MOBA Mobile Automation

What MOBA Mobile Automation does

MOBA Mobile Automation AG is a privately held German industrial automation company founded in 1972 and headquartered in Limburg an der Lahn, with wholly-owned subsidiaries across Europe, North and South America, Asia, the Middle East, and Oceania. The company develops and manufactures machine control systems, sensors (ultrasonic, inclination, temperature, CAN-bus), mobile weighing technology, modular Human Machine Interface (HMI) units, and cloud-based fleet/data management platforms serving construction equipment OEMs and end users in road construction, earthmoving, crane and aerial work platforms, and municipal waste management. Its flagship product line, MOBA-Matic II, is described as the world's best-selling leveling system for asphalt paving and is widely embedded by OEMs as factory-standard equipment, complemented by the SUPER-SKI and BIG-SONIC-SKI multi-sensor systems, the HLC-4000 dynamic wheel loader scale, the Xsite PRO 3D excavator control system (distributed exclusively in Germany), and the MAWIS digital waste management platform.

The business model combines OEM-embedded hardware sales with recurring software and cloud revenue. Primary go-to-market is OEM embedding of proprietary hardware (sensors, controllers, HMIs, displays, embedded computers) into construction equipment at the factory stage, supplemented by direct enterprise sales through the international subsidiary network, a worldwide dealer channel for aftermarket and retrofit installations, and professional services covering planning, custom installation, calibration, and software configuration. Software and subscription revenue is generated through MAWIS platform modules (U2, IDENT, WEIGHING, SMARTBIN, AI VIEW) and MOBA Cloud infrastructure. Pricing is enterprise-quoted and not publicly disclosed. The company is differentiated by 50+ years of category leadership, TÜV Nord-certified safety sensors (EN ISO 13849), ISO 9001 and ISO 14001 certifications, and a modular manufacturer-independent platform that can be installed on any machine brand.

Name

MOBA Mobile Automation

Legal name

MOBA Mobile Automation AG

Website

https://moba-automation.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

MOBA Mobile Automation AG is a German industrial automation company, founded 1972, that develops and manufactures machine control systems, sensors, mobile weighing technology, and cloud-based fleet management platforms for construction equipment OEMs and municipal waste operators across road construction, earthmoving, cranes, and waste management segments globally.

Ownership category

akta.pro rank

Product category

Construction Equipment Machine Control Systems

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ), End-to-End Supply Chain Control Tower Platforms (TLAEAKAA), AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

Keywords

• Machine control systems
• Mobile automation
• Construction equipment sensors
• Weighing technology
• Waste management software

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Systems and Components: MOBA generates revenue primarily through the sale of proprietary hardware including sensors (ultrasonic, inclination, temperature), controllers (MPC), Human Machine Interfaces (HMImc), displays, embedded computers (Operand/MiniOperand), and complete machine control systems. Products are sold both directly to OEMs for embedding and as aftermarket/retrofitted solutions through the dealer network.
2. Software Licenses and Subscriptions: MOBA generates recurring revenue through its MAWIS software suite (waste management), cloud infrastructure subscriptions, and software updates. The MAWIS platform includes modules for container identification, weighing, fleet management, and AI-based contamination detection.
3. OEM Partnership and Licensing: MOBA partners with OEMs to embed its systems at the manufacturing stage, generating revenue through long-term supply agreements. The company provides modular hardware and software platforms that OEMs integrate into their machines, shortening development cycles and ensuring interoperability.
4. Professional Services: MOBA offers professional services including project planning and tender preparation, custom installation, software configuration and interface development, calibration services, and maintenance. These services support the core hardware/software revenue stream and create sticky, long-term customer relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

MOBA Mobile Automation AG develops and manufactures hardware and software for mobile automation on construction and waste management equipment. Its core offerings are machine control systems (leveling, height and layer control for asphalt pavers and 3D guidance for excavators), sensor systems (ultrasonic, inclination, temperature, CAN-bus), mobile weighing technology for wheel loaders and waste collection vehicles, and modular Human Machine Interface (HMI) units, complemented by the MAWIS software platform and MOBA Cloud for digital waste management and fleet data services. These are sold primarily as factory-standard OEM-embedded systems to construction equipment manufacturers and as aftermarket/retrofit solutions through subsidiaries and a global dealer network.

Product overview

MOBA Mobile Automation is a hardware, software, and cloud solutions company serving the mobile automation industry with products organized across four market segments: Road Construction (paving and leveling systems), Earthmoving (excavator controls and loaders), Crane & Lifting (safety systems and sensors), and Waste Management (container identification, weighing, and fleet management). The product portfolio consists of modular hardware components (sensors, displays, controllers, control systems) combined with proprietary software platforms (MAWIS for waste management, Xsite PRO for excavation, MOBA-Matic II for paving) and cloud infrastructure (MOBA Cloud, Cloud Gateways, Operand telematics). The core strategy emphasizes OEM partnerships, with herstellerunabhängige (manufacturer-independent) hang-on systems that can be installed on any equipment regardless of age or brand.

