Kelly Wearstler

What Kelly Wearstler does

Kelly Wearstler is a Los Angeles-based luxury interior design studio and direct-to-consumer brand founded by designer Kelly Wearstler, operating continuously since the mid-1990s. The company sells handcrafted furniture, lighting, decorative accessories, tabletop, textiles, and rugs under the Kelly Wearstler name through kellywearstler.com, complemented by a trade program for interior designers and architects with dedicated sales support and trade pricing via Lee Jofa. Core products are manufactured in Los Angeles with 16–20 week lead times and use premium natural materials including marble, travertine, brass, bronze, and alabaster, with prices ranging from $37 (Zuma Milk Jug) to $34,900 (Palladium Sofa). Signature items include the Elliott Chair, Tuxedo Sofa, Palladium Sofa, the Stacked travertine furniture family, and the Melange and Una lighting families featuring natural alabaster.

The business operates a hybrid go-to-market model combining DTC e-commerce, licensing/royalty partnerships (Serax for Zuma and Dune ceramics and tabletop, The Rug Company for hand-knotted rugs in Nepal, Aequo for Indian-craft lighting, Visual Comfort, Ann Sacks, Farrow & Ball, Georg Jensen), and high-end interior design services for residential and hospitality clients. Notable enterprise design projects include the Proper Hotels portfolio (Santa Monica, Austin, Downtown LA, San Francisco), Four Seasons Anguilla, L'Apogee Hotel, Bergdorf Goodman Restaurant, and the Compartes Flagship. Revenue is generated through one-time product sales, licensing royalties, custom design fees, and white-glove delivery services, with a 50% deposit structure on made-to-order furniture.

Forward strategy is anchored by the September 2026 launch of an inaugural furniture collaboration with H&M Home across 28 global markets, the April 2026 Williams Sonoma exclusive promotion of Breville's Mixed Metals Collection styled by Wearstler, a July 2025 outdoor ceramics line with Serax, and a tenth ongoing collection with The Rug Company. The company remains founder-owned and privately held, with no disclosed institutional capital, and is supported by a content ecosystem of six published books, a MasterClass, and the Wearstler World Substack newsletter.

Name

Kelly Wearstler

Legal name

Kelly Wearstler

Website

https://kellywearstler.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelly Wearstler is a Los Angeles-based luxury interior design studio and DTC brand selling handcrafted furniture, lighting, decor, and tabletop to high-net-worth consumers, hospitality brands, and trade professionals, with revenue from product sales, licensing partnerships, and design services.

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Luxury interior design
• Handcrafted furniture
• Designer lighting
• Tabletop ceramics
• Home decor collections

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Furniture Sales: Direct e-commerce sales of handcrafted furniture including seating, tables, beds. Made-to-order with 16-20 week lead times. High price points ($5,500 for Elliott Chair to $34,900 for Palladium Sofa).
2. Lighting Sales: Direct sales of alabaster and metal lighting fixtures including table lamps, sconces, pendants, and portable lamps. Price range $949-$2,999.
3. Decor and Accessories: Sales of decorative accessories including vases, bowls, candle holders, and sculptures in natural stone and metals.
4. Serax Partnership Products: Tabletop and outdoor ceramics sold through kellywearstler.com and Serax. Includes Zuma and Dune collections with price points $37-$917.
5. Published Works: Sale of design books authored by Kelly Wearstler. Synchronicity book priced at $60.
6. The Rug Company Partnership: Tenth collection with The Rug Company featuring hand-knotted rugs in Nepal using wool, silk, nettle, and linen. Available exclusively through The Rug Company.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels4 records

Core offering

Kelly Wearstler is a Los Angeles-based luxury interior design studio and product brand that designs, handcrafts, and sells furniture, lighting, decor, tabletop, rugs, fabrics, wallpapers, and books under the Kelly Wearstler name. The company also provides commercial and residential interior design services for hospitality, retail, and residential clients. Distribution combines direct-to-consumer e-commerce, a dedicated trade program, and licensed co-developed product collaborations with partner brands including Serax, The Rug Company, H&M Home, Williams Sonoma, Lee Jofa, and Visual Comfort.

