Cooper Consulting Group

What Cooper Consulting Group does

Cooper Consulting Group, Inc. is a private professional services firm headquartered in Yorba Linda, California, founded in 2012 by Dr. Christie Cooper. The firm delivers workshops, coaching, and consulting built around validated psychometric assessment instruments including Everything DiSC, MBTI, Hogan Assessments, FIRO-B, CPI 260, EQ-i, CliftonStrengths, TriMetrix DNA, and the proprietary Target Selling Insights (TSI). It sells four structured certification programs — Everything DiSC Certification ($2,995 per person), Five Behaviors Certification ($3,995), Emotional Intelligence Certification, and Legendary Service Certification — together with a catalog of in-person and virtual workshops (DISC, MBTI, Five Behaviors, EI, FIRO-B, CliftonStrengths, sales, leadership, change management) and three coaching tracks (Personal 3–6 months, Leadership 6–9 months, Sales 3 months), plus consulting engagements such as job benchmarking and strategic recruiting.

The firm monetizes across five streams: paid certification seats, custom-priced workshops (with volume discounting), multi-month coaching engagements, bespoke consulting projects, and assessment sales through a dedicated e-commerce site (assessmentsforsuccess.com). Pricing is largely pay-as-you-go with custom quotes for workshops and fixed per-person fees for certifications. Go-to-market is sales-led direct outreach via toll-free numbers, website contact forms, free consultations, content marketing (blog, newsletter, e-book lead magnet), organic social (LinkedIn, Facebook, Twitter, Vimeo), webinars, paid remarketing via Google AdWords and Facebook/Twitter pixels, and client referrals.

The customer base spans Fortune 100 enterprises (Google, Microsoft, HBO, Mercedes-Benz, McAfee), mid-market and family-owned businesses, federal agencies (FEMA, TSA, U.S. Army Corps of Engineers, Customs & Border Protection, U.S. Space Force, DCAA, OPM), and educational institutions (Texas A&M, Providence, Biola). Key partners include Wiley (DiSC/Five Behaviors content), TTI Success Insights (EQ tools), and SHRM (recertification provider status). Operating geographies are claimed as nationwide U.S. and worldwide, with virtual delivery extending reach to clients such as those in Greenland. The company is founder-owned, bootstrapped, and employs 11–50 people, marketing '45+ Years of Combined Training Expertise' as its primary differentiator.

Name

Cooper Consulting Group

Legal name

Cooper Consulting Group, Inc.

Website

https://cooperconsultinggroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Consulting Group is a private assessment-based training, coaching, and consulting firm that uses validated psychometric instruments (DiSC, MBTI, Hogan, EQ-i, TriMetrix DNA) to deliver workshops, certification programs, and coaching to Fortune 100 enterprises, federal agencies, mid-market firms, and individual professionals.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Leadership development consulting
• Team building workshops
• Executive coaching services
• Organizational development consulting
• Psychometric assessment training

Headquarters

HQ city

Yorba Linda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Workshop Delivery: Revenue generated from delivering workshops on team development, leadership, sales training, customer service, change management, conflict management, and cultural awareness. Workshops are offered in-person or virtual, ranging from 90-minute sessions to multi-day programs.
2. Professional Certifications: Certification programs in DiSC, Emotional Intelligence, Five Behaviors, and Legendary Service offered at set per-person prices ($2,995 for Everything DiSC Certification, $3,995 for Five Behaviors Certification). These are structured training programs with exam completion leading to practitioner credentials.
3. Executive Coaching: One-on-one coaching engagements spanning 3-9 months depending on coaching track (Personal: 3-6 months; Leadership: 6-9 months; Sales: 3 months). Delivered via in-person or virtual sessions using assessment tools.
4. Consulting Engagements: Strategic consulting services addressing leadership competencies, sales team development, change management, and job benchmarking using TriMetrix DNA assessments.
5. Assessment Sales: Sale of psychometric assessments including DiSC, MBTI, Hogan, FIRO-B, CPI 260, EQ-i, CliftonStrengths, and TriMetrix DNA through their affiliated site assessmentsforsuccess.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cooper Consulting Group delivers professional development workshops, executive coaching, and consulting engagements built around validated psychometric assessments (DiSC, MBTI, Hogan, FIRO-B, EQ-i, CliftonStrengths, TriMetrix DNA, and Target Selling Insights). The firm offers four practitioner certification programs, customizable team and leadership workshops delivered in-person or virtually, structured coaching tracks, and consulting services for change management, sales team development, and job benchmarking. Its clients span small family-owned businesses through Fortune 100 enterprises and federal agencies.

