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Pear Bureau Northwest

Full company profile

uuid0008kmr

Namestring
Pear Bureau Northwest
Legal namestring
Pear Bureau Northwest
Websiteurl
usapears.org
Company typeenum
Private
Founded yearint
1931
Short descriptiontext

Pear Bureau Northwest is a 1931-founded non-profit agricultural marketing organization operating the USA Pears brand to promote, advertise, and develop markets for fresh Pacific Northwest pears through consumer education, retail/foodservice marketing, and international export development funded by grower assessments and USDA programs.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMilwaukie, United States
HQ citystring
Milwaukie
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
agricultural marketing, commodity promotion, fresh produce marketing, consumer education, export market development
Industry1 code
1Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation)
CodeAFAGACALPrimaryYes
NAICS code1 code
  • Fruit and Tree Nut Farming1113
SIC code1 code
  • Agricultural Production-Crops100
Product category
Agricultural Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1USDA Market Development Funding
TypeLicensing Royalties
Description

Pear Bureau Northwest receives funding through the USDA Market Access Program and Foreign Market Development program to expand export possibilities and conduct international market promotion activities for U.S. pears.

capitalpress.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Pear Bureau Northwest is a non-profit agricultural marketing organization that promotes, advertises, and develops markets for fresh pears grown in the Pacific Northwest under the USA Pears brand. The organization provides consumer education on pear varieties, ripeness, nutrition, and recipes through usapears.org and social media, and supports export market development through USDA-funded international promotion activities across multiple global markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • $2.7 million in USDA market development funding secured for fiscal 2026
Product and service8 records
1USA Pears Consumer Marketing & Education Platform
CategoryConsumer marketing platform
Description

A consumer marketing and education platform promoting U.S.-grown pears, providing information on pear varieties, nutrition, recipes, and educational content about pears for retail consumers, foodservice operators, and trade audiences.

2USA Pears Pear Variety Catalog
CategoryConsumer education resource
Description

Showcases multiple Pacific Northwest pear varieties including Bosc, Comice, Concorde, Seckel, Starkrimson, Bartlett, Anjou (green and red), Forelle, and Red Bartlett, each with distinct flavor profiles and characteristics for consumer education.

3USA Pears Pear Education Resource
CategoryConsumer education resource
Description

Educational resources teaching consumers how to choose, ripen, and store pears, including How To Pear guides, fun facts, FAQ, and instructional videos.

4USA Pears Nutrition Resource
CategoryConsumer education resource
Description

Nutritional information and health benefits of pears, including fiber content, dietary guidance, and alignment with health trends.

5USA Pears Recipe Collection
CategoryConsumer content
Description

Recipe collection featuring pears across categories including Special Occasions, Everyday & Easy, Health & Wellness, and Global Flavors.

6USA Pears Retail Marketing Program
CategoryTrade marketing service
Description

Retail partnership program offering point-of-sale materials, in-store promotions, and retail marketing support to U.S. retail grocery stores selling USA Pears.

7USA Pears Foodservice Marketing Program
CategoryTrade marketing service
Description

Foodservice marketing partnerships with restaurants, cafes, and foodservice establishments featuring pear-based menu items and seasonal promotions.

8Export Market Development Program
CategoryInternational market development service
Description

USDA-funded international export market development program for U.S. pears, supporting promotional activities across Canada, Mexico, China, India, the UK, Vietnam, and Central America with $2.7 million in Market Access Program and Foreign Market Development funding for fiscal 2026.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1USDA Foreign Agricultural Service
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-18
Description

Pear Bureau Northwest receives $2.7 million through the USDA Market Access Program and Foreign Market Development program to expand export possibilities and conduct international market promotion activities for U.S. pears across multiple global markets.

Peers8 records
1Washington Apple Commission
TypeDirect peer
Description

Regional USDA-funded marketing organization for Washington apples, structurally and functionally identical to Pear Bureau Northwest - operates under similar federal marketing order structure, same Pacific Northwest footprint, and identical GTM motion through export market development and consumer education.

