Otrium
Otrium is an Amsterdam-based online fashion outlet marketplace that aggregates excess inventory from 300+ premium and designer brands and resells it to European consumers at up to 80% off retail. It operates across 8 European countries via its DTC storefront and mobile apps.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Otrium does
Otrium is an online fashion outlet marketplace headquartered in Amsterdam that aggregates excess inventory from 300+ premium and designer brands — including Tommy Hilfiger, Calvin Klein, Michael Kors, New Balance, FILA, The Kooples, adidas, and Levi's — and resells it to consumers at discounts of up to 80% off recommended retail price. The platform operates as a direct-to-consumer e-commerce storefront (otrium.com) with companion native iOS and Android apps, serving shoppers in 8 European countries (Netherlands, Germany, Belgium, France, Italy, UK, Spain, Poland) through multi-currency listings, multi-language support, and localized payment integrations including iDEAL, Bancontact, Klarna, PayPal, Visa, and Mastercard. The product surface is segmented into Women, Men, and Kids categories with curated brand-specific landing pages and seasonal promotional collections.
Underlying technology includes an e-commerce platform with real-time inventory management and personalized product recommendations; the company does not disclose proprietary AI/ML infrastructure, SDKs, or model training pipelines. The business model is transactional: Otrium acquires or partners with brands to source surplus inventory and resells directly to consumers, generating revenue per order through a take-rate margin on the discounted sale price, supplemented by €6.95 shipping and return fees per order. Shipping is fulfilled across Europe with 1-5 day delivery and a 60-day return window.
Operationally, Otrium employs 51-100 staff, has raised approximately $153M across six funding rounds (most recently a $117M Series C in March 2021 led by Bond and Index Ventures, with Eight Roads Ventures, Boralis BV, and Milano Investment Partners as co-investors), and is Certified B Corporation. The company is led by CEO Zuhairah Scott Washington alongside founders Milan Daniels and Max Klijnstra, with a lean executive bench covering technology, logistics, and partnerships. The supply-side model — tech-enabling brands to monetize surplus inventory rather than disposing of it at a loss — forms the structural rationale for the platform, distinguishing it from pure consumer resale or auction marketplaces.
Otrium firmographics
Firmographics- Name
- Otrium
- Legal name
- Otrium
- Website
- https://otrium.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Otrium is an Amsterdam-based online fashion outlet marketplace that aggregates excess inventory from 300+ premium and designer brands and resells it to European consumers at up to 80% off retail. It operates across 8 European countries via its DTC storefront and mobile apps.
- Ownership category
- akta.pro rank
Where Otrium is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Otrium business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Otrium generates revenue by purchasing or partnering with fashion brands to sell excess inventory at discounted prices (up to 80% off RRP). The company acts as an online outlet marketplace, acquiring inventory from brands and selling directly to consumers at margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Discounted designer fashion - variable pricing based on brand and original RRP |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Otrium product offering
Product offeringCore offering
Otrium operates an online designer outlet marketplace that aggregates excess inventory from over 300 premium and luxury fashion brands and resells it to consumers across Europe at discounts of up to 80% off recommended retail price. The platform is organized by gender segments (Women, Men, Kids), product categories, and brand-specific pages, with native mobile apps and multi-payment support. Brands including Tommy Hilfiger, Calvin Klein, Michael Kors, New Balance, The Kooples, FILA, adidas, and Levi's supply surplus inventory that Otrium sells directly to value-oriented consumers.
Product overview
Otrium is an online designer outlet marketplace selling discounted fashion items from 300+ designer brands across Women, Men, and Kids categories. The platform operates as a unified e-commerce marketplace offering up to 80% off on various apparel including dresses, jeans, tops, sneakers, bags, and sportswear. The product portfolio includes dedicated brand-category pages for major labels like FILA, The Kooples, New Balance, Tommy Hilfiger, and Calvin Klein, organized by gender segments (Women, Men, Kids) with promotional seasonal collections. The platform also offers a mobile application for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Otrium Women's Fashion Outlet
Companies that use Otrium
Customer profileSegments1 record
Ideal customer profiles2 records
Otrium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Otrium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fashion Brands (300+)coreOtrium partners with over 300 fashion brands including Tommy Hilfiger, Calvin Klein, New Balance, Michael Kors, FILA, The Kooples, adidas, Levi's, and many others. Brands supply excess inventory to Otrium, which then sells these products at discounted prices through its online platform. This partnership model allows brands to clear surplus inventory while Otrium gains access to premium fashion inventory.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Otrium competitors and assessment
Company assessmentDirect peers
- The Outnet: Online designer outlet selling discounted premium fashion from previous-season collections. Closely comparable to Otrium's marketplace model targeting the same value-conscious but brand-aware consumer segment.
- YOOX: Online retailer of discounted designer fashion and lifestyle products with multi-brand inventory. Directly comparable marketplace model to Otrium with similar premium-designer-discount positioning.
- Veepee: European flash-sales platform selling designer fashion and lifestyle brands at deep discounts via time-limited events. Comparable inventory-sourcing model targeting excess stock from premium brands.
- BrandAlley: Members-only online flash-sales retailer of premium and designer fashion, beauty and homeware. Directly comparable off-price designer marketplace model with European footprint.
- Secret Sales: UK-based members-only online outlet selling discounted designer fashion, beauty and homeware. Closely comparable off-price designer marketplace with European presence.
Broad incumbents
- Saks Off 5th: Off-price retailer of designer fashion and accessories, part of HBC group. Comparable off-price designer model though primarily North American with physical store presence.
- TJX Companies: Largest global off-price apparel and home retailer operating T.J. Maxx, Marshalls and TK Maxx. Comparable off-price inventory-acquisition model though physical-store-led and broader than designer-only.
- Zalando: Leading European online fashion platform selling 7,000+ brands. Comparable pan-European e-commerce scale but full-price rather than outlet-focused, representing both competitor and adjacent benchmark.
Emerging players
- Vestiaire Collective: Global resale marketplace for pre-owned luxury and designer fashion. Competes for the same value-conscious but brand-aware consumer with a different (resale) inventory model.
Regional players
- ASOS: Large UK-based online fashion retailer targeting younger consumers across Europe. Adjacent competitor in European online fashion with overlap on value-oriented consumer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Otrium social profiles
Digital presenceOtrium compliance and trust
Trust signalCompliance1 record
Otrium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otrium leadership team
Management profileNumber of profiles
Profiles9 records
Otrium funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otrium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otrium
What does Otrium do?
Otrium operates an online designer outlet marketplace that aggregates excess inventory from over 300 premium and luxury fashion brands and resells it to consumers across Europe at discounts of up to 80% off recommended retail price. The platform is organized by gender segments (Women, Men, Kids), product categories, and brand-specific pages, with native mobile apps and multi-payment support. Brands including Tommy Hilfiger, Calvin Klein, Michael Kors, New Balance, The Kooples, FILA, adidas, and Levi's supply surplus inventory that Otrium sells directly to value-oriented consumers.
Is Otrium a public or private company?
Otrium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Otrium founded?
Otrium was founded in 2016. It employs 51 to 100 people.
Where is Otrium based?
Otrium is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Otrium make money?
One revenue line is on record: product Sales.
Who are Otrium's main competitors?
Direct peers on record are The Outnet, YOOX, Veepee, BrandAlley and Secret Sales. Broad incumbents are Saks Off 5th, TJX Companies and Zalando. Vestiaire Collective is listed as an emerging player. ASOS is listed as a regional player.
Does Otrium have an API?
No public API is recorded for Otrium.