Omnia

What Omnia does

Omnia is a Dubai-headquartered brand and digital transformation agency operating as a subsidiary of Globant (NYSE: GLOB). Founded in 2004, the company delivers four integrated service lines: Brand & Creative Design, Experience & Innovation, Digital Solutions, and Specialist Consulting. Its client base spans enterprise corporations and government entities across the Middle East, with marquee engagements including ADNOC Distribution, COP28, Mubadala Energy, Emirates NBD, the World Governments Summit 2025, KEZAD Group, Arabsat, and the National Bank of Oman.

The company's technical delivery is anchored by senior-tier partnerships with Sitecore (Platinum Implementation Partner, 70+ certified experts), Salesforce, AWS, Microsoft, Umbraco (Gold), and Infobip. Omnia builds enterprise digital experience platforms, headless CMS deployments, CRM integrations, and conversational AI experiences, increasingly augmented with generative AI content production and predictive personalization capabilities layered through Sitecore Personalize and Discover.

Omnia operates as a professional services firm on project-based and multi-year retainer engagements, with no publicly disclosed pricing. Go-to-market is enterprise field sales targeting government and tier-1 corporate accounts across 8 global offices (Dubai HQ, Riyadh, Amman, Cairo, Mumbai, Toronto, London). The firm has completed 360+ projects and won 20+ Transform Awards MEA between 2015-2024. Headcount is stated at 170+ professionals (one source cites 265+), with 40% native Arabic speakers supporting deep regional market expertise.

Name

Omnia

Legal name

Omnia FZ LLC

Website

https://omnia.ae

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Omnia is a Dubai-headquartered brand and digital transformation agency and Globant subsidiary serving enterprise and government clients across the Middle East through four service lines: brand design, experience innovation, digital solutions, and specialist consulting, delivered via Sitecore, Salesforce, and AWS partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Jumairah

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Brand & Creative Design: End-to-end brand strategy, creative design, and brand communications services. Revenue generated through project-based engagements and retainer arrangements with enterprise clients.
2. Digital Transformation Consulting: Digital strategy, technology consulting, and implementation services. Includes AI & Machine Learning, AR/VR, blockchain, IoT, and renewable technologies consulting.
3. Technology Solutions & Implementation: Enterprise CMS implementation, web development, mobile app development, and digital platform delivery. Revenue from project implementations and ongoing technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Omnia is a Dubai-headquartered brand and digital transformation agency that delivers end-to-end services spanning brand strategy and creative design, customer experience and innovation, digital solutions (including enterprise CMS implementation on Sitecore and Umbraco, cloud, and AI/ML), and specialist digital transformation consulting. The firm sells project-based engagements and retainers to enterprise corporations and government entities across the Middle East and select global markets, leveraging partnerships with Sitecore (Platinum), Salesforce, AWS, Microsoft, Umbraco, and Infobip.

Product overview

Omnia is a global brand design and digital transformation agency headquartered in Dubai, UAE with offices across 8 global markets. The company offers four integrated core service lines: Brand & Creative Design (brand strategy, experience design, visual identity), Experience & Innovation (customer journey mapping, data-driven design, UX/UI), Digital Solutions (enterprise CMS implementation, cloud computing, cybersecurity, AI/ML), and Specialist Consulting (digital transformation, business strategy, change management). These services are delivered through partnerships with major technology platforms including Sitecore (Platinum Implementation Partner), Salesforce, Microsoft, AWS, Umbraco Gold Partner, Oracle, Infobip, and Magento. The portfolio includes client-specific digital experiences built on Sitecore DXP, Salesforce-integrated event platforms, and AI-powered personalization solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Creative Design End-to-end brand development including brand strategy, experience design, visual identity, brand communications, and creative content for enterprise and government clients.
• Experience & Innovation Customer experience design combining real data, research, innovation, and testing to transform how customers and employees interact with brands.
• Digital Solutions Technology-driven digital transformation including enterprise CMS implementation (Sitecore, Umbraco, WordPress), full-stack development, cloud computing, cybersecurity, and data analytics for enterprise clients.
• Specialist Consulting Digital transformation consulting covering business strategy, market research, digital & product strategy, operational improvements, technology consulting (AI/ML, AR/VR, blockchain, IoT), and change management.

