Showgroup

Name

Showgroup

Legal name

Showgroup S.r.l.

Website

https://showgroup.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Services Marketplace

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Event marketplace platform
• Entertainment booking marketplace
• Freelance artist platform
• Event vendor directory
• Party planning marketplace

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Subscriptions for Providers: Providers (artists, locations, operators) pay for Premium subscriptions offering enhanced visibility, unlimited quote requests, visible contact details, advanced analytics, and networking features. Pricing varies by subscription duration (monthly/annual), professional category, and geographic coverage (number of provinces).
2. Free Platform Access: Basic platform access is free for both users seeking providers and providers seeking clients. Revenue is generated only through Premium upsells to providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Showgroup is an Italian online marketplace platform that connects event organizers (private individuals and companies) with entertainment professionals, locations/venues, operators, and food & beverage providers across 50+ categories nationwide. Providers create virtual storefronts (Vetrine) to showcase services; users search and submit free quote requests; providers pay Premium subscriptions (from €19.99/month) for enhanced visibility, unlimited requests, visible contact details, and analytics.

Product overview

Showgroup is a marketplace platform for the events and entertainment industry in Italy, operating on a website and mobile app (iOS and Android). The core product is the free marketplace connecting event organizers with over 37,000 entertainment professionals across 50+ categories including artists, performers, technicians, venues (locations), and food & beverage providers. The platform features provider profiles (Vetrine) with photos, videos, and reviews; a free quote request system; and a Chat for client-Provider communication. The Premium subscription (starting at €19.99/month after promotional pricing) offers enhanced visibility, unlimited quote requests and chats, visible contact details, full analytics, and networking capabilities. Additional offerings include the WOW! Blog editorial content hub, Manager accounts for multi-profile operators, and a review/reputation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Showgroup Marketplace Platform
• Showgroup Premium Subscription
• Mobile App (iOS and Android)

Quantifiable outcome

• Reduces event organization time and costs by enabling direct provider contact without intermediaries
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• BoseminorOthersBrand collaboration for WOW Blog content partnership.
• CampariminorOthersBrand collaboration for WOW Blog content partnership.
• NoninominorOthersBrand collaboration for WOW Blog content partnership.
• MondialpolminorOthersBrand collaboration for WOW Blog content partnership.
• ALMED (Bocconi University)minorOthersEducational partner collaboration for academic partnerships.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProntoPro: ProntoPro is an Italian professional services marketplace connecting customers with local professionals across categories. It is the most direct Italian-headquartered competitor with overlapping freelancer/vendor taxonomy and geographic coverage.
• GigMasters (The Bash): The Bash (formerly GigMasters) is a marketplace that connects event organizers with entertainment professionals (DJs, bands, magicians, etc.). The provider marketplace model, event-organizer search flow, and category mix overlap closely with Showgroup's Artisti e Intrattenimento segments.
• Matrimonio.com: Matrimonio.com is an Italian wedding directory and marketplace (part of The Knot Worldwide) connecting couples with vendors for weddings — a major category within Showgroup. It is the dominant Italian wedding vendor marketplace and a direct competitor in the weddings vertical.
• Eventbrite: Eventbrite is a global event ticketing and marketplace platform that connects event organizers with attendees. Both companies operate horizontal event marketplaces serving organizers and providers, with subscription/monetization layers on top of a free base.
• The Knot Worldwide (WeddingWire): The Knot Worldwide operates wedding vendor marketplaces (The Knot, WeddingWire, Bodas.net) that match couples with vendors across categories very similar to Showgroup's entertainment/location/F&B categories, with subscription-based vendor monetization.
• GigSalad: GigSalad is a US entertainment and event services marketplace that connects event bookers with musicians, DJs, photographers, and other performers. The two-sided marketplace dynamics, vendor pricing model, and category breadth closely mirror Showgroup's value proposition.
• Thumbtack: Thumbtack is a two-sided services marketplace where local professionals pay for leads/visibility in categories such as events, entertainment, and photography. Showgroup's free search + paid Premium visibility model parallels Thumbtack's pro monetization approach.
• Bark.com: Bark.com is a global professional services marketplace where customers submit requests matched to local professionals. Showgroup's quote request and provider-matching system operates on the same underlying marketplace logic across overlapping service verticals.

Regional players

• Italian Wedding Awards / Eventissimo: Eventissimo is an established Italian event and wedding planning platform that organizes expos and vendor directories. It competes regionally in Italy across the same wedding and event-vendor categories Showgroup serves, but with a planning-led rather than pure-marketplace approach.

Broad incumbents

• Fiverr: Fiverr is a global freelance services marketplace with significantly broader scope, but competes in adjacent entertainment and event-services categories. It is a broad incumbent that any horizontal marketplace like Showgroup must consider as either a competitor or upstream funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkB9re1MYdcH37-LJzFaqgA
• Facebookfacebook.com/ShowGroupWow
• LinkedInlinkedin.com/company/showgroup-srl
• Instagraminstagram.com/showgroup_official
• TikToktiktok.com/@showgroupsrl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showgroup