Gabriel & Co.

What Gabriel & Co. does

Founded in 1989 and headquartered in New York, Gabriel & Co. is a privately held luxury bridal and fashion jewelry designer and manufacturer that sells engagement rings, wedding bands, earrings, necklaces, bracelets, pendants, and men's jewelry across price tiers ranging from sub-$500 sterling silver pieces to 18K gold diamond jewelry exceeding $15,000. Its flagship offering is the Bujukan® collection — handcrafted arcs of gold spheres, mini-cluster diamonds, and chains of gold circles — which doubles as a registered trademark and brand signature. The company maintains in-house artisanal control over design, manufacturing, polishing, and distribution, with each piece shipping with a unique serial number, GIA-verified diamond certification, and digital Certificate of Authenticity, backed by a complimentary Lifetime Warranty requiring 30-day registration.

The business operates a tri-channel distribution model: a direct-to-consumer e-commerce platform at gabrielny.com with free UPS Next Day Air domestic shipping and FedEx International Priority for international orders; a nationwide network of authorized partner retail stores tiered into standard, 'Gabriel Boutique,' and 'Premier Partner' designations; and a dedicated B2B portal (b2b.gabrielny.com) for retailer ordering and account management. Marketing is executed across the Gabriel Blog (content), email, the CJ Affiliate program, social login integration (Facebook, Google), and a celebrity endorsement campaign with Jessica Alba promoting the Bujukan collection. Customer segments are horizontally diversified across bridal (primary), fashion, men's, and gift-occasion buyers, with product depth spanning the Gaby, Lusso, Demure, Silver Edit, Birthstone, Lotus, and Giving Back sub-collections.

Revenue is generated primarily through one-time unit-priced retail and wholesale jewelry sales. The company is privately held with no disclosed parent company, subsidiaries, public ticker, funding rounds, acquisitions, or executive leadership roster in the source data. It operates the Gabriel Love Foundation supporting children's charities including St. Jude Children's Research Hospital, EGPAF, the Organization for Autism Research, Make-A-Wish, and CASA/GAL through a dedicated charitable jewelry collection.

Name

Gabriel & Co.

Legal name

Gabriel & Co.

Website

https://gabrielny.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Founded in 1989 and headquartered in New York, Gabriel & Co. is a privately held luxury bridal and fashion jewelry designer selling engagement rings, wedding bands, and fine jewelry through e-commerce, authorized retailers, and a B2B portal.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fine Jewelry Retail Sales: Gabriel & Co. generates revenue through direct sales of luxury bridal and fashion jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and pendants. Products are sold through e-commerce (gabrielny.com) and authorized partner retail stores. Price points range from under $500 for sterling silver pieces to over $15,000 for premium 18K gold diamond pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gabriel & Co. designs, manufactures, and retails luxury bridal and fashion jewelry including engagement rings, wedding bands, men's jewelry, fine jewelry (rings, earrings, bracelets, necklaces, pendants), birthstone jewelry, and sterling silver collections. Products are sold under signature collections such as Bujukan®, Lotus, Gaby, Lusso, and Demure directly through the brand's gabrielny.com e-commerce store and a nationwide network of authorized partner retailers. Each piece carries a unique serial number linked to GIA-verified diamonds, with digital Certificate of Authenticity, lifetime warranty, and 30-day returns.

Product overview

Gabriel & Co. is a luxury bridal and fashion jewelry designer established in 1989, operating as a single unified brand with multiple product lines centered around fine jewelry. The core portfolio consists of Engagement Rings (offering diverse shapes, styles, and metals across premium collections like Classic, Contemporary, Vintage Inspired, and the signature Lotus), Wedding Rings (women's and men's bands including Classic, Curved, Eternity, and specialty collections), Fine Jewelry (rings, earrings, bracelets, necklaces, and pendants across materials including Yellow Gold, Rose Gold, White Gold, and Sterling Silver), and the flagship Bujukan® Collection (iconic handcrafted gold sphere and diamond jewelry described as the company's most awarded collection). Additional offerings include Men's Jewelry (Facets, Geo, Contemporary, Forged in Love, Vita Ex Morte lines), the Silver Edit (sterling silver collection), Birthstone Jewelry (all 12 months), and charitable Giving Back Jewelry supporting children's charities. The company provides complementary services including Lifetime Warranty, GIA Verified diamonds with unique serial numbers, Certificate of Authenticity, and 30-day free returns.