Quantifiable outcome

• 20+ Transform Awards MEA between 2015-2022
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, strategic and supporting.

• SitecorecoreTechnology or IntegrationSitecore Platinum Implementation Partner. Omnia delivers comprehensive digital experience platforms using Sitecore XP and Composable DXP solutions with over 70 Sitecore experts. Services include Sitecore XM, DAM, E-commerce, personalization, campaign creation, and cloud implementations.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Agency leveraging cloud infrastructure for scalable and secure cloud environments, custom applications, and data analytics solutions for enterprise clients.
• SalesforcecoreTechnology or IntegrationSalesforce Partner providing customized CRM solutions, personalized marketing campaign implementation, and customer service process optimization using Salesforce's comprehensive suite of tools.
• UmbracocoreTechnology or IntegrationUmbraco Gold Partner delivering flexible content management and intuitive editing solutions for both enterprise and public sector clients. Deep expertise in CMS customization and scalability.
• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics Partner specializing in Microsoft technologies including ASP.NET Core development, Dynamics 365, and Power BI for business management solutions.
• InfobipstrategicTechnology or IntegrationInfobip Certified Partner building innovative conversational experiences including chatbots, live chat, messaging apps, and social media interactions at scale for customer engagement and retention.
• SitefinitycoreTechnology or IntegrationSitefinity Partner providing headless CMS implementation for flexible and performant website development with content management flexibility.
• OutSystemssupportingTechnology or IntegrationOutSystems Partner for low-code application development enabling rapid enterprise application delivery.
• OraclesupportingTechnology or IntegrationOracle Partner delivering enterprise technology solutions leveraging Oracle's comprehensive suite of business and database technologies.
• MagentosupportingTechnology or IntegrationMagento Partner for e-commerce platform implementation and digital commerce solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• WPP (Ogilvy / VML):
• Globant: Parent company of Omnia and a publicly traded digital transformation firm offering software development, AI, and digital experience services — included to contextualize Omnia's positioning within its parent's broader portfolio.

Broad incumbents

• Accenture Song: Accenture's creative and digital experience arm, providing end-to-end brand, marketing, and technology transformation for global enterprises at significantly larger scale than Omnia. Competes for the same large transformation mandates.
• Deloitte Digital: Global digital transformation consultancy combining strategy, creative, and technology implementation — competes directly with Omnia's Specialist Consulting and Digital Solutions practices for enterprise mandates.
• Publicis Groupe (Leo Burnett / Publicis Sapient): Global creative and digital transformation network with strong MENA presence through Leo Burnett MENA and Publicis Sapient — directly competes with Omnia for enterprise and government clients in the region.

Direct peers

• Valtech: Global digital agency specializing in experience platforms, commerce, and digital transformation with deep Sitecore and Adobe expertise — comparable to Omnia's Digital Solutions and Sitecore DXP implementation practice.
• Landor & Fitch: Global brand transformation and design agency that delivers brand strategy, identity, and experience design for large enterprises — directly comparable to Omnia's Brand & Creative Design and Experience & Innovation practices.
• R/GA: Digital creative agency offering brand, experience, and technology transformation services for enterprise clients, including CMS/CRM platform implementation — closely mirrors Omnia's integrated brand + digital solutions model.
• Huge (now part of IBM ix): Digital experience agency delivering brand, experience design, and enterprise platform implementation (CMS, CRM) for large clients — highly comparable to Omnia's integrated service model.

Regional players

• FP7 McCann (MullenLowe MENA): Leading creative agency network across the Middle East, part of IPG/MullenLowe, offering brand strategy and creative services — competes for the same MENA enterprise brand mandates as Omnia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omniasocial
• LinkedInae.linkedin.com/company/omnia
• Instagraminstagram.com/omniasocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnia