What SHOWROOM does

SHOWROOM (branded Showroom by Miinto, operating as showroom.pl in Poland via Miinto Polska) is a pan-European fashion e-commerce marketplace that connects consumers with stationary partner boutiques across 14 European markets. Founded in 2009 in Denmark by Konrad Kierklo and Mike Radoora, the platform aggregates inventory from over 3,000 brands — spanning luxury houses such as Balenciaga, Gucci, Prada, Moncler, Saint Laurent, and Dolce & Gabbana alongside premium and exclusive local labels — and extends into sportswear, children's fashion, and a vintage/pre-owned luxury vertical. The platform is structurally asset-light: it does not hold inventory; partner boutiques select, store, and ship products, while SHOWROOM operates the marketplace storefront, consumer-facing brand, and order routing.

Revenue is generated through marketplace commissions on transactions, a take-rate model whose specific terms are not publicly disclosed. Product assortment is priced across a wide range, from accessible items to designer pieces exceeding 15,000 PLN, supported by recurring promotional events of up to 70% off. Distribution is direct-to-consumer via the self-serve e-commerce platform with standard (1-6 business days) and premium (1-4 business days) delivery, supplemented by an email newsletter, content marketing, and dedicated brand/partner pages. Go-to-market is product-led growth: shoppers browse and purchase directly online with easy returns.

The company operates as part of the Miinto Group, with the Polish entity (Miinto Polska / showroom.pl) reporting a 1-10 employee headcount, indicating a lean local team within a broader group structure. Early- and growth-stage capital has been provided by Burda Principal Investments (rounds in 2012 and 2016) and HardGamma Ventures (2012), though total amounts are not disclosed and no post-2016 funding activity is recorded in the source data. The Polish operation is led by CEO Michal Juda, while founding co-founders Konrad Kierklo and Mike Radoora continue in co-founder roles at the platform level.

Name

SHOWROOM

Legal name

Miinto

Website

https://showroom.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SHOWROOM (Showroom by Miinto) is a pan-European fashion e-commerce marketplace operating across 14 markets, connecting consumers with over 3,000 brands through a network of partner boutiques that hold inventory and handle fulfillment while the platform earns commission on transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Commission: Platform operates as a marketplace without owning inventory. Products are selected, stored, and shipped by partner boutiques. Company earns commission on transactions through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SHOWROOM (Showroom by Miinto / showroom.pl) is a European online fashion marketplace that aggregates products from over 3,000 brands across a network of partner boutiques without holding its own inventory. Partner boutiques select, store, and ship products while SHOWROOM operates the platform, provides customer-facing storefronts, and earns commissions on transactions. Offerings span women's, men's, and children's fashion across clothing, footwear, bags, accessories, sportswear, premium/luxury designer brands, and vintage/pre-owned luxury items.

Product overview

Showroom by Miinto is a European fashion e-commerce marketplace platform that aggregates inventory from thousands of partner boutiques across Europe without holding its own stock. The platform operates as a single unified marketplace connecting fashion-conscious consumers with premium, luxury, and local fashion brands. Product offerings span women's, men's, and children's fashion across categories including clothing, footwear, bags, accessories, sportswear, and vintage/pre-owned luxury items. The platform features over 3,000 different brands including luxury houses such as Balenciaga, Gucci, Prada, Dolce & Gabbana, Max Mara, Moncler, Pinko, Marc Jacobs, and Chanel Vintage. Delivery times range from 1-6 business days for standard and 1-4 business days for premium shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Showroom by Miinto (showroom.pl) European online fashion marketplace aggregating women's, men's, and children's clothing, footwear, bags, accessories, sportswear, premium/luxury designer brands, and vintage/pre-owned luxury items from over 3,000 brands across a network of partner boutiques in 14 European markets. Partner boutiques hold and ship inventory while SHOWROOM operates the storefront, customer experience, and transaction layer.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner BoutiquescoreChannel Partner/ Reseller/ DistributorStationary fashion boutiques across Europe partner with Showroom to sell their products through the platform. Boutiques maintain inventory and handle fulfillment while gaining access to the platform's 14 European market reach. The company curates partners to ensure premium and luxury brand selection quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASOS: Global online fashion retailer offering women's, men's, and curated premium assortments. Comparable in multi-category apparel breadth and European customer base, though ASOS owns its inventory rather than operating as a boutique marketplace.
• YOOX Net-a-Porter: Multi-brand luxury and premium fashion destination combining seasonal and in-season assortments. Direct comparable in the curated multi-brand luxury online experience, including vintage and pre-owned categories.
• Farfetch: Global luxury fashion marketplace historically connecting boutiques with shoppers. The most direct marketplace analogue to Showroom's boutique-partner model.
• Zalando: Europe's largest multi-brand fashion marketplace operating in 20+ markets. Direct competitor to Showroom on breadth of assortment, premium-tier brands, and pan-European reach, though Zalando has scaled into first-party inventory and off-price.
• Mytheresa: Curated luxury fashion e-commerce platform with strong focus on premium designer brands. Closely comparable to Showroom in luxury positioning and merchandising of designers like Balenciaga, Prada, Gucci, and Moncler.
• About You: European online fashion platform with marketplace elements and strong footprint in DACH and Northern Europe. Comparable to Showroom in targeting fashion-conscious consumers across multiple European countries.

Emerging players

• Vestiaire Collective: Global luxury resale marketplace for pre-owned fashion from brands Showroom also lists (Chanel, Hermès, Gucci). Highly relevant peer for Showroom's Vintage/Pre-owned category and circular fashion positioning.
• The RealReal: Authenticated luxury consignment and resale marketplace. Comparable to Showroom's pre-owned luxury segment in authentication-driven resale, though U.S.-focused.
• Otrium: Off-price fashion marketplace connecting brands and boutiques to sell end-of-season inventory across Europe. Comparable marketplace model with boutique-partner supply and pan-European reach.

Broad incumbents

• La Redoute: Historic French multi-brand fashion and home retailer with broad assortment and marketplace partnerships. Comparable to Showroom's multi-brand positioning and pan-European footprint, though with stronger heritage in home categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shwrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOWROOM