H&H Bagels
H&H Bagels is a New York-based food service company founded in 1972 that produces and sells authentic kettle-boiled New York-style bagels, sandwiches, and cream cheeses through company-owned stores, a growing U.S. franchise system, nationwide shipping, catering, and a loyalty app.
- Company typePrivate
- Founded1972
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What H&H Bagels does
H&H Bagels is a New York City-based food service company founded in 1972 that produces and sells authentic New York-style kettle-boiled bagels, breakfast and lunch sandwiches, flavored cream cheeses, smoked Nova salmon offerings, and catering packages. Its core production method is a traditional water bagel process in which dough is kettle-boiled in New York City water and then baked on-site at each location throughout the day; the company ships the NYC water to franchise locations to preserve the signature preparation. The product is built on unbromated, unbleached flour, is all-natural and non-GMO with no artificial preservatives, and contains 13 grams of protein per bagel.
The company operates a multi-channel go-to-market model combining company-owned retail storefronts, a franchise system targeting major U.S. metro markets with franchisee requirements of $1M+ net worth and $500k+ liquid capital, nationwide direct-to-consumer shipping, ToastTab-powered catering for events and corporate clients, and a mobile app with an H&H Rewards loyalty program. Distribution spans nine states (New York, California, Florida, Washington DC, North Carolina, Tennessee, Texas, Illinois, Utah) and includes high-traffic transit and airport locations at Moynihan Train Hall, Penn Station, JFK Terminal 5, and LaGuardia Terminal D. The brand has significant cultural cachet from appearances in major TV shows and films including Seinfeld, Sex and the City, The Office, Entourage, You've Got Mail, and How I Met Your Mother.
H&H Bagels is a private company with no disclosed external funding rounds, headquartered at 109 W. 27th Street, Suite 3N, New York, with leadership comprising CEO Jay Rushin, President/Owner Helmer Toro, and Founder Hector Hernandez. As of late 2025, the company operates approximately seven U.S. retail locations with a stated pipeline of more than 30 locations nationally, supported by a headcount of 51–100 employees.
H&H Bagels firmographics
Firmographics- Name
- H&H Bagels
- Legal name
- H&H Bagels
- Website
- https://hhbagels.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- H&H Bagels is a New York-based food service company founded in 1972 that produces and sells authentic kettle-boiled New York-style bagels, sandwiches, and cream cheeses through company-owned stores, a growing U.S. franchise system, nationwide shipping, catering, and a loyalty app.
- Ownership category
- akta.pro rank
H&H Bagels industry classification
Industry- Product category
- Artisanal Bagel Bakery & Café
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
Keywords
Where H&H Bagels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
H&H Bagels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Bagel Sales: Direct retail sales of bagels and sandwiches at company-owned and franchise storefront locations across the U.S.
- Catering Services: Catering boxes and packages for events including bagels and spreads, smoked Nova Scotia salmon, breakfast and lunch sandwiches, pastries, coffee, and more. Ordered through ToastTab platform.
- Nationwide Shipping: Direct-to-consumer nationwide shipping of bagels, cream cheeses, and other products via their shipping website.
- Franchise Fees and Royalties: Franchise expansion model generating revenue through franchise fees and ongoing royalties from franchise operators.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
H&H Bagels product offering
Product offeringCore offering
H&H Bagels produces and sells authentic New York-style kettle-boiled bagels, alongside made-to-order breakfast and lunch sandwiches, flavored cream cheeses, smoked Nova Scotia salmon, and freshly ground coffee, distributed through company-owned and franchise retail storefronts, a proprietary mobile app, nationwide shipping, and catering services. The brand's signature is its traditional water bagel method using New York City water and unbromated/unbleached flour, baked fresh on-site all day at every location.
