Babysits

What Babysits does

Babysits B.V. is a Netherlands-domiciled, privately held childcare marketplace founded in 2008 and headquartered in Rotterdam. The company operates a two-sided platform connecting families seeking childcare with babysitters, childminders, and nannies, currently serving more than 7 million members across 32,600+ cities in 121+ countries. Its product surface includes a web platform accessible via localized country-specific domains with multi-language support, plus native iOS and Android applications distributed through the App Store and Google Play. Core platform features include identity verification systems for both families and providers, transparent user reviews, and self-serve profile creation, with the company positioning itself as a trust- and safety-led alternative in the childcare category.

The company monetizes through two primary streams: a marketplace commission or transaction fee on bookings between families and childcare providers, and an enterprise subscription via Babysits for Work, an employer-sponsored childcare benefits program that currently supports 50,000+ employees across corporate clients. Distribution is predominantly digital and self-serve, augmented by content marketing, social media, climate advocacy (including participation in Fridays for Future), and a direct enterprise sales motion for Babysits for Work. The company maintains a sustainability-oriented ecosystem through its membership in Leaders For Climate Action, VCS Gold Standard carbon neutral certification, and integration with Stripe Climate.

Operationally, Babysits is organized as a Dutch private limited company with a headcount range of 11–50 employees and no disclosed institutional investors, parent company, subsidiaries, or external funding rounds in the available source material. Its partnership portfolio includes Make-A-Wish International, Leaders For Climate Action, and Stripe Climate, reinforcing its family- and community-oriented brand positioning. The company has not disclosed revenue, GMV, or pricing structure publicly, and operates without any visible AI/ML capability stack or patent portfolio.

Name

Babysits

Legal name

Babysits B.V.

Website

https://babysits.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Babysits is a global two-sided marketplace, founded in 2008 and headquartered in Rotterdam, connecting 7+ million families with babysitters, childminders, and nannies across 121+ countries, with an enterprise arm (Babysits for Work) serving 50,000+ employees.

Ownership category

akta.pro rank

Product category

Childcare Marketplace Platform

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

Keywords

• Childcare marketplace
• Babysitter matching platform
• Childcare services platform
• Family care marketplace
• Nanny matching service

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Platform: Connects families with babysitters, childminders, and nannies through a marketplace model. The platform likely charges a commission or transaction fee on bookings made through the service.
2. Babysits for Work (Enterprise Employee Benefits): Corporate benefit program where employers provide childcare support to employees through the Babysits platform. The company supports 50,000+ employees through this program.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Babysits operates an online marketplace platform that connects families seeking childcare with babysitters, childminders, and nannies across 32,600+ cities in 121+ countries. The platform enables profile creation, identity verification, transparent reviews, and direct communication between families and childcare providers. It also offers Babysits for Work, an employer-sponsored childcare benefits program supporting 50,000+ employees.

Product overview

Babysits operates as a single unified childcare marketplace platform. The core platform connects families with babysitters, childminders, and nannies across a global network. It is complemented by Babysits for Work, an employer-sponsored childcare benefits offering targeting enterprise clients. A dedicated mobile app (iOS and Android) extends the platform's functionality for on-the-go access. The company also maintains a consumer-facing shop and climate initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Babysits for Work: Employee childcare benefits program supporting 50,000+ employees with childcare benefits

Products and services

• Babysits Platform The core childcare marketplace platform that connects families with babysitters, childminders, and nannies in a simple, safe, and trustworthy marketplace, supporting 7+ million members across 32,600+ cities in 121+ countries.
• Babysits for Work
• Babysits Mobile App A mobile application enabling parents and babysitters to connect on the go, view babysitting jobs and available babysitters or nannies in their area, verify profiles, and communicate directly. Available on iOS via the App Store and on Android via Google Play.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Make-A-Wish InternationalcoreStrategic or Co-development PartnerBabysits is a supporter of Make-A-Wish International, an organization that grants wishes to children with critical illnesses. The partnership demonstrates Babysits' commitment to supporting children and families beyond its core childcare matching services.
• Leaders For Climate Action (LFCA)coreStrategic or Co-development PartnerBabysits is a member of Leaders For Climate Action (LFCA), an organization of like-minded businesses pledged to take action against carbon pollution and climate change. As a member, Babysits offsets its carbon footprint annually and is officially a carbon neutral company on the VCS Gold Standard.
• Stripe ClimateminorGTM or Marketing PartnerBabysits uses Stripe Climate to contribute a portion of all online purchases to remove CO2 from the atmosphere, enabling carbon removal payments through the Stripe platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Care.com: Care.com is the largest global online marketplace for childcare (and broader caregiving), connecting families with babysitters, nannies, and senior caregivers. Directly comparable to Babysits in core matchmaking model and target customers, but operates at much larger scale primarily in the US and competes via similar verification and review features.
• TaskRabbit: TaskRabbit is a general-purpose marketplace for household tasks and errands, owned by IKEA. While broader in scope than Babysits, it represents a comparable gig-marketplace model for in-home services and competes for similar household-services attention and digital ad spend.
• Bright Horizons Family Solutions: Bright Horizons is a large publicly-traded provider of employer-sponsored childcare and early education. Relevant as an incumbent in the corporate childcare benefits space that Babysits for Work competes with for HR/benefits budget allocation.

Direct peers

• UrbanSitter: UrbanSitter is an online marketplace for babysitters and nannies, primarily in the US. Closely comparable business model, safety features (background checks, sitter reviews), and two-sided marketplace mechanics make it a direct peer to Babysits, though geographically more concentrated.
• Sittercity: Sittercity is a US-focused online platform that helps parents find babysitters, nannies, and other caregivers. Comparable in core marketplace function, target audience, and trust features, but with a US-centric footprint versus Babysits' global reach.
• Yoopies: Yoopies is a European online platform connecting families with childcare providers (babysitters, nannies, childminders) and other domestic help. Very directly comparable to Babysits in product offering and target segments, with overlapping European geographic footprint.
• Sitly: Sitly is an international online platform connecting families with babysitters and nannies, often referred to as the European counterpart to Babysits. Strongly comparable in offering, audience, and trust-and-safety feature set, with overlapping European market presence.

Emerging players

• Helpling: Helpling is a European online marketplace for home and domestic services including cleaning and (in some markets) childcare. Comparable marketplace and trust infrastructure to Babysits, though its primary focus is cleaning services rather than childcare, making it an adjacent marketplace rather than direct childcare competitor.
• Kinside: Kinside is a corporate childcare benefits platform that partners with employers to provide backup and ongoing childcare to employees. Directly comparable to Babysits for Work in the B2B2C employer-benefits model, though focused exclusively on enterprise rather than consumer marketplace.

Regional players

• Jugando (or family childcare platforms in LatAm): Regional players like SuperAU and similar LatAm-based childcare/babysitter marketplaces compete with Babysits in specific geographies (e.g., Argentina, Mexico). Comparable marketplace model with localized presence that overlaps with Babysits' country-specific domains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/babysits
• Xx.com/babysits
• Facebookfacebook.com/babysits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babysits