What OPAL Aesthetics does

OPAL Aesthetics is a private, subspecialty oculoplastic and cosmetic facial surgery practice based in Atlanta, Georgia, founded in 2012 and operating under the EyeSouth Partners network. The practice is staffed by two fellowship-trained oculoplastic surgeons (Dr. Kristina Price, Medical Director, and Dr. Pooja Mally) and a licensed medical esthetician (Abby Heifner) with more than 14 years of experience, supported by administrative staff. It operates two clinic locations (East Cobb/Marietta and Johns Creek/Duluth) serving patients across the greater North Atlanta metropolitan area, with physician referrals from optometrists and general ophthalmologists supplementing direct patient acquisition.

The practice delivers an integrated service offering organized around four core lines: Oculoplastics (functional and cosmetic eyelid surgery including blepharoplasty, ptosis repair, and periocular reconstruction), Injectables (neuromodulators such as Botox, Dysport, and Daxxify plus dermal fillers from Allergan, Revance, and Galderma), Facelift (brow and forehead lifts), and Facial Services (laser and energy-based treatments including Halo Pro, Broadband Light, SkinTyte, Micro/Nano Laser Peel, and Morpheus 8). Treatment protocols combine surgical, injectable, and energy-based modalities in layered regimens tailored to patient anatomy and desired downtime. A complementary medical-grade skincare retail program includes Revision, SkinCeuticals, iS Clinical, Obagi, EltaMD, and Latisse products.

Revenue is generated from professional medical services split between insurance-covered functional procedures and self-pay elective cosmetic work. The practice accepts all major insurance carriers including Medicare, Medicaid, Aetna, Blue Cross Blue Shield, Cigna, Coventry, Humana, Kaiser, WellCare, TRICARE, and UnitedHealthcare, and offers financing options and in-house payment plans for non-covered services. Go-to-market relies on direct patient consultations, physician referrals, patient testimonials, before-and-after galleries, content marketing via blog and social media (Instagram, Facebook, Twitter), and earned media through repeated Top Doctor recognitions. No revenue, funding, or valuation figures are publicly disclosed.

Name

OPAL Aesthetics

Legal name

OPAL Aesthetics

Website

https://opalatlanta.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

OPAL Aesthetics is a private Atlanta-metro oculoplastic and cosmetic facial practice serving North Atlanta patients through two clinic locations. Two fellowship-trained surgeons deliver eyelid surgery, injectables, brow lifts, and energy-based facial rejuvenation, supported by an EyeSouth Partners referral network.

Ownership category

akta.pro rank

Product category

Oculoplastic and Cosmetic Facial Surgery

NAICS

Ophthalmic Goods Manufacturing (339115), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Oculoplastics & Orbital Surgery (HLAKAKAI)

akta.pro secondary industry

Neuro-Ophthalmology (HLAKAKAH)

Keywords

• Oculoplastic surgery services
• Facial aesthetic treatments
• Cosmetic injectable services
• Eyelid and orbital surgery
• Medical aesthetics practice

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Medical Services: Revenue generated from oculoplastic surgical procedures, cosmetic facial treatments, injectable aesthetics, and laser/energy-based facial services. Includes both functional/reconstructive procedures (often insurance-covered) and elective cosmetic procedures (patient-paid).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

OPAL Aesthetics is a subspecialty medical practice delivering oculoplastic surgery (blepharoplasty, ptosis repair, eyelid malposition correction, periocular reconstruction), cosmetic injectables (neuromodulators and dermal fillers), brow/forehead lifts, and laser/energy-based facial rejuvenation services. The practice combines functional and cosmetic periocular care with a medical-grade skincare retail line for adult patients in the greater Atlanta metropolitan area.

