Infobip
Infobip is a global cloud communications platform (CPaaS) that delivers AI-powered omnichannel messaging, customer engagement, and fraud protection across 15+ channels to enterprise, digital-native, and telecom wholesale customers in 190+ countries.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Infobip does
Infobip is a global cloud communications platform provider (Communications Platform-as-a-Service, or CPaaS) founded in 2006 in Vodnjan, Croatia, by Silvio Kutić and Izabel Jelenić with a €25,000 loan. Headquartered in London, the company bootstrapped to unicorn status in 2020 before raising its first external funding, and now operates from 75+ offices across six continents with 3,500 employees, including 800+ engineers. Infobip is privately held, with total disclosed funding of approximately $1.32B across rounds in 2020 ($300M, One Equity Partners), 2021 ($500M, Ares Management and BlackRock), and 2025 ($520M, BlackRock and Blue Owl). The company serves enterprise customers, B2B platforms, digital natives, and telecom wholesale operators in 190+ countries, reaching 7 billion+ end-user touchpoints with direct connectivity to 10,000+ mobile network operators and 700+ messaging platforms.
The company's core technology is an AI-first cloud communications platform built on owned-and-operated infrastructure spanning 1,300+ physical servers, 40+ data centers, and 17,000+ virtual machines, processing up to 12.2 billion interactions on peak days in 2025 with 0 downtime. Its April 2026 flagship product, AgentOS, is an AI-native orchestration platform that combines a Conversational Customer Data Platform, real-time journey orchestration, autonomous AI agents, an AI chatbot builder, and a cloud contact center across 15 natively integrated communication channels (SMS, RCS, WhatsApp, email, voice, video, and others). Supporting products include CPaaS X (modular API stack), Infobip Signals (AI fraud protection), Anam Protect Firewall (securing 120+ mobile operators), and the Infobip AI Hub (generative AI for conversational experiences). The platform is positioned as a Gartner Magic Quadrant Leader for CPaaS for four consecutive years (furthest in Completeness of Vision in 2026) and the #1 Established Leader in Juniper Research's RCS for Business 2026 leaderboard.
Infobip's revenue model is primarily usage-based for CPaaS API services (SMS, WhatsApp, RCS, voice, email charged per message, minute, or interaction) combined with subscription and usage-based revenue from SaaS products such as AgentOS, AI agents, and the cloud contact center. Enterprise customers operate on postpaid invoicing with monthly terms, while SMB and developer customers use prepaid credits with 12-month validity. The Startup Tribe Programme provides up to $60,000 in credits to early-stage companies from 120+ countries, building a long tail of future enterprise accounts. Distribution combines direct enterprise field sales, an API-first self-serve developer portal, telecom operator channel partnerships, and B2B platform/wholesale distribution. Notable customers include Uber, Walmart, Carrefour, Deutsche Telekom, Orange, Raiffeisen Bank, Maybank, Riyadh Air, and UNICEF, with documented outcomes ranging from 16x ROI (Vero Brazil) to 80% lower cost of ad conversion (TGR Haas F1 Team).
Infobip firmographics
Firmographics- Name
- Infobip
- Legal name
- Infobip Limited
- Website
- https://infobip.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Infobip is a global cloud communications platform (CPaaS) that delivers AI-powered omnichannel messaging, customer engagement, and fraud protection across 15+ channels to enterprise, digital-native, and telecom wholesale customers in 190+ countries.
- Ownership category
- akta.pro rank
Infobip industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Cloud PBX & Hosted Telephony (HDAIAHAB), Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning) (HDADAAAK)
Keywords
Where Infobip is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
Infobip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- CPaaS API Services (SMS, Messaging, Voice): Usage-based charging for programmable communication channels including SMS, WhatsApp, RCS, Email, Voice, MMS, and other messaging channels. Customers pay per message, per minute, or per interaction sent through the platform, with pricing varying by destination and channel type.
- SaaS Products (AgentOS, AI Agents, Cloud Contact Center): Subscription and usage-based revenue from AI-native SaaS products including AgentOS platform, AI chatbot builder, customer data platform, journey orchestration, and cloud contact center solutions.
- Prepaid and Postpaid Plans: Prepaid credit-based model with 12-month validity for credits; postpaid invoicing with 15-day payment terms for approved enterprise customers, with monthly and total credit limits managed by Infobip.
- CX Consulting and Professional Services: Professional services for CX deployment, implementation, and optimization including CX maturity assessments and customer experience consulting to maximize ROI on CX investments.
