Stylus
Stylus is a London-based cross-industry trends intelligence subscription platform serving 500+ global brands and agencies, combining 400+ trend experts, 1,500+ annual reports, and AI-powered search across 20+ industries.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stylus does
Stylus is a London-based trends intelligence company founded in 2009 (legal entity: Stylus Media Group Limited) that delivers cross-industry trend forecasting and consumer-insight research to more than 500 global brands, agencies, and businesses. Its core product is an AI-augmented subscription platform providing access to 1,500+ trend reports, webinars, and videos produced annually, spanning 20+ industries and 7 global regions, with proprietary tools including Stat Bank (data and proof points), Colour Library (visual palettes), and Scrapbook (team research organisation), plus an AI-powered search and summarisation layer. Underpinning the platform is a network of 400+ trend experts applying a proprietary Macro Drivers of Change (STEEP) framework to deliver category-specific forecasting across consumer lifestyle, beauty, fashion, retail, technology, and design verticals.
Stylus firmographics
Firmographics- Name
- Stylus
- Legal name
- Stylus Media Group Limited
- Website
- https://stylus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stylus is a London-based cross-industry trends intelligence subscription platform serving 500+ global brands and agencies, combining 400+ trend experts, 1,500+ annual reports, and AI-powered search across 20+ industries.
- Ownership category
- akta.pro rank
Stylus industry classification
Industry- Product category
- Market Intelligence and Trends Forecasting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
- akta.pro secondary industry
- STM Publishing (Science, Technical & Medical) (MPAJABAD)
Keywords
Where Stylus is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stylus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership subscriptions: Annual membership subscriptions providing access to the trends intelligence platform, expert analysis, AI-powered tools, and dedicated member support. Minimum term of 12 months with annual renewal.
- Advisory projects: Bespoke research projects tailored to specific client business challenges, delivered through reports, presentations, workshops, trend videos, and expert-led treks. Additional Solutions ordered during the membership term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership with annual billing |
| Other | Multi-year contract | Advisory bespoke projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Stylus product offering
Product offeringCore offering
Stylus is a cross-industry trends intelligence business that sells annual membership subscriptions to an AI-powered research platform containing 1,500+ expert-authored trend reports, webinars, and videos across 20+ industries, supported by tools such as Stat Bank, Colour Library, and Scrapbook. Alongside the platform, it offers a separate Advisory service delivering bespoke research projects, workshops, trend videos, and expert-led trend treks to global brands and agencies.
Product overview
Stylus operates as a trends intelligence platform with two main service offerings: Membership (the core platform) and Advisory (bespoke consulting services). The Membership platform provides access to 1,500+ cross-industry trend reports, webinars, and videos across 20 industries, supported by AI-powered search, Stat Bank, Colour Library, and Scrapbook tools. The Advisory service offers tailored research, workshops, and strategic consulting. Both services are powered by a proprietary AI System that generates content and aggregates insights from Stylus's content library. The company also delivers content through weekly newsletters and annual webinar events like Look Ahead 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Stylus Membership Platform Annual subscription platform delivering expert analysis, data-driven insights, and intuitive tools across 1,500+ cross-industry trend reports, webinars, and videos, including built-in tools such as Stat Bank, Colour Library, and Scrapbook. Targets global brands and agencies needing validated cross-industry trends.
- Stylus Advisory
Quantifiable outcome
- Members reduce research time by up to 20% with 48-hour report-sourcing service
- +1 more outcomes
Companies that use Stylus
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Stylus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Stylus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- LookFantasticminorLookFantastic partnered with Hyde London City to launch Self-Care Room Service, an in-hotel skincare experience. Stylus covered this partnership as a trend story in its hospitality and leisure coverage.
- Hyde London CityminorHyde London City partnered with LookFantastic to offer in-room beauty edits for guests as part of the 'glowcation' travel trend.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Stylus competitors and assessment
Company assessmentDirect peers
- The Future Laboratory: The Future Laboratory is a UK-based consumer foresight and trend forecasting consultancy offering subscription and bespoke services to brands globally. Like Stylus, it emphasizes cross-industry consumer trends and has comparable client-side enterprise buyers.