Product overview

OPAL Aesthetics is a subspecialty oculoplastic and cosmetic facial practice that combines reconstructive ophthalmic surgery with aesthetic procedures. The practice operates as a unified service offering centered on periocular and facial rejuvenation, featuring three core service lines: Oculoplastics (surgical eyelid procedures), Injectables (neuromodulators and dermal fillers), and Facial Services (laser/light-based treatments). The practice also offers a complementary medical-grade skincare retail line featuring products from Revision Skincare, SkinCeuticals, iS Clinical, Obagi, EltaMD, and Latisse. The treatment technology portfolio includes advanced laser and energy-based devices from Sciton (Halo Pro, BBL, SkinTyte, Micro/Nano Laser Peel) and InMode (Morpheus 8), which are used in conjunction with surgical and injectable services to provide integrated, layered treatment approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Oculoplastics Functional and cosmetic eyelid surgery including upper and lower blepharoplasty, ptosis repair, eyelid malposition correction (ectropion, entropion), periocular reconstruction, orbital surgery, tearing disorder management, and skin cancer reconstruction, performed by fellowship-trained oculoplastic surgeons for adult patients.
• Injectables Neuromodulators (Botox, Dysport, Daxxify) for dynamic wrinkle reduction and dermal fillers (Allergan, Revance, Galderma product lines) for volume restoration, facial contouring, scar reduction, and lip augmentation, delivered to adult cosmetic patients by board-certified oculoplastic surgeons.
• Facelift and Brow Lift Surgical facial rejuvenation procedures including eyebrow lifts, forehead lifts, and combination procedures paired with eyelid surgery, designed to deliver balanced, natural-looking periocular and upper-face results for adult cosmetic patients.
• Facial Services (Laser and Light-Based Skin Treatments) Laser and light-based skin treatments including Halo Pro hybrid fractional laser, Broadband Light (BBL) therapy, SkinTyte, Micro Laser Peel, NanoLaserPeel, and Morpheus 8 radiofrequency microneedling, paired with medical-grade skincare consultations for adult patients seeking non-surgical skin rejuvenation.
• Broadband Light (BBL) Therapy Multi-wavelength light therapy addressing redness, rosacea, sun damage, acne, unwanted hair, and uneven skin tone and texture with minimal downtime, delivered as part of the practice's laser facial services.
• SkinTyte Infrared Skin Tightening Infrared light-based non-invasive skin tightening treatment using heat to stimulate collagen production and improve mild to moderate skin laxity on face and body.
• Halo Pro Hybrid Fractional Laser Sciton Halo Pro hybrid fractional laser combining ablative and non-ablative wavelengths for customizable treatment of wrinkles, scars, sun damage, enlarged pores, and brown spots.
• Morpheus 8 Radiofrequency Microneedling Radiofrequency microneedling technology delivering RF energy through microneedles for deeper collagen remodeling, tightening, and improvement of wrinkles, scars, stretch marks, and irregular texture.
• Micro Laser Peel and NanoLaserPeel Sciton Micro Laser Peel removes superficial skin layers at adjustable depths to refine texture, tone, and fine lines; NanoLaserPeel is a gentler lunchtime resurfacing option refining fine lines, tone, and brightness with minimal downtime.
• Medical-Grade Skincare Retail Retail of medical-grade skincare product lines including Revision (Nectifirm, Intellishade, Hydrating Serum, D.E.J. eye cream), SkinCeuticals, iS Clinical, Obagi, EltaMD, and Latisse, providing patients with pharmaceutical-grade anti-aging, antioxidant, and therapeutic regimens to complement in-office procedures.

Quantifiable outcome

• Patients report improved vision clarity and eye comfort following ptosis repair and eyelid surgery
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EyeSouth PartnerscoreStrategic or Co-development PartnerOPAL Aesthetics is an EyeSouth Partners practice, integrating cosmetic and reconstructive services within a broader eye-care network. EyeSouth Partners is a network of ophthalmology practices in the southeastern United States. This affiliation enables coordination with comprehensive ophthalmology practices and surgery centers for more complex operative needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Thomas Eye Group: Multi-location Georgia ophthalmology and optometry group serving Metro Atlanta. Comparable for general ophthalmology-driven referral flow that funnels oculoplastic cases, with overlap in clinical catchment areas such as Johns Creek and Duluth.
• Milan Eye Center: Multi-subspecialty ophthalmology and oculoplastic surgery practice headquartered in the Atlanta metro with offices across Georgia. Direct overlap with OPAL on oculoplastic surgery, ptosis repair, and periocular cosmetic services in the same regional market.
• Marietta Eye Clinic: Established Marietta-based multi-specialty eye-care practice operating in the same northwest Atlanta corridor as OPAL. Competitor for oculoplastic referrals and overlapping patient base; broader ophthalmology mix rather than dedicated aesthetic subspecialty.

Broad incumbents

• EyeSouth Partners: Southeastern U.S. ophthalmology platform and OPAL's strategic affiliate. Provides shared back-office, referral coordination, and surgery-center access; comparable as a parent-network and as a competitor for acquisition and integration of additional oculoplastic specialists.

Direct peers

• Ideal Image: National medical-aesthetics chain offering neuromodulators, dermal fillers, laser hair removal, and skin rejuvenation across roughly 150+ locations. Directly comparable to OPAL Aesthetics on cash-pay injectables and laser-based services, though differentiated by OPAL's physician-led oculoplastic subspecialty and insurance-billable surgical arm.
• Rejuvé Med Spa: Physician-supervised medical spa in the Atlanta area offering injectables, laser treatments, and skin rejuvenation comparable to OPAL's Facial Services line. Competes for the same affluent cosmetic patient demographic across north Atlanta.
• LaserAway: Large national aesthetics chain operating in Atlanta offering injectables, laser hair removal, body contouring, and skin rejuvenation. Directly comparable on cash-pay laser and injectable services, though not a surgical subspecialty.
• SkinSpirit: Medical aesthetics provider known for injectable, laser, and skin-rejuvenation services with a clinician-led model. Comparable to OPAL on treatment menu and patient demographic, although SkinSpirit does not perform oculoplastic or facial plastic surgery.
• Vargas Face and Skin Center: Atlanta-area practice combining facial plastic surgery, injectables, and laser-based skin rejuvenation. Direct competitor for cosmetic eyelid surgery, brow lifts, and energy-based facial services within the same North Atlanta geographic footprint.

Others

• Bosley: National hair-restoration and aesthetics brand with adjacent cosmetic offerings. Thematically comparable as a medical-aesthetics consumer brand but does not directly compete in oculoplastic surgery or laser skin resurfacing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/opalaesthetics
• Facebookfacebook.com/OpalAesthetics
• Instagraminstagram.com/opalaesthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPAL Aesthetics