Hall of Fame Village

What Hall of Fame Village does

Hall of Fame Village operates a publicly traded (NASDAQ: HOFV/HOFVW) 100+ acre sports and entertainment destination in Canton, Ohio, anchored by the Pro Football Hall of Fame. The campus combines Tom Benson Stadium (20,000-seat capacity, named by Forbes as one of 13 game-changing NFL stadiums), the ForeverLawn 8-field sports complex, the Constellation Center for Excellence, a 100,000 sq ft Center for Performance, an 82,000 sq ft Fan Engagement Zone, Play-Action Plaza, a 191-room DoubleTree by Hilton, and the under-construction Gameday Bay waterpark, with Phase III residential and additional hospitality in planning.

The company monetizes through a diversified stack of event-driven and ancillary revenue lines: ticketed events (including USFL championship tenancy and concerts), sponsorships, food and beverage, retail, premium seating, private events, lodging, sports betting via a partnership with Rush Street Interactive, and fantasy/sports-tech ventures launched with JumpStart. Operational scale is evidenced by 2.8 million campus visits in 2023 (approximately 30% above 2022) and 17 national broadcasts in 2023, supporting a growing broadcast and sponsorship flywheel around the Pro Football Hall of Fame brand.

Hall of Fame Village became public in 2019 via a SPAC business combination with Gordon Pointe Acquisition Corp. at a $390M enterprise value, anchored by a $10M equity investment from the National Football League — the league's first such direct investment in the project. The company employs 53 people against a $250M+ asset base, with capital sources including a 2020 Aquarian Holdings $40M loan, the 2024 $9.8M State of Ohio grant, and continued public-market access. The business model is asset-heavy destination-resort operation, with growth being purchased via Phase II/III capex rather than organic operating leverage.

Name

Hall of Fame Village

Legal name

Hall of Fame Resort & Entertainment Co.

Website

https://hofvillage.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Hall of Fame Village operates a publicly traded, 100+ acre sports and entertainment destination in Canton, Ohio built around the Pro Football Hall of Fame brand, monetizing through ticketed events, lodging, sports betting, sponsorships, and retail across stadium, sports complex, and hotel assets.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Destination Resort

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Sports entertainment destination
• Event venue hosting
• Hospitality and dining
• Corporate event rentals
• Youth sports tournaments

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Event Tickets and Admissions: Revenue from selling tickets to games, concerts, festivals, and other live events at Tom Benson Hall of Fame Stadium and other campus venues
2. Corporate Sponsorships: Multi-year sponsorship agreements with brands including Constellation, Coca-Cola Consolidated, Molson Coors, PepsiCo, Hendrickson, Republic Services, American Standard, and others for naming rights, event branding, and marketing presence
3. Food and Beverage Operations: Revenue from on-campus dining establishments including The Brew Kettle, Gridiron Gastropub, Don Shula's American Kitchen, Starbucks, SMOOSH Cookies, Heggy's Nut Shop, and Perfect Pour, plus concession agreements with AVI Foodsystems
4. Retail and Commercial Leasing: Rental income from retail tenants including Build-A-Bear Workshop, Visit Canton Welcome Center, and other commercial operators in the Fan Engagement Zone and other campus locations
5. Premium Seating and Hospitality: Revenue from premium seating options, VIP experiences, and hospitality services at events and venues
6. Private Events and Venue Rental: Revenue from hosting corporate events, weddings, meetings, tournaments, and private gatherings at Center for Performance, Constellation Center for Excellence, and other campus venues
7. Sports Betting: Revenue sharing from sports betting operations through partnership with Rush Street Interactive
8. Sports Technology and Fantasy: Revenue from Hall of Fantasy League, NFL Alumni Academy programming, and fantasy football products including acquisition of Pro Fantasy Football League and youth sports management operations

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Hall of Fame Village operates a 100+ acre multi-use sports, entertainment, and media destination resort in Canton, Ohio, built around the Pro Football Hall of Fame brand. It sells event tickets, premium seating, private venue rentals, hospitality stays, sports training programs, fantasy football subscriptions, and on-site dining, retail, and waterpark experiences for sports fans, families, corporate clients, and event organizers.

