Peoples Organic Coffee & Wine Cafe

What Peoples Organic Coffee & Wine Cafe does

Peoples Organic Coffee & Wine Cafe is a privately held, founder-led (Juell Roberts) farm-to-table restaurant chain operating three physical locations in the Minneapolis metro: Edina (Southdale Center), Eden Prairie (Prairie Center Drive), and downtown Minneapolis (IDS Center). Founded in 2010, the company serves health-conscious diners with an organic, locally sourced menu spanning breakfast through dinner, including dedicated vegan and gluten-free options, alongside organic fair-trade coffee, teas, wine, and cocktails. The brand positions itself around sustainability, connection to local farmers, and a community-oriented dining experience supplemented by live music and a reservable community room. Menu pricing ranges from $6-$21 for breakfast, $12-$28 for lunch/dinner entrees, $3.60-$10.20 for beverages, and $52-$475 for catering platters.

The company's technology stack is intentionally lightweight and consumer-facing: a standard restaurant POS, an online ordering system integrated with the third-party platform ChowNow for pickup and delivery, and an online table reservation system for the Southdale Center location. There is no proprietary software, no API offering, no mobile app, and no disclosed AI/ML capabilities. Distribution is multi-channel — dine-in restaurant service, online ordering, and event catering — with marketing driven by organic social (Facebook, Instagram), an email newsletter, website content, and event-based promotion via live music programming. The catering vertical targets corporate and private events for groups of 12-50+, with plated hors d'oeuvres, hot buffet stations, sandwich platters, and dessert offerings.

Revenue mechanics are entirely transactional and consumer/SMB-driven, with no enterprise contracts, subscription revenue, or franchising model disclosed. The company is independent and privately held with no parent, no disclosed outside investors, and no funding rounds in the source material. There are no patents, certifications, awards, M&A activity, regulatory actions, or management changes documented beyond the founder. Key data gaps include: no disclosed revenue or financials, no ownership structure or cap table, no employee count beyond an 11-50 band, and no historical growth metrics, which limits any financial trajectory assessment.

Name

Peoples Organic Coffee & Wine Cafe

Legal name

Peoples Organic

Website

https://peoplesorganic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Peoples Organic Coffee & Wine Cafe is a private, founder-led farm-to-table vegetarian restaurant chain operating three Minnesota locations (Edina, Eden Prairie, downtown Minneapolis), serving health-conscious diners with organic, locally sourced, vegan, and gluten-free menu options, plus catering, online ordering, and live music events.

Ownership category

akta.pro rank

Product category

Farm-to-Table Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industry

Independent Neighborhood Cafes (THAFADAC)

Keywords

• Farm-to-table restaurant
• Organic vegetarian dining
• Coffee and wine cafe
• Event catering services
• Locally sourced meals

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from sit-down dining at three Minnesota restaurant locations, including breakfast, lunch, and dinner service with full bar offerings including wine and cocktails
2. Catering Services: Full-service corporate and event catering with plated options, buffets, and platter-based menus ranging from $52-$475 per item
3. Online Ordering (Pickup/Delivery): Digital ordering through ChowNow platform for customer pickup and delivery from restaurant locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peoples Organic Coffee & Wine Cafe is a farm-to-table vegetarian restaurant chain that sells organic, locally sourced meals, organic coffee, and craft beverages (including wine and cocktails) across three Minnesota locations. The menu emphasizes seasonal organic produce, whole grains, responsibly sourced proteins, and broad vegan and gluten-free options for breakfast, lunch, and dinner.

Product overview

Peoples Organic is a farm-to-table restaurant and cafe operating as a single-location brand with multiple physical locations in the Minneapolis metro area. The core offering consists of dine-in restaurant service and an organic food and beverage menu featuring wholesome, sustainably-sourced dishes including breakfast items, salads, burgers, sandwiches, flatbreads, and entrees. Additional offerings include catering services for events, online ordering for pickup, table reservations, and live music experiences. The company operates three locations: Southdale Center in Edina, Prairie Center Drive in Eden Prairie, and IDS Center in downtown Minneapolis.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service farm-to-table restaurant experience offering breakfast, lunch, and dinner with organic, sustainably sourced ingredients, a full bar with wine and cocktails, and live music programming at three Minnesota locations.
• Restaurant Menu (Food and Beverages) Wholesome menu of breakfast, lunch, and dinner items including Steel Cut Organic Oatmeal, Buddha Bowl, Bison Burger, Sesame Glazed Salmon, and Chicken Pot Pie, with vegan and gluten-free options and organic coffee, espresso drinks, lattes, cold brew, loose leaf teas, specialty lattes, protein shakes, and elixirs.
• Catering Services Full-service corporate and event catering with plated cold hors d'oeuvres, hot buffet stations, sandwich platters, and dessert options priced $52-$475 per platter, serving groups of 12-50+ people across the Minneapolis metro area.
• Live Music and Community Events Scheduled live music experiences featuring local artists on Wednesday nights in Edina, Friday evenings in Eden Prairie, and Open Mic nights, plus a reservable community room in Edina for book clubs, office meetings, and special celebrations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Birchwood Cafe: Minneapolis-based farm-to-table vegetarian cafe with a similar organic, locally sourced menu and community-oriented ethos. Direct local competitor for health-conscious diners in the same metro.
• French Meadow Bakery & Cafe: Long-standing Minneapolis organic restaurant and bakery cafe with similar farm-to-table positioning, multiple locations, and full breakfast/lunch/dinner service. Closest comparable local peer in scale and concept.
• Common Roots Cafe: Minneapolis cafe emphasizing local, sustainable, and organic ingredients with vegetarian and gluten-free options. Directly competes for the same health-conscious diner segment.
• Cafe Gratitude: Plant-based organic cafe and restaurant with locations in multiple US markets. Comparable farm-to-table, vegan-friendly positioning and cafe format, though larger and on the West Coast.
• Veggie Grill: Plant-based fast-casual chain offering vegan menu items with a similar health-conscious positioning. Represents the scaled, branded version of the same target customer as Peoples Organic.

Regional players

• Wedge Table: Minneapolis cafe attached to the Wedge Co-op, serving organic and locally sourced food in a similar casual cafe format. Competes for the same health-conscious, locally-sourced customer base in the Twin Cities.
• Pat's Tap: Minneapolis neighborhood bar and eatery with craft cocktails and a casual food menu. Comparable community-oriented Minneapolis venue with live music programming and a similar local clientele.
• Red Stag Supper Club: Minneapolis farm-to-table restaurant with locally sourced ingredients, full bar, and live music events. Comparable Minneapolis restaurant mixing organic food, alcohol service, and live entertainment.

Broad incumbents

• Sweetgreen: National fast-casual chain focused on organic, seasonal salads and bowls. A larger, well-capitalized incumbent entering the organic/healthy space with stronger unit economics and tech stack - represents competitive pressure on independents.
• True Food Kitchen: National restaurant chain with a menu built around seasonal, health-driven, plant-forward dishes. Comparable value proposition at scale and a benchmark for what scaled organic dining looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peoplesorganic
• Instagraminstagram.com/peoplesorganiccafe
• Xx.com/Peoples_Organic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoples Organic Coffee & Wine Cafe