- WGSN: WGSN is the leading trend forecasting subscription platform covering fashion, design, beauty, food, and consumer lifestyle — the closest direct competitor to Stylus. Both sell annual subscription trend intelligence to global brands and agencies, with overlapping content coverage and overlapping client rosters (multiple Stylus team members came from WGSN).
- Mintel: Mintel is a global market research firm publishing consumer trend reports, category forecasts, and consumer insights across FMCG and consumer-facing industries. Like Stylus, it sells subscription intelligence to enterprises (with at least one Stylus advisory team member previously at Mintel), and competes head-to-head on consumer trends and innovation insights.
- TrendWatching: TrendWatching is a consumer trends intelligence firm producing trend reports, premium content, and consulting services for global brands. It competes with Stylus in cross-industry trend subscriptions and bespoke consumer trend advisory, targeting a similar enterprise audience.
- Kantar (including Kantar Futures): Kantar is a global market research and consumer insights powerhouse, with Kantar Futures specifically covering cultural trends and futures — directly comparable to Stylus Advisory. Kantar's broad portfolio of research tools overlaps substantially with Stylus's enterprise intelligence offering.
- Sparks & Honey: Sparks & Honey is a cultural intelligence and trend forecasting firm using AI-powered audience insights and cultural strategy for brands. It overlaps with Stylus on cultural trends, consumer attitudes, and AI-augmented intelligence (at least one Stylus advisor previously worked at Sparks & Honey).
Broad incumbents
- Forrester Research: Forrester is a major research and advisory firm offering subscription research and consulting across technology, customer experience, and consumer trends. While not a direct fashion/lifestyle-trend competitor, its subscription research model and enterprise client base are structurally similar to Stylus.
- Euromonitor International: Euromonitor is a global market research company providing consumer trends, country reports, and industry analysis across hundreds of markets. It overlaps with Stylus on consumer trend intelligence but operates a much broader market-research portfolio and serves larger enterprise accounts.
Emerging players
- J. Walter Thompson Intelligence (JWT): JWT Intelligence (part of Wunderman Thompson) was a notable cultural trends publication and forecasting unit within a major advertising network. Its scope and format are closely comparable to Stylus's editorial trend content; its senior leadership joined or competed with Stylus directly.
- CB Insights: CB Insights is a tech-focused market intelligence platform combining proprietary data, AI-powered search, and analyst research sold via subscription to enterprises. While oriented toward tech/M&A rather than consumer trends, its AI-augmented intelligence model and enterprise subscription GTM are structurally similar to Stylus's platform approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stylus social profiles
Digital presenceStylus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stylus leadership team
Management profileNumber of profiles
Profiles20 records
Stylus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stylus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stylus
What does Stylus do?
Stylus is a cross-industry trends intelligence business that sells annual membership subscriptions to an AI-powered research platform containing 1,500+ expert-authored trend reports, webinars, and videos across 20+ industries, supported by tools such as Stat Bank, Colour Library, and Scrapbook. Alongside the platform, it offers a separate Advisory service delivering bespoke research projects, workshops, trend videos, and expert-led trend treks to global brands and agencies.
Is Stylus a public or private company?
Stylus is a private company. It is classified as corporate owned and is currently operating.
When was Stylus founded?
Stylus was founded in 2009. It employs 51 to 100 people.
Where is Stylus based?
Stylus is headquartered in London, United Kingdom, in the Europe region.
How does Stylus make money?
Two revenue lines are on record. Membership subscriptions are the primary driver. The others are advisory projects.
Who are Stylus's main competitors?
Direct peers on record are The Future Laboratory, WGSN, Mintel, TrendWatching, Kantar (including Kantar Futures) and Sparks & Honey. Broad incumbents are Forrester Research and Euromonitor International. Emerging players are J. Walter Thompson Intelligence (JWT) and CB Insights.
Does Stylus have an API?
No public API is recorded for Stylus.
What industry is Stylus in?
Stylus's product category is Market Intelligence and Trends Forecasting. Its primary akta.pro industry code is HDACAMAL, Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors), with a secondary code of MPAJABAD, STM Publishing (Science, Technical & Medical). Its NAICS code is 541910 and its SIC code is 2721.