Cafe Gratitude
Cafe Gratitude is a Los Angeles-based, founder-led plant-based restaurant group operating two full-service dine-in locations in Larchmont and Venice, with subscription meal plans, juice cleanses, home delivery, event catering, and branded merchandise serving health-conscious consumers and event hosts in greater Los Angeles.
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cafe Gratitude does
Cafe Gratitude, operating under the legal entity Love Serve Remember, LLC, is a Los Angeles-based plant-based restaurant group founded in 2004. It runs two full-service dine-in locations in the Larchmont and Venice neighborhoods offering breakfast, brunch, lunch, dinner, and happy hour, all centered on a vegan menu. The business extends beyond dine-in via subscription daily meal plans, structured juice cleanses, home meal delivery within the LA area, event catering, and a small branded merchandise line sold through a Shopify storefront.
The company's product architecture is a platform-plus-modules structure: the core is in-restaurant dining with two exclusive limited-time sub-products (the Medical Medium Anthony William menu launched in 2024 and the Radhi Devlukia Ayurvedic-inspired menu launched in 2025), augmented by add-on modules for meal-delivery subscriptions, juice cleanse kits, and event catering. Underlying technology is conventional for a restaurant operator: a third-party online ordering system (myguestaccount.com), a Shopify-based e-commerce layer, and standard content and email marketing assets; there is no disclosed mobile app, proprietary platform, AI/ML capability, or intellectual property portfolio.
Cafe Gratitude generates revenue through five streams: in-person dining transactions at two LA locations (transaction-based), subscription daily meal plans (recurring), juice cleanse programs (recurring), event catering (professional services), and branded merchandise (one-time). Its customer base is highly distributed and consumer-led, primarily health- and wellness-oriented individuals in greater Los Angeles, supplemented by event organizers and corporate hosts for catering. Go-to-market is direct-to-consumer, with growth in awareness driven by exclusive wellness-influencer collaborations and a content/journal editorial presence rather than paid acquisition.
Cafe Gratitude firmographics
Firmographics- Name
- Cafe Gratitude
- Legal name
- Love Serve Remember, LLC
- Website
- http://www.CafeGratitude.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cafe Gratitude is a Los Angeles-based, founder-led plant-based restaurant group operating two full-service dine-in locations in Larchmont and Venice, with subscription meal plans, juice cleanses, home delivery, event catering, and branded merchandise serving health-conscious consumers and event hosts in greater Los Angeles.
- Ownership category
- akta.pro rank
Cafe Gratitude industry classification
Industry- Product category
- Vegan/Plant-based Restaurant
- NAICS
- Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)
- akta.pro secondary industries
- Smoothie & Protein Shake Bars (THAFAKAB), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Cafe Gratitude is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cafe Gratitude business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from in-person dining at two Los Angeles locations (Larchmont and Venice). Offers breakfast, brunch, lunch, dinner, and happy hour service.
- Meal Delivery & Meal Plans: Subscription-style meal plan delivery service offering daily meals and meal kits for home consumption.
- Juice Cleanses: Pre-packaged juice cleanse kits and daily juice cleanse programs available for purchase.
- Catering Services: Catering for events including breakfast, lunch, and dinner with appetizers, salads, entrees, and desserts.
- Merchandise: Sale of branded merchandise including apparel and accessories.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cafe Gratitude product offering
Product offeringCore offering
Cafe Gratitude operates a 100% plant-based, organic vegan restaurant brand serving customers in two Los Angeles locations, alongside a Daily Meal Plan subscription, juice cleanse programs (Daily Juice Cleanse and Juice Cleanse Kit), event catering, and branded merchandise such as the Grateful Hat. The company also offers meal delivery and limited-time collaborative menus with partners including Radhi Devlukia and Medical Medium.
Product overview
Cafe Gratitude is a Los Angeles-based vegan restaurant operating on a platform-plus-modules architecture. The core offering is in-restaurant dining at two locations (Larchmont and Venice) serving breakfast, brunch, lunch, dinner, and happy hour. This is complemented by multiple delivery and take-home modules: a Daily Meal Plan subscription with delivery, a Juice Cleanse Kit program, and a Catering Service for events. The company also offers branded merchandise (Grateful Hat) and exclusive limited-time menu collaborations such as the Radhi Devlukia Menu and Medical Medium Menu. Meal delivery and e-commerce functions are integrated into the same platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-In Service 100% plant-based, organic, locally sourced vegan cuisine served at Cafe Gratitude's Larchmont and Venice dine-in locations for individual consumers in Los Angeles.
- Daily Meal Plan Subscription-based plant-based meal delivery program offering regularly delivered vegan meals to subscribers seeking convenient healthy eating at home.
- Daily Juice Cleanse Structured daily juice cleanse program targeting health- and wellness-oriented consumers seeking plant-based juice-based nutrition regimens.