Product overview

Hall of Fame Village is a 100+ acre multi-use sports, entertainment, and media destination centered around the Pro Football Hall of Fame in Canton, Ohio. The Village operates as a platform-plus-venues architecture featuring Tom Benson Hall of Fame Stadium (20,000-seat stadium), ForeverLawn Sports Complex (8-field complex), Constellation Center for Excellence (office/retail), Center for Performance (100,000 sq. ft. dome facility), Fan Engagement Zone (82,000 sq. ft. promenade), and Play-Action Plaza (rides). Phase II adds Gameday Bay indoor waterpark and Hilton Tapestry Hotel. The product portfolio includes live events (Concert for Legends, First Down Fest, Winter Blitz), sports programs (NFL Alumni Academy, ForeverLawn tournaments), fantasy football platform (Hall of Fantasy League), hospitality (DoubleTree by Hilton), and dining/retail (Gridiron Gastropub, The Brew Kettle, SMOOSH Cookies, Build-A-Bear Workshop). The Village also features VR-powered virtual campus tours.

Differentiator

Problem solved

Functional benefit

Brands

• Tom Benson Hall of Fame Stadium: World-class 20,000 seat NFL stadium and entertainment venue named for late New Orleans Saints owner Tom Benson
• Fan Engagement Zone
• ForeverLawn Sports Complex
• Gameday Bay
• Constellation Center for Excellence
• Center for Performance
• Play-Action Plaza
• NFL Alumni Academy
• Hall of Fantasy League
• First Down Fest
• Concert for Legends

Products and services

• Tom Benson Hall of Fame Stadium World-class 20,000-seat multi-use sports and entertainment stadium hosting NFL Enshrinement Week events, Hall of Fame Game, USFL playoffs and championships, concerts, corporate events, and football games.
• ForeverLawn Sports Complex Multi-field sports complex of 8 fields hosting tournaments and leagues for football, lacrosse, soccer, and other sports for youth and amateur organizers.
• Constellation Center for Excellence 75,000-square-foot office, medical, and retail center featuring sport-centered research, wellness, and discovery programming, plus a Starbucks location.
• Center for Performance 100,000 sq. ft. sports performance and training facility including the largest dome in the country, hosting Driven Elite Performance training programs, sports leagues, and contracted events.
• Fan Engagement Zone 82,000-square-foot sports and entertainment-themed promenade offering dining, shopping, and socializing with rooftop views of Tom Benson Stadium.
• Gameday Bay Indoor Waterpark Indoor football-themed waterpark offering year-round entertainment with unique football theming, part of Phase II development.
• Play-Action Plaza Outdoor entertainment area featuring rides including the Red Zone ride (Giant Wheel), Forward Pass ride (Zip Line), Spike It Ride, and seasonal Winter Blitz activities.
• First Down Fest 3-day fan festival and football experience featuring entertainment, football activities, and family programming.
• Concert for Legends Annual ticketed concert event featuring major headlining artists held during Pro Football Hall of Fame Enshrinement Week, previously headlined by Carrie Underwood, Journey, and Zac Brown Band.
• Winter Blitz Seasonal indoor carnival and thrill show featuring festive family activities including tube sledding through the stadium goalpost.
• NFL Alumni Academy Player development program in partnership with NFL Alumni Association providing training, coaching, and career opportunities for free agents, with coaching by former NFL legends.
• Hall of Fantasy League Community-backed national fantasy football league with city-based teams, featuring community engagement, NIL opportunities, and staking integration via StakeKings.
• DoubleTree by Hilton Canton Downtown Fully renovated 191-room downtown Canton hotel with new fixtures, carpet, furniture, and mechanical systems serving Village visitors.
• Gridiron Gastropub Sports-centric gastropub dining concept featuring spectacular cuisine in unique football-themed settings with craft beer and upscale casual dining.
• The Brew Kettle & Topgolf Swing Suites Craft brewery and restaurant featuring Topgolf Swing Suites interactive golf entertainment technology and exclusive signature 'Gridiron Gold' craft beer.
• Driven Elite Fitness Premier fitness and sports training facility operated by Green Bay Packers Hall of Famer Donald Driver with memberships available to the public.
• Driven Elite Performance Championship-level performance training center offering group training, youth and adult sports performance programs, and Accelerate Recovery Services.
• SMOOSH Cookies Custom-made ice cream sandwiches created by Pro Football Hall of Famer Isaac Bruce operating in the Fan Engagement Zone.