Product overview

Kelly Wearstler is a luxury interior design brand and e-commerce platform offering a curated portfolio of handcrafted furniture, lighting, decor, tabletop, and textiles. The core product line includes signature furniture pieces like the Elliott Chair, Palladium Sofa, Tuxedo Sofa, and Stacked Table collection—all handcrafted in Los Angeles with premium materials including brass, travertine, and marble. The lighting collection features the Melange family (sconces, table lamps, desk lamps, floating disc lamps) with natural alabaster and metal detailing, plus the rechargeable Una Accent Lamp. The brand operates through strategic partnerships with select manufacturers: Serax (Zuma and Dune tableware collections with Bauhaus-inspired porcelain and marble pieces), The Rug Company (hand-knotted rugs in Nepal), Aequo Gallery (Indian bronze and enamel lighting), and Morgan Peck (ceramic candle holders). Additional collections include Echo, Nudo, and Edelweiss furniture lines. The product ecosystem spans furniture (seating, tables, beds), lighting (indoor/outdoor, portable, sconces, pendants), decor (vases, bowls, platters, candles), tabletop (drinkware, serveware, flatware), outdoor (planters), rugs, and textiles.

Differentiator

Problem solved

Functional benefit

Brands

• Wearstler World: A newsletter about design, fashion, travel, influences, rationales, and limitlessness, published via Substack.

Products and services

• Kelly Wearstler Furniture Collection Handcrafted furniture made in Los Angeles using premium natural materials including brass, travertine, marble, and bronze. Includes seating, tables, benches, and ottomans available made-to-order with curated fabric and finish customization for residential and hospitality buyers.
• Kelly Wearstler Lighting Collection Designer lighting collection featuring alabaster and metal fixtures for residential and hospitality interiors, including portable rechargeable accent lamps and damp-location-rated sconces.
• Kelly Wearstler Decor Collection Decorative accessories including hand-carved marble vases and bowls, handcrafted solid bronze platters, hand-glazed ceramic candle holders, throws, pottery, planters, art and sculpture, and design books for residential interiors and gift giving.
• Serax Zuma Tabletop Collection Zuma tabletop collection co-developed with Serax, featuring porcelain drinkware and serveware with abstract motifs and Bauhaus-inspired digital graphic patterns. Sold through kellywearstler.com and Serax distribution.
• Serax Dune Tabletop Collection Dune tabletop and ceramics collection co-developed with Serax, featuring marble and ceramic pieces with corrugated motifs and two-tone matte and gloss finishes for indoor and outdoor entertaining.
• Crescendo Rug Collection with The Rug Company Hand-knotted rug collection co-developed with The Rug Company, exploring geometry and organic forms. Available exclusively through The Rug Company retail locations and website.
• Aequo Collection (Indian Craftsmanship) Lighting and home goods collection developed in collaboration with Aequo Gallery, featuring cast bronze and hand-shaped enamel techniques realized by master artisans in Mumbai.
• Echo Collection Furniture collection with clean lines and a contemporary aesthetic, complementing the core furniture line.
• Nudo Collection Sculptural furniture collection within the brand's portfolio of made-to-order furniture.
• Edelweiss Collection Sculptural furniture collection within the brand's portfolio of made-to-order furniture.
• Synchronicity Design Book Design book authored by Kelly Wearstler documenting residential and hospitality interior design projects, positioned as a design authority reference.
• Kelly Wearstler Interior Design Services Residential and commercial interior design services delivered by the Kelly Wearstler LA studio, including hotel, restaurant, retail, and residential projects with the brand's signature maximalist aesthetic.

Quantifiable outcome

• First outdoor ceramics collection launched July 2025
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core, notable and minor.

