ForeverLawn

What ForeverLawn does

ForeverLawn, Inc. is a privately-held US manufacturer of synthetic grass founded in 2004 by brothers Dale and Brian Karmie and headquartered in Louisville, Ohio. The company sells exclusively through a network of over 80 independent dealerships across the United States and Canada, supported by a home office team of 51-100 corporate employees and a broader network of 500+ personnel including dealers. Its portfolio is organized into six sub-branded product lines — LandScapes (residential and commercial landscaping), SportsGrass (athletic facilities), K9Grass (pet and canine facilities), Playground Grass (child-safety surfacing), GolfGreens (putting greens and tee lines), and EquineGrass (equine facilities) — supplemented by specialty products such as Mow Lines™, SplashGrass, BocceGrass, and Pickleball Grass.

The company's products are built on proprietary textile and backing technologies including the Knitted Flow-Through Backing™ drainage system (with K9Grass delivering 100% edge-to-edge drainage), Memory Fiber™ yarn, the patent-pending SafetyCel™ fall-safe system (certified for fall heights up to 15 feet per ASTM 1292, exceeding HIC requirements by 63%), XStatic™ antistatic technology, AlphaSan® antimicrobial protection, a Premium Three-Layer Backing System incorporating recycled materials from Project Yellowstone, and the 2024-launched ForeverLawn Fusion, the company's first 100% nylon product engineered for extreme heat and reflection resistance. Several technologies are registered or patent-pending, and the ForeverLawn, LandScapes, SportsGrass, K9Grass, GolfGreens, Playground Grass, and Grass Without Limits marks are registered trademarks.

ForeverLawn generates revenue primarily through one-time product sales delivered via dealers, with installation services and warranty contracts (8 to 15 years depending on product line) layered on top. Distribution is exclusively through the dealer channel, augmented by a Sourcewell cooperative purchasing contract for government, education, and non-profit buyers. Pricing is project-quote-based, with residential landscape starting around $8 per square foot. End-markets include homeowners, sports facilities (Cleveland Browns, IMG Academy, ESPN), entertainment venues (Walt Disney World, Peppa Pig Theme Park, Hall of Fame Village), commercial and hospitality (Google, Starbucks, Four Seasons), and multi-family real estate. Notable enterprise commitments include a 10-year, multi-million dollar exclusive supply agreement with Hall of Fame Village in Canton, Ohio. The company has installed over 70 million square feet of synthetic grass worldwide across its 20+ year operating history.

Name

ForeverLawn

Legal name

FOREVERLAWN, Inc.

Website

https://foreverlawn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

ForeverLawn is a privately-held US manufacturer of synthetic grass sold exclusively through 80+ independent dealers across the US and Canada, serving residential, sports, pet, playground, golf, and equine end-markets with proprietary drainage and safety technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Synthetic Grass Product Sales: One-time purchase of synthetic grass products across multiple specialized product lines including residential landscape, sports, pet, playground, and golf applications. Products are sold through the dealer network with installation included or separate.
2. Installation Services: Dealer-provided installation services including site preparation, product installation, and project completion. Installation support team provides ongoing training and expertise.
3. Warranty and Maintenance Services: Closed Loop Warranty System providing project records, installation warranties (2-year minimum), and product warranties ranging from 8 to 15 years depending on product line

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ForeverLawn manufactures and distributes specialty synthetic grass and artificial turf products through a national independent dealer network. Its portfolio spans six primary product lines — LandScapes (residential/commercial landscaping), SportsGrass (athletic facilities), GolfGreens (putting greens and tee lines), K9Grass (pet facilities), Playground Grass (safety surfacing), and EquineGrass (equine facilities) — sold as one-time purchases with dealer-provided installation services and industry-leading warranties of 8–15 years.

Product overview

ForeverLawn is a synthetic grass company operating through a dealer network with six primary sub-brand product lines: LandScapes (residential/commercial landscaping with Memory Fiber technology), SportsGrass (athletic facilities), GolfGreens (golf putting and tee products), K9Grass (pet/dog-specific applications with antimicrobial technology), Playground Grass (safety-focused playground surfaces with fall protection), and EquineGrass (horse facilities). The portfolio includes specialty products like SplashGrass (pool areas), BocceGrass, Pickleball Grass, and feature products like Mow Lines. Key proprietary technologies include Flow-Through Backing (knitted drainage system), SafetyCel fall-safe system, XStatic antistatic technology, and Memory Fiber yarn. The company launched ForeverLawn Fusion as its first 100% nylon product in 2024 for enhanced heat resistance. Products are backed by industry-leading warranties ranging from 5 to 15 years depending on product line.