Quantifiable outcome

• 2.8 million campus visits in 2023, up almost 30% from 2022
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

54 partnerships are on record, tiered minor, flagship and core.

• Kimble Recycling & DisposalminorGTM or Marketing Partner · 1 January 2024Waste management and recycling sponsor with environmental focus including RNG-powered fleet. Family-owned Ohio company operating seven locations with nearly 1,000 employees.
• Constellation (Exelon)flagshipStrategic or Co-development Partner · 1 January 2020Multi-year naming rights partner for Constellation Center for Excellence. Official energy provider of HOFV and Pro Football Hall of Fame. Provided multimillion-dollar funding through Efficiency Made Easy program for energy efficiency measures and Phase II development.
• ASM GlobalcoreStrategic or Co-development Partner · 1 October 2019World-class venue management company selected to manage Tom Benson Hall of Fame Stadium. ASM Global manages other major NFL venues including Soldier Field, Mercedes Benz Superdome, State Farm Stadium, and NRG Stadium. Blake Schilling named General Manager.
• Coca-Cola ConsolidatedcoreGTM or Marketing PartnerExclusive multi-year partnership as Official Non-Alcoholic Beverage Provider for Hall of Fame Village
• PepsiCo Beverages North AmericacoreGTM or Marketing PartnerExtended agreement for beverage sponsorship at Hall of Fame Village events and venues
• Molson CoorscoreGTM or Marketing PartnerMulti-year beverage sponsorship agreement covering alcoholic beverages at Hall of Fame Village
• HendricksonminorGTM or Marketing PartnerMulti-year sponsorship agreement with Hendrickson, including sponsorship of Hall of Fame Village Holiday Kickoff and Spirit of the Season 5K
• ForeverLawncoreStrategic or Co-development PartnerMulti-year, multi-million dollar agreement for ForeverLawn Sports Complex - 8-field facility hosting youth and amateur sports tournaments
• CommScopecoreTechnology or IntegrationMulti-year, multi-million dollar technology agreement supporting venue infrastructure and connectivity
• American StandardminorGTM or Marketing PartnerMulti-year partnership supporting Hall of Fame Village facilities and events
• Republic ServicesminorGTM or Marketing PartnerMulti-year partnership for waste management and environmental services at the Village
• Brown-Forman CorporationminorGTM or Marketing PartnerSponsor of Highway 77 Music Festival alcoholic beverage offerings
• Anheuser-BuschminorGTM or Marketing PartnerAlcoholic beverage sponsor for Highway 77 Music Festival
• FordcoreGTM or Marketing PartnerPresenting sponsor for Concert for Legends featuring major headliners
• AVI FoodsystemscoreStrategic or Co-development PartnerMulti-year concessionaire agreement for food service operations across Hall of Fame Village venues
• DoubleTree by Hilton Canton DowntowncoreChannel Partner/ Reseller/ Distributor$21 million renovation transformed McKinley Grand Hotel into DoubleTree by Hilton with 190+ rooms serving Village visitors. Part of Hilton portfolio with Legacy Award recognition.
• Hilton Tapestry HotelcoreChannel Partner/ Reseller/ DistributorUpcoming Hilton Tapestry Hotel under construction as part of Phase II development
• TopgolfcoreStrategic or Co-development PartnerTopgolf Swing Suites operating within The Brew Kettle venue at the Village, offering interactive golf entertainment
• Build-A-Bear WorkshopminorChannel Partner/ Reseller/ DistributorSports-centric Build-A-Bear Workshop location in Fan Engagement Zone with custom merchandise
• Don Shula's American KitchenminorChannel Partner/ Reseller/ DistributorSignature restaurant concept from Shula's Restaurant Group opening at the Village featuring American cuisine
• Gridiron GastropubminorChannel Partner/ Reseller/ DistributorNew football-themed gastropub dining concept at the Village featuring craft beer and upscale casual dining
• SMOOSH CookiesminorChannel Partner/ Reseller/ DistributorCustom ice cream sandwich concept from Pro Football Hall of Famer Isaac Bruce operating in Fan Engagement Zone
• StarbucksminorChannel Partner/ Reseller/ DistributorNational coffee chain location within Constellation Center for Excellence
• Visit CantonminorChannel Partner/ Reseller/ DistributorLong-term lease agreement for Visit Canton Welcome Center in Fan Engagement Zone promoting local tourism
• Heggy's Nut ShopminorChannel Partner/ Reseller/ DistributorLocal nut shop retailer with sweet and salty confections located in Fan Engagement Zone
