Actors Theatre of Indiana

Name

Actors Theatre of Indiana

Legal name

Actors Theatre of Indiana

Website

https://atistage.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

akta.pro industry

PRIMARYMPAGABAB

Regional & Repertory Theatre Companies

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAH

Classical & Contemporary Theatre (Plays/Drama)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAA

Broadway & Commercial Theatre Productions

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAN

Theatre Education, Training & Conservatories

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

Keywords

• Live theatre productions
• Professional musical theatre
• Drama and plays
• Season subscriptions
• Arts education programs

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual show tickets, season subscriptions, and group bookings. Single tickets range from $25 (students) to $48 (center seats), with season packages available for the 2026-2027 season.
2. Donations and Sponsorships: Tax-deductible contributions from patrons, including the Ovation Society membership program and corporate sponsorships. The Christel DeHaan Legacy Gift demonstrates significant philanthropic support historically.
3. Fundraising Events: Benefit concerts and special fundraising events featuring performers like Anthony Nunziata, with proceeds supporting ATI and partner arts organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Actors Theatre of Indiana produces and presents live professional Equity theatre productions at The Studio Theater within the Center for the Performing Arts in Carmel, Indiana. It stages four main productions per season comprising Broadway-caliber musicals, dramatic plays, and Indiana and world premieres, and sells individual tickets, season subscriptions, group tickets, and gift certificates. The company also delivers theatre education programs for schools, the LAB Series for new-play development, the Lunch Break with ATI video podcast, and patron membership through the Ovation Society.