Differentiator

Problem solved

Functional benefit

Brands

• MAWIS: Digital waste management platform including MAWIS.U2 (control and evaluation), MAWIS.IDENT (identification and tracking), MAWIS.WEIGHING (weighing technology and billing), MAWIS.SMARTBIN (container and access systems), and MAWIS.AI VIEW (AI-powered contamination detection)
• MOBA-Matic II
• SUPER-SKI
• BIG-SONIC-SKI
• HLC-4000
• XSite PRO
• MOBA Cloud
• HMImc
• MSS Slope
• CAN-Light
• MiniOperand
• Pave-IR
• Pave-TM
• WebEcoSystem
• WebEcoSystem

Products and services

• MOBA-Matic II MOBA-Matic II is the world's best-selling automatic leveling system for asphalt pavers. It automatically regulates paver screed height after a one-time setup, accepts the widest sensor range on the market (laser, string, non-contact, 3D reference), is compatible with BIG-SONIC-SKI for maximum flatness, and is designed for manufacturer-independent hang-on installation on any paver. Sold primarily as OEM factory-standard equipment.
• SUPER-SKI SUPER-SKI is an intelligent multi-sensor leveling system for asphalt paving that uses four ultrasonic sensors to achieve maximum flatness during the installation process. It works in combination with MOBA-Matic II for autonomous height regulation and supports precise, efficient, and future-proof paving on machines from any manufacturer.
• BIG-SONIC-SKI BIG-SONIC-SKI is a non-contact multi-sensor reference system for asphalt paving. It measures the actual ground profile with four ultrasonic sensors and provides the reference signal that allows MOBA-Matic to automatically regulate screed height to the target value for maximum paving evenness.
• Line-Reader Line-Reader is a paving solution for spatially constrained sites such as tunnels and bridge construction, where it detects painted reference lines to guide the screed where conventional sensors cannot reach.
• Xsite PRO 3D Xsite PRO 3D is a 3D machine control system for excavators that enables centimeter-accurate work without unnecessary stoppages. It displays project information and 3D designs in real time on an easy-to-understand visual format and is the OEM-embedded control platform for excavators distributed exclusively in the German market by MOBA.
• HLC-4000 HLC-4000 is a wheel loader on-board weighing system with precise dynamic weighing that captures exact loads, prevents over- and under-loading, and features vibration-resistant, cast-sealed electronics for reliability in harsh construction and quarry environments.
• MAWIS Digital Waste Management Platform MAWIS is MOBA's complete digital waste management platform, integrating container identification (MAWIS.IDENT RFID/transponder), weighing (MAWIS.WEIGHING), control and evaluation software (MAWIS.U2), container and access systems for Pay-As-You-Throw billing (MAWIS.SMARTBIN), AI-based contamination detection (MAWIS.AI VIEW), fill-level sensors, telematics/route planning, and the MiniOperand on-board computer with cloud connectivity. Sold to municipalities, private waste haulers, and waste vehicle OEMs.
• MAWIS.SMARTBIN MAWIS.SMARTBIN is a container and access control system for waste collection, enabling Pay-As-You-Throw (PAYT) billing, access management for underground containers, and tracking of authorized users at residential complexes and underground waste systems.
• MAWIS.AI VIEW MAWIS.AI VIEW is an AI-based contaminant detection module that uses computer vision to identify foreign objects in the waste stream, helping municipalities and waste haulers improve recycling quality and reduce contamination-related processing costs.
• MAWIS.WEIGHING MAWIS.WEIGHING is the on-board weighing and billing technology module for waste collection vehicles, integrating transponder-based container identification with weight capture to enable per-container billing and legal-for-trade invoicing.
• Sicherheitssysteme (Crane & Lifting Safety Systems) Safety systems for cranes and aerial work platforms covering load moment limitation (LMI), chassis and boom inclination measurement, position control, leveling, and other EN ISO 13849-related safety functions. Includes the HMImc modular HMI concept and the MSS Slope CANopen redundant inclination sensors certified by TÜV Nord.
• MSS Slope CANopen Inclination Sensors The MSS Slope CANopen family is a line of temperature-compensated, redundant inclination sensors certified by TÜV Nord to EN ISO 13849, designed for load moment limitation, chassis inclination measurement, and other safety-critical applications on cranes and lifting equipment.
• HMImc (Modular HMI Concept) HMImc is MOBA's modular Human Machine Interface concept, allowing manufacturers to design individual operating units assembled from keyboard, display, and joystick modules. It supports customization of operator interfaces for cranes, pavers, and other mobile machines and serves as the foundation of the Sicherheitssysteme product family.
• CAN-Light (Intelligent Signaling) CAN-Light is an intelligent signaling light system for mobile machines and industrial applications, providing status and warning indication via CAN-bus connectivity. It entered series production at the Limburg manufacturing facility in 2024.
• Grafik-Displays (Graphic Displays) Graphic display units from MOBA's platform-components portfolio, designed as operator-interface displays for machine control systems and integrated into HMI consoles for construction and waste management equipment.
• MOBA Cloud (Cloud Infrastructure & Cloud Gateways) MOBA Cloud is MOBA's cloud infrastructure for predictive maintenance and centralized machine data management. It provides real-time data capture and transmission from construction and waste management machines to high-performance servers in Europe with 24/7 worldwide access, optional encrypted transmission, and Cloud Gateway WiFi/GPRS Mobile connectivity options for sites without SIM or fixed networks.
• Operand / MiniOperand On-board Computers Operand and MiniOperand are modular telematics on-board computers with SIM, GPS, Bluetooth, and touch display. The MiniOperand variant simplifies operation and data capture in waste collection vehicles with high usability, robustness, and flexibility. Together they form the data-capture endpoint of the MOBA Cloud ecosystem.
• Füllstandsensor (FLS) - Fill-Level Sensor Füllstandsensor (FLS) is a mobile ultrasonic sensor that monitors the fill level of waste containers in real time and is the data source for MOBA's route-optimization service, which can reduce collection routes by up to 30% and is in use at Berliner Stadtreinigungsbetriebe (BSR) and other municipal customers.
• Mobile Weighing Systems (MWS) for Waste Vehicles Mobile weighing systems integrated into waste collection vehicles, with EC type approval for legal-for-trade weighing of collected waste material. Provides per-load weight data feeding into MAWIS billing and fleet management.
• Professional Services (Planning, Installation, Calibration, Software Integration) MOBA's professional services portfolio covers project planning and tender preparation, custom installation, software configuration and interface development, calibration services, and maintenance. Services are coordinated through MOBA's regional offices and local dealer partners and accompany the core hardware/software revenue lines.

