Hearts On Fire
Hearts On Fire is a Boston-based premium diamond jewelry brand founded in 1996, wholly owned by Chow Tai Fook Jewellery Group, selling signature hearts-and-arrows diamond jewelry across six collections and a bridal line through DTC e-commerce and authorized jewelers in 11+ countries.
- Company typePrivate
- Founded1996
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hearts On Fire does
Hearts On Fire is a premium diamond jewelry brand founded in 1996 and headquartered in Boston, Massachusetts, operating under the legal entity Hearts On Fire Company, LLC. The company sells modern fine diamond jewelry through six signature collections (DREAM, INSIDE/OUT, VELA, BARRE, AERIAL, LU) plus an engagement and bridal category, with products spanning rings, necklaces, earrings, and bracelets set in 18K yellow, white, and rose gold using VS-clarity diamonds in the G-H color range. The company's core technical differentiator is a proprietary precision diamond cut that produces a signature hearts-and-arrows pattern, marketed under the registered tagline 'The World's Most Perfectly Cut Diamond.' Retail prices span roughly $1,900 to $35,500 per piece.
Hearts On Fire distributes through two primary channels: a direct-to-consumer e-commerce storefront at heartsonfire.com and a global network of authorized retail jewelers. The brand operates in at least eleven markets across the Americas (United States, Canada), Asia Pacific (Australia, Mainland China, Hong Kong SAR, Macau SAR, Taiwan Region), and Southeast Asia (Singapore, Malaysia, Indonesia, the Philippines). Hearts On Fire is wholly owned by Chow Tai Fook Jewellery Group, a publicly listed Hong Kong conglomerate (HK.1929) and one of the world's largest jewelry retailers, which provides supply-chain, capital, and distribution scale advantages an independent operator could not match.
The company's go-to-market blends always-on DTC and retail sales with event-driven clienteling (e.g., a DREAM-collection launch at Just One Eye in Los Angeles), editorial partnerships (Tatler magazine featuring Aryna Sabalenka across Asian editions), and a global 30th-anniversary brand campaign titled 'What's Your Signature?'. Recent technology investments have been limited to third-party WebAR virtual try-on via Kivicube rather than in-house AI/ML development. Revenue is generated almost entirely through one-time purchases of jewelry pieces, with a lifetime manufacturer's warranty supporting long-term brand affinity.
Hearts On Fire firmographics
Firmographics- Name
- Hearts On Fire
- Legal name
- Hearts On Fire Company, LLC
- Website
- https://heartsonfire.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hearts On Fire is a Boston-based premium diamond jewelry brand founded in 1996, wholly owned by Chow Tai Fook Jewellery Group, selling signature hearts-and-arrows diamond jewelry across six collections and a bridal line through DTC e-commerce and authorized jewelers in 11+ countries.
- Ownership category
- akta.pro rank
Hearts On Fire industry classification
Industry- Product category
- Luxury Diamond Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Diamond Jewelry (CRAKAAAA)
- akta.pro secondary industries
- Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal & Engagement Jewelry Retail (CRAKAGAC), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)
Keywords
Where Hearts On Fire is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hearts On Fire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Jewelry Product Sales: Direct-to-consumer sales of diamond jewelry including rings, necklaces, earrings, and bracelets through e-commerce and authorized retail jewelers. Revenue generated from one-time product purchases at various price points from $1,900 to $35,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DREAM Collection pricing range |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Hearts On Fire product offering
Product offeringCore offering
Hearts On Fire designs, manufactures, and sells premium diamond jewelry including diamond engagement rings, wedding bands, necklaces, earrings, and bracelets. The company sells its collections directly to consumers via heartsonfire.com and through a network of authorized independent retail jewelers across the United States and internationally. Its signature diamond cut produces a perfect ring of eight hearts and an eight-arrow pattern, a proprietary standard central to the brand.
Product overview
Hearts On Fire is an international diamond jewelry brand offering modern fine jewelry products. The product portfolio includes six Signature Collections (DREAM, INSIDE/OUT, VELA, BARRE, AERIAL, and LU) featuring diamond jewelry with prices ranging from approximately $1,900 to $35,500. The brand also offers a comprehensive Engagement & Wedding category including engagement rings, wedding bands, and bridal jewelry in multiple style categories (Bold Bride, Classic Bride, Effortless Bride, Modern Bride). Core jewelry products span rings, necklaces, earrings, and bracelets crafted with 18K gold (yellow, white, rose) and G-H color range, VS clarity diamonds. Products feature signature design elements such as convertible/multi-wear functionality and innovative flip mechanisms. The company operates an e-commerce platform at heartsonfire.com with operations in the US, Canada, Australia, China, Hong Kong, and Taiwan.
Differentiator
Problem solved
Functional benefit
Brands
- DREAM Collection: Signature collection featuring cosmic-themed jewelry pieces inspired by celestial elements.
- INSIDE/OUT Collection
- VELA Collection
- BARRE Collection
- AERIAL Collection
- LU Collection
Products and services
- DREAM Collection A signature Hearts On Fire diamond jewelry collection of premium rings, necklaces, and other pieces crafted using the brand's signature diamond cut.