• H&M HomeflagshipStrategic or Co-development Partner · 16 April 2026First large-scale collaborative furniture collection with H&M Home, launching at Milan Design Week 2026. Collection includes chairs, tables, lamps, and tabletop items. H&M Home's inaugural collaborative furnishings collection, launching in 28 markets in September 2026. Positioned to bring Wearstler's distinctive aesthetic at more accessible price points through mass retail.
• Williams SonomacoreGTM or Marketing Partner · 14 April 2026Partnership to promote Breville's new Mixed Metals Collection of kitchen countertop appliances, exclusive to Williams Sonoma. Collection reimagines Breville products with mixed-metal finish combining brushed stainless steel and brass-tone accents. Wearstler styled products in her own kitchen to demonstrate design elevation.
• BrevillecoreStrategic or Co-development Partner · 14 April 2026Breville developed the Mixed Metals Collection in partnership with Williams Sonoma, with Wearstler styling the products. Collection includes espresso machines, kettles, countertop ovens, and toasters with brushed stainless steel and brass-tone finishes.
• SeraxcoreStrategic or Co-development Partner · 31 July 2025Partnership with Belgian design brand Serax for tabletop and outdoor ceramics collections. Zuma collection features digital graphic patterns inspired by Bauhaus principles; Dune collection emphasizes natural world materiality with marble and ceramics. First outdoor ceramics collection launched July 2025.
• The Rug CompanycoreStrategic or Co-development PartnerTenth collection with The Rug Company - Crescendo - featuring hand-knotted rugs in Nepal using wool, silk, nettle, and linen. Geometric motifs meet organic shapes inspired by music and movement. Available exclusively through The Rug Company.
• Lee JofacoreChannel Partner/ Reseller/ DistributorComplete Kelly Wearstler fabric and wallpaper collection available through Lee Jofa. Trade members access trade pricing through Lee Jofa accounts.
• Aequo GallerynotableStrategic or Co-development PartnerLahar collection marks Kelly Wearstler's first exploration of Indian craftsmanship. Developed with master artisans in India, each piece features cast bronze grid inlaid with hundreds of hand-shaped enamel elements. Collaborative dialogue between Los Angeles and Mumbai.
• RotganzennotableStrategic or Co-development PartnerSpecial edition 'Quelle Fête' by Dutch art collective Rotganzen - five melting disco ball sculptures inspired by Los Angeles. Limited edition of 150 hand-sculpted glass mirror objects, editioned and signed.
• Morgan PeckminorStrategic or Co-development PartnerLA-based ceramic artist Morgan Peck collaboration on Shape Candle Holders. Handcrafted convex shapes with natural materials in Smokey Plum and Frosted Flax glazes. 8-10 week production time.
• Georg JensennotableStrategic or Co-development PartnerPartnership with Danish design house Georg Jensen for design collaborations.
• Louis VuittonnotableStrategic or Co-development PartnerBrand partnership with luxury fashion house Louis Vuitton.
• DiornotableStrategic or Co-development PartnerBrand partnership with luxury fashion house Dior.
• Visual ComfortcoreStrategic or Co-development PartnerPartnership for lighting collections through Visual Comfort brand.
• Ann SacksnotableChannel Partner/ Reseller/ DistributorTile and surface products partnership through Ann Sacks.
• Farrow & BallnotableChannel Partner/ Reseller/ DistributorPaint and wallpaper partnership through Farrow & Ball.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CB2: CB2 is Crate & Barrel's modern, design-forward home furnishings and decor brand with a DTC + retail model — comparable to Kelly Wearstler's curated, designer-influenced furniture, lighting, and tabletop assortment.
• Design Within Reach: Design Within Reach is a modern design furniture retailer (now part of MillerKnoll) offering premium designer furniture and lighting through DTC, showrooms, and trade programs — comparable to Kelly Wearstler's trade program + DTC furniture model with curated designer collections.
• Anthropologie Home: Anthropologie operates a curated home furnishings and decor retail concept with a distinct aesthetic identity spanning furniture, lighting, tabletop, and textiles — overlapping with Kelly Wearstler's product mix and DTC + retail distribution model, though at lower price points and broader scale.
• West Elm: West Elm is a Williams-Sonoma-owned modern home furnishings retailer operating stores and e-commerce at mid-premium price points — directly comparable to Kelly Wearstler's Williams Sonoma partnership channel and overlapping product categories in furniture, lighting, and decor.

Direct peers

• RH (Restoration Hardware): RH is a publicly traded luxury home furnishings brand operating galleries and a large e-commerce platform, offering furniture, lighting, and decor at premium price points with a strong designer-driven identity — directly comparable to Kelly Wearstler's DTC luxury furniture and home goods model.
• Roche Bobois: Roche Bobois is a French luxury furniture brand with a global network of company-owned and franchised showrooms offering high-end designer furniture — comparable to Kelly Wearstler's premium positioning, designer-driven collections, and emphasis on bespoke/custom furniture.
• Tom Dixon: Tom Dixon is a British designer-founded luxury lighting, furniture, and accessories brand with global wholesale distribution and a signature sculptural aesthetic — directly comparable to Kelly Wearstler's designer-led luxury home brand positioning and international retail partnerships.
• Yabu Pushelberg: Yabu Pushelberg is a globally recognized interior design firm specializing in luxury hotel, residential, and retail projects — directly comparable to Kelly Wearstler's interior design practice serving Proper Hotels, Four Seasons, and high-end residential clients.
• Jonathan Adler: Jonathan Adler is a designer-founded luxury home goods and pottery brand selling furniture, lighting, and decorative accessories through DTC and wholesale channels with a distinct signature aesthetic — directly comparable to Kelly Wearstler's designer-led, brand-anchored luxury home business.

Others

• Christian Louboutin (Home / Collaboration): While primarily a luxury fashion brand, Christian Louboutin has expanded into home and lifestyle objects through brand collaborations and licenses — comparable to Kelly Wearstler's brand-licensing strategy with Louis Vuitton, Dior, and other luxury houses, and the brand-as-licensing-platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kellywearstlery
• Facebookfacebook.com/Kelly.Wearstler.Incj
• LinkedInlinkedin.com/company/kelly-wearstlery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Wearstler