2California Table Grape Commission
TypeDirect peer
Description

Federally authorized commodity promotion organization for California table grapes that conducts identical activities - USDA MAP/FMD-funded international marketing, consumer education, retail partnerships, and foodservice promotion - making it a directly comparable peer for Pear Bureau Northwest's operating model.

3Hass Avocado Board
TypeDirect peer
Description

National promotion board for Hass avocados operating under a federal marketing order with USDA funding; uses nearly the same playbook of consumer education, nutrition research, and international market development that Pear Bureau Northwest executes for pears.

4Almond Board of California
TypeDirect peer
Description

USDA-funded agricultural promotion organization that markets a single specialty crop through nutrition research, retail programs, and export development - structurally and operationally analogous to Pear Bureau Northwest.

5Cranberry Marketing Committee
TypeDirect peer
Description

Federal marketing order committee promoting cranberries with the same grower-assessment and USDA program funding model, consumer education mandate, and export market development focus as Pear Bureau Northwest.

6National Potato Promotion Board (Potatoes USA)
TypeBroad incumbent
Description

Larger, well-funded USDA commodity promotion board for potatoes with broader consumer reach and bigger budget, providing a benchmark for the scaled-up version of Pear Bureau Northwest's marketing and international development playbook.

7Wild Blueberry Association of North America
TypeDirect peer
Description

Producer-funded association marketing wild blueberries through nutrition messaging, foodservice, and export promotion - a smaller-scale but structurally identical peer to Pear Bureau Northwest.

8California Strawberry Commission
TypeDirect peer
Description

State commission promoting California strawberries via research, trade, and consumer promotion programs; comparable in mandate and agricultural-promotion function though funded and structured at state rather than federal level.

Market position
Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pear Bureau Northwest

Agricultural Marketing Servicesusapears.org

Pear Bureau Northwest is a 1931-founded non-profit agricultural marketing organization operating the USA Pears brand to promote, advertise, and develop markets for fresh Pacific Northwest pears through consumer education, retail/foodservice marketing, and international export development funded by grower assessments and USDA programs.

Pear Bureau Northwest firmographics

Firmographics
Name
Pear Bureau Northwest
Legal name
Pear Bureau Northwest
Website
https://usapears.org
Company type
Private
Founded year
1931
Operating status
Operating
Headcount range
11–50 employees
Short description
Pear Bureau Northwest is a 1931-founded non-profit agricultural marketing organization operating the USA Pears brand to promote, advertise, and develop markets for fresh Pacific Northwest pears through consumer education, retail/foodservice marketing, and international export development funded by grower assessments and USDA programs.
Ownership category
akta.pro rank

Pear Bureau Northwest industry classification

Industry
Product category
Agricultural Marketing Services
NAICS
Fruit and Tree Nut Farming (1113)
SIC
Agricultural Production-Crops (100)
akta.pro primary industry
Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)

Keywords

  • Agricultural marketing
  • Commodity promotion
  • Fresh produce marketing
  • Consumer education
  • Export market development

Where Pear Bureau Northwest is headquartered

Location

Headquarters

HQ city
Milwaukie
HQ country
United States
HQ region
North America

Markets served

Pear Bureau Northwest business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Others

Revenue model

  1. USDA Market Development Funding: Pear Bureau Northwest receives funding through the USDA Market Access Program and Foreign Market Development program to expand export possibilities and conduct international market promotion activities for U.S. pears.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Pear Bureau Northwest product offering

Product offering

Core offering

Pear Bureau Northwest is a non-profit agricultural marketing organization that promotes, advertises, and develops markets for fresh pears grown in the Pacific Northwest under the USA Pears brand. The organization provides consumer education on pear varieties, ripeness, nutrition, and recipes through usapears.org and social media, and supports export market development through USDA-funded international promotion activities across multiple global markets.

