High Street Residential

What High Street Residential does

High Street Residential (HSR) is a US-based commercial real estate developer specializing in Class A multifamily housing, operating as the residential subsidiary of Trammell Crow Company (TCC), which is itself wholly-owned by CBRE Group, Inc. (NYSE:CBRE). Founded in 2012 and headquartered in Dallas, HSR delivers urban infill apartment buildings, mixed-use redevelopments, transit-oriented multifamily communities, and attainable suburban garden-style housing across 20+ major US markets. The firm has completed approximately 18,500 residential units valued at nearly $5.7 billion over roughly two decades, with 14,400 units currently in process or pipeline including 9,787 under construction across Dallas, Phoenix, Atlanta, Seattle, and other key markets.

HSR's business model is project-based and structured around joint ventures with institutional capital partners. The firm targets three primary segments: institutional capital partners (life insurers, REITs, private real estate equity funds, investment advisors representing commingled funds and separate accounts), landowners and government entities, and corporate partners seeking build-to-suit residential solutions. Revenue is generated through development fees on capitalized projects, equity participation in joint venture developments (capturing returns on invested capital), and asset management fees on owned and JV-managed assets. Pricing is quote-based and negotiated on a per-project basis rather than publicly disclosed. Go-to-market is enterprise field sales driven by the centralized Capital Markets Group, which supports local offices nationally in capital procurement, deal structuring, and relationship management with capital sources.

The technology stack is intentionally thin: HSR has no proprietary platform, software products, APIs, or AI/ML capabilities disclosed in available sources. Competitive advantage derives instead from the CBRE parent's balance sheet and capital partner network, the Trammell Crow brand's 12-consecutive-year #1 commercial developer ranking, deep relationships with institutional capital partners (MetLife Investment Management, PGIM, Camden Property Trust, AECOM-Canyon Partners, SCOA Real Estate Partners), and proven execution capability on complex urban infill and TOD projects. Recent wins include the 369-unit Cedar Hills TOD in Beaverton, the 214-unit MetLife-backed Bellevue TOD, and the 400-unit Durham collaboration with Camden.

Name

High Street Residential

Legal name

CBRE, Inc.

Website

https://highstreetresidential.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

High Street Residential is a US Class A multifamily developer and residential subsidiary of Trammell Crow Company (wholly-owned by CBRE), developing urban infill, mixed-use, transit-oriented, and suburban garden-style housing in 20+ markets with institutional capital partners.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Multifamily development
• Mixed-use development
• Transit-oriented development
• Commercial real estate
• Real estate development

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Development Services and Fees: HSR generates revenue through development fees, equity returns on owned developments, and asset management fees from joint ventures with capital partners. The firm works with institutional equity capital partners including life insurance companies, REITs, private real estate equity funds, and investment advisors.
2. Real Estate Development Equity: HSR participates as equity partner in developments, capturing returns on invested capital alongside institutional capital partners in joint venture structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

High Street Residential is the residential subsidiary of Trammell Crow Company that develops Class A multifamily housing — including urban infill high-rise apartments, mixed-use redevelopments with ground-floor retail, transit-oriented communities near light rail and BART stations, and attainable suburban garden-style developments — in partnership with institutional capital partners such as life insurance companies, REITs, and private real estate equity funds. The firm generates revenue through development fees, equity returns on co-investments, and asset management fees on joint-venture projects.

