North Shore Healthcare

What North Shore Healthcare does

North Shore Health is a privately held post-acute and long-term care provider operating 70 centers across the Upper Midwest — 62 in Wisconsin plus facilities in Minnesota, Michigan, and North Dakota — making it the largest provider and employer of post-acute care in the region. The company delivers a full continuum of care spanning skilled nursing (60 facilities), assisted living (11 communities), short-term and outpatient rehabilitation, home health and hospice through its North Shore at Home division (covering 25 Wisconsin counties), and specialized programs including the Cedarburg Brain Injury Center (one of two certified post-acute neuro-rehabilitation programs in Wisconsin) and the Still Waters memory care program. The business is built around differentiated clinical specialization, demonstrated by the first AHA Skilled Nursing Facility Stroke Rehabilitation Certification in Wisconsin and a portfolio of 7 Silver and 27 Bronze AHCA/NCAL National Quality Awards.

Name

North Shore Healthcare

Legal name

North Shore Health Care

Website

https://nshorehc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

North Shore Health is the largest post-acute care provider in the Upper Midwest, operating 70 skilled nursing, assisted living, home health, and hospice centers across Wisconsin, Minnesota, Michigan, and North Dakota serving seniors and adults with complex medical needs.

Ownership category

akta.pro rank

Product category

Post-Acute Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Home Health Care Services (6216), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)

Keywords

• Skilled nursing care
• Assisted living services
• Post-acute rehabilitation
• Home health hospice
• Memory care programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Skilled Nursing Facility Daily Rates: Revenue is generated through daily rates charged for skilled nursing care, which is typically reimbursed by Medicare, Medicaid, or private insurance/managed care plans. North Shore contracts with major insurance providers including Medicare.
2. Assisted Living Services: Assisted living communities generate revenue through monthly residential care fees covering housing, personal care, dining, housekeeping, and access to rehabilitation services.
3. Rehabilitation Therapy Services: Physical, occupational, and speech therapy services are offered inpatient and outpatient across all skilled nursing centers, six days per week at most locations. Revenue generated through therapy service fees, typically billable to Medicare Part A/B or managed care.
4. Home Health and Hospice Services: North Shore at Home provides home health and hospice services across 25 counties in Wisconsin. Home health covers ongoing medical care; hospice provides per-diem reimbursement for end-of-life care including nursing, spiritual support, grief services, and durable medical equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

North Shore Health operates 70 healthcare centers across the Upper Midwest providing post-acute and long-term care. Core offerings include skilled nursing (24/7 clinical care, 60 facilities), assisted living (11 communities), rehabilitation therapy (physical, occupational, speech), home health and hospice (25 Wisconsin counties via North Shore at Home), and specialized programs such as the Cedarburg Brain Injury Center and the Still Waters Memory Care program. Services are reimbursed through Medicare, Medicaid, and major managed care plans.

Product overview

North Shore Health operates as a unified platform of 70 healthcare centers across the Upper Midwest, offering skilled nursing, assisted living, rehabilitation, home health, hospice, and specialized brain injury/memory care services. The core offering consists of skilled nursing facilities and assisted living communities supported by specialized programs including Cedarburg Brain Injury Center and the Still Waters Memory Care program. North Shore at Home extends services into patients' homes. The company is the largest provider of post-acute care in the Upper Midwest, with concentration in Wisconsin (62 locations), plus facilities in Minnesota (5), North Dakota (1), and Michigan (1).

Differentiator

Problem solved

Functional benefit

Brands

• North Shore at Home: Home health care and hospice services providing medical care in patients' homes across Wisconsin, including home health, hospice, skilled nursing, therapy services, and health coaching.
• Cedarburg Brain Injury Center
• Still Waters Memory Care
• Lake Country Health Services

Products and services

• Skilled Nursing Services 24/7 skilled nursing care delivered with compassion across 60 facilities, including short-term post-hospital rehabilitation, long-term care, complex medical treatment, and dementia and stroke recovery. Reimbursed through Medicare, Medicaid, and managed care plans.
• Assisted Living Residential assisted living for seniors who need help with daily activities (bathing, dressing, medication management), offering comfortable dining, housekeeping, laundry, social activities, and access to rehabilitation. Operates 11 communities across Wisconsin.
• Rehabilitation Services Personalized physical, occupational, speech, and outpatient therapy available inpatient and outpatient, six days a week at most centers. Aims to maximize safety and independence so patients can return home.
• North Shore at Home (Home Health and Hospice) Home health and hospice services across 25 Wisconsin counties, including skilled nursing, therapy services, health coaching, rehabilitation at home, specialty care (cardiac, pulmonary, endocrine, neuro, renal, GI, GU), and hospice with 24/7 availability, grief/bereavement support, and spiritual care.
• Cedarburg Brain Injury Center Post-acute neuro-rehabilitation certified program (one of only two in Wisconsin) for adults recovering from traumatic brain injury, delivering 3-4 hours of therapy per day Monday through Friday with physicians (medical director, physiatrist, psychiatrist, neuropsychologist) and physical/occupational/speech-language/recreational therapists, with family inclusion in treatment planning.
• Still Waters Memory Care Program Person-centered, evidence-based dementia care program offering 24-hour RN coverage, social services support, consistent staff assignments, creative social engagements, and family education. Documented outcomes include decreased falls, decreased weight loss, decreased pain, decreased psychiatric medication use, and improved mood, behavior, and quality of life.