Differentiator

Problem solved

Functional benefit

Brands

• LandScapes by ForeverLawn: Low maintenance landscaping synthetic grass products for residential and commercial use.
• SportsGrass
• GolfGreens
• K9Grass
• Playground Grass
• EquineGrass

Products and services

• LandScapes by ForeverLawn Low-maintenance synthetic grass solution for residential and commercial landscaping that delivers a year-round pristine appearance without mowing, watering, or fertilizing, built on proprietary Memory Fiber yarn technology.
• SportsGrass High-performance synthetic turf engineered for athletic facilities including stadiums, fields, gymnasiums, batting cages, and indoor sports complexes, using minimal infill for lasting, player-friendly, durable surfaces.
• GolfGreens Premium synthetic putting greens and tee lines that mimic natural grass for realistic golf practice and play, customizable for chips, putts, and full practice areas at country clubs, driving ranges, and residences.
• K9Grass Synthetic grass specifically designed for dogs and pet facilities, featuring AlphaSan antimicrobial technology, patented Knitted Flow-Through Backing with 100% edge-to-edge drainage, and pet-safe, non-toxic materials.
• Playground Grass Safety-focused synthetic grass for playgrounds offering vibrant colors, ADA accessibility, antimicrobial protection, XStatic antistatic technology, and SafetyCel fall-safe system certified safe for fall heights up to 15 feet per ASTM 1292 standards.
• EquineGrass Synthetic grass products engineered for equine facilities and horse applications, providing a durable, low-maintenance surface for horses.
• LandScapes Fusion 100% nylon synthetic grass offering superior heat resistance for areas with high sun reflection, with nylon construction that withstands heat up to 400 degrees without deformation.
• Mow Lines™ by ForeverLawn Synthetic grass that provides the pristine appearance of mowed lawn stripes without any maintenance, mimicking the look of freshly mowed turf year-round.
• LandScapes Renew Prime / Renew Terrain Landscape product line with sustainable design featuring Renew Prime and Renew Terrain (a reimagined version with tan thatch for added realism).
• BocceGrass Synthetic grass specifically designed for bocce ball courts, providing consistent ball roll and a low-maintenance playing surface.
• Pickleball Grass Synthetic grass surface designed for pickleball court applications, offering durability and consistent play characteristics.
• SplashGrass Synthetic grass designed for pool areas and wet environments, providing a safe, non-slip surface around pools and water features.

Quantifiable outcome

• Water conservation: Synthetic Turf Council estimates synthetic grass installed in North America conserves over three billion gallons of water annually
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IMG AcademycoreStrategic or Co-development Partner · 20 September 2023Partnership announced September 2023 to provide high-performance synthetic turf for student-athlete training surfaces at IMG Academy campus in Bradenton, Florida. Includes future surfacing projects on campus.
• Hall of Fame VillagecoreStrategic or Co-development Partner · 7 December 202110-year multi-million dollar partnership establishing ForeverLawn as exclusive provider of synthetic grass within Hall of Fame Village powered by Johnson Controls in Canton, Ohio. Includes ForeverLawn Sports Complex with eight multisport synthetic turf fields, Center for Performance domed venue, Tom Benson Hall of Fame Stadium resurfacing, and landscape installations. Hall of Fame Village expected to have $15.3 billion economic impact over 25 years.
• NASCAR / Jeffrey EarnhardtcoreGTM or Marketing Partner · 1 January 2020Partnership since 2020 with NASCAR driver Jeffrey Earnhardt, grandson of racing legend Dale Earnhardt. Includes sponsorship of the No. 44 Chevrolet Camaro in NASCAR Xfinity Series through Alpha Prime Racing, with paint schemes and brand visibility at tracks including Daytona International Speedway, Talladega Superspeedway, and Homestead-Miami Speedway. Also includes Jesus Revolution film car promotions.
• Cesar MillancoreGTM or Marketing PartnerPartnership with renowned canine behaviorist (The Dog Whisperer) to promote K9Grass synthetic grass designed specifically for dogs. Cesar Millan trusts K9Grass for its safety, durability, and cleanliness. Includes installation of 9,500 square feet at Cesar Millan's Dog Psychology Center in July 2024. Co-marketing through Pack Leadership Community.
• Andretti AutosportminorGTM or Marketing PartnerPartnership bringing innovative synthetic grass solutions to professional racing world. Includes installation at Andretti family home with high-performance synthetic grass. Positioning with high-performance brands having long history in motorsports.
• Cleveland BrownscoreGTM or Marketing PartnerOfficial synthetic turf partner of the Cleveland Browns. Projects include Lou Groza Field resurfacing with SportsGrass, 25,000 sq ft at Cross Country Mortgage Campus practice facility, stadium features and signage, and SJ's Doghouse with K9Grass for team mascot. Collaboration through Browns Give Back program for community youth sports fields.
• SourcewellcoreChannel Partner/ Reseller/ DistributorNational municipal contracting agency affiliation for cooperative purchasing. Enables government entities, schools, universities, and non-profit organizations to purchase ForeverLawn products through Sourcewell's competitively bid contracts without costly bid processes. Contract #031622-FVL for playground equipment and recreational products.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/foreverlawn
• Facebookfacebook.com/ForeverLawn
• LinkedInlinkedin.com/company/foreverlawn-inc
• Instagraminstagram.com/foreverlawninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForeverLawn