The Family Office

What The Family Office does

The Family Office is a Bahrain-headquartered, GCC-focused wealth management firm founded in 2004 that serves high-net-worth and ultra-high-net-worth individuals and families seeking exposure to institutional-grade private market alternatives. The firm constructs diversified portfolios across private equity, private debt, real estate, financials, and infrastructure, distributed across four risk-tiered solutions (Liquid, Yielding, Balanced, Growth) with Shariah-compliant variants vetted by an external scholar panel. It also offers direct private market investments and access to offshore structuring providers for trusts, foundations, and family office vehicles.

The firm's technology stack centers on a self-service digital investment platform (my.tfoco.com) that combines investor profiling, portfolio building, 10-year performance simulation, and a flexible 'Invest Now Pay Later' payment feature with a 25% minimum upfront commitment. Supporting products include the Financial Goal goal-based investing platform and mobile app (launched December 2024 and September 2025 respectively), a Marketplace for secondary trading of illiquid private market holdings, and Wealth Mermaid, an AI-powered bilingual (English/Arabic) voice-and-text wealth assistant developed in-house and reviewed by Microsoft. The All In One Plus digital dashboard, operated by sister firm All-In-One-Plus AG, extends asset visibility across entities.

The revenue model is built on recurring management fees on a $2.3B AUM base (as of January 2026), supplemented by performance fees on growth-oriented portfolios, with the firm serving only 'accredited investors' under a $300,000 minimum investment threshold. Distribution is hybrid: dedicated financial advisors across licensed offices in Manama, Dubai, Riyadh, and Kuwait, combined with the digital self-service platform, a flagship 'Investing Is a Sea' summit, executive webinars, and a referral program. Strategic partnerships with BlackRock, Goldman Sachs, Carlyle, KKR, and Apollo provide exclusive deal access, and the firm is regulated across the Central Bank of Bahrain (Category 1), DFSA (Category 4), and Kuwait CMA.

Name

The Family Office

Legal name

The Family Office Company B.S.C.(c)

Website

https://tfoco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

The Family Office is a Bahrain-based GCC wealth management firm founded in 2004 that serves high-net-worth and ultra-high-net-worth individuals with diversified private market portfolios, a licensed digital investment platform, and an AI-powered wealth assistant, managing $2.3B in AUM as of January 2026.

Ownership category

akta.pro rank

Product category

Private Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industries

Family Office Services (Single & Multi-Family Office) (FSABADAF), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Family Office Technology & Data (Portfolio, Reporting, Cybersecurity) (FSAAADAN), Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

Keywords

• Wealth management services
• Private market investments
• Portfolio management solutions
• Shariah-compliant investing
• Family office advisory

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Management Fees: The firm charges management fees for managing customized portfolio solutions in diversified alternatives including private equity, private debt, and real estate. Fees are based on assets under management and tailored to client investment amounts starting from $300,000.
2. Performance Fees: Revenue generated through performance-based fees on investment returns, particularly from capital growth programs and thematic investments in the balanced and growth portfolios.
3. Wealth Structuring Services: Complimentary wealth planning consultation with access to preferred provider network. The firm acts as independent advisor without managing wealth structuring vehicles or receiving commission from partners, connecting clients with structuring support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Family Office provides tailored diversified portfolio solutions and access to institutional-grade private market investments (private equity, private debt, real estate, financials, infrastructure) for high-net-worth and ultra-high-net-worth individuals in the GCC, with a $300,000 minimum investment. Services are delivered through licensed financial advisors across Bahrain, Saudi Arabia, UAE, and Kuwait and complemented by a proprietary digital investment platform with portfolio simulation, Shariah-compliant options vetted by qualified scholars, flexible payment plans, an AI-powered Wealth Mermaid assistant, and wealth structuring support including offshore trust, foundation, and family office formation.

Product overview

The Family Office is a wealth management firm offering a unified platform with multiple integrated products and services. The core digital investment platform enables access to exclusive global private market opportunities with portfolio building and simulation tools. Supporting products include the AI-powered Wealth Mermaid assistant, Financial Goal goal-based investing platform, Marketplace for trading illiquid assets, and All In One Plus dashboard for asset visibility. The firm offers four distinct portfolio solutions (Liquid, Yielding, Balanced, Growth) with Shariah-compliant options, along with financial planning tools (Portfolio Builder, Diversification Calculator, Retirement Calculator, Risk Profiler) and flexible payment options through Invest Now Pay Later. All services are complemented by wealth structuring support for trusts, foundations, and family offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored Portfolio Solutions (Liquid, Yielding, Balanced, Growth)

