ForceBrands
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ForceBrands does
ForceBrands (legal entity: Force Brands, LLC) is a private, New York-based staffing and talent advisory firm founded in 2007 that exclusively serves consumer brands across food, beverage, beauty, wellness, pet, and cannabis. The company operates four integrated service lines — Talent Advisory (leadership assessment, organizational design, succession planning, and transition support), Executive Search (retained C-suite and board placements), Direct Hire Recruitment (permanent Director and VP-level placements), and Freelance & Fractional Leadership (contract staffing and interim executives under an Employer-of-Record model) — supported by a proprietary online platform (the FORCEBRANDS Platform) and category-specific sub-brand domains (bevforce.com, foodforce.com, beautyforce.com, herbforce.com) that funnel job-seeker engagement and SEO demand.
The business generates revenue through professional services fees: retained search retainers, placement-based fees for direct hire, and contract/EOR markups for freelance and fractional engagements. Pricing is custom and quote-based, dependent on role seniority, search complexity, and engagement model, with no publicly disclosed standard tiers. Distribution is predominantly high-touch, consultative direct sales to founders, CEOs, and investors at consumer brands, supplemented by content marketing (annual State of the Consumer Brands Industry Report, blog, case studies) and trade show presence at events such as Expo West and Global Pet Expo.
The customer base spans startup to enterprise (Poppi, Oatly, Nespresso, Walmart, LVMH, Kylie Cosmetics, The Farmer's Dog, Vital Proteins, Casamigos, and others), with a stated 54% client re-engagement rate within 12 months and 90+ brands guided from seed-stage through exit over the firm's history. The company is privately held with no disclosed external institutional funding or parent company.
ForceBrands firmographics
Firmographics- Name
- ForceBrands
- Legal name
- Force Brands, LLC
- Website
- https://forcebrands.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ForceBrands industry classification
Industry- Product category
- Executive Search and Recruitment Services
- akta.pro primary industry
- Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH)
- akta.pro secondary industry
- Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)
Keywords
Where ForceBrands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ForceBrands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Executive Search: Retained search model for C-suite, board, and executive-level placements. Typically involves exclusive engagement where ForceBrands works exclusively on a single mandate, providing dedicated search and assessment services for transformational leadership roles.
- Direct Hire Recruitment: Permanent placement recruitment for Director, VP, and senior-level roles. Fees tied to successful placement. Connects category-savvy leaders with consumer brands seeking outcome-oriented professionals matched to stage, culture, and goals.
- Freelance & Fractional Staffing: Contract staffing, fractional executive, and interim leadership services. ForceBrands acts as Employer of Record, managing payroll, compliance, and benefits for contractors and fractional leaders placed with client brands. Supports roles ranging from marketing freelancers to fractional CMOs, COOs, CFOs.
- Talent Advisory: Strategic advisory services including leadership assessment, organizational design, succession planning, and transition support. Delivers actionable frameworks such as Leadership Diligence Scorecard, Org Design workshops, Right Seat Audit, and Scalability Forecast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on engagement scope |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
ForceBrands product offering
Product offeringCore offering
ForceBrands provides specialized talent acquisition and advisory services exclusively for consumer brands in food, beverage, beauty, wellness, pet, and cannabis sectors. Its offerings include retained executive search for C-suite and board roles, permanent direct-hire recruitment for Director and VP-level positions, freelance and fractional/interim leadership placements, and strategic talent advisory covering leadership assessment, organizational design, succession planning, and transition support.
Product overview
ForceBrands is a talent advisory and strategic hiring platform for consumer brands operating across food, beverage, beauty, wellness, pet, and cannabis sectors. The company offers an integrated suite of four interconnected services: Talent Advisory (assessment, org design, succession planning), Executive Search (retained C-suite/board placements), Direct Hire Recruitment (permanent Director/VP-level placements), and Freelance/Fractional Leadership (contract staffing and interim executives). These services are designed to work together—Talent Advisory informs and optimizes hiring decisions, which then flow into Executive Search or Direct Hire, while Freelance/Fractional services provide flexible interim support. The platform specializes exclusively in high-growth consumer brands from seed through acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Search Retained executive search service for C-suite and board-level placements at high-growth consumer brands, including CEO, CFO, CMO, CSO, President, COO, and board member placements.
- Direct Hire Recruitment Permanent placement recruiting service for Director and VP-level roles in consumer brands, focused on category-savvy leaders matched to stage, culture, and goals.