Quantifiable outcome

• Over $1.7 million invested in COVID-19 safety resources; 25,000+ COVID-19 tests conducted weekly during the pandemic.
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MedrinacoreStrategic or Co-development Partner · 25 February 2025North Shore Health partnered with Medrina, the nation's largest physiatry group, to improve patient rehabilitation outcomes at Wisconsin-based skilled nursing centers. Dr. Christopher Lynch and Dr. Matthew Cowling (Chief Clinical Officer at Medrina) provide care to residents at Cedarburg Health Services, Lake Country Health Services, Maple Ridge Health Services, Mercy Health Services, Sunrise Health Services, Willowcrest Health Services, and Sheboygan-area centers. Medrina focuses on individualized patient goals, pain reduction, mobility improvement, and quality of life through innovative rehabilitation strategies.
• DaVitacoreStrategic or Co-development Partner · 3 October 2023Mercy Health Services (Milwaukee) partnered with DaVita to offer on-site dialysis services, providing convenient access to dialysis treatment for residents who need it without requiring transportation to external dialysis centers.
• WisCaregiver CareerscoreStrategic or Co-development PartnerNorth Shore Health partnered with the WisCaregiver Careers program to provide free nurse aide training to individuals aged 16+. Participants earn their CNA license at no cost while getting paid to work at North Shore facilities. Participants receive a $500 retention bonus after six months and are paired with a North Shore mentor. This addresses staffing needs while creating career pathways in healthcare.
• University of Wisconsin-Eau Claire (UWEC)coreStrategic or Co-development PartnerNorth Shore Health partners with the UWEC Health Care Administration (HCAD) program, offering seniors a full-time 12-month administrative residency at North Shore centers. Residents gain hands-on experience in skilled nursing facility operations. Upon graduation, several residents have been retained as Business Office Managers or in other leadership roles. This partnership supports talent pipeline and leadership development.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ensign Group: Operates a large decentralized network of skilled nursing and post-acute facilities across the U.S. with an operations-driven clinical model. Highly comparable to North Shore in service mix (SNF + assisted living + home health/hospice) and in scaling through local operational autonomy and acquisitions.
• National HealthCare Corporation (NHC): Operates skilled nursing facilities, assisted living, home health, and hospice across the Southeast and Midwest. Closely comparable to North Shore in offering a full post-acute continuum with Medicare-heavy reimbursement and similar patient acuity profile.
• Genesis HealthCare: One of the largest U.S. operators of skilled nursing and assisted living facilities, with rehabilitation and home health services. Directly comparable to North Shore on SNF scale, Medicare/Medicaid dependency, and post-acute service breadth.
• ProMedica (formerly HCR ManorCare): Operates skilled nursing facilities, assisted living, memory care, and home health/hospice. Comparable to North Shore as a multi-state post-acute provider serving complex, high-acuity patients across a similar continuum of care.
• Five Star Senior Living: Operates assisted living and memory care communities, with skilled nursing services in select locations. Comparable to North Shore's assisted living segment and memory care strategy under the Still Waters program.
• Atria Senior Living: Large national assisted living and memory care operator. Comparable to North Shore's 11 assisted living communities and dementia-focused programming, particularly in shared focus on purpose-built senior living environments.

Broad incumbents

• Encompass Health: National leader in inpatient rehabilitation and post-acute care. Comparable to North Shore on the rehabilitation side, though materially larger and focused on IRFs rather than SNF-based rehab; broadly relevant for understanding post-acute economics.
• Select Medical: Operates specialty hospitals, outpatient rehabilitation, and post-acute care services nationwide. Comparable to North Shore on therapy and rehabilitation services delivered in partnership with skilled nursing settings.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and continuing care retirement communities. Comparable to North Shore's assisted living and memory care positioning, though at significantly greater scale and national footprint.
• Amedisys: National home health and hospice provider with a heavy Medicare reimbursement profile. Comparable to North Shore at Home across 25 Wisconsin counties and useful as a benchmark for home-based post-acute economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northshorehealthcare
• Xx.com/NorthShoreHC1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Healthcare