Product overview

Cooper Consulting Group is a training, coaching, and consulting company that offers a portfolio of behavioral assessment-based professional development programs. The core offerings consist of four certification programs (Everything DiSC, Emotional Intelligence, Legendary Service, and Five Behaviors), multiple workshop types (DISC, MBTI, Emotional Intelligence, Five Behaviors, FIRO-B, Leadership, Sales, Change Management), three coaching tracks (Personal, Leadership, Sales), and consulting services (Team Development, Leadership Competencies, Sales Teams, Strategic Recruiting, Change Management). The company utilizes various assessment tools including Everything DiSC, MBTI, Hogan, FIRO-B, CPI 260, EQ assessments (EQ-i, EQ-i 2.0), CliftonStrengths, TriMetrix DNA, Target Selling Insights, Strong Interest Inventory, and CPI 260 to deliver personalized insights and development solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Assessments For Success: A separate platform for purchasing assessments, referenced as 'Buy Assessments' on the main website.

Products and services

• Everything DiSC Certification A two-week immersive certification experience combining live instructor-led sessions with self-guided online learning that equips practitioners with expertise to deliver Everything DiSC solutions to their own clients.
• Emotional Intelligence Certification TTI Success Insights Emotional Quotient Certified Trainer certification program covering four core EQ skills: self-awareness, self-management, social awareness, and relationship management.
• Legendary Service Certification Two-day in-person certification program that enables participants to build a culture of exceptional customer service and deliver distinctive customer experiences within their organization.
• Five Behaviors Certification Virtual two-week learning experience for practitioners to deepen expertise in The Five Behaviors model for team development and personal development based on Patrick Lencioni's framework.
• DISC Workshops Personality style workshops using the DISC model (Dominance, Influence, Steadiness, Conscientiousness) to improve workplace communication, build relationships, and reduce conflict across teams and organizations.
• MBTI for Teams Workshop Workshop using the Myers-Briggs Type Indicator to help team members appreciate different personality types and improve collaboration, communication, and team effectiveness.
• Five Behaviors Workshop Workshop based on Patrick Lencioni's model that combines a team assessment with personalized insights to establish trust, productive conflict, commitment, accountability, and results-focused team cohesion.
• Emotional Intelligence Workshop Workshop developing emotional intelligence skills using the EQ-i Workplace assessment to improve communication, leadership effectiveness, and decision-making across teams.
• FIRO-B Workshop Workshop using the Fundamental Interpersonal Relations Orientation (FIRO-B) assessment to improve interpersonal effectiveness, team dynamics, and collaboration.
• CliftonStrengths Workshop Workshop using the CliftonStrengths assessment to help employees uncover their unique talents and apply strengths-based collaboration to work more effectively together.
• Developing Emotional Intelligence for Salespeople Workshop Sales-focused workshop using the EQ-i 2.0 Workplace Profile to help salespeople manage themselves, influence others, and improve sales outcomes through emotional intelligence.
• Implementing Effective Sales Strategy Workshop Workshop using the Target Selling Insights (TSI) assessment to provide an in-depth understanding of effective sales strategy and how to apply it across selling environments.
• Improving Customer Interactions Workshop Sales training workshop using Everything DiSC Sales to help participants recognize buyer behaviors and adapt their sales approaches to maximize customer interactions.
• Cultivating Leadership Competencies Consulting Leadership consulting program using the TriMetrix DNA assessment to build self-awareness and craft action plans for leader effectiveness.
• Building Better Sales Teams Consulting Sales consulting covering client relationship development, sales process analysis, KPI establishment, and candidate assessment using the TriMetrix DNA framework.
• Strategic Recruiting and Job Benchmarking Patented job benchmarking process using TriMetrix DNA to create job standards for hiring the right person and increasing retention.
• Change Management Consulting Consulting program that helps organizations understand the psychological components of change using the Managing Transitions change model.
• Personal Coaching Individualized coaching using MBTI Step III and other assessments to help clients reach personal goals over a 3-6 month engagement.
• Coaching for Leaders Leadership coaching using DiSC 363, Hogan, LPI, EQ Multi-Rater, and FIRO-B Business assessments to improve leadership effectiveness over a 6-9 month engagement.
• Coaching for Sales Professionals Sales coaching using Everything DiSC Sales Profile, TriMetrix DNA, and Target Selling Insights to explore strengths and improve effectiveness over a 3-month engagement.
• Coaching for College and High School Students Career coaching using Strong Interest Inventory and MBTI assessments to help college and high school students explore career options and make education decisions.
• Coaching for Career Transition Career transition coaching using Strong Interest Inventory and MBTI assessments to help individuals explore career paths and make informed career decisions.

