Yelo Drive

Name

Yelo Drive

Legal name

Al-Wefaq Transportation Solutions

Website

https://iyelo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Car Rental & Vehicle Leasing

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

OEM / Captive Car Subscription Programs (THADACAA), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Car rental services
• Vehicle leasing solutions
• Monthly car subscriptions
• Corporate fleet management
• Mobility solutions

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Car Rental: Daily car rental services with tiered pricing across economic, premium, luxury, SUV categories. Revenue generated per rental day with mileage limits and optional add-ons like Open Kilometers and Yelo Shield Plus.
2. Monthly Car Subscriptions: Flexible monthly subscription plans starting from SAR 1496, including full maintenance, comprehensive insurance, and 24/7 support. Cancel anytime with no financial penalties.
3. Long-term Corporate Leasing: Business solutions offering 1-3 year lease terms with fixed monthly costs, full warranty, fleet tracking, tax benefits, and no depreciation costs for corporate customers.
4. Yelo Limousine: Premium chauffeur and limousine services for official events, conferences, and luxury transportation needs.
5. Car Sales: Dealership service selling cars from existing fleet to customers, accessed through sales portal and social media channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yelo Drive operates a digital-first car rental and vehicle leasing platform offering daily rentals, monthly subscriptions, and long-term corporate leases across multiple MENA markets and Switzerland. The company provides access to a diversified fleet spanning economy through luxury and sports vehicles through its mobile applications, corporate fleet management portal, and 90+ physical branches. It serves both individual consumers seeking flexible short-term mobility and corporate clients requiring managed fleet solutions, complemented by a chauffeur-driven limousine sub-brand and a used-car sales center.

Product overview

Yelo Drive operates a multi-channel car rental and mobility platform across Saudi Arabia, UAE, Egypt, Morocco, Oman, and Switzerland, with over 90 branches in Saudi Arabia alone plus international locations. The core offering is the Yelo Fleet (daily car rental) supplemented by three principal subscription/rental models: Monthly Subscription (starting SAR 1496/month with full maintenance and insurance), Long-Term Corporate Lease (1-3 year terms with fleet management portal), and standard daily rentals. The Yelo App serves as the primary digital channel for booking execution and fleet management. Add-on services include Yelo Shield Plus (premium insurance), Open Kilometers (unlimited mileage), Shipping Between Cities (intercity transport), Airport Rental, Corporate Rentals, Government Rentals, Amyali Loyalty Program (multi-tier with up to 25% discount), Mobile Maintenance, and Navigation System. The company operates two sub-brands: Yelo Limousine (premium chauffeur service) and Yelo Car Sale Center (vehicle sales). The fleet exceeds 27,000 vehicles spanning economy, premium, luxury, SUV, pickup, and mini-van segments from brands including Mercedes, BMW, Lexus, Chevrolet, Hyundai, Ford, Genesis, and Changan.

Differentiator

Problem solved

Functional benefit

Brands

• Yelo Limousine: Luxury limousine service offered by Yelo
• Yelo Shield Plus
• Amyali
• Yelo Business Solutions
• Yelo Franchise Program

Products and services

• Yelo Fleet (Daily Car Rental)

Quantifiable outcome

• 27,000+ cars in fleet
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Al-Futtaim BYD Saudi ArabiacoreStrategic or Co-development Partner · 1 March 2026Strategic MoU signed to develop advanced mobility solutions, including integrating hybrid vehicles and launching initiatives supporting Saudi Arabia's sustainable transport transformation.
• Wallan Trading Company (Geely)majorStrategic or Co-development Partner · 1 December 2023Groundbreaking collaboration with Wallan Trading Company, the exclusive agent of Geely cars in Saudi Arabia, for fleet expansion and vehicle supply.
• Al Manahil International (Nissan)majorStrategic or Co-development PartnerRenewed partnership with Al Manahil International, Nissan agents in Saudi Arabia. Yelo purchased 200 new Nissan Sunny cars as part of fleet expansion strategy.
• Al-Waalan and TaajeermajorStrategic or Co-development PartnerTwo purchase agreements signed for 2500 Geely and MG vehicles added to the fleet, demonstrating significant vehicle supply partnerships.
• Ibrahim Al-Gefaly and Brothers Co. (Mercedes-Benz)majorStrategic or Co-development PartnerDeal to import 100 Mercedes A-Class vehicles to join Yelo's fleet. Mercedes-Benz agent in the Kingdom partnership announced at Yelo headquarters in Riyadh.
• BMWmajorStrategic or Co-development PartnerStrategic partnership with BMW providing luxury vehicles for Yelo's premium fleet offerings to customers.
• Fursan (Loyalty Partner)minorGTM or Marketing PartnerFursan loyalty program integration allowing points transfer based on membership tiers (Green, Silver, Golden) with conversion rates for car rental discounts.
• Mobaili (Loyalty Partner)minorGTM or Marketing PartnerMobaili points integration allowing customers to use 4000 Mobaili points for SAR 100 discount on Yelo rentals (minimum SAR 100 contract), earning 1 Mobaili point per SAR 3 spent.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• UCar (United International Transportation Co.):
• Theeb Rent a Car: Major Saudi Arabian car rental company operating a comparable daily/monthly rental and leasing model across Saudi cities and airports. Most direct domestic competitor to Yelo with similar target segments (individual travelers, corporates, government).
• Hanco Rent A Car: Established Saudi car rental operator offering short- and long-term rentals across Saudi Arabia with airport presence. Directly competes with Yelo for individual, corporate, and pilgrim (Hajj/Umrah) customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YeloDrive
• YouTubeyoutube.com/channel/UC-63qjJCB4LOw_4j8Nk5dmg
• Facebookfacebook.com/YeloDrive
• LinkedInlinkedin.com/company/yelodrive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelo Drive