Quantifiable outcome

• $2.3 billion in assets under management
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Petiole Asset Management AGcoreStrategic or Co-development Partner · 1 January 2020Zürich-based asset manager that assumed international subsidiaries (Hong Kong and New York) and asset management activities of The Family Office since 2020. Sister company of The Family Office.
• BlackRockcoreStrategic or Co-development PartnerWorld-class asset manager partnership providing clients access to institutional-grade investment opportunities in private markets. BlackRock is one of the world's leading investment management corporations.
• Goldman SachscoreStrategic or Co-development PartnerStrategic partnership with Goldman Sachs for private market investments. The firm leverages Goldman Sachs's global investment banking and asset management expertise for client portfolios.
• The Carlyle GroupcoreStrategic or Co-development PartnerPartnership with Carlyle Group for private equity investment opportunities. Carlyle is a global investment firm with expertise in private equity, real estate, and credit.
• KKRcoreStrategic or Co-development PartnerStrategic partnership with KKR (Kohlberg Kravis Roberts & Co.) providing access to private equity and infrastructure investment opportunities.
• Apollo Global ManagementcoreStrategic or Co-development PartnerPartnership with Apollo for alternative investment opportunities including private equity and credit strategies.
• Sheikh Nizam S. YaqubycoreOthersInternationally acclaimed Islamic banking scholar serving on Shariah boards of Central Bank of Bahrain, AAOIFI, Islamic Rating Agency, Dow Jones Islamic Index, and others. Provides independent Shariah compliance consultation.
• Sheikh Dr. Mohd Daud BakarcoreOthersFounder and chairman of Amanie Advisors, a leading Shariah advisory firm with offices in Kuala Lumpur, Dubai, Luxembourg, and Cairo. Serves on Central Bank of Malaysia Shariah Advisory Council and Securities Commission of Malaysia.

Scale indicators6 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Stonehage Fleming: Global multi-family office serving UHNW families with investment advisory, wealth structuring, and intergenerational planning services. Closest pure-play multi-family office comparable, with similar advisory-led model and cross-border structuring capabilities.
• Lombard Odier: Swiss private bank specializing in wealth management, asset management, and tech-enabled advisory services for private clients. Comparable family-office-style offering, similar HNWI/UHNWI target market, and growing GCC and Middle East presence.
• Investcorp: Bahrain-headquartered alternative investment manager serving GCC HNW and institutional clients with private equity, private credit, and real estate products. Directly comparable regional franchise, similar asset class focus, and overlapping HNW/UHNW target market in the GCC.

Emerging players

• Sarwa: UAE-headquartered digital wealth management platform offering goal-based investing, automated portfolios, and brokerage services to retail and affluent investors in the MENA region. Comparable on the digital wealth, goal-based investing, and MENA distribution thesis, but serves a lower-ticket retail-affluent segment.

Regional players

• National Bank of Kuwait (NBK) Wealth Management: Kuwait-headquartered bank with a dedicated wealth management franchise serving HNW and UHNW clients across asset classes including alternatives. Comparable HNW/UHNW target and GCC regional footprint, but anchored in Kuwait and not a pure multi-family office.
• ADCB Private Banking: Abu Dhabi-based private banking franchise serving HNW clients primarily in the UAE with wealth management, advisory, and structuring services. Comparable HNW/UHNW focus in the GCC, but anchored in the UAE rather than the wider region.

Broad incumbents

• First Abu Dhabi Bank (FAB) Private Banking: UAE's largest bank with a substantial private banking franchise serving HNW and UHNW clients across the GCC. Comparable client segment and regional footprint, with a much wider balance sheet and product range.
• Julius Baer: Swiss wealth manager with a large dedicated Middle East and GCC presence serving HNW and UHNW clients. Comparable advisory-led model and access to private market opportunities, with significantly greater scale and global brand.
• Emirates NBD Private Banking: UAE-based private banking arm of Emirates NBD offering wealth management, investment advisory, and structuring services to HNW and UHNW clients in the GCC. Larger balance sheet and broader product set, but overlaps significantly on GCC HNW mandate capture.
• Pictet Group: Swiss private bank and wealth manager offering portfolio management, advisory, and private market access to HNW and UHNW clients globally, including a meaningful GCC client base. Comparable on investment philosophy and access to top-tier managers, but much larger and broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheFamilyOffice
• YouTubeyoutube.com/@TheFamilyOfficeco
• LinkedInlinkedin.com/company/the-family-office/about
• Instagraminstagram.com/the.family.office?igshid=YmMyMTA2M2Y=
• TikToktiktok.com/@the.familyoffice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Office