Product overview

High Street Residential (HSR) is the residential subsidiary of Trammell Crow Company specializing in multifamily housing development. The company operates a platform of Class A multifamily development offerings including urban high-rise apartment buildings (Sonnet in DC, 400H in Raleigh), suburban garden-style communities (The Henley in Apex, NC), transit-oriented developments (Cedar Hills in Beaverton, OR, Bellevue and Roosevelt projects in Seattle metro), and mixed-use developments with ground-floor retail components. HSR has approximately 14,400 units in process or pipeline and has completed approximately 18,500 units valued at nearly $5.7 billion over two decades.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonnet 288-unit Class A apartment building in Washington, D.C. with 16,000 square feet of ground-floor retail, rooftop lounge, two-tiered infinity pool, and 360-degree views of DC landmarks. Achieved LEED Silver certification.
• 400H Mixed-Use Tower 20-story, 365,000-square-foot mixed-use tower in downtown Raleigh, NC with 150,000 square feet of Class A office space, 242 luxury apartments, and 16,000 square feet of ground-floor retail. Includes curated art installations and biophilic design elements.
• The Henley Four-story, 370-unit residential community in Apex, North Carolina on 22 acres with one-, two-, and three-bedroom units including 13 affordable units. Amenities include private garages, EV charging, fitness center, resort-style pool, dog park and spa. Expected delivery late 2026.
• One Meadow Glen Six-story, 278-unit residential community in Millbrae, CA with 26 affordable units and 17,000 square feet of ground-floor retail, adjacent to Millbrae BART and Caltrain station. Amenities include lap pool, spa, sauna, cold plunge, fitness center, coworking lounge, and pet wash. Expected completion Q2 2027.
• Cedar Hills Transit-Oriented Community 369-unit mixed-use, transit-oriented apartment community in Beaverton, OR with three four- and five-story buildings on 5.82 acres and 5,040 square feet of ground-floor retail. Features spa with outdoor sauna and cold plunge, residents speakeasy, sports bar, community greenhouse, and sports simulator. Pursuing Fitwel certification.
• Bellevue Transit-Oriented Multifamily Community Eight-story, 214-unit transit-oriented multifamily community near Wilburton Light Rail Station in Bellevue, WA. Includes 43 affordable housing units. Amenities include outdoor courtyard, rooftop terrace, fitness center, coworking space, and pet wash. Pursuing LEED certification. Groundbreaking expected Q3 2027.
• Hopson Road Apartments 400-unit multifamily community in Durham, North Carolina at the intersection of Hopson Road and Keystone Park Drive. Benefits from access to major employment centers and regional transportation corridors including I-40 and I-540. Strategic collaboration with Camden Property Trust.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lease Crutcher LewiscoreImplementation/ SI/ Consulting Partner · 24 April 2026General contractor and JV partner for the 369-unit Cedar Hills project in Beaverton, Oregon. Building the project using a mix of flat and gable roof forms with varied material palette.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wood Partners: National multifamily developer with comparable scale and institutional capital model. Direct competitor for the same institutional partners, land, and entitlements; HSR Principal Brian Pianca was previously a Managing Director at Wood Partners.
• Mill Creek Residential Trust: Multifamily developer and operator focused on Class A rental housing in gateway and high-growth markets. HSR's Global Head of Capital Markets Josh Posnick previously served as Senior Managing Director of Capital Markets at Mill Creek.
• Greystar: Largest multifamily operator and developer globally with deep institutional capital relationships. HSR SVP Nick Afsah-Hosseini previously managed ground-up multifamily and student housing at Greystar, indicating similar operational profile.
• Alliance Residential: National multifamily developer with similar institutional capital structure and Sun Belt market focus. HSR SVP Brett Montgomery previously served as Director of Development at Alliance Residential, where he oversaw nearly 4,000 multifamily units.
• Hanover Company: Houston-based multifamily developer with a focus on Class A urban infill and mixed-use communities. Operates with a similar institutional capital partner model and competes directly in key HSR markets.
• Lincoln Property Company: One of the largest diversified real estate developers and managers in the US with a substantial multifamily development platform. Competes for institutional capital and residents in overlapping Sun Belt and gateway markets.
• JPI Multifamily: National multifamily developer with a Class A urban and suburban infill focus. Comparable scale and target customer base of institutional capital partners, with overlap in Sun Belt markets.

Emerging players

• Camden Property Trust: Multifamily REIT that both develops and acquires Class A communities. HSR is currently partnering with Camden on the 400-unit Hopson Road community in Durham, NC, reflecting overlapping capabilities and customer overlap.

Broad incumbents

• Related Companies: Large diversified real estate developer with significant multifamily and mixed-use development operations. Competes for similar large-scale institutional development opportunities and TOD mandates.
• Tishman Speyer: Global real estate developer and investor with mixed residential, office, and life science portfolio. HSR Northern California Market Leader Adam Voelker was previously a Managing Director at Tishman Speyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/high-street-residential

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Street Residential