- Telecom Network API Services: Revenue from network APIs enabling SIM swap detection, number verification, and other telecom operator capabilities for fraud prevention and user authentication, with growing adoption through CAMARA/Open Gateway ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for initial platform exploration |
| Usage-based | Monthly | Enterprise plans with custom pricing based on usage volume and channel mix |
| Freemium | Multi-year contract | Startup Tribe Programme - up to $60,000 in credits |
| Usage-based | Pay-as-you-go | Prepaid credit model |
| Subscription | Monthly | Postpaid invoicing for approved enterprise customers |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
Infobip product offering
Product offeringCore offering
Infobip operates an AI-first cloud communications platform delivering Communications Platform-as-a-Service (CPaaS) and SaaS solutions across 15 natively integrated channels including SMS, WhatsApp, RCS, Email, Voice, MMS, Video, and In-app messaging, accessed via programmable RESTful APIs and SDKs. Its AgentOS platform orchestrates autonomous, goal-driven customer journeys by combining conversational AI agents, a Conversational Customer Data Platform, journey orchestration, and a no-code AI chatbot builder for enterprise customer engagement. The company also provides network APIs (SIM swap, number verification), fraud protection (Anam Protect Firewall, Infobip Signals), telecom wholesale services, and CX consulting for businesses in 190+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- AgentOS: AI-native orchestration platform for autonomous customer journeys, combining AI agents, people, data, and channels for enterprise-scale customer communications.
- Shift
- Startup Tribe Programme
- Shiftmag
Products and services
- Infobip AgentOS AI-native orchestration platform that autonomously manages goal-driven customer interactions across 15 natively integrated communication channels, unifying AI agents, customer data, journey orchestration, and human-in-the-loop oversight for enterprise customer engagement.
- SMS API Programmable SMS messaging API for sending transactional notifications, OTPs, alerts, and marketing messages globally with high deliverability, used by enterprises and developers for authentication and customer communications.
- WhatsApp Business API WhatsApp Business Platform integration enabling enterprises to deliver conversational customer support, marketing campaigns, notifications, and AI-powered experiences across WhatsApp's global user base.
- RCS Business Messaging Rich Communication Services (RCS) messaging platform enabling branded, interactive messaging with rich media, verified sender identity, and enhanced features beyond SMS for enterprise customer engagement.
- Email API Programmable email API for transactional and marketing email delivery, strengthened by SocketLabs acquisition to provide high-volume, multi-provider enterprise email infrastructure.
- Voice API Programmable voice API supporting voice calls, IVR, real-time customer support, text-to-speech, and AI-powered voice agents with global reach through Peerless Network infrastructure.
- MMS API Programmable MMS messaging API for sending multimedia content including images, video, and audio to mobile devices for marketing and customer engagement.
- Video API Programmable video API enabling enterprises to embed video communication within their customer engagement workflows as part of omnichannel customer support.
- Live Chat Programmable live chat API for adding real-time text-based customer support to web and mobile properties as part of the omnichannel engagement suite.
- Mobile Push Programmable mobile push notification API for sending push messages to iOS and Android applications, integrated with the broader omnichannel engagement platform.
- Viber for Business Programmable Viber Business messaging API for engaging customers via the Viber messaging app, used by customers such as DPD for delivery notifications.
- Messenger API Programmable Facebook Messenger API enabling enterprises to engage customers through the Messenger platform for marketing, support, and conversational experiences.
- Instagram Business Programmable Instagram Business messaging API for enterprises to engage customers via Instagram direct messages for marketing and customer support.
- In-app Messaging Programmable in-app messaging API enabling enterprises to send contextual messages inside their own mobile and web applications to drive engagement and retention.
- AI Chatbot Builder No-code/low-code chatbot building platform enabling enterprises to create AI-powered conversational experiences across messaging channels using intent classification and natural language processing.
- Cloud Contact Center Cloud-based contact center platform enabling enterprises to manage customer support agents and AI-powered interactions across voice, chat, email, and messaging channels from a unified interface.
- Conversational Customer Data Platform Conversational Customer Data Platform (CDP) that unifies customer interactions and profile data across channels in real time to power hyper-personalized AI-driven engagement and next-best-action recommendations.
- Journey Orchestration Real-time customer journey orchestration platform that automates dynamic, two-way interactions across SMS, WhatsApp, email, voice, and other channels for marketing and customer support workflows.
- Conversational AI Platform
Quantifiable outcome
- TGR Haas F1 Team achieved 80% lower cost of ad conversion, 76% engaged user rate, and 74% quiz completion rate using RaceMate AI fan companion
- +8 more outcomes
Companies that use Infobip
Customer profileNamed customers22 records
Segments12 records
Ideal customer profiles5 records
Infobip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability14 records
Feature9 records
Infobip partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- SocketLabsflagshipInfobip acquired SocketLabs, a US-based provider of email infrastructure technology, to expand its enterprise email delivery and communications platform. SocketLabs processes more than 1.2 billion emails per month for over 2,000 businesses across technology, healthcare, and e-commerce sectors, generating more than $10 million in annual revenue. Acquisition expands Infobip's footprint in North America and Latin America while complementing its AI-first platform strategy.