- INSIDE/OUT Collection A signature Hearts On Fire diamond jewelry collection featuring designs intended to be visible from multiple angles.
- VELA Collection A signature Hearts On Fire diamond jewelry collection within the brand's premium portfolio.
- BARRE Collection A signature Hearts On Fire diamond jewelry collection within the brand's premium portfolio.
- AERIAL Collection A signature Hearts On Fire diamond jewelry collection within the brand's premium portfolio.
- LU Collection A signature Hearts On Fire diamond jewelry collection within the brand's premium portfolio.
- Diamond Engagement Rings Premium diamond engagement rings crafted using the Hearts On Fire signature diamond cut, targeted at bridal consumers.
- Diamond Necklaces Premium diamond necklaces offered as part of Hearts On Fire's core jewelry assortment.
- Diamond Earrings Premium diamond earrings offered as part of Hearts On Fire's core jewelry assortment.
- Diamond Bracelets Premium diamond bracelets offered as part of Hearts On Fire's core jewelry assortment.
Companies that use Hearts On Fire
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Hearts On Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hearts On Fire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- A Diamond is Forever CampaigncoreHearts On Fire participated in the 'A Diamond is Forever' natural diamond marketing campaign, partnering with Tatler magazine for editorial features showcasing natural diamond jewelry to affluent Asian consumers. World No. 1 tennis player Aryna Sabalenka appeared on the January double cover featuring Hearts On Fire pieces styled with haute couture.
- Just One Eye BoutiqueminorJust One Eye luxury boutique in Los Angeles hosted a clienteling event to celebrate the launch of Hearts On Fire's DREAM collection, coinciding with the brand's 30th anniversary.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hearts On Fire competitors and assessment
Company assessmentDirect peers
- Tacori: Premium bridal and diamond jewelry brand with signature craftsmanship and signature-cut diamonds; competes head-to-head with Hearts On Fire in the engagement ring and bridal category with similar price architecture.
- Verragio: Luxury bridal jewelry designer with signature setting techniques and high-end engagement rings; directly comparable product mix, price points, and authorized-retailer distribution model.
- Simon G. Jewelry: Designer of bridal and fashion diamond jewelry with a focus on signature craftsmanship; competes in the same bridal and diamond jewelry category through authorized retailers.
- Ritani: Online-first bridal and diamond jewelry retailer that pairs e-commerce with a network of local jewelers; comparable in marrying digital bridal discovery with in-store fulfillment.
- Blue Nile: Online diamond jewelry retailer (owned by Signet Jewelers) with strong bridal and engagement-ring focus; directly comparable on DTC diamond jewelry commerce model.
- Brilliant Earth: Online fine jewelry retailer specializing in bridal and ethically sourced diamonds; comparable premium bridal positioning with a digital-first GTM model.
- Kwiat: Heritage fine diamond jewelry house with signature cuts and bridal focus; comparable premium price architecture and emphasis on cut quality as a brand pillar.
Broad incumbents
- Tiffany & Co. Iconic luxury diamond jewelry brand (owned by LVMH) with global flagship retail; competes with Hearts On Fire in bridal and fine diamond jewelry at the high end but with much broader scale and assortment.
- Harry Winston: Ultra-luxury diamond and high-jewelry house (within Swatch Group's jewellery division); overlaps with Hearts On Fire's premium diamond positioning but extends well into haute joaillerie.
- Forevermark (De Beers): De Beers Group's natural-diamond jewelry brand emphasizing cut, color, and clarity standards; directly comparable natural-diamond value proposition and bridal market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hearts On Fire social profiles
Digital presenceHearts On Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearts On Fire leadership team
Management profileNumber of profiles
Profiles3 records
Hearts On Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearts On Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearts On Fire
What does Hearts On Fire do?
Hearts On Fire designs, manufactures, and sells premium diamond jewelry including diamond engagement rings, wedding bands, necklaces, earrings, and bracelets. The company sells its collections directly to consumers via heartsonfire.com and through a network of authorized independent retail jewelers across the United States and internationally. Its signature diamond cut produces a perfect ring of eight hearts and an eight-arrow pattern, a proprietary standard central to the brand.
Is Hearts On Fire a public or private company?
Hearts On Fire is a private company. It is classified as corporate owned and is currently operating.
When was Hearts On Fire founded?
Hearts On Fire was founded in 1996. It employs 101 to 250 people.
Where is Hearts On Fire based?
Hearts On Fire is headquartered in Boston, United States, in the North America region.
How does Hearts On Fire make money?
One revenue line is on record: jewelry Product Sales.
Who are Hearts On Fire's main competitors?
Direct peers on record are Tacori, Verragio, Simon G. Jewelry, Ritani, Blue Nile, Brilliant Earth and Kwiat. Broad incumbents are Tiffany & Co., Harry Winston and Forevermark (De Beers).
Does Hearts On Fire have an API?
No public API is recorded for Hearts On Fire.
What industry is Hearts On Fire in?
Hearts On Fire's product category is Luxury Diamond Jewelry. Its primary akta.pro industry code is CRAKAAAA, Diamond Jewelry, with a secondary code of CRAKACAD, Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets). Its NAICS code is 458310 and its SIC code is 3911.