Generis
Generis Group is a Toronto-based B2B event organizer producing 22 invitation-only executive summits across manufacturing, supply chain, pharma, and 9 other verticals in North America and Europe, generating revenue through delegate fees, enterprise sponsorships, and a proprietary virtual events platform.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Generis does
Generis Group is a Toronto-headquartered, full-service B2B event organizer that produces invitation-only executive summits across North America and Europe. The company runs 22 industry-specific summits covering manufacturing, biomanufacturing, supply chain, pharmaceutical, medical device, automotive, aerospace and defense, packaging, food and beverage, chemical manufacturing, electronics, and IT/cybersecurity, with 10 summits in the US and five (expanding to six) in Europe. Attendance is gated and reserved for senior-level executives and practitioners, with access granted via pre-qualification rather than open registration. The company's events feature formats including executive presentations, panel discussions, and a structured 1:2:1 delegate meeting model that pairs sponsors with senior decision-makers, producing 2,500+ business meetings, 1,150+ senior delegates, and 80+ executive speakers annually.
The underlying technology consists of a proprietary virtual events platform that enables remote summit delivery, 1:1 delegate meeting scheduling, and virtual networking, augmented by a Marketing 365 registered marketing services layer. Revenue is generated through three professional-services streams: delegate registration fees for the invitation-only summits, sponsorship packages sold to solution providers (covering booth space, speaking slots, and 1:1 meeting access), and virtual event and webinar services developed during the COVID-19 pandemic. Pricing is quote-based and not publicly disclosed; access requires pre-qualification via a request-access form. Customer evidence is concentrated among Fortune 1000 enterprise brands (Caterpillar, Microsoft, Siemens, Bombardier, AstraZeneca, Bayer, Genentech, L'Oreal, Colgate-Palmolive) acting as delegates and sponsors.
The company was co-founded by Francesco Scalzo (CEO) and Jason Cheddie (COO) and grew from a single summit at founding to a portfolio of 22 events with approximately 90 employees. Generis established a European headquarters in Berlin (Generis Global Partners Europe GmbH) in 2022 and has been consistently recognized on growth rankings including the Financial Times Americas' Fastest-Growing Companies (2020, 2025) and the Globe and Mail Canada's Top Growing Companies (2019, 2020, 2024, 2025). In August 2025, Generis was acquired by Emerald Holding, Inc. (NYSE: EEX), the largest U.S.-based B2B event organizer, becoming a subsidiary within Emerald's broader executive-level event portfolio.
Generis firmographics
Firmographics- Name
- Generis
- Legal name
- Generis Group
- Website
- https://generisgp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Generis Group is a Toronto-based B2B event organizer producing 22 invitation-only executive summits across manufacturing, supply chain, pharma, and 9 other verticals in North America and Europe, generating revenue through delegate fees, enterprise sponsorships, and a proprietary virtual events platform.
- Ownership category
- akta.pro rank
Generis industry classification
Industry- Product category
- B2B Event Management
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
- akta.pro secondary industries
- Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where Generis is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Generis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Summit Registration Fees: Revenue generated from delegate attendance fees at exclusive industry summits. Events are invitation-only with pre-qualified industry leaders and companies as attendees.
- Sponsorship Packages: Revenue from vendor and solution provider sponsors who pay for visibility and access to senior-level delegates at summits through booth space, speaking slots, and 1:1 meeting formats.
- Virtual Events and Webinars: Digital event solutions and webinar services, particularly developed during COVID-19 pandemic to enable clients to exhibit products, network and do business virtually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Invitation-only access with pre-qualification required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Generis product offering
Product offeringCore offering
Generis is a full-service organizer of invitation-only executive business summits delivered in person across North America and Europe, with virtual and hybrid event capabilities. The portfolio includes 20+ industry-specific summits covering manufacturing, supply chain, pharmaceutical, medical device, aerospace, automotive, biomanufacturing, packaging, food and beverage, chemical, electronics, and IT/cybersecurity verticals, each designed to connect senior-level industry executives with solution providers through curated content and structured 1:2:1 delegate meetings. Revenue is generated primarily through delegate registration fees and sponsorship packages sold to technology vendors.
Product overview
Generis is a full-service B2B event organizer specializing in executive-level business summits across North America and Europe. The portfolio includes 22 distinct summits spanning multiple industries (aerospace, automotive, biomanufacturing, chemical manufacturing, electronics, food & beverage, manufacturing, medical devices, packaging, pharma, supply chain, and IT/cybersecurity). Events feature formats including executive presentations, 1:1 delegate meetings, panel discussions, and networking sessions. The company also offers virtual event capabilities and marketing services. Summits serve senior-level delegates from Fortune 1000 companies and focus on knowledge transfer, relationship building, and industry-specific content delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- American Manufacturing Summit Annual US-based summit connecting senior manufacturing executives for knowledge transfer and networking on topics including Industry 4.0, automation, and operational excellence.
- American Biomanufacturing Summit Long-running US biomanufacturing summit bringing together executives in manufacturing, quality, and supply chain from biopharma companies; running for nearly 10 years.
- American Supply Chain Summit Annual US summit addressing supply chain disruptions, AI applications in logistics, tariff impacts, labor shortages, and 3PL/4PL partnerships.
- American Packaging Summit US summit addressing packaging innovation, sustainability, and supply chain considerations for consumer goods and manufacturing sectors.
- American CIO & Cybersecurity Summit US summit for IT and cybersecurity leaders covering digital transformation, AI in enterprise, and cybersecurity strategies.
- American Electronics Manufacturing Summit US summit for electronics manufacturing industry leaders focusing on quality, automation, and digital transformation.
- American Medical Device Summit US summit for medical device industry executives covering regulatory compliance, innovation, and product development topics.