- Digitas Middle East (Publicis Groupe)coreExpanded strategic partnership to build a joint service practice around Infobip's AgentOS platform, combining communications infrastructure, data, AI, and customer experience capabilities. Initial implementation covers the Middle East, North Africa, and Asia-Pacific regions under a global master agreement. Digitas Middle East plans to establish a dedicated certified expert team for Infobip's solutions while both companies develop joint market solutions leveraging Publicis Groupe's data and creative expertise with Infobip's communications and AI infrastructure.
- TGR Haas F1 TeamflagshipPartnership expansion to launch 'TGR Haas F1 Team RaceMate powered by Infobip', an AI-powered conversational fan companion available on WhatsApp Business Platform and Apple Messages for Business. Provides race intelligence, driver tracking, qualifying results, and gamified experiences including quizzes and merchandise browsing. Launched during Miami Grand Prix (May 1-3, 2026) and available throughout the 2026 season.
- TelescopeflagshipPartnership to deploy SMS and WhatsApp messaging services for fan engagement campaigns, including processing viewer voting for American Idol, the Brit Awards, and BAFTA Awards. Telescope leverages Infobip's messaging infrastructure to enable millions of viewers worldwide to participate in real-time voting and interactive experiences during live televised events.
- MTN UgandaflagshipStrategic partnership providing Ugandan businesses with advanced omnichannel communication tools enabling enterprise customers to engage through SMS, WhatsApp, voice, email, and chat applications. Combines MTN's nationwide connectivity infrastructure with Infobip's AI-powered AgentOS platform for automating tasks and orchestrating customer journeys. Supports Uganda's Digital Transformation Agenda under National Development Plan IV and Vision 2040.
- Startup Tribe Programme (multiple startups)coreInfobip's Startup Tribe Programme supports thousands of startups and scaleups from over 120 countries with up to $60,000 in credits for Infobip's services along with access to a global network of advisors, investors, and accelerators. Enables startups to focus on product development and business scaling by eliminating the need to build global communications infrastructure from scratch. Notable members include HotelSync and Cleanster.
- T-MobileflagshipPartnership to integrate T-Mobile's network APIs with Infobip's omnichannel platform, enabling enterprises to enhance user verification and reduce fraudulent activity. Leverages CAMARA Open Gateway APIs to establish common standards across mobile network operators, removing integration barriers for app development and scale. Also addresses declining consumer trust in mobile communications amid rising cybercrime.
- Neurohiring AIminorNeurohiring AI joined the Infobip Startup Tribe partnership, gaining access to Infobip's global omnichannel infrastructure spanning 190+ countries to power its Autonomous AI Recruiter platform. Partnership enables candidate engagement through WhatsApp, Viber, and SMS channels, scaling from Armenia to serve enterprises across the US, Europe, and the Middle East.
- Vero (Brazil)flagshipVero, one of Brazil's largest telecommunications companies, partnered with Infobip to strengthen customer engagement for its Internet Service Provider using Infobip's omnichannel communications platform. Achieved 16x return on investment, BRL 500,000 annual savings, 194% increase in debt collection returns, and 65% drop in invoice resending within three months. Supports Vero's national fiber optic expansion.
- NetokracijacoreInfobip acquired Netokracija, a prominent European business and tech magazine operating in Croatia and Serbia, to enhance its developer content and global presence. Leverages Netokracija's focus on developers and startups and expands reach through Infobip's conference and media synergies. Part of Infobip's broader strategy to strengthen developer relations and expand its Shift conference into new markets. Deal preserves Netokracija's independent editorial stance.
- Peerless NetworkflagshipInfobip acquired Peerless Network, a US-based VoIP provider, marking its fourth acquisition in under a year. Deal expands Infobip's voice presence in the US, providing CPaaS products to Peerless customers covering 93% of the US population with more than 4,500 interconnections. Transaction financed through shares and cash, expected to complete in 2022 after regulatory approval.
- AnamflagshipInfobip acquired Anam, a Dublin-based tech company specializing in SMS firewall and fraud protection technology. Anam's technology now powers Infobip's Anam Protect SMS firewall protecting 120+ mobile operators globally from SMS and Voice fraud, significantly enhancing Infobip's network security offering.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Infobip competitors and assessment
Company assessmentBroad incumbents
- Microsoft (Azure Communication Services): Microsoft offers Azure Communication Services for SMS, voice, video, and email APIs alongside Teams/Dynamics contact center and Copilot-driven AI agents; competes broadly with Infobip's enterprise and AI-first stack as part of a much wider enterprise platform portfolio.
