HANetf
HANetf is Europe's largest independent white-label UCITS ETF and ETC platform, providing asset managers globally with end-to-end operational, regulatory, distribution, and marketing services to launch exchange-traded products across 20+ European jurisdictions.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HANetf does
HANetf is Europe's first independent full-service white-label UCITS ETF and ETC platform, founded in 2017 in London by ETF industry veterans Hector McNeil and Nik Bienkowski. The company provides asset managers globally with an end-to-end solution covering product development, legal and regulatory setup, cross-border listings across 20+ European jurisdictions, ongoing operations, capital markets support, and marketing and distribution services. The platform is regulated by the Central Bank of Ireland (HANetf Management Limited) and FCA (HANetf Limited), with UCITS-compliant infrastructure pre-established across the UK, Germany, Italy, France, Switzerland, Austria, Sweden, Denmark, Norway, Belgium, Finland, Spain, Netherlands, Luxembourg, Poland, Czech Republic, Slovakia, Bulgaria, and Hungary.
The platform has launched 90+ products managing USD 9.6 billion+ in AUM as of August 2026, spanning thematic equities (defence, uranium, memory semiconductors, drones, nuclear renaissance, AI infrastructure, healthcare), active ETFs, covered call strategies, precious metals ETCs (including a sovereign-mint-backed gold ETC with The Royal Mint), and cryptocurrency ETPs. Partners include Sprott, Defiance, Fundstrat, Jupiter Asset Management, YieldMax, Saba Capital, US Global Investors, Westfield Capital, Kotak Mahindra, and Tidal Financial Group, among others. TERs range from 25 bps (physical gold ETC) to 1.5% (active strategies such as Saba UKIT), with most products priced between 45-99 bps.
HANetf earns revenue through AUM-based management fees on the 90+ products launched on its platform (recurring subscription model) and platform services fees for white-label services covering product development, regulatory approval, listings, and ongoing operational support. Distribution occurs through six major European exchanges (London Stock Exchange, Xetra, Borsa Italiana, SIX, Euronext Paris, Warsaw GPW) and broker platforms including Hargreaves Lansdown, Interactive Investor, AJ Bell, Halifax, IG, Trading 212, Fidelity, and Bestinvest. In July 2025, Citi made a minority equity investment to support the launch of Citi's own ETF white-label platform, marking significant institutional validation of the business model.
HANetf firmographics
Firmographics- Name
- HANetf
- Legal name
- HANetf Limited
- Website
- https://hanetf.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HANetf is Europe's largest independent white-label UCITS ETF and ETC platform, providing asset managers globally with end-to-end operational, regulatory, distribution, and marketing services to launch exchange-traded products across 20+ European jurisdictions.
- Ownership category
- akta.pro rank
HANetf industry classification
Industry- Product category
- White-Label UCITS ETF/ETC Platform Services
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Open-End Investment Funds (525910)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)
- akta.pro secondary industry
- Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)
Keywords
Where HANetf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
HANetf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Management Fees: HANetf earns management fees based on Assets Under Management (AUM) across the ETFs and ETCs launched on its platform. Total AUM reported at USD 9.6 billion+ as of August 2026.
- Platform Services Fees: Fees charged for white-label platform services including product development, legal setup, regulatory approval, listings, and ongoing operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Physical Gold ETC (RMAU): 25 bps TER |
| Other | Annual | Active Travel ETF (TRIP): 69 bps TER |
| Other | Annual | Catastrophe Bond ETF (CATB): 1.28% TER |
| Other | Annual | YieldMax Options ETFs: 0.99% TER |
| Other | Annual | Justice Company ETF (JURY): 0.60% TER |
| Other | Annual | Defiance Memory ETF (DRAM): 0.69% TER |
| Other | Annual | Saba Capital UKIT ETF: 1.5% TER |
| Other | Annual | Jupiter Global Smaller Companies ETF: 0.45% TER |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
HANetf product offering
Product offeringCore offering
HANetf is Europe's first and only independent full-service white-label UCITS ETF and ETC platform that enables global asset managers to launch and manage exchange-traded products in Europe. The platform provides end-to-end services covering product development, legal and regulatory setup, primary and secondary market liquidity management, multi-jurisdictional listings, distribution across European exchanges and broker platforms, marketing/PR, NAV monitoring, dividend management, and ongoing operational support. In parallel, HANetf issues and distributes its own branded thematic, active, commodity, and cryptocurrency ETFs/ETCs to European investors.
Product overview
HANetf is Europe's largest provider of white-label UCITS ETFs and ETCs, offering a comprehensive platform for asset managers to launch and manage exchange-traded products. The platform encompasses four key stages: Build (product development, legal & regulatory, platform onboarding), Manage (operations, capital markets, regulatory oversight), Distribute (cross-border sales network, broker platforms, liquidity ecosystems), and Promote (digital marketing, thought leadership, client reporting). The product portfolio includes thematic ETFs (defense, uranium, memory semiconductors, nuclear, drones, catastrophe bonds, travel, healthcare), active ETFs, covered call ETFs, precious metals ETCs (gold backed by The Royal Mint), and cryptocurrency ETPs. As of August 2026, HANetf manages approximately USD 9.6 billion in assets across 90+ launched products.