Differentiator

Problem solved

Functional benefit

Products and services

  • USA Pears Consumer Marketing & Education Platform A consumer marketing and education platform promoting U.S.-grown pears, providing information on pear varieties, nutrition, recipes, and educational content about pears for retail consumers, foodservice operators, and trade audiences.
  • USA Pears Pear Variety Catalog Showcases multiple Pacific Northwest pear varieties including Bosc, Comice, Concorde, Seckel, Starkrimson, Bartlett, Anjou (green and red), Forelle, and Red Bartlett, each with distinct flavor profiles and characteristics for consumer education.
  • USA Pears Pear Education Resource Educational resources teaching consumers how to choose, ripen, and store pears, including How To Pear guides, fun facts, FAQ, and instructional videos.
  • USA Pears Nutrition Resource Nutritional information and health benefits of pears, including fiber content, dietary guidance, and alignment with health trends.
  • USA Pears Recipe Collection Recipe collection featuring pears across categories including Special Occasions, Everyday & Easy, Health & Wellness, and Global Flavors.
  • USA Pears Retail Marketing Program Retail partnership program offering point-of-sale materials, in-store promotions, and retail marketing support to U.S. retail grocery stores selling USA Pears.
  • USA Pears Foodservice Marketing Program Foodservice marketing partnerships with restaurants, cafes, and foodservice establishments featuring pear-based menu items and seasonal promotions.
  • Export Market Development Program USDA-funded international export market development program for U.S. pears, supporting promotional activities across Canada, Mexico, China, India, the UK, Vietnam, and Central America with $2.7 million in Market Access Program and Foreign Market Development funding for fiscal 2026.

Quantifiable outcome

  • $2.7 million in USDA market development funding secured for fiscal 2026

Companies that use Pear Bureau Northwest

Customer profile

Segments3 records

Ideal customer profiles3 records

Pear Bureau Northwest technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pear Bureau Northwest partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • USDA Foreign Agricultural ServicecoreStrategic or Co-development Partner · 18 February 2026Pear Bureau Northwest receives $2.7 million through the USDA Market Access Program and Foreign Market Development program to expand export possibilities and conduct international market promotion activities for U.S. pears across multiple global markets.

Scale indicators3 records

Pear Bureau Northwest competitors and assessment

Company assessment

Direct peers

  • Washington Apple Commission: Regional USDA-funded marketing organization for Washington apples, structurally and functionally identical to Pear Bureau Northwest - operates under similar federal marketing order structure, same Pacific Northwest footprint, and identical GTM motion through export market development and consumer education.
  • California Table Grape Commission: Federally authorized commodity promotion organization for California table grapes that conducts identical activities - USDA MAP/FMD-funded international marketing, consumer education, retail partnerships, and foodservice promotion - making it a directly comparable peer for Pear Bureau Northwest's operating model.
  • Hass Avocado Board: National promotion board for Hass avocados operating under a federal marketing order with USDA funding; uses nearly the same playbook of consumer education, nutrition research, and international market development that Pear Bureau Northwest executes for pears.
  • Almond Board of California: USDA-funded agricultural promotion organization that markets a single specialty crop through nutrition research, retail programs, and export development - structurally and operationally analogous to Pear Bureau Northwest.
  • Cranberry Marketing Committee: Federal marketing order committee promoting cranberries with the same grower-assessment and USDA program funding model, consumer education mandate, and export market development focus as Pear Bureau Northwest.
  • Wild Blueberry Association of North America: Producer-funded association marketing wild blueberries through nutrition messaging, foodservice, and export promotion - a smaller-scale but structurally identical peer to Pear Bureau Northwest.
  • California Strawberry Commission: State commission promoting California strawberries via research, trade, and consumer promotion programs; comparable in mandate and agricultural-promotion function though funded and structured at state rather than federal level.

Broad incumbents

  • National Potato Promotion Board (Potatoes USA): Larger, well-funded USDA commodity promotion board for potatoes with broader consumer reach and bigger budget, providing a benchmark for the scaled-up version of Pear Bureau Northwest's marketing and international development playbook.

Market position

Customer concentration

Pear Bureau Northwest social profiles

Digital presence

Pear Bureau Northwest financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pear Bureau Northwest leadership team

Management profile

Number of profiles

Profiles2 records

Pear Bureau Northwest funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pear Bureau Northwest M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pear Bureau Northwest

What does Pear Bureau Northwest do?

Pear Bureau Northwest is a non-profit agricultural marketing organization that promotes, advertises, and develops markets for fresh pears grown in the Pacific Northwest under the USA Pears brand. The organization provides consumer education on pear varieties, ripeness, nutrition, and recipes through usapears.org and social media, and supports export market development through USDA-funded international promotion activities across multiple global markets.