- Freelance & Fractional Leadership Contract staffing and fractional executive services providing category-insider freelancers and part-time/interim C-suite leaders (CMO, COO, CFO) for consumer brands without long-term commitment.
- Talent Advisory Strategic advisory service offering leadership assessment, organizational design, role definition, succession planning, and alignment workshops for consumer brand executives and investors.
Quantifiable outcome
- 80% of engagements tied to pivotal inflection points
- +3 more outcomes
Companies that use ForceBrands
Customer profileNamed customers60 records
Segments5 records
Ideal customer profiles2 records
ForceBrands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ForceBrands partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
ForceBrands competitors and assessment
Company assessmentBroad incumbents
- Heidrick & Struggles: Global executive search firm with a dedicated Consumer Products practice covering food, beverage, beauty, and retail. Comparable as a competing C-suite and board-level search provider for the same enterprise consumer-brand clients.
- Spencer Stuart: Global executive search firm with deep consumer-products coverage. Competes for the same retained C-suite and board mandates among high-growth and enterprise consumer brands that ForceBrands serves.
- Korn Ferry: Large executive search and talent advisory firm with dedicated consumer and organizational consulting practices. Overlaps with ForceBrands' Talent Advisory and executive search offerings at the enterprise end of the market.
- Robert Half: Large staffing and recruiting firm with specialized consumer brand placements across finance, marketing, and operations roles. Comparable as a competing permanent and contract staffing provider for consumer brands.
- Egon Zehnder: Global executive search firm with strong consumer practice and integrated advisory. Competes for the same high-end executive search and leadership advisory engagements in consumer goods.
- DHR Global: Global executive search and recruiting firm with practice areas covering consumer products and related verticals. Comparable as a competitor for senior-level permanent placements and executive search.
- Riviera Partners: Executive search firm focused on technology and consumer-facing brands. Comparable as a competitor for senior commercial, marketing, and digital leadership placements with growth-stage consumer clients.
- HireQuest (parent of Lucas Group): Staffing and direct-hire firm whose Lucas Group division historically specialized in consumer products executive and mid-management search. Comparable as a competitor for consumer-brand direct hire and contract placements.
Direct peers
- Grace Blue: Executive search firm specializing in consumer brands, digital, and commerce. Directly comparable as a boutique competitor pursuing C-suite and senior marketing/commercial mandates in the same consumer-brand verticals ForceBrands serves.
- True Search: Executive search firm with practices covering consumer, beauty, food and beverage, and cannabis. Directly comparable as a competitor for senior executive placements across ForceBrands' core verticals, including cannabis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ForceBrands social profiles
Digital presenceForceBrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForceBrands leadership team
Management profileNumber of profiles
Profiles6 records
ForceBrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForceBrands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForceBrands
What does ForceBrands do?
ForceBrands provides specialized talent acquisition and advisory services exclusively for consumer brands in food, beverage, beauty, wellness, pet, and cannabis sectors. Its offerings include retained executive search for C-suite and board roles, permanent direct-hire recruitment for Director and VP-level positions, freelance and fractional/interim leadership placements, and strategic talent advisory covering leadership assessment, organizational design, succession planning, and transition support.
Is ForceBrands a public or private company?
ForceBrands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ForceBrands founded?
ForceBrands was founded in 2007. It employs 51 to 100 people.
Where is ForceBrands based?
ForceBrands is headquartered in New York, United States, in the North America region.
How does ForceBrands make money?
Four revenue lines are on record. Executive Search is the primary driver. The others are direct Hire Recruitment, freelance & Fractional Staffing and talent Advisory.
Who are ForceBrands's main competitors?
Broad incumbents on record are Heidrick & Struggles, Spencer Stuart, Korn Ferry, Robert Half, Egon Zehnder, DHR Global, Riviera Partners and HireQuest (parent of Lucas Group). Direct peers are Grace Blue and True Search.
Does ForceBrands have an API?
No public API is recorded for ForceBrands.
What industry is ForceBrands in?
ForceBrands's product category is Executive Search and Recruitment Services. Its primary akta.pro industry code is BPACAOAH, Resume, LinkedIn & Personal Branding Services (Transition-Focused), with a secondary code of EDAAAKAB, Resume & Professional Branding (CV, LinkedIn, Portfolio).