Product overview

Actors Theatre of Indiana (ATI) is a professional theatre company that operates as a single unified offering rather than a platform-plus-modules architecture. The company's core product is live professional theatre at The Studio Theater within the Center for the Performing Arts in Carmel, Indiana. The portfolio consists of live theatre productions (including Broadway-caliber musicals and plays, as well as Indiana and world premieres), season subscriptions, and individual tickets. Supporting services include education programs and school partnerships, the LAB Series for new play development, the Lunch Break with ATI video podcast with over 100 episodes, and patron membership programs. ATI also produces specific seasonal productions including Sunset Boulevard, Never Can Say Goodbye: The 70's Beehive Musical, Little Shop of Horrors, The Maltese Falcon: A Musical Nightmare, and A Little Night Music for the 2026-2027 season.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Theatre Productions Professional Equity musical theatre productions and dramatic plays performed at The Studio Theater in Carmel, Indiana, including Broadway-caliber works and Indiana/world premieres; targeted at Central Indiana theatre audiences.
• 2026-2027 Season Multi-show subscription package for ATI's 2026-2027 season of four main productions, with benefits including ticket vouchers to SunKing Brewery and Sugar Creek Winery; targeted at individual subscribers and group bookers.
• Individual Tickets Single tickets to each production at ATI's Studio Theater, with tiered pricing for center seats ($48), side seats ($40), seniors ($34-$39), military and first responders ($35), students ($25), and Wednesday evenings ($30); targeted at individual theatregoers.
• Education Programs Educational theatre experiences including student matinees, school partnerships, and Talk Back sessions for K-12 schools and educational organizations; targeted at students and educators in Central Indiana.
• LAB Series New play and musical development program with readings, workshops, and the D.I.Y. Playwriting Workshop for aspiring playwrights, conducted in partnership with American Lives Theatre and Carmel Clay Public Library Foundation; targeted at emerging playwrights and arts audiences.
• Lunch Break with ATI Video Podcast Ongoing video podcast with over 100 episodes featuring interviews with performing arts professionals, community partners, and ATI artists; targeted at arts-interested community audiences.
• Ovation Society Membership Patron membership program providing exclusive benefits to donors who make tax-deductible contributions supporting ATI's productions, education programs, and outreach; targeted at individual donors and arts patrons.
• Fundraising Events Benefit concerts and special fundraising events featuring performers such as Anthony Nunziata, with proceeds supporting ATI and partner arts organizations including Kids Dance Outreach and the Indianapolis Men's Chorus; targeted at arts patrons and donors.
• Gift Certificates Theatrical gift certificates available in any denomination and redeemable through ATI's phone box office; targeted at gift purchasers and recipients.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Central Indiana Chapter of the IU Alumni AssociationminorGTM or Marketing Partner · 25 October 2019Partnership for the Indiana Premiere of Alabama Story. IU Night held on Friday, November 15th with $10 off tickets for all IU Alumni using promo code 'IUNight'. Meet and Greet with playwright Kenneth Jones after the show.
• Culver ConnectionsminorGTM or Marketing Partner · 25 October 2019Partnership for the Indiana Premiere of Alabama Story. Culver Night held on Saturday, November 2nd with $5 off tickets for all Culver Alumni. Meet and Greet with playwright Kenneth Jones after the show. Emily Reed, the play's heroine, was homegrown in Culver, IN.
• Carmel Clay Public Library FoundationcoreStrategic or Co-development PartnerPartnership for the LAB Series program developing new plays and playwrights. The DIY Playwriting Workshop and public readings are held at Carmel Clay Public Library, 425 E. Main Street in Carmel, Indiana.
• American Lives TheatrecoreStrategic or Co-development PartnerPartnership for LAB Series new works development. Andrew Kramer serves as Literary Director of American Lives Theatre and leads the DIY Playwriting Workshop. The Lab Series is ATI's commitment to nurturing and developing new plays and musicals through readings and workshops.
• Tom Wood Jaguar & Land RoverminorGTM or Marketing PartnerValet parking sponsor at The Center for the Performing Arts. Drivers of Jaguar or Land Rover vehicles receive complimentary valet parking for Palladium performances. Regular valet parking for Center Presents events is $15 (advance purchase $14).
• Kids Dance OutreachminorGTM or Marketing PartnerBenefit concert partner for Anthony Nunziata fundraising event benefiting three local arts organizations including ATI.
• Indianapolis Men's ChorusminorGTM or Marketing PartnerBenefit concert partner for Anthony Nunziata fundraising event benefiting three local arts organizations including ATI.
• Broadway United Methodist ChurchminorOthersVenue host for Anthony Nunziata benefit concert at 609 E 29th Street, Indianapolis. ATI performers participate in the performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indiana Repertory Theatre: Indianapolis-based Equity professional regional theater producing a multi-show season of plays and musicals. Most directly comparable Indiana peer in mission, Equity status, and subscription model, and the primary substitute for Central Indiana theatergoers' discretionary arts spend.
• Beef & Boards Dinner Theatre: Indianapolis-area professional dinner theater with a season of Broadway-style musicals. ATI's Associate Artistic Director Darrin Murrell previously worked there; both compete for the same regional audience seeking live musical theater experiences.
• Phoenix Theatre Cultural Centre: Indianapolis-based professional theater producing a season of plays and musicals with a focus on contemporary work. Comparable Equity-adjacent regional professional theater competing for the same Central Indiana audience.
• Muncie Civic Theatre: Regional community/professional theater in Muncie, Indiana, where ATI's Darrin Murrell previously served as Artistic Director. Comparable regional theater producing a season of plays and musicals for a similar Indiana audience profile.
• Civic Theatre of Greater Lafayette: Regional community theater in Lafayette, Indiana producing a multi-show season including musicals. Comparable scale and programming mix to ATI within the broader Indiana regional theater ecosystem.
• American Lives Theatre: Indianapolis-area new works theater and ATI's partner on the LAB Series. Directly comparable in mission around new play development, smaller scale, and Indianapolis-area audience overlap.
• The Paramount Theatre (Anderson, IN): Regional performing arts venue in Anderson, Indiana, where ATI's Darrin Murrell previously served as Executive Director. Comparable Indiana regional live arts venue competing for a similar central Indiana audience.
• Nettle Creek Players: Small Indiana community theater where Darrin Murrell served as Artistic Director. Comparable small-scale Indiana theater producing a season of plays and musicals for a regional audience.

Broad incumbents

• The Center for the Performing Arts: The broader Carmel, Indiana performing arts campus where ATI is the resident theater company. Operates the Palladium, Tarkington, and Studio Theater venues and runs Center Presents programming — a host/incumbent that both enables ATI's operations and competes for audience attention across its venues.

Regional players

• Carmel Symphony Orchestra: Another resident company at the Center for the Performing Arts in Carmel. Operates a parallel subscription-based live arts offering for the same Carmel/Central Indiana arts-attending demographic, making it a direct substitute for arts spending even though its art form differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AtiStageLive
• Facebookfacebook.com/ActorsTheatreofIndiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actors Theatre of Indiana