Fundstrat Capital
Fundstrat Capital is a private, New York–based asset manager operating the Granny Shots ETF suite of actively managed US equity funds using a top-down thematic, rules-based stock-selection framework. It serves wealth managers, advisors, and individual investors across US and European markets, generating revenue from ETF management fees on over $4.8 billion in AUM.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fundstrat Capital does
Fundstrat Capital, LLC is a privately held, New York–based investment management firm founded in 2024 that operates the Granny Shots ETF suite. The firm applies a proprietary stock-selection framework that combines top-down thematic analysis with quantitative bottom-up modeling, requiring that each holding satisfy at least two thematic criteria, and packages the output as actively managed exchange-traded funds. Its product surface comprises three US-listed ETFs — GRNY (large-cap, launched November 2024), GRNJ (small- and mid-cap, launched November 2025), and GRNI (large-cap with an options overlay for income, launched November 2025) — and a UCITS wrapper for GRNY distributed in Europe via HANetf across the London Stock Exchange, Borsa Italiana, and Deutsche Börse Xetra since May 2026. Combined assets under management exceeded $4.8 billion as of mid-2026, with the GRNY flagship accounting for approximately $4.3 billion.
The firm monetizes through ETF management fees, charging 0.75% on GRNY and GRNJ and 0.99% on GRNI, billed annually as a recurring expense ratio on AUM. Distribution is sales-led and channel-diversified, combining exchange listings with a two-track online funnel (Fundstrat.com for financial professionals, fundstratdirect.com for individual investors), Tom Lee's recurring media presence, and a content engine built around weekly market updates and press releases. Target customers are wealth managers, financial advisors, and institutional allocators seeking evidence-based, rules-driven US equity exposure, alongside self-directed and income-oriented individual investors. Leadership is concentrated in co-founder and CIO Tom Lee, whose personal brand is central to distribution.
Fundstrat Capital firmographics
Firmographics- Name
- Fundstrat Capital
- Legal name
- Fundstrat Capital, LLC
- Website
- https://grannyshots.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fundstrat Capital is a private, New York–based asset manager operating the Granny Shots ETF suite of actively managed US equity funds using a top-down thematic, rules-based stock-selection framework. It serves wealth managers, advisors, and individual investors across US and European markets, generating revenue from ETF management fees on over $4.8 billion in AUM.
- Ownership category
- akta.pro rank
Fundstrat Capital industry classification
Industry- Product category
- Active Equity ETF Management
- NAICS
- Open-End Investment Funds (525910), Open-End Investment Funds (52591), Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG)
Keywords
Where Fundstrat Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fundstrat Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- ETF Management Fees: Fundstrat Capital generates revenue through management fees charged on assets under management across its ETF suite. Each ETF has an expense ratio (GRNY: 0.75%, GRNI: 0.99%) that is deducted from fund assets. The firm also earns distribution income for GRNI's monthly payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | GRNY - Large Cap ETF with 0.75% expense ratio |
| Other | Annual | GRNI - Large Cap & Income ETF with 0.99% expense ratio |
| Other | Monthly | GRNJ - Small & Mid-Cap ETF |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fundstrat Capital product offering
Product offeringCore offering
Fundstrat Capital is an asset management firm that issues and manages the Granny Shots ETF suite, a family of actively managed exchange-traded funds built on a proprietary evidence-based research framework. The firm currently offers four ETFs: GRNY (US Large Cap), GRNJ (US Small- & Mid-Cap), GRNI (US Large Cap & Income with options overlay), and GRNY UCITS (European-domiciled version). Revenue is generated primarily through expense ratios on assets under management.
Product overview
Fundstrat Capital operates as an asset management firm offering the Granny Shots ETF suite—a family of actively managed exchange-traded funds built on evidence-based research. The core offering consists of four ETF products: GRNY (US Large Cap), GRNJ (US Small- & Mid-Cap), GRNI (Large Cap with Income focus via options overlay), and GRNY UCITS (European-domiciled version). All products share the proprietary Granny Shots stock-selection framework that combines top-down macro themes with bottom-up quantitative analysis to identify stocks aligned with multiple investment themes.
Differentiator
Problem solved
Functional benefit
Brands
- Granny Shots: The proprietary evidence-based investment strategy that identifies macro forces shaping markets through a disciplined, rules-based investment approach, combining longer-term structural drivers with shorter-term tactical factors.
Products and services
- GRNY - Fundstrat Granny Shots US Large Cap ETF An actively managed ETF that seeks long-term capital appreciation by investing primarily in large-cap U.S. equity securities selected through the proprietary Granny Shots stock-selection strategy, combining top-down thematic analysis with quantitative bottom-up modeling. It is available to US investors on NYSE Arca with a 0.75% expense ratio.
- GRNJ - Fundstrat Granny Shots US Small- & Mid-Cap ETF An actively managed ETF that seeks long-term capital appreciation by investing primarily in small- and mid-cap U.S. equity securities selected through the Granny Shots stock-selection strategy. Listed on NYSE Arca with a 0.75% expense ratio.
- GRNI - Fundstrat Granny Shots US Large Cap & Income ETF An actively managed ETF that seeks to provide income and long-term capital appreciation by combining an options-based income strategy with the large-cap U.S. equity securities selected through the Granny Shots stock-selection framework. Listed on NYSE Arca with a 0.99% expense ratio and monthly distributions.
- GRNY UCITS ETF A UCITS-compliant version of the GRNY fund launched for European investors, providing the same large-cap US thematic equity strategy in a regulated European structure. Listed simultaneously on LSE, Borsa Italiana, and Deutsche Börse Xetra through a distribution partnership with HANetf.
Quantifiable outcome
- 31% return since inception for GRNJ
- +3 more outcomes
Companies that use Fundstrat Capital
Customer profileSegments4 records
Ideal customer profiles4 records
Fundstrat Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fundstrat Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HANetfcoreFundstrat Capital partnered with HANetf to launch the GRNY UCITS ETF on European exchanges, extending the Granny Shots strategy to European investors through simultaneous listings on the London Stock Exchange, Borsa Italiana, and Deutsche Börse Xetra.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Fundstrat Capital competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fundstrat Capital social profiles
Digital presenceFundstrat Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundstrat Capital leadership team
Management profileNumber of profiles
Profiles1 record
Fundstrat Capital subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fundstrat Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundstrat Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundstrat Capital
What does Fundstrat Capital do?
Fundstrat Capital is an asset management firm that issues and manages the Granny Shots ETF suite, a family of actively managed exchange-traded funds built on a proprietary evidence-based research framework. The firm currently offers four ETFs: GRNY (US Large Cap), GRNJ (US Small- & Mid-Cap), GRNI (US Large Cap & Income with options overlay), and GRNY UCITS (European-domiciled version). Revenue is generated primarily through expense ratios on assets under management.
Is Fundstrat Capital a public or private company?
Fundstrat Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fundstrat Capital founded?
Fundstrat Capital was founded in 2024. It employs 1 to 10 people.
Where is Fundstrat Capital based?
Fundstrat Capital is headquartered in New York, United States, in the North America region.
How does Fundstrat Capital make money?
One revenue line is on record: ETF Management Fees.
Does Fundstrat Capital have an API?
No public API is recorded for Fundstrat Capital.
What industry is Fundstrat Capital in?
Fundstrat Capital's product category is Active Equity ETF Management. Its primary akta.pro industry code is FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds. Its NAICS code is 525910 and its SIC code is 6282.