Differentiator

Problem solved

Functional benefit

Brands

• Bujukan®: The iconic Gabriel Bujukan collection featuring handcrafted arcs of gold spheres, radiant mini-cluster diamonds, and chains of perfect gold circles.
• Gaby
• Lusso
• Demure

Products and services

• Bujukan® Collection The signature fine jewelry collection of Gabriel & Co., featuring handcrafted arcs of gold spheres, radiant mini-cluster diamonds, and chains of perfect gold circles across rings, earrings, bracelets, pendants and necklaces. Marketed as 'Iconic by Design' and as the company's most awarded collection, including a Jessica Alba celebrity ambassador campaign.
• Engagement Rings Luxury bridal engagement rings available in multiple diamond shapes (Round, Oval, Emerald, Princess, Pear, Cushion, Marquise, Radiant, Elongated Cushion), styles (Solitaire, Halo, Hidden Halo, Three Stone, Double Halo, Split Shank, Toi et Moi, Cluster, Wide Band) and metals (White Gold, Yellow Gold, Rose Gold, Two Tone Gold, Platinum). Premium collections include Classic, Contemporary, Vintage Inspired, Lotus, Starlight, and Floral Nouveau, with sapphire, bezel-set, and remount options.
• Wedding Rings Wedding bands for women and men, including Classic Wedding Rings, Curved Wedding Bands, Eternity Wedding Bands, Anniversary Rings, Ring Enhancers, Open Wedding Bands, and Stackable Wedding Rings. Featured collections include Sapphire Wedding Rings, Floral Nouveau Wedding Rings, Victorian Wedding Rings, and Contemporary Wedding Rings. Men's band sub-lines include Facets, Geo, Contemporary, Forged in Love, and Vita Ex Morte.
• Fine Jewelry General category of fashion fine jewelry including Rings (Statement, Promise, Stackable, Cocktail, Birthstone), Earrings (Stud, Hoop, Ear Cuffs, Drop, Birthstone), Bracelets (Tennis, Beaded, Bangle, Birthstone, Anklet), and Necklaces (Cross, Initial, Charm, Birthstone, Pendants) across Yellow Gold, Rose Gold, White Gold, Silver, and Mixed Metal. Featured collections include Gaby, Contemporary, Demure, and Lusso.
• Men's Jewelry Men's jewelry including Necklaces, Pendants, Bracelets, Cufflinks, Rings, Earrings, and Money Clips. Men's Bands sub-collections include Facets, Geo, Contemporary, Forged in Love, and Vita Ex Morte. Metals span Yellow Gold, Silver, Mixed Metal, Rose Gold, and White Gold.
• The Silver Edit (Sterling Silver Collection) Sterling silver jewelry collection positioned as 'Born in New York. Designed for everywhere.', serving as the entry-tier offering for the brand (pieces typically under $500, e.g., 925 Sterling Silver Heart Necklace at $175).
• Birthstone Jewelry Birthstone-themed jewelry spanning all 12 months: Garnet (January), Amethyst (February), Aquamarine (March), Diamond (April), Emerald (May), Pearl (June), Ruby (July), Peridot (August), Sapphire (September), Pink Tourmaline (October), Citrine (November), and Topaz (December). Offered as rings, earrings, bracelets and pendants for personalization and gifting.
• Lotus Collection Premium engagement ring collection featuring lotus-inspired designs, marketed under the tagline 'Lotus of Love' as a differentiated sub-line within the brand's engagement ring catalog.
• Award Winners Collection Curated collection of award-winning and best-selling jewelry pieces, used to surface design-recognized items for customers browsing the brand's most decorated designs.
• Giving Back Jewelry Collection (Gabriel Love Foundation) Charitable jewelry collection where all proceeds support partner charities including St. Jude Children's Research Hospital, the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), the Organization for Autism Research (OAR), Make-A-Wish Foundation, and CASA/GAL. Includes pieces such as the St. Jude Silver Heart of Hope Pendant, EGPAF Silver Twisted Bar Necklace, OAR Silver Huggie Earrings, Make-A-Wish Silver Bracelet, and CASA/GAL Round Pendant Necklace.
• Gaby Collection Women's fine jewelry collection within the broader Gabriel & Co. fine jewelry offering.
• Lusso Collection Women's luxury fine jewelry collection under the Gabriel & Co. brand.
• Demure Collection Women's bracelet collection featuring delicate and refined designs within the Gabriel & Co. fine jewelry assortment.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• St. Jude Children's Research HospitalminorOthersGabriel & Co. partners with St. Jude Children's Research Hospital through the 'Gabriel Love Foundation' charity collection. The St. Jude Silver Heart of Hope Pendant is part of the 'For Children in Need' initiative where all proceeds support the charity partner.
• Elizabeth Glaser Pediatric AIDS Foundation (EGPAF)minorOthersPartnership through the 'Gabriel Love Foundation' with EGPAF. The EGPAF Silver Twisted Bar Necklace is part of the charity collection supporting pediatric AIDS research.
• Organization for Autism Research (OAR)minorOthersPartnership with OAR through the 'Gabriel Love Foundation' charity collection. The OAR Silver Huggie Earrings support autism research programs.
• Make-A-Wish FoundationminorOthersPartnership with Make-A-Wish Foundation through the 'For Children in Need' initiative. The Make-A-Wish Silver Bracelet is part of the Gabriel Love Foundation collection.
• CASA/GALminorOthersPartnership with Court Appointed Special Advocates (CASA) and Guardian ad Litem (GAL) through the Gabriel Love Foundation charity collection. The CASA/GAL Round Pendant Necklace supports advocacy programs for children.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tiffany & Co. Iconic luxury jewelry incumbent (LVMH-owned) with broad engagement, wedding, and fine jewelry assortments. Overlaps with Gabriel & Co.'s premium bridal and 18K gold diamond tiers while operating at much greater global scale.
• Kay Jewelers: Signet-owned mass-market jewelry chain carrying bridal, gold, and fashion jewelry across price points. Comparable to Gabriel & Co. on multi-tier pricing and bridal category presence, though with far broader physical retail footprint.
• Zales: Signet-owned national jewelry chain selling bridal and fashion jewelry across price tiers including sterling silver, gold, and diamond. Comparable to Gabriel & Co. on broad price architecture and bridal category emphasis in physical retail.
• Harry Winston: Luxury high jewelry and bridal brand (part of the Swatch Group historically; now independent) competing at the premium tier. Comparable to Gabriel & Co. on the high-end engagement and diamond jewelry overlap.

