Theeb Rent a Car

What Theeb Rent a Car does

Theeb Rent a Car Company is a Saudi Arabia-based, publicly listed (Tadawul: 4261) car rental and mobility services provider founded in 1991 in Riyadh. The company operates the country's largest car rental platform by fleet size and branch count, with more than 45,000 vehicles deployed across 72+ branches nationwide, including 14 branches at international and regional airports (Jeddah, Riyadh, Dammam, Abha, Taif, Jizan, Tabuk, Hail, Najran, Al Baha, Al Qassim and NEOM). Service lines span short-term daily rentals (economy through luxury and EV tiers such as Lucid and Mercedes S-Class), long-term corporate leasing through the Theeb Business segment, dedicated corporate accounts (HungerStation, SABIC, Aramco), used vehicle sales from a Dammam showroom, and ancillary services including Msafat unlimited mileage, 24/7 roadside assistance, chauffeur-driven Limo Service, cross-border authorization covering GCC countries and Jordan, and accessibility vehicles (Rahaa). Technologically, the platform is delivered through a proprietary booking, fleet management and membership system exposed via theebonline.com and native iOS/Android apps, with a multi-tier loyalty program (Bronze, Silver, Golden, Diamond, Ata'a) interoperable with AlFursan and Qitaf points.

The revenue model combines transaction-based daily rentals (rates from SAR 125/day for economy to SAR 3,800/day for premium), recurring multi-year long-term lease contracts (subscription-like revenue recognized over contract life), managed corporate fleet services, and one-time used vehicle sales. Pricing is set by vehicle category, rental duration and membership tier, with corporate and B2B pricing negotiated through Theeb Business. GTM is multi-channel: direct-to-consumer via website/app and branch walk-ins, sales-led enterprise motion for B2B fleet deals, and event/sponsorship-driven local brand marketing (sports clubs Al-Shabab, Al-Fateh, Al-Fath, Al-Shuala; CSR through Theeb Al Kheir; Saudi Padel Federation). The company is family-controlled (Chairman Mohammed Ahmad Al-Theeb; Managing Director Naif Mohammed Ahmad Al-Theeb), ISO certified (9001:2015, 14001:2015, 45001:2018) and Great Place to Work certified, with 1,800+ employees and capital of SAR 659,715,040 following its March 2021 IPO.

Name

Theeb Rent a Car

Legal name

Theeb Rent A Car Co.

Website

https://theebonline.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Theeb Rent a Car is Saudi Arabia's largest car rental company, operating 72+ branches and a 45,000+ vehicle fleet to provide short-term daily rentals, long-term corporate leasing, and used vehicle sales since 1991.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet management
• Short-term rentals
• Used car sales

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short-term Vehicle Rental: Daily rental of vehicles to individual and corporate customers through branch network. Revenue recognized upon vehicle return with pricing based on vehicle category, insurance type, and additional services.
2. Long-term Fleet Leasing: Multi-year vehicle lease contracts with corporate clients (e.g., HungerStation SAR 110.4M contract, SAR 106.75M addendum). Vehicles delivered in batches with revenue recognized gradually from implementation date.
3. Corporate Fleet Solutions: Customized fleet management services for businesses including vehicle provision, insurance, maintenance, and tracking systems. Revenue from dedicated enterprise accounts.
4. Used Vehicle Sales: Sale of company-owned used vehicles from operational fleet, including used car sales showroom in Eastern Region.
5. Membership and Loyalty Program: Membership subscription benefits including discounts on rentals, extra free mileage, and additional hours. Revenue from increased rental volume through loyalty program engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Theeb Rent a Car provides short-term daily vehicle rentals and long-term vehicle leasing to individual consumers and corporate clients across Saudi Arabia through 72+ branches and 45,000+ vehicles. The company also operates corporate fleet management services (Theeb Business), a multi-tier customer loyalty program (Theeb Membership), used vehicle sales, and ancillary mobility services such as chauffeur-driven limo service, 24/7 roadside assistance, and cross-border travel authorization across GCC countries and Jordan.

Product overview

Theeb Rent a Car is a car rental company that operates as a single unified service platform offering short-term vehicle rentals, long-term leasing, and related mobility services across Saudi Arabia. The core product is the Theeb Rent a Car service, supported by Theeb Business for corporate clients. Additional offerings include the Theeb Membership loyalty program with tiered benefits (Bronze, Silver, Golden, Diamond, Ata'a), add-on services such as Msafat (unlimited mileage), Roadside Assistance, Limo Service, Cross-Border Travel authorization, and Theeb Maintenance Centers. The company also offers used car sales and maintains the Theeb Al Kheir CSR programme. The product ecosystem spans consumer self-service booking, corporate account management, loyalty rewards redemption, and ancillary services like chauffeur-driven vehicles and accessibility-equipped cars.