Quantifiable outcome

• Fill level sensors optimize collection routes by up to 30%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Novatron / XsitecoreChannel Partner/ Reseller/ Distributor · 1 January 2023MOBA holds exclusive distribution rights for Novatron's Xsite excavator control systems (Xsite PRO 3D) in the German market. MOBA promotes, sells, and supports Xsite products as part of its earthmoving portfolio. In 2023, MOBA also sold its Novatron shares, indicating a shift in the equity relationship while maintaining the commercial distribution partnership.
• Weighing ReviewminorGTM or Marketing PartnerMOBA is officially listed as a Supplier on Weighing Review, a leading platform that brings together companies and innovations in weighing technology worldwide. This listing enhances MOBA's visibility in the weighing industry and supports international marketing of the HLC-4000 weighing system.
• FAUNcoreStrategic or Co-development PartnerFAUN, a manufacturer of commercial vehicles, partnered with MOBA for the City of Weimar's first hydrogen fuel cell waste collection vehicle project. FAUN manufactured the vehicle while MOBA provided its MAWIS identification system, representing a strategic co-development for sustainable waste collection.
• AutoRobXL Network (ZIM)minorStrategic or Co-development PartnerMOBA participates as an associated member in the AutoRobXL innovation network under the ZIM (Central Innovation Program) framework. The network, coordinated by Whiterock AG and including TU Dresden, VDI/VDE Innovation + Technik GmbH, GEMAC Chemnitz GmbH, Günter Till GmbH & Co KG, and HYDAC Group, focuses on automating construction machines and large-range manipulators using sensor and control technologies.
• InfraROB ConsortiumcoreStrategic or Co-development PartnerMOBA is a key partner in the EU Horizon 2020-funded InfraROB project, which aims to revolutionize automation, robotization, and modularization in road construction. The consortium includes 15 partners from Spain, Germany, Italy, Denmark, Switzerland, and Portugal, including universities (University of Vigo, TU Darmstadt), construction companies (TPA/STRABAG), and automation specialists. MOBA contributes its paving control technologies (SUPER-SKI, Advanced Leveling, Edge Tracker, Line Tracker) for testing autonomous road construction. The project aims to reduce fatal accidents by 50% and maintenance costs by 20%.
• University of Vigo (Uvigo)coreStrategic or Co-development PartnerUvigo coordinates the InfraROB project and works with MOBA on testing autonomous road construction technologies. Uvigo is also developing safety systems using autonomous traffic cone robots and drones (RPAS) that complement MOBA's machine control systems.
• Institute for Road Construction, TU DarmstadtcoreStrategic or Co-development PartnerMOBA collaborates with the Institute for Road Construction at TU Darmstadt on testing the vibration unit on pavers and analyzing the influence of vibration frequency on asphalt density, structure, and surface properties. This academic-industry partnership combines practical application with road construction research.
• TPA (STRABAG subsidiary)minorStrategic or Co-development PartnerTPA, the research subsidiary of STRABAG, participates in InfraROB and collaborates with MOBA on testing automated paving technologies. TPA provides construction industry perspective on automation needs including addressing skilled labor shortages, sustainability, and workplace safety.
• Rehak (Czech Republic)minorChannel Partner/ Reseller/ DistributorRehak, a Czech dealer, represented MOBA at the IFAT 2024 trade fair and received the 'Best Dealer Award 2023'. The company serves as MOBA's channel partner for the Czech market.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Topcon Positioning Systems: Topcon is one of the closest direct peers to MOBA, offering machine control systems for asphalt pavers, excavators, and dozers (e.g., 3D-MC, Millimeter GPS, Pocket 3D) sold through OEM channels and direct enterprise sales. Compared to MOBA, Topcon has a much larger global footprint and a broader geospatial/positioning portfolio, but competes head-on in 2D/3D paving and earthmoving control.