• The Brew KettleminorChannel Partner/ Reseller/ DistributorCraft brewery and restaurant featuring exclusively themed craft beer including signature 'Gridiron Gold' beer
• Perfect PourminorChannel Partner/ Reseller/ DistributorBourbon bar and restaurant concept bringing bourbon-focused dining to the Village
• Driven Elite (Donald Driver)coreStrategic or Co-development PartnerGreen Bay Packers Hall of Famer Donald Driver operates Driven Elite Fitness and Driven Elite Performance at the Village. The 100,000 sq ft performance dome is the largest of its kind in the country.
• NFL Alumni AssociationcoreStrategic or Co-development PartnerPartnership for NFL Alumni Academy player development program featuring coaching by former NFL legends including Anthony Munoz, Mike Tice, and Chip Smith. Multiple seasons hosted with Freedom Bowl Weekend events.
• USFLcoreStrategic or Co-development PartnerUnited States Football League 2022 and 2023 regular season host; semifinal playoffs and championship games held at Tom Benson Hall of Fame Stadium. Eight-team professional spring football league.
• Tickets.comcoreTechnology or IntegrationOfficial digital ticketing provider for live events using ProVenue platform providing mobile ticketing, attendance management, and patron data
• Rush Street InteractiveminorStrategic or Co-development PartnerSports betting partnership to bring regulated sports betting to Hall of Fame Village
• Esports Entertainment GroupminorStrategic or Co-development PartnerEsports tournaments and gaming events including Chain Grab Super Smash Bros. tournaments and Gridiron Gateway Gaming Tournament
• Women's Football AllianceminorStrategic or Co-development PartnerNational Championship Weekend hosted at Tom Benson Hall of Fame Stadium featuring top women's football teams
• NFL FLAGcoreStrategic or Co-development PartnerNFL FLAG Championships presented by Toyota hosted at the Village featuring flag football competitions
• StakeKingsminorStrategic or Co-development PartnerStaking platform partnership bringing staking concept to season-long fantasy sports league for first time
• BrinxTVminorStrategic or Co-development PartnerMedia partnership producing 'The GOAT Code' series unveiling NFL legends' success secrets
• NEO StudiosminorStrategic or Co-development PartnerProduction partnership for 'Next Man Up: Inside The NFL Alumni Academy' documentary series
• OpendorsecoreStrategic or Co-development PartnerNIL company sponsoring Opendorse Bowl Series featuring Division III football conferences and providing year-round NIL services
• VisitCantonminorGTM or Marketing PartnerRegional tourism arm supporting Opendorse Bowl Series and general Village tourism promotion
• Malone UniversityminorStrategic or Co-development PartnerLearn and Earn Program partnership providing educational and employment opportunities
• Cleveland Clinic Children'sminorStrategic or Co-development PartnerMusic therapy program initiative supporting pediatric patients
• NFL Alumni HealthminorStrategic or Co-development PartnerGroundbreaking health initiative in partnership focusing on wellness programs
• Tupelo HoneyminorStrategic or Co-development PartnerPartnership to produce World Chase Tag 2021 Championships at the Village
• AultCare CorporationminorGTM or Marketing PartnerHealthcare sponsor supporting Hall of Fame Village events and programming
• Ohio LotteryminorGTM or Marketing PartnerState lottery sponsorship providing gaming entertainment integration
• EnviroscapesminorGTM or Marketing PartnerLandscaping and environmental services partner for campus grounds
• Dolphin EntertainmentminorGTM or Marketing PartnerEntertainment marketing and public relations partnership
• Allied SportsminorGTM or Marketing PartnerSports marketing and partnership development representation
• Spectra PartnershipsminorStrategic or Co-development PartnerOfficial partner for venue experience and hospitality management
• WFA (Women's Football Alliance)minorStrategic or Co-development PartnerPartnership with NFL Alumni Academy and HOFRECo for women's football development
• Fatherhood InstituteminorStrategic or Co-development PartnerPartnership for Fatherhood Festival featuring Hall of Famer appearances and family programming
• JumpStartcoreStrategic or Co-development PartnerTransformative collaboration announced in 2024 for economic development and business support
• The Pizza OvenminorChannel Partner/ Reseller/ DistributorPizza restaurant concept coming to Hall of Fame Village