Product overview
H&H Bagels is a single-brand food service company offering authentic New York-style kettle-boiled bagels along with breakfast and lunch sandwiches, smoked salmon offerings, and flavored cream cheeses. The company operates 7 U.S. locations across multiple states with franchise expansion underway. Supporting offerings include a mobile app with loyalty rewards (H&H Rewards), nationwide shipping, and catering boxes for events. The product portfolio centers on the core H&H Bagel product with complementary food items and digital ordering/shipping services.
Differentiator
Problem solved
Functional benefit
Products and services
- H&H Bagels (NYC-style kettle-boiled bagels) Signature kettle-boiled New York-style bagels made with unbromated, unbleached flour and traditional NYC water, each containing 13 grams of protein, all-natural and non-GMO with no artificial preservatives.
- Breakfast Sandwiches Made-to-order breakfast sandwiches including Classic Bacon, Egg and Cheese and Avocado, Egg and Cheese, featuring fresh-cracked eggs griddled for every sandwich.
- Lunch Sandwiches Lunch sandwiches including The Gardener (hand-sliced avocado, tomato, cucumber, and veggie cream cheese) and Southwest Turkey (oven roasted turkey, avocado, pepper jack, crispy bacon, and Southwest sauce).
- Nova Salmon Sandwiches Smoked Nova Scotia salmon sandwiches with cream cheese topped with tomato, onion, and capers, known as Nova Salmon With "The Works."
- Flavored Cream Cheese Variety of flavored cream cheese spreads including Scallion, Veggie, Jalapeño, Strawberry, and seasonal varieties such as Rainbow Cookie Cream Cheese.
- H&H Bagels Catering Boxes Catering packages for events and group occasions featuring fresh baked bagels, house-made spreads, baked goods, smoked Nova Scotia salmon, breakfast and lunch sandwiches, pastries, and small batch roasted coffee, ordered via the ToastTab catering platform.
- H&H Bagels Mobile App with H&H Rewards Proprietary iOS/Android mobile app with embedded H&H Rewards loyalty program, enabling customers to earn rewards points, get the best delivery prices, order pickup to skip the line, and receive promotional alerts.
- H&H Bagels Nationwide Shipping Direct-to-consumer nationwide shipping service delivering H&H Bagels bagels, cream cheeses, and other products to customers across the U.S. via a dedicated shipping website.
- Rainbow Cookie Cream Cheese Seasonal cream cheese spread blending traditional cream cheese with chunks of classic Italian-American rainbow cookie, introduced nationwide for the holiday season.
- H&H Bagels Franchise Program Franchise offering enabling qualified operators (net worth $1M+ and liquid capital $500k+) to open H&H Bagels retail locations in major U.S. metro markets, with the company supplying New York City water and the traditional bagel-making method.
Quantifiable outcome
- 13 grams of protein per bagel
- +2 more outcomes
Companies that use H&H Bagels
Customer profileSegments3 records
Ideal customer profiles3 records
H&H Bagels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
H&H Bagels partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
H&H Bagels competitors and assessment
Company assessmentDirect peers
- Bruegger's Bagels: Long-established U.S. bagel chain (now under Caribou Coffee ownership) operating company-owned and franchised bagel bakeries nationwide. Directly comparable model: kettle-boiled bagels, breakfast sandwiches, catering, and franchise growth targeting regional markets across the U.S.
- Black Seed Bagels: NYC-based artisan bagel chain with locations in Manhattan, Brooklyn, and beyond; known for hand-rolled, kettle-boiled bagels and a small-store specialty positioning. Direct NYC peer to H&H, competing on craft-authenticity rather than mass-market value.
- Murray's Bagels: Iconic NYC bagel institution founded in the same era as H&H (1994 vs. 1972), focused on hand-rolled, kettle-boiled bagels and Jewish-deli-style appetizing fare. Direct NYC competitor in the artisan bagel category with a primarily single-location retail model.
- Ess-a-Bagel: Legendary NYC bagel shop with multiple Manhattan locations, known for hand-rolled kettle-boiled bagels and a true NYC deli aesthetic. Closest direct NYC peer in heritage, method, and product mix — overlapping directly with H&H in catering, DTC shipping, and tourist/local customer base.