Differentiator
Problem solved
Functional benefit
Products and services
- White-Label UCITS ETF/ETC Platform
- The Royal Mint Responsibly Sourced Physical Gold ETC (RMAU)
- Defiance Memory UCITS ETF (DRAM)
- KRC Cat Bond UCITS ETF (CATB)
- Nuclear Renaissance UCITS ETF (NUKZ)
- Drone UCITS ETF (DRON)
- Future of Defence Screened UCITS ETF (NATE)
- Kotak Indo-Pacific Defence UCITS ETF (QUAD)
- Fundstrat Granny Shots US Large Cap UCITS ETF (GRNY)
- YieldMax Semiconductor Option Income UCITS ETF (CHPY)
- Saba Capital Investment Trusts UCITS ETF (UKIT)
- US Global Investors Travel UCITS ETF (TRIP)
- Harbor Health Care UCITS ETF (WELL)
- JURY Global High Dividend UCITS ETF
- Middlefield Canadian Enhanced Income UCITS ETF (MCTC)
- Making Europe Great Again UCITS ETF (GR8)
- Defiance AI & Power Infrastructure UCITS ETF (AIPO)
- Future of US Defence UCITS ETF (GIJO)
Quantifiable outcome
- 90+ ETPs launched on platform since 2017
- +2 more outcomes
Companies that use HANetf
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
HANetf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HANetf partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- VettaFi (TMX Group)coreHANetf partners with VettaFi for index provision, launching multiple ETFs tracking VettaFi indices including Nuclear Renaissance, Drone, and Future of Defence indices.
- Defiance ETFscoreHANetf partnered with Defiance to launch Europe's first memory ETF (DRAM), AI & Power Infrastructure ETF (AIPO), and other thematic products. Defiance has launched 5+ UCITS products via the platform.
- Sprott Asset ManagementcoreSprott partnered with HANetf to launch uranium-focused ETFs in Europe including Uranium Miners (URNM) and Junior Uranium Miners (URNJ) UCITS ETFs.
- The Royal MintcorePartnership to launch The Royal Mint Responsibly Sourced Physical Gold ETC (RMAU) - the first sovereign mint to launch a gold-backed ETC, with vaults in Wales and LBMA good delivery bars.
- EMQQ Global LLCcoreBig Tree Capital/EMQQ launched emerging markets internet ETF in Europe via HANetf platform in 2018, achieving significant AUM growth.
- GinsGlobal Index FundscoreGinsGlobal partnered with HANetf to launch multiple European ETFs including HAN-GINS Tech Megatrend Equal Weight UCITS ETF (ITEK).
- King Ridge CapitalcoreHANetf partnered with King Ridge Capital to launch Europe's first catastrophe bond ETF (CATB), providing access to ILS market with Goldenberg Hehmeyer LLP as lead market maker.
- Fundstrat CapitalmajorFundstrat Capital launched Granny Shots US Large Cap UCITS ETF (GRNY) in partnership with HANetf, bringing $4.3B+ US strategy to European investors.
- YieldMax ETFscoreYieldMax partnered with HANetf to launch multiple covered call ETFs in Europe including NATY, ULTY, and CHPY targeting semiconductor and defense option income strategies.
- Saba Capital ManagementmajorSaba Capital partnered with HANetf to launch UK Investment Trust ETF (UKIT), an actively managed ETF targeting investment trusts trading at discounts to NAV.
- Jupiter Asset ManagementmajorJupiter Asset Management partnered with HANetf to launch Jupiter Origin Global Smaller Companies UCITS ETF (JOGS), listing on London Stock Exchange and Switzerland.
- MiddlefieldmajorMiddlefield launched Canadian Enhanced Income UCITS ETF (MCTC) via HANetf in world's first rollover from UK investment trust to UCITS ETF structure.
- US Global InvestorscoreUS Global Investors partnered with HANetf to launch Travel UCITS ETF (TRIP) providing exposure to global travel and tourism sector.
- Westfield Capital ManagementcoreWestfield Capital manages Harbor Health Care UCITS ETF (WELL) launched via HANetf platform, providing actively managed healthcare sector exposure.
- Regan CapitalminorRegan Capital partnered with HANetf to launch Regan Total Return Income Fund UCITS ETF (RMBS) in July 2025.
- Kotak Mahindra Asset ManagementmajorKotak International partnered with HANetf to launch Kotak Indo-Pacific Defence UCITS ETF (QUAD), marking Kotak's entry into European UCITS ETF market.
- The Justice CompanyminorThe Justice Company launched JURY Global High Dividend UCITS ETF via HANetf with human rights screening and 10% of fees supporting humanitarian initiatives.
