Healthing
Healthing is a Canadian digital health media platform operating under Postmedia Network that publishes verified health news on Healthing.ca and monetizes through The Healthing Network, a compliance-focused advertising ecosystem serving health brands, pharma advertisers, and health nonprofits.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Healthing does
Healthing is a Canadian digital health media platform headquartered in Toronto, operating as a brand of Postmedia Network Inc. (TSX: MPN). Founded in 2019 and employing 51-100 staff, Healthing.ca functions as a national health news and information destination covering diseases, mental health, wellness, aging, and the healthcare workforce, with editorial content distributed across the Postmedia Network and major social platforms. The platform serves three distinct audiences: patients and caregivers seeking verified health information, health brands and pharma advertisers buying compliance-focused media placements, and health organizations and experts that use the Verified Voice program to amplify credible content.
The product architecture is platform-plus-modules. The core is Healthing.ca, a content management and publishing system covering an extensive condition taxonomy. Built on top are five revenue-generating modules: The Healthing Network, a multi-platform advertising and content ecosystem launched in February 2026 that operates through five pillars and adheres to DAAC AdChoices, Ad Standards, and Health Canada requirements; HealthingDNA, a first-party condition-based audience segmentation model; Verified Voice, a partner program giving health experts and nonprofits custom profiles and editorial placement; WORKFORCE by Healthing, a recruitment-content hub for healthcare employers and educators; and Healthing Labs, interactive themed content destinations for partner-driven campaigns.
Healthing monetizes almost exclusively through advertising. Revenue streams include display and performance campaigns on Healthing.ca, sponsored resource centers (e.g., Idorsia's sleep-health hub), Partner Programs with year-round profile publishing and seasonal recruitment campaigns, and Healthing Labs activations. Pricing is not publicly disclosed; commercial relationships are sold through a direct enterprise sales motion tied to the Postmedia advertising infrastructure. The Healthing Network launch and the HealthingDNA segmentation model indicate a deliberate shift from a publisher business to a regulated health-advertising platform business.
Healthing firmographics
Firmographics- Name
- Healthing
- Legal name
- Postmedia Network Inc.
- Website
- https://healthing.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Healthing is a Canadian digital health media platform operating under Postmedia Network that publishes verified health news on Healthing.ca and monetizes through The Healthing Network, a compliance-focused advertising ecosystem serving health brands, pharma advertisers, and health nonprofits.
- Ownership category
- akta.pro rank
Healthing industry classification
Industry- Product category
- Digital Health Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industries
- Health & Support Communities (BPAMABAL), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where Healthing is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Healthing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Advertising Services: The Healthing Network operates as a multi-platform advertising and content ecosystem designed to help health brands reach engaged Canadian audiences through first-party audience data, established content channels, and targeted recruitment tools.
- Sponsored Content and Editorial: Healthing.ca connects brands with health-focused audiences through display ads, performance campaigns, sponsored content, and editorial boosting. The platform offers targeted solutions that deliver results.
- Partner Programs: Partners can build dedicated profile sections to publish stories, videos, and press releases year-round, with boosted activity during peak hiring seasons through targeted content and display ads. This includes Verified Voice partners, Workforce partners, and Healthing Labs partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Healthing product offering
Product offeringCore offering
Healthing operates a Canadian digital health media platform that delivers verified healthcare information, patient stories, and expert insights to Canadians across diseases, conditions, and wellness topics. Through The Healthing Network, it monetizes its audience by offering a compliance-focused multi-platform advertising ecosystem with first-party audience data and condition-based segmentation (HealthingDNA) for health brands, pharmaceutical companies, and nonprofit health organizations.
Product overview
Healthing is a Canadian digital health media company operating a platform-plus-modules architecture. The core product is Healthing.ca, a comprehensive health news and information website covering diseases, conditions, wellness, and healthcare workforce topics. This core platform is supported by The Healthing Network, a multi-platform advertising ecosystem; HealthingDNA, an audience segmentation and campaign optimization tool; WORKFORCE by Healthing, a healthcare careers content hub; Verified Voice, an expert content amplification program; and Healthing Labs, dedicated interactive content destinations. Together, these products serve patients, caregivers, healthcare professionals, and health brands across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- The Healthing Network: Multi-platform advertising and content ecosystem for health brands to reach Canadian audiences through first-party audience data, established content channels, and targeted recruitment tools.
- HealthingDNA
- WORKFORCE by Healthing
- Verified Voice
- Healthing Labs
Products and services
- Healthing.ca Canada's go-to digital health news platform delivering verified healthcare information, patient stories, expert insights, and actionable medical content to Canadians across diseases, conditions, wellness, and healthcare workforce topics.
- The Healthing Network Multi-platform advertising and content ecosystem with five core pillars connecting health brands with engaged Canadian audiences through first-party audience data, established content channels, and targeted recruitment tools. Operates as a compliance-focused advertising platform adhering to DAAC AdChoices, Ad Standards, and Health Canada requirements.
- HealthingDNA Innovative audience segmentation model combining trusted original healthcare content with wide distribution across online communities and local publications. Builds condition-based audience segments such as diabetes, cancer, caregiving, and wellness to optimize campaign effectiveness and ROI for advertising partners.
- WORKFORCE by Healthing Dedicated content hub connecting healthcare providers, educators, and associations to share insights and resources on healthcare careers, helping partners build brand awareness and reach motivated audiences exploring education and job opportunities in healthcare.
- Verified Voice Program giving Canada's top health experts and organizations a trusted platform to connect with the public, featuring prominent placement on Healthing's homepage and custom partner profiles with direct website links and distribution across the Postmedia Network.
- Healthing Labs Interactive digital ecosystem featuring dedicated online hubs built on expertly curated content from Healthing and partners, offering curated articles, tools, resources, and themed content activations for awareness months and campaigns.
Companies that use Healthing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Healthing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Healthing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Cisco CanadaminorCisco Canada contributes opinion content to Healthing on topics including AI and mental health. Cisco's research with the OECD on screen time and Canadian digital habits provides data-backed insights for Healthing's editorial coverage.
- Canadian Mental Health Association (CMHA)coreCMHA contributes mental health content to Healthing, including articles on screen time and loneliness, and participates in Mental Health Week campaigns like the Come Together initiative.
- Diabetes CanadacoreDiabetes Canada is a Verified Voice partner on Healthing.ca, sharing diabetes-related health content, research updates, patient stories, and resources to help Canadians manage and understand diabetes.
- ALS Society of CanadacoreALS Society of Canada (ALS Canada) partners with Healthing to provide content related to amyotrophic lateral sclerosis, supporting patients and families affected by the disease.
- Obesity MatterscoreObesity Matters is a partner organization providing obesity-related health content and resources on the Healthing platform.
- Wellspring Cancer SupportcoreWellspring Cancer Support Foundation partners with Healthing to provide cancer support content and resources for patients and caregivers.
- Canadian Society for Exercise PhysiologycoreCSEP partners with Healthing to provide exercise physiology content, research updates, and professional resources related to physical activity and health.
- UHN FoundationcoreUHN Foundation partners with Healthing, with Toronto General Hospital being featured prominently on the platform and supported by foundation content.
- Pancreatic Cancer North AmericacorePancreatic Cancer North America partners with Healthing to provide pancreatic cancer awareness content and patient resources.
- Breast Cancer CanadacoreBreast Cancer Canada is a Verified Voice partner providing breast cancer-related content, research updates, and patient stories on the Healthing platform.
- Idorsia Pharmaceuticals Canada LtdcoreIdorsia Pharmaceuticals Canada Ltd sponsors the Resource Centre on Healthing, providing educational content about insomnia and sleep health, including guides, resources, and sleep tracking tools.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Healthing competitors and assessment
Company assessmentDirect peers
- Medical News Today: Medical News Today publishes medically reviewed health news and condition content supported by display and native advertising, competing directly with Healthing for health-focused advertising spend.
- Sharecare: Sharecare is a digital health company that combines health content, condition management tools, and health brand advertising, overlapping with Healthing's Healthing Network advertising platform and condition segmentation approach.
- Prevention: Prevention is a consumer health and wellness publisher combining condition content with wellness lifestyle content, supported by health and wellness brand advertising in a structure similar to Healthing.
- Everyday Health Group: Everyday Health runs a multi-brand health media portfolio (including Verywell, Pregnancy & Newborn) supported by condition-specific content and pharmaceutical/health brand advertising, paralleling Healthing's structure.
- Drugs.com: Drugs.com is a major pharmaceutical information and health content site monetized through pharma and OTC advertising, a directly analogous model to Healthing's pharma-funded health media business.
- Healthline Media: Healthline is a leading US digital health information publisher with condition-specific content, an advertising-supported model, and a magazine-style audience segmentation approach that closely mirrors Healthing's content-and-ads playbook.
- Verywell Health: Verywell Health is a consumer health information brand publishing condition- and wellness-focused content monetized through advertising, with a similar content-plus-advertising model to Healthing.
- WebMD: WebMD operates a dominant condition-based health content platform monetized through pharmaceutical and health brand advertising, directly competing for the same advertiser budgets and audiences as Healthing.
Broad incumbents
- Medscape: Medscape, operated by WebMD Health Corp., is a large incumbent health media property combining professional and consumer health content supported by pharmaceutical advertising, overlapping with Healthing's pharma-sponsored content model.
Regional players
- Patient.info: Patient.info is a UK-based health information platform providing condition-specific content and patient education, comparable in model to Healthing but operating in a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Healthing social profiles
Digital presenceHealthing compliance and trust
Trust signalCompliance3 records
Healthing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthing leadership team
Management profileNumber of profiles
Healthing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthing
What does Healthing do?
Healthing operates a Canadian digital health media platform that delivers verified healthcare information, patient stories, and expert insights to Canadians across diseases, conditions, and wellness topics. Through The Healthing Network, it monetizes its audience by offering a compliance-focused multi-platform advertising ecosystem with first-party audience data and condition-based segmentation (HealthingDNA) for health brands, pharmaceutical companies, and nonprofit health organizations.
Is Healthing a public or private company?
Healthing is a private company. It is classified as public and is currently operating.
When was Healthing founded?
Healthing was founded in 2019. It employs 51 to 100 people.
Where is Healthing based?
Healthing is headquartered in Toronto, Canada, in the North America region.
How does Healthing make money?
Three revenue lines are on record. Advertising Services are the primary driver. The others are sponsored Content and Editorial and partner Programs.
Who are Healthing's main competitors?
Direct peers on record are Medical News Today, Sharecare, Prevention, Everyday Health Group, Drugs.com, Healthline Media, Verywell Health and WebMD. Medscape is listed as a broad incumbent. Patient.info is listed as a regional player.
Does Healthing have an API?
No public API is recorded for Healthing.
What industry is Healthing in?
Healthing's product category is Digital Health Media. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of BPAMABAL, Health & Support Communities. Its NAICS code is 5162 and its SIC code is 8000.