- Einstein Bros Bagels: Largest U.S. bagel chain with nationwide footprint, serving bagels, sandwiches, and coffee through company and franchise stores. Closest direct competitor to H&H's franchise-expansion play, though Einstein Bros occupies a more value/daily-commute positioning rather than H&H's artisan/NYC-authenticity niche.
- Russ & Daughters: Iconic NYC appetizing shop (founded 1914) known for bagels, smoked salmon, and Jewish-deli classics — directly comparable to H&H's Nova salmon, bagels & spreads, and catering boxes. Comparable on heritage, DTC nationwide shipping of perishable goods, and NYC cultural cachet.
Regional players
- Noah's Bagels: West Coast bagel chain (now owned by Einstein Bros) with roots in the Bay Area offering kettle-boiled bagels, spreads, and sandwiches. Operates a multi-state U.S. footprint; comparable in product format and franchise-style expansion but with regional geographic concentration rather than H&H's NYC-origin national push.
Emerging players
- Insomnia Cookies: Late-night cookie delivery and bakery chain that grew through digital-first ordering, catering, and franchise-style geographic expansion. Comparable business model to H&H's — specialty baked goods, strong digital/app ordering, nationwide shipping, catering, and multi-channel retail expansion.
Broad incumbents
- Au Bon Pain: U.S. bakery-café chain operating in transit hubs (airports, train stations) and urban locations, with a bagels/sandwiches/catering menu — directly comparable to H&H's Moynihan Train Hall, Penn Station, JFK, and LaGuardia airport locations. Competes for the same breakfast-on-the-go customer in transit-hub real estate.
- Panera Bread: Largest U.S. specialty bakery-café chain (owned by JAB Holdings/JAB Consumer Partners), offering bagels, sandwiches, soups, and catering at massive scale. Overlaps H&H on breakfast sandwiches, catering boxes, and DTC digital ordering, but with a far broader menu and price/value positioning versus H&H's premium artisan niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
H&H Bagels social profiles
Digital presenceH&H Bagels financial estimates
Financial estimateRevenue estimate
Valuation estimate
H&H Bagels leadership team
Management profileNumber of profiles
Profiles3 records
H&H Bagels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H&H Bagels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H&H Bagels
What does H&H Bagels do?
H&H Bagels produces and sells authentic New York-style kettle-boiled bagels, alongside made-to-order breakfast and lunch sandwiches, flavored cream cheeses, smoked Nova Scotia salmon, and freshly ground coffee, distributed through company-owned and franchise retail storefronts, a proprietary mobile app, nationwide shipping, and catering services. The brand's signature is its traditional water bagel method using New York City water and unbromated/unbleached flour, baked fresh on-site all day at every location.
Is H&H Bagels a public or private company?
H&H Bagels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H&H Bagels founded?
H&H Bagels was founded in 1972. It employs 51 to 100 people.
Where is H&H Bagels based?
H&H Bagels is headquartered in New York, United States, in the North America region.
How does H&H Bagels make money?
Four revenue lines are on record. Retail Bagel Sales are the primary driver. The others are catering Services, nationwide Shipping and franchise Fees and Royalties.
Who are H&H Bagels's main competitors?
Direct peers on record are Bruegger's Bagels, Black Seed Bagels, Murray's Bagels, Ess-a-Bagel, Einstein Bros Bagels and Russ & Daughters. Noah's Bagels is listed as a regional player. Insomnia Cookies is listed as an emerging player. Broad incumbents are Au Bon Pain and Panera Bread.
Does H&H Bagels have an API?
No public API is recorded for H&H Bagels.
What industry is H&H Bagels in?
H&H Bagels's product category is Artisanal Bagel Bakery & Café. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases). Its NAICS code is 311812 and its SIC code is 2050.