Differentiator

Problem solved

Functional benefit

Products and services

• Theeb Rent a Car Core short-term and long-term vehicle rental service operated through a network of over 70 branches across Saudi Arabia, including 14 airport locations, serving individual consumers and corporate customers.
• Theeb Business

Quantifiable outcome

• Fleet size of 45,000+ vehicles serving customers across 72 branches
• +2 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• HungerStationcoreStrategic or Co-development Partner · 15 July 2026Vehicle lease contract expansion valued at SAR 106.75 million addendum to previously signed SAR 110.4 million contract (December 2025). Vehicles delivered in batches over first six months from implementation date. Financial impact expected from first half of 2027.
• Trawwf AssociationminorGTM or Marketing Partner · 25 February 2026Sponsorship partnership for orphan care and support programs.
• Toukilat Al-Jazira (Ford)minorOthers · 18 February 2026Fleet supply partnership for Ford Taurus 2026 vehicles. First fleet delivery of new Ford Taurus 2026 models.
• Mohamed Yousuf Naghi Motors (Range Rover)minorOthers · 28 January 2026Fleet partnership for Range Rover 2026 vehicles. First fleet of 2026 Range Rover vehicles.
• Tawuniya Cooperative InsurancecoreStrategic or Co-development Partner · 25 January 2026Strategic vehicle insurance partnership providing comprehensive coverage for Theeb fleet and customers.
• Lajlehum AssociationminorGTM or Marketing Partner · 19 January 2026Support for people with disabilities empowerment programs.
• Saudi Padel FederationminorGTM or Marketing Partner · 16 October 2025Sponsorship partnership including Theeb Elite Padel Cup tournament and related events.
• Al-Zelfi Dates and Agricultural Products FestivalminorGTM or Marketing Partner · 14 September 2025Sponsorship of agricultural festival supporting local community.
• Wa'lan Trading CompanycoreOthers · 1 September 2025Major fleet supply agreement for more than 2,300 vehicles with 2026 models.
• Al-Shabab Club (Disabilities Center)minorGTM or Marketing Partner · 20 July 2025Sponsorship of 17th edition of summer center for persons with disabilities.
• Al-Layth Al-LameaminorStrategic or Co-development Partner · 12 July 2025Strategic partnership and new cooperation agreement.
• Al-JomaihminorOthers · 20 April 2025Fleet enhancement partnership for 2026 model vehicles.
• NajmminorStrategic or Co-development Partner · 9 January 2025Joint cooperation to enhance car rental and vehicle repair services.
• Shabab ClubminorGTM or Marketing Partner · 10 November 2024Golden sponsor partnership.
• Shaizer Energy SolutionsminorStrategic or Co-development Partner · 2 July 2023Joint cooperation agreement for energy solutions.
• Ehsan PlatformminorGTM or Marketing Partner · 16 April 2022Charitable partnership donating one riyal for every rental contract to support orphans through the Ehsan platform.
• AlFursanminorGTM or Marketing PartnerLoyalty program partnership allowing Theeb members to redeem points for AlFursan airline miles.
• QitafminorGTM or Marketing PartnerLoyalty program partnership enabling members to earn and redeem Qitaf points at all Theeb branches.
• Al-Shabab ClubminorGTM or Marketing PartnerSports club sponsorship including summer center for persons with disabilities.
• Al-Fateh ClubminorGTM or Marketing PartnerSports sponsorship partnership.
• Al-Fath ClubminorGTM or Marketing PartnerSports sponsorship as main partner.
• Al-Shuala ClubminorGTM or Marketing PartnerSports sponsorship as golden sponsor.
• Bassma AssociationminorGTM or Marketing PartnerAnnual sponsorship renewal for orphan care.
• Ikhwan AssociationminorGTM or Marketing PartnerPartnership renewal for orphan care support.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Key Rent a Car (UAE): UAE-headquartered rental company with GCC expansion including Saudi Arabia; comparable regional short-term and long-term rental model in the same geographic category as Theeb.
• Budget Rent a Car (Saudi franchise): Global Budget brand franchise operations in Saudi Arabia and broader GCC region; competes with Theeb on airport-based daily rentals and corporate accounts in markets where Theeb also operates.

Broad incumbents

• Hertz Global Holdings: Global car rental giant with operations across 150+ countries; comparable to Theeb as a direct self-drive car rental operator with short-term daily rentals, long-term leasing via Hertz Leasing, and airport branch network serving travelers.
• Avis Budget Group: Owner of Avis, Budget, and Zipcar brands globally; directly comparable to Theeb in airport-based daily rentals and corporate accounts, with established GCC presence through franchise partners.
• Enterprise Rent-A-Car: World's largest rental company with broad short-term and corporate fleet leasing; comparable to Theeb on airport rentals, long-term leasing, and corporate account management models.
• Sixt SE: European-headquartered rental and leasing company with premium fleet positioning and growing Middle East presence; comparable on luxury/premium vehicle offerings (Mercedes, BMW) similar to Theeb's premium tier.
• Europcar Mobility Group: Major European rental and leasing operator with mid-market and corporate positioning; comparable to Theeb's Theeb Business corporate leasing segment and traditional daily rental model.

Direct peers

• Lumi Rental (Al Rajhi Subsidiaries): Saudi Arabia-based car rental company owned by Al Rajhi; competing directly with Theeb in the Saudi self-drive rental market with overlapping branch coverage and similar short-term/long-term rental offerings.
• Hanco Rent a Car: Saudi Arabian car rental company operating in major Saudi cities; directly competes with Theeb on short-term rentals, airport locations, and corporate fleet services within the domestic market.
• Al Wafeer for Transport: Saudi-based car rental and transport services company with a presence in Riyadh, Jeddah, and Dammam; competes head-to-head with Theeb on daily and long-term rentals in the same domestic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theeb Rent a Car