DevelopHer
DevelopHer is a bootstrapped, founder-led subscription membership and career playbook for women in technology, offering daily bite-sized challenges, bi-monthly live coaching, community forums, and an accompanying Amazon-published book, operated by Lauren Hasson & Company out of Dallas, Texas.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DevelopHer does
DevelopHer is a Dallas, Texas-based, founder-led career development platform targeting women in technology, founded in 2017 by Lauren Hasson, a senior Silicon Valley engineering leader, and operated through the legal entity Lauren Hasson & Company. The company is bootstrapped with no outside investment and runs with 1–10 employees, with the founder maintaining a separate full-time engineering leadership role. Its core product is a recurring monthly membership delivered through developher.com and a member app at app.developher.com, packaged as a 5-minute daily bite-sized challenge curriculum combined with bi-monthly live coaching calls, community forums, scripts and templates, and self-care content aimed at building confidence, demonstrating value, and negotiating compensation. The membership includes a 12-month participation-gated refund window designed to enforce engagement.
The company's business model rests on three revenue streams: a recurring monthly membership subscription (the primary stream, with a 7-day free trial and undisclosed pricing), one-time sales of The DevelopHer Playbook book on Amazon (ASIN B08SQM4P5J), and an award-winning salary negotiation course that has been folded into the membership. Customer acquisition is product-led and content-led: a Typeform waitlist funnel, an active blog and LinkedIn presence under Lauren Hasson's personal brand, podcast appearances, earned media in outlets such as Business Insider, Protocol, NBC DFW, and Dallas Business Journal, and corporate speaking engagements (Logitech Women Who Master, UK G8 Innovation Conference). No proprietary technology stack, no API surface, and no AI/ML capabilities are disclosed — the platform is positioned primarily on founder credibility, content depth, and community, supported by a notable portfolio of Stevie, IEEE, UN, and Anthem awards accumulated between 2018 and 2022.
DevelopHer firmographics
Firmographics- Name
- DevelopHer
- Legal name
- Lauren Hasson & Company
- Website
- https://developher.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DevelopHer is a bootstrapped, founder-led subscription membership and career playbook for women in technology, offering daily bite-sized challenges, bi-monthly live coaching, community forums, and an accompanying Amazon-published book, operated by Lauren Hasson & Company out of Dallas, Texas.
- Ownership category
- akta.pro rank
DevelopHer industry classification
Industry- Product category
- Career Development Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
- akta.pro secondary industry
- Cohort-Based Courses & Live Bootcamps (MPACALAC)
Keywords
Where DevelopHer is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DevelopHer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Monthly Membership Subscription: Recurring monthly subscription providing access to daily bite-sized challenges, bi-monthly live coaching sessions, community forums, scripts and templates, and self-care content. The membership has a 12-month participation requirement for refund eligibility.
- Book Sales: Sale of The DevelopHer Playbook book available on Amazon (B08SQM4P5J).
- Salary Negotiation Course: Award-winning salary negotiation course sold as a standalone product, later incorporated into membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DevelopHer Monthly Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DevelopHer product offering
Product offeringCore offering
DevelopHer operates a subscription-based career development membership platform for women in technology, delivering daily 5-minute bite-sized challenges, community forums, bi-monthly live coaching sessions, scripts and templates, and self-care content. The offering is anchored by the founder's published career playbook book and an award-winning salary negotiation course, designed to help women build confidence, stay relevant, showcase their value, and advance faster in tech careers.
Product overview
DevelopHer is a career development platform and playbook designed specifically for women in technology. The core offering consists of the DevelopHer Membership subscription (providing daily bite-sized challenges, community forums, monthly coaching calls, scripts and templates), complemented by The DevelopHer Playbook book. An award-winning salary negotiation course is available as an add-on module. The platform is built around practical career advancement strategies including confidence building, skill retooling, value demonstration, and professional networking, delivered through bite-sized daily content designed to fit into busy schedules.
Differentiator
Problem solved
Functional benefit
Brands
- The DevelopHer Playbook: Bestselling book published on Amazon focused on helping women advance in tech careers.
Products and services
- DevelopHer Membership
Quantifiable outcome
- Tracy achieved 2800% return on investment (for every $1 invested, she received $28 back through increased salary)
- +2 more outcomes
Companies that use DevelopHer
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
DevelopHer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DevelopHer partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
DevelopHer competitors and assessment
Company assessmentDirect peers
- Mogul: Career platform and content hub aimed at women and underrepresented professionals, offering articles, courses, and community resources. Comparable subscription/content/community business model.
- Fairygodboss: Career community and job board built specifically for women, featuring employer reviews, salary transparency, and career advice. Directly comparable audience and career-advancement focus to DevelopHer.
- Ellevate Network: Women's professional development network offering mentorship, community circles, and career resources for working women. Closely comparable to DevelopHer's women-in-tech career advancement mission and membership-driven model.
- Levo: Career development and mentorship platform targeted at early-to-mid-career professionals, with a strong female user base, coaching content, and community features. Directly comparable to DevelopHer's women-focused career advancement subscription model.
Emerging players
- Women Who Code: Non-profit global community supporting women in technology with events, mentorship, and career resources. Directly comparable target audience (women in tech) and career-advancement mission.
- InHerSight: Women-focused workplace review and career advancement platform with company ratings, career guides, and resources for women in the workforce. Partial overlap with DevelopHer's career advancement mission for women.
Broad incumbents
- Coursera: Major online learning platform offering professional development courses, certificates, and specializations. Comparable subscription/learning model but with massive scale and broader audience.
- The Muse: Established career development platform offering coaching, online courses, and a job board across a broader audience. Overlaps with DevelopHer's career coaching and content offerings but serves a wider demographic.
- Skillshare: Subscription-based online learning community with courses across creative, business, and technology topics. Comparable subscription membership structure with community features.
- LinkedIn Learning: Large-scale online learning platform from LinkedIn offering thousands of courses on professional and career skills. Competes for the same career-development wallet with vastly broader distribution and content library.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
DevelopHer social profiles
Digital presenceDevelopHer financial estimates
Financial estimateRevenue estimate
Valuation estimate
DevelopHer leadership team
Management profileNumber of profiles
Profiles1 record
DevelopHer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DevelopHer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DevelopHer
What does DevelopHer do?
DevelopHer operates a subscription-based career development membership platform for women in technology, delivering daily 5-minute bite-sized challenges, community forums, bi-monthly live coaching sessions, scripts and templates, and self-care content. The offering is anchored by the founder's published career playbook book and an award-winning salary negotiation course, designed to help women build confidence, stay relevant, showcase their value, and advance faster in tech careers.
Is DevelopHer a public or private company?
DevelopHer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DevelopHer founded?
DevelopHer was founded in 2017. It employs 1 to 10 people.
Where is DevelopHer based?
DevelopHer is headquartered in Dallas, United States, in the North America region.
How does DevelopHer make money?
Three revenue lines are on record. Monthly Membership Subscription is the primary driver. The others are book Sales and salary Negotiation Course.
Who are DevelopHer's main competitors?
Direct peers on record are Mogul, Fairygodboss, Ellevate Network and Levo. Emerging players are Women Who Code and InHerSight. Broad incumbents are Coursera, The Muse, Skillshare and LinkedIn Learning.
Does DevelopHer have an API?
No public API is recorded for DevelopHer.
What industry is DevelopHer in?
DevelopHer's product category is Career Development Services. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries), with a secondary code of MPACALAC, Cohort-Based Courses & Live Bootcamps. Its NAICS code is 61143 and its SIC code is 8200.