Direct peers

• Blue Nile: Online-first bridal and fine jewelry retailer offering engagement rings, wedding bands, and diamond jewelry across price tiers; acquired by Signet Jewelers in 2022. Direct overlap with Gabriel & Co. on DTC bridal assortment and price architecture.
• James Allen: Online engagement ring and bridal jewelry retailer (Signet-owned) with a strong custom-ring configurator. Comparable to Gabriel & Co. on bridal category leadership, customization, and mid-to-premium price tiers.
• Brilliant Earth: Digitally native bridal and fine jewelry retailer emphasizing ethically sourced and lab-grown diamonds. Closely comparable to Gabriel & Co. on bridal focus, ethical positioning, and DTC plus showroom hybrid distribution.

Emerging players

• Mejuri: Direct-to-consumer fine jewelry brand focused on everyday gold and diamond pieces at accessible price points. Comparable to Gabriel & Co. on fine jewelry assortment, DTC strength, and gifting use cases.
• VRAI: Direct-to-consumer lab-grown diamond jewelry brand with bridal focus, vertically integrated cutting and polishing. Comparable to Gabriel & Co. on bridal DTC approach and design-led positioning, though VRAI is differentiated by its lab-grown-only model.
• Hearts On Fire: Diamond jewelry brand specializing in high-cut, branded diamonds sold through independent retail partners. Comparable to Gabriel & Co. on premium diamond positioning and wholesale-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gabriel-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabriel & Co.