Is Pear Bureau Northwest a public or private company?

Pear Bureau Northwest is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Pear Bureau Northwest founded?

Pear Bureau Northwest was founded in 1931. It employs 11 to 50 people.

Where is Pear Bureau Northwest based?

Pear Bureau Northwest is headquartered in Milwaukie, United States, in the North America region.

How does Pear Bureau Northwest make money?

One revenue line is on record: USDA Market Development Funding.

Who are Pear Bureau Northwest's main competitors?

Direct peers on record are Washington Apple Commission, California Table Grape Commission, Hass Avocado Board, Almond Board of California, Cranberry Marketing Committee, Wild Blueberry Association of North America and California Strawberry Commission. National Potato Promotion Board (Potatoes USA) is listed as a broad incumbent.

Does Pear Bureau Northwest have an API?

No public API is recorded for Pear Bureau Northwest.

What industry is Pear Bureau Northwest in?

Pear Bureau Northwest's product category is Agricultural Marketing Services. Its primary akta.pro industry code is AFAGACAL, Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation). Its NAICS code is 1113 and its SIC code is 100.

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Live signals
Capital PressUSDA market development programs to aid apples, other West Coast commoditiesThe USDA announced $212 million in awards from the Market Access Program and Foreign Market Development program to expand export possibilities for U.S. food and agricultural products. Major beneficiaries include the Washington Apple Commission ($5.6 million), California Walnut Commission ($3.7 million), Almond Board of California ($3.4 million plus $336,000), and Pear Bureau Northwest ($2.7 million), among 68 total recipients covering tree fruits, nuts, beef, dairy, potatoes, wine, wheat, and other commodities. The funding will support market promotion activities across international markets including Canada, Mexico, China, India, the UK, Vietnam, and Central America through fiscal 2026 and beyond.PR NewswireHigh in fiber, USA Pears in stores nowPear Bureau Northwest announced the start of the fall 2023 pear harvest season in the Pacific Northwest, with the fresh pear crop estimated at 15.2 million standard box equivalents, consistent with the industry's four-year average. The organic pear harvest is projected at 1.9 million standard box equivalents, representing about 12.5% of the total Northwest crop. The Pacific Northwest region produces 84% of the fresh pear crop in the United States, with over 10 varieties available including Starkrimson, Bartlett, Bosc, and Anjou pears.PR NewswireDELICIOUS USA PEARS IN SEASON NOWPear Bureau Northwest announced that Pacific Northwest growers in Oregon and Washington are harvesting an estimated 16 million standard box equivalents of fresh USA Pears, now available in stores nationwide. Despite a slow start due to prolonged cold and wet spring weather, the crop is on par with the five-year average, bolstered by an extended stretch of dry and warm conditions. The announcement highlights pears' nutritional benefits, including 6 grams of dietary fiber per fruit, and provides storage and ripeness tips for consumers.PR NewswireWorld Pear Day Set For December 1Pear Bureau Northwest, a non-profit marketing organization representing U.S. pear growers in Washington and Oregon, is launching World Pear Day on December 1st as part of National Pear Month celebrations, with the event running for 24 hours starting at 2PM local time in New Zealand. The promotional campaign will feature pop-up sampling events in more than 24 countries including China, the United Arab Emirates, and Mexico, with nearly 500 sampling events in North America alone. The event, now in its third year, aims to connect directly with consumers worldwide and celebrate the ten varieties of pears grown in Washington and Oregon.PR NewswireUSA Pears Announces Official Start of Harvest Season with New Spokesperson, Actress Amy SmartThe 2018 Northwest pear harvest season officially began in early August, with an estimated yield of 900 million pounds of pears from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts, lasting through late September. USA Pears has appointed actress Amy Smart as its official spokesperson for the 2018-19 pear season to promote the ten varieties of pears grown in the Pacific Northwest. Pear Bureau Northwest, a nonprofit marketing organization established in 1931, represents approximately 900 growers producing 88% of all fresh pears grown in the United States.