- Amazon Web Services (Amazon Connect): AWS provides a broad cloud communications and contact center (Amazon Connect) stack as part of its hyperscaler ecosystem; competes with Infobip's cloud contact center and enterprise CX capabilities through deep platform and channel bundling.
Direct peers
- Plivo: Cloud communications platform providing SMS, voice, and WhatsApp APIs targeting developers and enterprises; competes with Infobip's API-first motion and digital-native customer segment.
- Sinch: Sweden-headquartered CPaaS leader providing messaging, voice, email, and conversational AI through both organic platform and acquired scale (e.g., MessageBird), competing head-to-head with Infobip for global enterprise and telecom-operator CPaaS deals.
- Twilio: The largest global CPaaS provider offering programmable SMS, voice, email, video, and WhatsApp APIs plus an AI-powered engagement platform; directly comparable to Infobip across channels, developer APIs, enterprise customers, and AgentOS-style AI orchestration offerings.
- MessageBird (Bird): Amsterdam-based omnichannel CPaaS platform providing SMS, WhatsApp, voice, email, and marketing automation APIs; directly overlaps with Infobip's enterprise channel mix and developer-first GTM.
- Telnyx: Cloud-native communications and network operator offering programmable voice, messaging, and private global connectivity; competes with Infobip's CPaaS X stack and voice offerings, particularly in real-time communications.
- Bandwidth: US-based CPaaS and communications platform offering messaging, voice, 911, and enterprise APIs; competes most directly with Infobip's Peerless Network and OpenMarket assets in US enterprise voice and messaging.
- Telesign: Communications Platform as a Service and digital identity vendor focused on messaging, OTP, and fraud prevention; overlaps with Infobip's mobile identity, Signals, and authentication offerings.
- Vonage (Ericsson): Now part of Ericsson, Vonage offers CPaaS APIs, unified communications, and contact center solutions directly comparable to Infobip's omnichannel and AgentOS stack, with strong enterprise and telecom-channel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Infobip social profiles
Digital presenceInfobip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infobip leadership team
Management profileNumber of profiles
Profiles13 records
Infobip subsidiaries and ownership
Company hierarchySubsidiaries14 records
Infobip funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infobip M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infobip
What does Infobip do?
Infobip operates an AI-first cloud communications platform delivering Communications Platform-as-a-Service (CPaaS) and SaaS solutions across 15 natively integrated channels including SMS, WhatsApp, RCS, Email, Voice, MMS, Video, and In-app messaging, accessed via programmable RESTful APIs and SDKs. Its AgentOS platform orchestrates autonomous, goal-driven customer journeys by combining conversational AI agents, a Conversational Customer Data Platform, journey orchestration, and a no-code AI chatbot builder for enterprise customer engagement. The company also provides network APIs (SIM swap, number verification), fraud protection (Anam Protect Firewall, Infobip Signals), telecom wholesale services, and CX consulting for businesses in 190+ countries.
Is Infobip a public or private company?
Infobip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Infobip founded?
Infobip was founded in 2006. It employs 1,001 to 5,000 people.
Where is Infobip based?
Infobip is headquartered in London, United Kingdom, in the Europe region.
How does Infobip make money?
Five revenue lines are on record. CPaaS API Services (SMS, Messaging, Voice) is the primary driver. The others are saaS Products (AgentOS, AI Agents, Cloud Contact Center), prepaid and Postpaid Plans, CX Consulting and Professional Services and telecom Network API Services.
Who are Infobip's main competitors?
Broad incumbents on record are Microsoft (Azure Communication Services) and Amazon Web Services (Amazon Connect). Direct peers are Plivo, Sinch, Twilio, MessageBird (Bird), Telnyx, Bandwidth, Telesign and Vonage (Ericsson).
Does Infobip have an API?
Yes. Infobip offers a comprehensive set of REST-based programmable communication APIs enabling developers to integrate SMS, WhatsApp, voice, email, RCS, and other messaging channels into applications. APIs are available for channels (SMS, WhatsApp, Voice, Email, RCS), platform functionality (Authentication, Mobile Identity, Number Lookup, Smart Messaging, Infobip Signals, CPaaS X), and network APIs. Auth methods include API key-based authentication. The platform supports JavaScript, Rust, and Go SDKs, and provides a Postman collection for API exploration. A Model Context Protocol is available for connecting AI agents to third-party systems. Developer documentation is at www.infobip.com/docs/api.
What industry is Infobip in?
Infobip's product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 518210 and its SIC code is 7385.