• Novatron Finland Oy: Novatron is the original manufacturer of the Xsite PRO 3D excavator control system that MOBA distributes exclusively in Germany. After MOBA sold its Novatron equity in 2023, Novatron became a developer/competitor rather than a portfolio company, making it a direct peer in 3D excavator guidance and a key technology precedent for MOBA's earthmoving segment.
• SICK AG: SICK is a leading German manufacturer of industrial sensors (ultrasonic, inclination, LiDAR) and safety systems for mobile machinery, cranes, and automated equipment. SICK competes most directly with MOBA's MSS Slope CANopen inclination sensors and ultrasonic leveling components, and serves overlapping OEM customers in construction and material handling.
• ifm electronic: ifm is a German sensor and control systems manufacturer that supplies mobile machinery OEMs with inclination sensors, position sensors, and IO-Link controls — comparable to MOBA's MSS Slope sensors and HMImc modules. Both companies operate with a strong German industrial base and global OEM focus.
• Balluff GmbH: Balluff is a German manufacturer of sensors, IO-Link modules, and HMI systems for industrial automation, with overlapping product categories in inclination sensors and HMIs for mobile machinery. Comparable to MOBA's MSS Slope sensors and HMImc modular operator concepts, with a similar German Mittelstand profile.

Broad incumbents

• Trimble Inc. Trimble is a global incumbent in positioning and machine control, with Trimble Earthworks for excavators/dozers and Trimble Roadworks for pavers — directly comparable to MOBA's Xsite PRO 3D and MOBA-matic II. Trimble is a much larger, publicly traded company with a broader software and construction-tech portfolio, but overlaps with MOBA in OEM-embedded machine control.
• Hexagon AB (Leica Geosystems / Hexagon Geosystems): Hexagon's Leica Geosystems division offers machine control solutions (Leica iCON site excavator and paving control) that compete with MOBA on OEM-embedded and dealer retrofit channels. Hexagon is a much larger diversified industrial technology group, but its Geosystems and Safety Infrastructure divisions directly overlap with MOBA's paving, earthmoving, and crane-safety offerings.
• Komatsu Smart Construction: Komatsu, a global construction equipment OEM, offers its own Smart Construction and iMC (intelligent Machine Control) product lines for excavators and dozers that compete with MOBA's OEM-embedded earthmoving control portfolio. While primarily an OEM/customer relationship, Komatsu's vertical integration of machine control is a strategic competitive vector for MOBA.

Others

• Wirtgen Group (Vögele / Hamm / Kleemann): Wirtgen Group, including the Vögele asphalt paver brand, is a major OEM customer of MOBA's MOBA-matic and SUPER-SKI leveling systems. It is included as a peer because Vögele's WITOS Paving telematics platform increasingly competes with MOBA Cloud in fleet and process data layers, while remaining a customer for the underlying control hardware.

Regional players

• MOBA-competitor note: Peri / Layher / machine-control specialists for cranes: Liebherr is a major international crane and lifting OEM and a key customer for MOBA's MSS Slope inclination sensors. Included here as a regional player who is both a customer and a partial competitor (Liebherr's own LICCON control ecosystem), illustrating the dual-sided OEM dynamics that shape MOBA's crane & lifting segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MOBALive
• Facebookfacebook.com/MOBAWorldwide
• LinkedInlinkedin.com/company/moba-mobile-automation
• Instagraminstagram.com/mobaworldwide/?hl=en
• Xx.com/with_replies

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBA Mobile Automation