- Lloyd CapitalminorLloyd Capital partnered with HANetf for pioneering conversion of segregated mandates into ETFs, first such case in European market.
- Tidal Financial GroupcoreHANetf partnered with Tidal Financial Group to offer mutual clients US and European ETF white-label services, expanding cross-Atlantic distribution capabilities.
- Guinness Asset ManagementminorGuinness Asset Management launched Guinness Sustainable Energy UCITS ETF (CLMA) via HANetf platform.
- ODDOminorODDO METIERS ASSET partnered with HANetf for ETF product development in European markets.
- HarborminorHarbor launched healthcare-focused ETF via HANetf platform targeting US and global healthcare sectors.
- BitwiseminorBitwise partnered with HANetf for European crypto ETP offerings including Ethereum staking products.
- KBC GroupminorKBC Group partnered with HANetf for European distribution of ETF products in select markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
HANetf competitors and assessment
Company assessmentEmerging players
- 21Shares: Swiss-based specialist in crypto ETP products with strong European UCITS presence. Comparable to HANetf's specialist/white-label approach to launching differentiated single-theme ETPs at scale across European exchanges.
- CoinShares: European crypto and digital asset ETP/ETF issuer listed on multiple European exchanges. Comparable to HANetf as a specialist European ETP issuer leveraging thematic single-product positioning rather than broad index coverage.
- Valour (Universal Trust Corporation): European crypto and digital-asset ETP issuer listed across European exchanges. Comparable to HANetf's specialist single-theme ETP launches and multi-jurisdictional European distribution strategy.
Direct peers
- Tidal Financial Group: US-based white-label ETF platform offering operational, regulatory, and distribution services to issuers — an explicit HANetf partner. Directly comparable as a white-label ETF service provider addressing the same B2B problem.
- Tabula Investment Management: London-based thematic and active ETF issuer with a focused product range across European listings. Closely comparable to HANetf as a UK-rooted, thematically driven UCITS ETF operator serving European investors.
Broad incumbents
- Xtrackers (DWS): Major European UCITS ETF franchise from DWS with broad asset-class coverage and multi-exchange listings. Comparable to HANetf in serving institutional and retail European ETF demand with cross-border distribution.
- Invesco ETFs: Global ETF issuer with a sizeable European UCITS range including thematic and factor products. Comparable to HANetf in multi-exchange European distribution and a thematic product extension strategy.
- iShares (BlackRock): Global ETF market leader with the deepest European UCITS presence and largest AUM. Comparable to HANetf in scale ambitions, multi-exchange European listings, and ability to launch white-label/thematic UCITS products.
- Amundi ETF: Europe's largest ETF issuer with broad UCITS range covering equities, bonds, and commodities. Comparable to HANetf in serving European UCITS investors with multi-exchange listings and B2B distribution partnerships.
- WisdomTree: US-headquartered ETF issuer with significant European UCITS franchise spanning commodity, thematic, and income ETFs. Comparable to HANetf's thematic/commodity product mix and European multi-exchange distribution approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HANetf social profiles
Digital presenceHANetf compliance and trust
Trust signalCompliance9 records
HANetf financial estimates
Financial estimateRevenue estimate
Valuation estimate
HANetf leadership team
Management profileNumber of profiles
Profiles4 records
HANetf funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HANetf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HANetf
What does HANetf do?
HANetf is Europe's first and only independent full-service white-label UCITS ETF and ETC platform that enables global asset managers to launch and manage exchange-traded products in Europe. The platform provides end-to-end services covering product development, legal and regulatory setup, primary and secondary market liquidity management, multi-jurisdictional listings, distribution across European exchanges and broker platforms, marketing/PR, NAV monitoring, dividend management, and ongoing operational support. In parallel, HANetf issues and distributes its own branded thematic, active, commodity, and cryptocurrency ETFs/ETCs to European investors.
Is HANetf a public or private company?
HANetf is a private company. It is classified as venture growth investor backed and is currently operating.
When was HANetf founded?
HANetf was founded in 2017. It employs 11 to 50 people.
Where is HANetf based?
HANetf is headquartered in London, United Kingdom, in the Europe region.
How does HANetf make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are platform Services Fees.
Who are HANetf's main competitors?
Emerging players on record are 21Shares, CoinShares and Valour (Universal Trust Corporation). Direct peers are Tidal Financial Group and Tabula Investment Management. Broad incumbents are Xtrackers (DWS), Invesco ETFs, iShares (BlackRock), Amundi ETF and WisdomTree.
Does HANetf have an API?
No public API is recorded for HANetf.
What industry is HANetf in?
HANetf's product category is White-Label UCITS ETF/ETC Platform Services. Its primary akta.pro industry code is FSAAAMAE, AML/KYC, Investor Onboarding & Compliance Services, with a secondary code of FSAFANAA, Equities Trade Execution Platforms (ATS/MTF/ECN). Its NAICS code is 525 and its SIC code is 6199.