Quantifiable outcome

• 96% of organizations report individual performance improvement after introducing coaching (cited as industry benchmark)
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WileycoreTechnology or IntegrationCooper Consulting Group is a Wiley partner offering Everything DiSC and Five Behaviors certification programs. They utilize Wiley's online training center, EPIC platform for assessment management, and facilitation kits. The partnership enables practitioners to access course content and connect with fellow practitioners and Wiley education specialists.
• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerCooper Consulting Group is a SHRM Recertification Provider. Completion of Everything DiSC Certification and Five Behaviors Practitioner Certification provides SHRM credential holders with 20 professional development credits (PDCs).
• TTI Success InsightscoreTechnology or IntegrationCooper Consulting Group uses TTI Success Insights Emotional Quotient tools and certifications. Certified trainers receive access to Success Insights online account for creating assessment links, distributing assessments, and housing completed reports.
• Harvard Business ReviewminorGTM or Marketing PartnerCooper Consulting Group references and links to HBR articles on emotional intelligence and workforce topics, demonstrating thought leadership alignment with prestigious business publications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crucial Learning: Training company (formerly VitalSmarts and The Ken Blanchard Companies combined) offering courses in leadership, communication, and team performance. Directly comparable to Cooper Consulting Group's training and certification portfolio.
• Wilson Learning Worldwide: Provider of sales, leadership, and employee development solutions with assessment-based methodologies. Highly comparable on the sales training side and assessment-driven leadership programs.
• Dale Carnegie Training: Training company specializing in leadership, sales, communication, and team development workshops delivered through certified trainers. Closely overlaps Cooper Consulting Group's workshop and certification-driven GTM.
• Center for Creative Leadership: Research-driven leadership development organization offering assessments, coaching, and programs. Competes in the leadership coaching and assessment-based development niche Cooper Consulting Group serves.
• FranklinCovey: Global training and consulting firm offering leadership, team effectiveness, and organizational development programs (e.g., The 7 Habits). Competes directly in the enterprise leadership workshop and coaching segment.
• The Ken Blanchard Companies: Long-established leadership and team development training company offering SLII, leadership coaching, and assessment-based workshops. Highly comparable to Cooper Consulting Group's leadership development and certification-based delivery model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent assessment. A broader incumbent competing for the same enterprise leadership and talent budgets.
• DDI (Development Dimensions International): Large global leadership and talent management consultancy serving enterprises with assessments, leadership development, and selection solutions. Overlaps broadly but at much larger scale than Cooper Consulting Group.

Others

• TTI Success Insights: Assessment publisher providing the TriMetrix DNA and Emotional Quotient tools Cooper Consulting Group uses and certifies trainers on. Adjacent ecosystem participant with overlapping practitioner networks.
• Wiley (Everything DiSC / Five Behaviors): Publisher and primary technology partner whose DiSC and Five Behaviors assessments underpin Cooper Consulting Group's flagship certifications. Acts simultaneously as partner and as upstream competitor if Wiley expands direct delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/cooperconsultinggroup
• Facebookfacebook.com/445695882154189
• LinkedInlinkedin.com/company/cooper-consulting-group
• Xx.com/CooperConsultng

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Consulting Group