ProntoPro
- Company typePrivate
- Founded2011
- HeadquartersMilano, Italy
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
ProntoPro firmographics
Firmographics- Name
- ProntoPro
- Legal name
- ProntoPro
- Website
- https://prontopro.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where ProntoPro is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Markets served
ProntoPro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Professional Listing & Lead Generation: Professionals register for free on ProntoPro and receive leads/requests from consumers. While the registration is presented as free, the platform generates revenue through the marketplace transaction flow — professionals pay to access or respond to qualified consumer requests. The signup page emphasizes 'ZERO costi di marketing' (zero marketing costs) as a key value prop for professionals, suggesting the platform may charge a success fee or subscription for lead access rather than upfront listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free registration for verified professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ProntoPro product offering
Product offeringCore offering
ProntoPro operates a two-sided online marketplace that connects individual consumers seeking local professional services with verified service professionals and small businesses across 4,000+ service categories including home services, wellness, renovation, installation/repair, moving, and tutoring. Consumers submit service requests for free, receive multiple competing quotes, compare verified reviews, and contact professionals directly via chat. Professionals self-register on the platform to receive qualified leads and manage customer interactions through a dedicated dashboard.
Product overview
ProntoPro is a unified online marketplace platform that connects consumers with local service professionals. The core offering includes the main marketplace platform (prontopro.it) where users can search and compare quotes across 4000+ service categories, a mobile app for on-the-go access, and a professional dashboard (ProntoPro Pro) where service providers manage their profiles and customer interactions. The platform covers service categories including wellness (Benessere), cleaning (Pulizia), renovation (Ristrutturare), installation/repair (Installazione), moving (Trasloco), and lessons/tutoring (Ripetizioni).
Differentiator
Problem solved
Functional benefit
Brands
- HomeRun: International brand name used for markets including UK, Romania, Saudi Arabia, France, Egypt, Austria, Czech Republic, Switzerland, Hungary, and Poland
- Armut
Products and services
- ProntoPro Marketplace Platform Online marketplace connecting consumers with local service professionals across 4,000+ service categories including home services, wellness, tutoring, renovation, installation/repair, moving, and professional services. Consumers submit free requests, receive multiple competing quotes, compare verified reviews, and contact professionals directly via chat.
- ProntoPro Mobile App
Quantifiable outcome
- 4.5-5.0 average ratings across service categories (verified reviews)
- +4 more outcomes
Companies that use ProntoPro
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
ProntoPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProntoPro partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
ProntoPro competitors and assessment
Company assessmentBroad incumbents
- Angi (formerly Angie's List): Angi is a large US home services marketplace (lead generation + ads for local pros); it overlaps with ProntoPro's home-renovation, installation, and repair categories but is part of a wider IAC/ANGI Inc. portfolio.
- Yelp: Yelp is a broad local-business directory and reviews platform with a Request-a-Quote feature for service pros; it overlaps with ProntoPro on discovery and review transparency, though Yelp is not a service-specialist marketplace.
- Houzz: Houzz combines a home design content platform with a marketplace for renovation and design professionals, directly comparable to ProntoPro's Ristrutturare and Installazione verticals.
- HomeAdvisor: HomeAdvisor (now part of Angi) is a US home services lead-generation marketplace that competes in the same professional-matching space as ProntoPro across remodeling, plumbing, and HVAC.
Direct peers
- TaskRabbit: TaskRabbit (owned by IKEA/Ingka) operates a marketplace for local task-based services (cleaning, handyman, moving) — a narrower-category but structurally similar platform to ProntoPro, especially in the Trasloco and Piccoli Lavori segments.
- Bark.com: Bark.com is a UK-founded online marketplace that connects consumers with local professional service providers across categories such as home, wellness, and business services — directly comparable to ProntoPro in model, category breadth, and multi-country rollout.
- Thumbtack: Thumbtack is a US-based two-sided marketplace where consumers request quotes from local pros across 1,000+ service categories and pros pay per lead — the closest US analog to ProntoPro's request-quote-compare flow.
- Fixando: Fixando is a Portugal-headquartered services marketplace operating across multiple European and Latin American countries, with a near-identical value proposition (free consumer quote requests, paid pro leads) to ProntoPro.
- Checkatrade: Checkatrade is a UK trade directory and marketplace connecting homeowners with vetted tradespeople (plumbers, electricians, builders) — overlapping heavily with ProntoPro's home services and renovation verticals.
Emerging players
- Treatwell: Treatwell is a European beauty and wellness booking marketplace operating in multiple EU countries — comparable to ProntoPro's Benessere (massaggi, personal trainer, nutrizionista) vertical in model and geography, but narrower in category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProntoPro social profiles
Digital presenceProntoPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProntoPro leadership team
Management profileNumber of profiles
Profiles1 record
ProntoPro funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProntoPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProntoPro
What does ProntoPro do?
ProntoPro operates a two-sided online marketplace that connects individual consumers seeking local professional services with verified service professionals and small businesses across 4,000+ service categories including home services, wellness, renovation, installation/repair, moving, and tutoring. Consumers submit service requests for free, receive multiple competing quotes, compare verified reviews, and contact professionals directly via chat. Professionals self-register on the platform to receive qualified leads and manage customer interactions through a dedicated dashboard.
Is ProntoPro a public or private company?
ProntoPro is a private company. It is classified as venture growth investor backed and is currently operating.
When was ProntoPro founded?
ProntoPro was founded in 2011. It employs 101 to 250 people.
Where is ProntoPro based?
ProntoPro is headquartered in Milano, Italy, in the Europe region.
How does ProntoPro make money?
One revenue line is on record: professional Listing & Lead Generation.
Who are ProntoPro's main competitors?
Broad incumbents on record are Angi (formerly Angie's List), Yelp, Houzz and HomeAdvisor. Direct peers are TaskRabbit, Bark.com, Thumbtack, Fixando and Checkatrade. Treatwell is listed as an emerging player.
Does ProntoPro have an API?
No public API is recorded for ProntoPro.