- Juice Cleanse Kit Multi-day packaged juice cleanse kit sold through Cafe Gratitude's online store, allowing customers to undertake a structured cleanse at home.
- Catering Service Plant-based catering service offered by Cafe Gratitude for events and private functions, targeting event organizers and hosts in the Los Angeles area.
- Grateful Hat Branded apparel/lifestyle merchandise item sold through the Cafe Gratitude e-commerce store, extending the brand into retail products beyond food and beverage.
- Radhi Devlukia Menu Limited-time collaborative plant-based menu developed in partnership with Radhi Devlukia, available to dine-in customers as part of Cafe Gratitude's signature collaborative menu program.
- Medical Medium Menu Limited-time collaborative plant-based menu developed in partnership with Medical Medium, available to dine-in customers as part of Cafe Gratitude's signature collaborative menu program.
Companies that use Cafe Gratitude
Customer profileSegments2 records
Ideal customer profiles1 record
Cafe Gratitude technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cafe Gratitude partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Radhi DevlukiacoreExclusive menu collaboration with renowned plant-based cook and best-selling author Radhi Devlukia. The menu is grounded in Ayurvedic principles and inspired by Radhi's Indian heritage and holistic approach to food and self-care. This partnership brings unique wellness-focused menu items to Cafe Gratitude.
- Anthony William (Medical Medium)coreExclusive menu collaboration with Medical Medium Anthony William, creator of the Medical Medium book series. The menu unlocks the untapped power of food, crafted around Anthony William's transformative insights on healing through nutrition. Available via PDF menu download on the website.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Cafe Gratitude competitors and assessment
Company assessmentDirect peers
- Native Foods Cafe: Plant-based restaurant chain offering vegan comfort food with a similar values-driven brand proposition, competing in the same wellness-oriented dining category.
- by CHLOE: Plant-based fast-casual concept offering vegan comfort food, directly comparable in menu philosophy, target demographic, and price-point positioning.
- Veggie Grill: Plant-based fast-casual chain operating multiple locations, directly competing for the same health-conscious, vegan-curious consumer base as Cafe Gratitude with comparable menu positioning and price points.
- Real Food Daily: LA-based plant-based restaurant with a similar menu philosophy and wellness-focused brand, directly competing in the same geographic market and target demographic.
- Beyond Sushi: Plant-based restaurant chain with locations in NYC and other markets, competing in the same vegan dining category with comparable menu innovation.
- Seed Kitchen: LA-based vegan restaurant operating in the same local market with a comparable plant-based, health-focused menu targeting similar customer segments.
Broad incumbents
- Sweetgreen: Large-scale fast-casual chain with an increasingly plant-forward menu; competes for the same health-conscious lunch/dinner occasions with far greater scale, technology, and capital.
- Loving Hut: International vegan restaurant chain with multiple US locations, offering comparable plant-based menu items within a values-driven brand framework.
Emerging players
- Plant Power Fast Food: Vegan fast-food concept with rapid expansion, offering plant-based takes on traditional fast food at scale — adjacent competitor for value-conscious vegan consumers.
Regional players
- Café Flora: Vegetarian/vegan restaurant in Seattle with a comparable full-service plant-based dining model and similar values-driven, wellness-oriented brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cafe Gratitude social profiles
Digital presenceCafe Gratitude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Gratitude leadership team
Management profileNumber of profiles
Profiles1 record
Cafe Gratitude funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Gratitude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Gratitude
What does Cafe Gratitude do?
Cafe Gratitude operates a 100% plant-based, organic vegan restaurant brand serving customers in two Los Angeles locations, alongside a Daily Meal Plan subscription, juice cleanse programs (Daily Juice Cleanse and Juice Cleanse Kit), event catering, and branded merchandise such as the Grateful Hat. The company also offers meal delivery and limited-time collaborative menus with partners including Radhi Devlukia and Medical Medium.
Is Cafe Gratitude a public or private company?
Cafe Gratitude is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cafe Gratitude founded?
Cafe Gratitude was founded in 2003. It employs 251 to 500 people.
Where is Cafe Gratitude based?
Cafe Gratitude is headquartered in San Francisco, United States, in the North America region.
How does Cafe Gratitude make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are meal Delivery & Meal Plans, juice Cleanses, catering Services and merchandise.
Who are Cafe Gratitude's main competitors?
Direct peers on record are Native Foods Cafe, by CHLOE, Veggie Grill, Real Food Daily, Beyond Sushi and Seed Kitchen. Broad incumbents are Sweetgreen and Loving Hut. Plant Power Fast Food is listed as an emerging player. Café Flora is listed as a regional player.
Does Cafe Gratitude have an API?
No public API is recorded for Cafe Gratitude.
What industry is Cafe Gratitude in?
Cafe Gratitude's product category is Vegan/Plant-based Restaurant. Its primary akta.pro industry code is THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness), with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 722511 and its SIC code is 5810.