- American Automotive Summit US summit celebrating 10 years, connecting automotive industry leaders to discuss supply chain, innovation, and digital transformation.
- American Food Manufacturing Summit US summit for food and beverage manufacturing executives focusing on sustainability, automation, and supply chain optimization.
- American Pharma Manufacturing & Outsourcing Summit US summit focused on pharmaceutical manufacturing and outsourcing, bringing together senior executives from leading pharmaceutical companies.
- American Aerospace & Defense Summit US summit for aerospace and defense industry executives covering manufacturing excellence, supply chain, and innovation.
- American Chemical Manufacturing Summit US summit for chemical manufacturing executives addressing operational excellence and industry trends.
- European Pharma Outsourcing Summit European summit for pharmaceutical outsourcing, connecting industry leaders for discussions on innovation and external manufacturing partnerships.
- European Medical Device Summit European summit for medical device executives covering regulatory compliance (EU MDR), innovation, and market access strategies.
- European Supply Chain Summit European summit addressing supply chain challenges, AI applications, and logistics optimization.
- European Manufacturing Summit European summit for manufacturing executives covering sustainability, digital transformation, and operational excellence.
- European Biomanufacturing Summit European biomanufacturing summit and twin event to the American Biomanufacturing Summit, launched in February 2022 as Generis' first European event.
- European Food Manufacturing Summit European summit for food and beverage manufacturing executives focusing on innovation and sustainability practices.
- European Aerospace & Defence Summit European summit for aerospace and defense industry covering manufacturing excellence and innovation.
- European Packaging Summit European summit addressing packaging innovation and sustainability.
- European Chemical Manufacturing Summit European summit for chemical manufacturing professionals.
- Virtual Events Platform Digital event platform enabling virtual summit delivery, 1:1 delegate meetings, and remote networking capabilities for industry executives; developed particularly during the COVID-19 pandemic to enable virtual exhibit booths and remote attendance.
Quantifiable outcome
- 2,988% five-year revenue growth (2020 Growth List recognition)
- +3 more outcomes
Companies that use Generis
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Generis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Generis partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights5 records
Generis competitors and assessment
Company assessmentBroad incumbents
- Emerald Holding, Inc. NYSE-listed B2B event organizer and Generis' acquirer (Aug 2025). Operates a broad portfolio of trade shows and executive conferences across multiple industries, directly overlapping with Generis' senior-level event model.
- Informa plc: Largest publicly listed B2B events and information group (LON: INF). Runs industry-leading trade shows, summits, and executive conferences worldwide across pharma, manufacturing, and supply chain, the same verticals Generis serves.
- RX Global (Reed Exhibitions): Subsidiary of RELX, operates 400+ B2B exhibitions and conferences globally. Competes with Generis in vertical-specific industry events and senior-executive engagement formats.
Direct peers
- Questex: Private B2B events and information company running executive-level summits in technology, hospitality, and life sciences. Directly comparable mid-sized event organizer with similar vertical-focus and invitation-based models.
- The Economist Events: Operates invitation-only summits and executive forums for senior business leaders globally, with comparable curated-content and networking formats aimed at C-suite audiences.
- HMG Strategy: Operates invitation-only executive summits for CIOs, CTOs, CISOs, and senior technology leaders. Closely comparable peer in the invitation-only, vertical-executive summit niche.
- Argyle Executive Forum: Runs invitation-only summits for senior executives in financial services, technology, healthcare, and other verticals. Comparable mid-market peer with similar invitation-based, senior-executive focus.
Emerging players
- Crain Communications Events: Operates vertical-specific executive conferences and summits tied to its B2B publications. Comparable in serving senior industry audiences with content-led event formats.
- GLG (Gerson Lehrman Group): Operates executive learning programs and curated expert networks connecting senior professionals. Adjacent business model facilitating senior-executive knowledge transfer similar to Generis summits.
- Wall Street Journal Events / CFO Network: Hosts invitation-only executive summits (e.g., CFO Network, WSJ Tech Live) targeting senior business leaders. Comparable high-end executive forum positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Generis social profiles
Digital presenceGeneris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generis leadership team
Management profileNumber of profiles
Profiles3 records
Generis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generis
What does Generis do?
Generis is a full-service organizer of invitation-only executive business summits delivered in person across North America and Europe, with virtual and hybrid event capabilities. The portfolio includes 20+ industry-specific summits covering manufacturing, supply chain, pharmaceutical, medical device, aerospace, automotive, biomanufacturing, packaging, food and beverage, chemical, electronics, and IT/cybersecurity verticals, each designed to connect senior-level industry executives with solution providers through curated content and structured 1:2:1 delegate meetings. Revenue is generated primarily through delegate registration fees and sponsorship packages sold to technology vendors.
Is Generis a public or private company?
Generis is a private company. It is classified as corporate owned and is currently operating.
When was Generis founded?
Generis was founded in 2014. It employs 51 to 100 people.
Where is Generis based?
Generis is headquartered in Toronto, Canada, in the North America region.
How does Generis make money?
Three revenue lines are on record. Summit Registration Fees are the primary driver. The others are sponsorship Packages and virtual Events and Webinars.
Who are Generis's main competitors?
Broad incumbents on record are Emerald Holding, Inc., Informa plc and RX Global (Reed Exhibitions). Direct peers are Questex, The Economist Events, HMG Strategy and Argyle Executive Forum. Emerging players are Crain Communications Events, GLG (Gerson Lehrman Group) and Wall Street Journal Events / CFO Network.
Does Generis have an API?
No public API is recorded for Generis.
What industry is Generis in?
Generis's product category is B2B Event Management. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of THAHAMAA, Executive Leadership Summits (C-Suite, Board, Strategy Offsites). Its NAICS code is 56192 and its SIC code is 8600.