What hellojenny does

hellojenny is a San Diego-headquartered social media marketing agency purpose-built for the commercial real estate (CRE) leasing funnel, primarily serving retail landlords, brokers, and retail creatives/influencers. Its core offering centers on a three-phase "lease-based marketing" methodology — Property Analysis, Market Research, Execution — designed to translate a property's merchandising strategy into a digital sales funnel for the in-house leasing team. Named clientele includes multiple mid-market retail centers (Park Village, Pacific City, Bridgeport Village, Downtown Palm Beach Gardens, Danville Livery, The Beacon La Costa, One Colorado), indicating repeat mid-tier deal flow rather than enterprise REIT concentration.

The service catalog spans social media management, custom content creation (photography, video, graphic design), influencer strategy and outreach, paid social advertising, branding/identity work, consumer analytics with geofencing, and a differentiated Pop-Up Leasing program that uses Etsy, Pinterest, Instagram, and Facebook to give local retailers short-term test-market opportunities while landlords preserve occupancy. Supporting tactics include social-listening-driven custom reports for specific retailers and an Influencer Incentives program that pays influencers contingent on a lease signing at the managed property. The underlying technology is conventional marketing execution, content production, and analytics tooling rather than proprietary AI.

Revenue is generated through professional services engagements, with pricing established via discovery call and custom itemized proposal on an annual billing cadence; no standard pricing tiers are publicly disclosed. Sales is direct-to-landlord and consultative, supported by organic social presence (Instagram, Facebook), an email newsletter, and a website contact form. hellojenny operates from Solana Beach, California with a New York office at 954 Lexington Ave, and the company has been acquired by Foundry Commercial, with the hellojenny website redirecting to Foundry's platform beginning October 2024.

Name

hellojenny

Legal name

hellojenny

Website

https://hellojenny.com

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

hellojenny is a Solana Beach-based social media marketing agency that helps retail landlords, brokers, and influencers drive tenant leasing through content creation, influencer programs, pop-up leasing, and consumer analytics — serving mid-market U.S. retail centers and now part of Foundry Commercial.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services: Customized social media marketing and digital strategy services for commercial real estate properties. Revenue appears to be generated through project-based engagements and ongoing service contracts, with pricing determined through custom proposals after discovery calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

hellojenny is a social media marketing agency that helps commercial real estate landlords, brokers, and property managers attract tenants and drive leasing through digital strategies. The company operates a lease-based marketing system combining property analysis, market research, and campaign execution to build digital sales funnels for retail and mixed-use properties. Its service offering spans social media management, content creation, influencer marketing, paid advertising, consumer analytics, branding, and pop-up leasing programs.

Product overview

hellojenny is a social media marketing company specializing in commercial real estate, offering a comprehensive suite of services for retail landlords and property managers. The company provides lease-based marketing through a methodology combining property analysis, market research, and execution. Their core service offerings include social media marketing, content creation (photography, video, graphic design), influencer marketing, social media advertising, consumer analytics, branding, and consulting/training. Supporting marketing tactics include direct messaging, social listening with custom reporting, pop-up leasing, brand collaborations, and influencer incentive programs. The company positions itself as a digital sales funnel creator for leasing teams, utilizing platforms such as Etsy, Pinterest, Instagram, and Facebook to reach retail tenants and drive occupancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Digital strategy, brand development, community management, competitive analysis, and social media leasing services for commercial real estate properties.
• Content Creation Custom photography, graphic design, social media post templates, email campaigns, copywriting, video creation and editing, and giveaway management for retail properties.
• Influencer Marketing Influencer strategy, outreach, and campaign management to leverage influencer networks for property leasing and brand awareness.
• Social Media Advertising Advertising strategy, audience targeting, ad creatives, monthly reporting and analytics, Facebook/Instagram ads, and retargeting campaigns.
• Branding Services

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foundry CommercialcoreOthers · 1 October 2024hellojenny has been acquired by Foundry Commercial. The acquisition combines hellojenny's social media marketing expertise for retail properties with Foundry Commercial's broader commercial real estate services platform. The site will redirect to Foundry's platform beginning in October.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Foundry Commercial: Acquirer of hellojenny and a full-service commercial real estate platform offering brokerage, property management, and project services. As hellojenny's parent company and broader CRE services incumbent, Foundry is the most direct operational comparator in terms of customer base and landlord relationships.
• JLL (Jones Lang LaSalle): Global CRE services firm with capital markets, leasing, property management, and digital/marketing capabilities for retail and commercial landlords. Overlaps with hellojenny's landlord customer base and increasingly invests in digital leasing and tenant experience tools.
• Newmark Group: Commercial real estate advisory and services firm with leasing, capital markets, and valuation capabilities for retail and office landlords. Comparable due to overlapping retail landlord client base and integrated marketing support offerings.
• Federal Realty Investment Trust: Large retail REIT focused on open-air shopping centers and mixed-use properties. Comparable as a sophisticated retail landlord that invests heavily in digital marketing and tenant experience — a potential client or competitor to hellojenny's landlord services.
• CBRE Group: World's largest commercial real estate services firm offering investment sales, leasing, property management, and valuation. Comparable to hellojenny as it serves many of the same retail and commercial landlord clients and operates dedicated marketing/digital capabilities internally.
• Cushman & Wakefield: Global commercial real estate services firm serving retail and commercial landlords with leasing, property management, and integrated marketing services. Comparable as an incumbent offering broader services that subsume parts of hellojenny's offering.
• Brixmor Property Group: One of the largest publicly traded retail REITs in the U.S., owning and operating open-air shopping centers. Comparable as a retail landlord buyer of digital/marketing services, and runs in-house marketing teams that compete or substitute for hellojenny's offering.

Others

• CoStar Group: Dominant commercial real estate information, analytics, and online marketplace platform (LoopNet, Apartments.com). Comparable as an enabling infrastructure/data provider that landlords use to market and lease properties, including digital channels overlapping with hellojenny's consumer analytics.

Direct peers

• Ripco Real Estate: Commercial real estate investment sales and leasing firm with a strong focus on retail and digital marketing support. Closest direct peer in terms of combining brokerage/leasing with creative and digital services for retail landlords.

Emerging players

• Crexi: Commercial real estate marketplace and technology platform with marketing, listing, and lead-generation tools for brokers and landlords. Comparable as an emerging player bringing digital marketing and lead-gen capabilities to the CRE leasing funnel that hellojenny also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearehellojenny
• Instagraminstagram.com/wearehellojenny
• LinkedInlinkedin.com/company/hellojenny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hellojenny