What Auction.io does

Auction.io is a B2B SaaS provider of customizable single- and multi-vendor e-commerce auction marketplaces, operating as a brand under Liquidity Services Software Solutions, Inc. The company was established in 2022 after Fortune 500 firms approached its parent seeking specialized auction solutions for liquidation challenges. Its core product is a multi-tenant, private-label auction platform that enables operators to launch a branded storefront in approximately 15 minutes, supporting live auctions, timed auctions, proxy bidding, popcorn bidding, buy-now sales, and bin sale management. The platform is built on Node.js and React.js on AWS, with PCI DSS-compliant payment processing and integrations with multiple payment processors. Its flagship differentiator is an AI-driven omnichannel distribution feature that cross-posts listings to Auction.io's own marketplace plus eBay, Hibid, and Live Auctioneers simultaneously, supported by a 150K-bidder dashboard for live auction demand. The product portfolio includes sub-brands and acquired platforms spanning enterprise white-label (AuctionSoftware.com), real estate (Doorsey), and high-value collectibles (SimpleAuctionSite.com).

The company monetizes through a multi-component model: customized subscription fees (variable by number of locations, transaction volume, and term length), usage-based listing fees for excess listings and cross-listing on aggregator marketplaces, per-transaction fees plus percentage-based payment processing fees, customization/configuration services billed via separate Service Agreements, and optional add-on services such as integrated email/SMS marketing and AI-supported manifest processing. Go-to-market is hybrid: a self-serve product-led motion for SMBs and individuals alongside a sales-led motion targeting enterprise auction sellers currently on eBay, Live Auctioneers, and similar platforms. Distribution relies heavily on organic word-of-mouth and the cross-listing feature itself, with stated customer growth to 50+ achieved essentially without marketing spend, expanded to 135+ after the SimpleAuctionSite.com acquisition. Operations span the United States, anchored by headquarters in Richardson/Dallas, TX, a parent office in Bethesda, MD, and at least six physical seller pickup locations across NV, IL, IN, PA, CA, and TX.

The company's customer base spans enterprise auction sellers, SMB and individual operators, consumer bidders, and verticals including collectibles, automotive, real estate, charity, live animals, electronics, and reverse logistics. Auction.io has pursued an inorganic growth path alongside organic SaaS adoption, completing two acquisitions (Doorsey in May 2023, SimpleAuctionSite.com in May 2024) and raising undisclosed VC funding in October 2023 to expand AI-driven auction capabilities across verticals. Leadership is led by CEO Rajesh Rajaram and President Bob Freedman, with a team of roughly 19 named individuals across engineering, operations, sales, and support roles.

Name

Auction.io

Legal name

Liquidity Services Software Solutions, Inc.

Website

https://auction.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Auction.io is a B2B SaaS platform that enables enterprises, SMBs, and individuals to launch branded online auction marketplaces in minutes, with AI-driven omnichannel distribution to eBay, Hibid, and Live Auctioneers, and a PCI DSS-compliant Node.js/React.js stack.

Ownership category

akta.pro rank

Product category

Auction and E-commerce Software (SaaS)

akta.pro primary industry

Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

akta.pro secondary industries

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Commercial Real Estate Auctions (BPAJAEAB), Real Estate Auction Services (FSAEAJAL)

Keywords

• Auction software
• E-commerce marketplace
• White-label auctions
• Online bidding platform
• Multi-vendor marketplace

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Fees: Subscription fees charged to marketplace operators for access to the Auction.io platform. Subscription fees vary based on the number of physical store or warehouse locations, historic and expected transaction volume, and subscription term length. Standard service updates are covered by subscription fees.
2. Listing Fees: Fees charged for listings in excess of the subscription's monthly limit, auction events above the monthly limit, and cross-listing assets on Aggregator Marketplaces.
3. Transaction Fees: Fees charged per transaction completed through the Store Marketplace or Aggregator Marketplaces, plus online payment processing fees charged as a percentage of the online payment plus a fixed per-transaction amount.
4. Customization and Configuration Services: Fees for custom software code development (Customization Services) and changes to default platform settings (Configuration Services), billed through separate Service Agreements or Marketplace Operator Subscription Agreements.
5. Optional Services: Additional fees for optional add-on services such as integrated customer email/SMS marketing campaigns, AI-supported manifest processing, and third-party integrations, selected by the administrator through the Operator Account interface.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Auction.io is a B2B SaaS platform that enables businesses to build their own private-label online auction marketplace in under 15 minutes. The platform supports live, timed, proxy, and popcorn bidding with PCI DSS-compliant payments, inventory management, and omnichannel distribution that cross-posts listings simultaneously to eBay, Hibid, and Live Auctioneers. Subscription pricing is customized based on locations, transaction volume, and term length, with additional transaction and listing fees on top.

Product overview

Auction.io is a B2B SaaS provider offering a subscription-based auction and e-commerce platform (Auction.io Platform) that enables businesses to create their own branded online marketplace similar to eBay in approximately 15 minutes. The platform is powered by a proprietary Auction Engine and includes Live Auction functionality for real-time bidding on sellers' own websites. Key features include an Efficient Listing Tool for sub-minute item listings, proxy and auto-bidding capabilities, and an Omnichannel Distribution system that cross-posts products to marketplaces including eBay and Hibid. The company's product portfolio is augmented by its parent company's sub-brand AuctionSoftware.com (an enterprise white-label solution for Fortune 500 companies), and two acquired platforms: Doorsey (real estate transactions) and SimpleAuctionSite.com (sports collectibles and fine wines). Auction.io was established in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Auction.io Platform A SaaS-based auction and e-commerce platform enabling businesses to create their own branded online marketplace in under 15 minutes. Includes live, timed, and reverse auction formats, proxy and popcorn bidding, omnichannel distribution to eBay, Hibid, and Live Auctioneers, integrated PCI DSS-compliant payments, and inventory management tools. Sold via subscription to enterprise and SMB sellers.
• AuctionSoftware.com Enterprise white-label auction and e-commerce software solution for Fortune 500 companies addressing auction and liquidation needs. Part of Liquidity Services Software Solutions, Inc. portfolio and sister brand to Auction.io.
• Doorsey Online real estate platform facilitating property transactions via auction formats, with listings distributed through major real estate sites including Zillow and Realtor.com.
• SimpleAuctionSite.com SaaS auction platform serving high-value sectors such as sports collectibles and fine wines, including reverse logistics capabilities for returned and liquidated goods.

Quantifiable outcome

• Products sold for $20 in 2 hours with 20 bids via omnichannel distribution across 3 marketplaces with AI optimization, versus $10 in 5 hours with 10 bids on a single platform
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Liquidity ServicescoreOthersLiquidity Services Software Solutions, Inc. is the parent company of Auction.io. The broader Liquidity Services ecosystem includes sister brands AuctionSoftware.com (enterprise white-label solution), GovDeals, Liquidation.com, and AllSurplus, which operate as separate marketplaces but are presented as part of the same brand family on Auction.io's website.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Etsy: Established e-commerce marketplace for handmade, vintage, and collectible goods. Comparable to Auction.io's consumer-facing collectibles and high-value verticals (e.g., SAS sports collectibles, fine wines).
• Shopify: Leading multi-tenant e-commerce SaaS enabling merchants to build branded storefronts. Comparable to Auction.io's private-label marketplace creation value proposition, though Shopify does not focus on auction formats.
• eBay: The dominant online auction and marketplace incumbent. Auction.io explicitly positions itself against eBay's platform fees and offers sellers their own branded storefront with cross-listing to eBay as a distribution channel.

Direct peers

• HiBid: Online auction platform serving auctioneers, estate sellers, and consignors across collectibles, equipment, and liquidation categories. Direct peer in online auction infrastructure and also a cross-listing destination for Auction.io.
• Proxibid: Online auction marketplace for heavy equipment, trucks, real estate, and industrial assets. Competes with Auction.io in the same online, time-based auction category and overlaps in target enterprise seller base.
• Live Auctioneers: Online auction marketplace specializing in fine art, antiques, jewelry, and collectibles. Direct competitor to Auction.io's collectibles and live-auction capabilities and one of the platforms Auction.io cross-posts to for seller distribution.
• Auction.com (XOME): Online real estate auction marketplace for residential and commercial property transactions. Directly comparable to Doorsey, Auction.io's real estate vertical, with Zillow/Realtor.com distribution.
• AuctionFlex: Auction software provider powering auction houses with clerking, cataloging, and online bidding functionality. Direct competitor to the SaaS/private-label marketplace offering of Auction.io.

Emerging players

• Bonanza: Online marketplace platform offering fixed-price and auction-format selling with integrations to eBay. Overlaps with Auction.io's seller-side marketplace tooling and aggregator model.

Others

• Liquidation.com: Sister brand under Liquidity Services and part of the same parent ecosystem as Auction.io. Operates B2B liquidation auctions for returned and excess inventory; comparable as a sibling marketplace within Auction.io's parent portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auction-io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction.io