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company globally, operating venues and promoting concerts/events. Comparable as a large-scale live events and venue operator across ticketing, concerts, and sports content.
• Madison Square Garden Entertainment: Owns and operates iconic sports and entertainment venues (MSG, Radio City Music Hall, Beacon Theatre) plus entertainment productions. Comparable as a publicly traded sports/entertainment venue operator hosting concerts, sports, and live events.
• Walt Disney World Resort (Disney Experiences): Large-scale destination resort integrating theme parks, sports venues (ESPN Wide World of Sports), hotels, dining, and retail. Comparable at the destination-resort architectural level, though at vastly larger scale and broader theme.

Emerging players

• Topgolf Callaway Brands: Operator of sports entertainment venues combining tech-enabled golf gameplay with F&B and events. Comparable in the sports entertainment venue category; HOFV even houses Topgolf Swing Suites at The Brew Kettle.

Direct peers

• SoFi Stadium & Hollywood Park: Mixed-use sports and entertainment destination anchored by an NFL stadium, including retail, dining, hotel, and event venues. Comparable as a stadium-anchored, multi-vertical destination resort with premium hospitality and large-scale event hosting.
• ESPN Wide World of Sports Complex: Disney-operated multi-sport venue complex at Walt Disney World hosting tournaments, leagues, and pro/amateur events. Highly comparable as a sports-anchored destination with multi-field facilities, lodging nearby, and youth/pro sports event programming.
• Texas Live! (Arlington, TX): Sports entertainment district between Globe Life Field and AT&T Stadium featuring dining, bars, live music, and event venues. Comparable as a stadium-adjacent entertainment district focused on event-driven foot traffic and F&B revenue.
• The Battery Atlanta (Atlanta Braves): Mixed-use entertainment district anchored by Truist Park (MLB stadium) with retail, dining, hotel, and office. Comparable model of stadium-anchored destination with year-round F&B, retail, and event programming beyond game days.

Others

• Cirque du Soleil Entertainment Group: Operator of destination-based live entertainment experiences and resident shows. Comparable in delivering themed, immersive live entertainment experiences that anchor destination resort economics.
• Pro Football Hall of Fame: Adjacent ecosystem partner and brand anchor — the licensed football heritage museum and enshrinement institution. HOFV's brand, Enshrinement Week, and content rights flow from this relationship; close non-competing ally rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HOFVillage
• YouTubeyoutube.com/@halloffamevillage463
• Facebookfacebook.com/HOFVillage
• LinkedInlinkedin.com/company/halloffamevillage
• Instagraminstagram.com/hof_village
• TikToktiktok.com/@halloffamevillage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hall of Fame Village