NZ/Australia managed services and digital transformation. It is a directly comparable mid-market IT services peer.
• OneHQ: OneHQ is a NZ-based technology consultancy delivering custom software, managed services, and digital transformation to enterprise clients. It is a directly comparable mid-market peer competing for similar NZ enterprise and government work.

Broad incumbents

• Accenture New Zealand: Accenture is a global consulting and technology services giant with a significant NZ practice serving government and financial services. It competes for large-scale digital transformation engagements and dwarfs Optimation on scale and geographic reach.
• Deloitte New Zealand: Deloitte's NZ practice delivers digital transformation, consulting, and managed services to government and regulated industries. It is a broader incumbent that competes for advisory-led transformation work in the same client segments as Optimation.
• Fujitsu New Zealand: Fujitsu NZ provides application services, digital transformation, and managed services to government and enterprise clients. It is a broader incumbent competing for application modernisation and support work in NZ regulated sectors.
• Capgemini New Zealand: Capgemini NZ delivers consulting, digital transformation, and managed services. It is a broad incumbent in the same regulated-industry digital transformation space as Optimation but at significantly larger scale.
• Slingshot (formerly Gen-i / Spark Digital): Slingshot (formerly part of Spark NZ) is a large NZ technology services provider delivering digital, cloud, and managed services. It competes for government and enterprise managed services contracts at a scale beyond Optimation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Optimation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimation